Target Audience

What is a target audience?A target audience is a group of specified specific people that a business/company aims to sell their product to (In this case films.) A film would develop and make a film in terms of

who is the film aimed at? These could be split into things like What age is my film aimed at? What gender are more likely to go see it? What class will more likely see my film? These are all part of one of the 4 methods of defining a target audience called demographics.

Another method is called Psychographics, this simply is is the study of personality, values,

attitudes, interests, and lifestyles. There are 7 categories people fit into when defined with psychographics and these are the Resigned, Strugglers, Mainstreamers, Aspirers,

Succeeders, Explorers and the Reformers. Even though there are only seven a person can fit into more than one category. Then you have lifestyles and media consumption. which

are two less looked at but still important ways of segmenting your target market.

Silent Hill is a psychological action-horror based on the game series

developed by Konami The film follows Rose, who takes her adopted daughter Sharon to the town of Silent Hill, for

which the latter cries while sleepwalking. Arriving at Silent Hill, Rose is involved in

a car accident and awakens to find Sharon missing; while searching for her daughter, she fights a local cult while

uncovering Sharon's connection to the town's past.

As you can see the demographics for Silent Hill are showing most of the viewers that went to see this film in cinema were between the ages of

15-24, male and in the C1 class.

Being only a certificate 15 the demographics for the majority of views were in the 15-24 age group, mainly males and in class C1 so using this we can say the majority of people that watched this

film were in their teens or employed as a something like a supervisor at a manual workplace maybe somewhere like a

building site or working somewhere as an accountant. This is sort of the age and gender ratio i would be expecting my film

opening to be viewed by.

Resident evil is yet another film based on popular game series and

centres around the protagonist, Alice, who is played by Milla

Jovovich. Alice is an undercover personnel working for the main

antagonist corporation, Umbrella, who develop a virus named the T Virus which re animates dead cells and ends up turning the dead into

walking zombies with only the basic need, to feed.

Dawn Of The Dead (2004) is a remake of George Romero’s 1978 cult classic Dawn Of The Dead. The United States is overrun by a plague that rises millions of blood thirsty corpses with only their basic need, to feed! The film revolves around the narrative of a small group of survivors in suburban Milwaukee two of which are a nurse and police officer.

The demographics for this supernatural zombie horror range from 15-24 all the way to the 45+ category, a landslide of the viewers gender being male (67%) and 30% of the viewers being in the AB class.

The film 28 Days Later is your typical zombie thriller, directed by Danny Boyle, where a virus called the ‘Rage Virus’ is being tested on monkeys and when a group of activists break into the lab the monkeys go on a rage and start the infestation which turns people into blood

thirsty raging zombies. 28 days later being an 18, like resident evil, had the majority of their views in the age range of 15-24 even though 15&16

year olds would not be able to get in to see it in the cinema,

the majority is yet again a higher percentage of males

and people from the C1 class viewed it more than those from A,B,C2,D and E class.

Psychographics

• The typical audience for a post-apocalyptic, psychological horror film would be the escapist who’s life is either so bleak and they believe they would not make it anywhere so they watch them in order to escape reality and get some excitement in their life. Also the adventurer would probably be into these films as it would cause some sense of excitement and challenge of survival of the fittest perfect for an adventurer.

What will my target audience be?

• The target audience i am choosing for my film is going to be the 15-25 year old E-D maybe C2 class and either female and male but chances are the majority of viewers would in fact be male.