MEDIA

ANKUSH SINGLALOVE

HEENADIMPLE

What is media ??

Communication channels through which news , entertainment , education, data, or promotional messages are disseminated. Media includes every broadcasting & narrowcasting medium such as newspapers, magazines, TV, radio, direct mail , telephone, fax, and internet.

BROADCASTING

PRINT

SOCIALTYPES OF MEDIA

GROWTH PROSPECTS

The future of Media And Entertainment industry depends largely on the growth of Indian economy. The Indian economy is growing at a fast rate; thus, there is also a bright future

With the incomes of the people rising at a fast rate, people are spending more on their entertainment and leisure activities.

The global entertainment industry is projected to reach US$ 1.8 trillion by 2016. The Indian Media And Entertainment industry is expected to grow at an annual growth rate of 19% to reach Rs 83,740 crore.

SWOT OF PRINT MEDIAOverall industry size is 9%Loyal customers are still preferring newspaper as media.Rise in literacy in past decade has led to rise of regional newspapers.Most of the newspapers has an online presence and a growing view counts on their portals.Availability of area specific newspapers.

STRENGTH

Inability of publishing companies to develop new successful business models.Property rights(in context publishing) is not always secured properly.Heavy investments to keep both printed as well as online versions.Attracting young reader’s remains a challenge.

WEAKNESSES

OPPORTUNITIES

Coping up with new technological advancements such as development of multimedia content & multimedia design & distribution due to shift in media consumption.Encouraging young writers and creative columns for youth segment.

THREATSEnvironmental regulation regarding CO2, inks, and paper use.Stronger competition is being faced by print media.Growing importance of electronic delivery of media content, causing substitution of printed media by Internet and mobile devices.

SWOT OF SOCIAL MEDIA

SWOT ANALYSIS

S W

T

Strengths•Loyal customers•Market share leadership•No need to log•Group Chat•Allow send videos, pictures, voice notes•No need to add friends•Available for all platforms

Opportunities

•Advanced technology•Increased demand for smart phones•New products & services

Threats

•Competition•Product substitution•Similar applications

O

Weaknesses

•Not diversified•Competitive market•Only works with a data plan or wi - fi

SWOT OF BROADCASTING MEDIA

STRENGTH

The industry lik

e television

have a large customer b

ase.

The low cost of production

and high revenues ensure a

good return on investment

for Indian Televisio

n industry.

92% of the respondents

rank ‘watching TV’ as th

eir

top media source

94% respondents consid

er

‘advertising on TV’ as th

e

most influential m

edia source

to impact th

eir buying

decisions.

WEAKNESSES

Slow momentum in digitalization. Cables are still in use.Lack of penetration in lower economic classes.

OPPORTUNITIES

Increasing in

terest of

global investo

rs in In

dian

Television In

dustry.

The small s

creen has

produced numerous

celebrities,

some even

attaining th

e national fa

me.

TV soaps a

re extremely

popular with

housewives a

s

well as w

orking women.

Approximately

half of a

ll

Indian households own a

television

THREATS

Increasing interest of consumers in digital mediaDigital media advertising revenue grew by 17% in 2014 to $43billion.

MARKETSHARE

SIGNIFICANCE IN INDIAN ECONOMY

The Indian motion picture and television industry is one of the largest and fastest growing sectors,

contributing USD 8.1 billion (INR 50,000 Cr.) to the country’s economy, equating to 0.5% of GDP, in

2014, according to a new report. The sector also supports a significant 1.8 million (18.8 lac) jobs.

MBA CAREER SCOPE

IN MEDIA

1. Marketing & Branding executives2. Ad Sales & Business Development Executives3. Editors/Reporters/Journalists4. Promoting & Event managers

MBA aspirants in this dynamic sector may avail the following positions:

HR MANAGEMENT IN MEDIA

•Hr to retain their people despite attractions all around•Hr person will have to network With companies growing so fast they need good people•Finding a good leader is an issue

HR MANAGEMENT CHALLENGES IN MEDIA

Characteristics Sought In Potential Employees