Fishwick, S. & I.D. Bastow, Towards a better understanding of ...
MEDIA PORTFOLIO PRESENTED FOR: BILL VAN LUVEN CREATED BY: KAT BASTOW LIAM BONSER SANDY TRUONG ASHLEY...
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Transcript of MEDIA PORTFOLIO PRESENTED FOR: BILL VAN LUVEN CREATED BY: KAT BASTOW LIAM BONSER SANDY TRUONG ASHLEY...
MEDIA PORTFOLIO
P R E S E N T E D F O R :
B I L L V A N L U V E N
C R E A T E D B Y :
K A T B A S T O W
L I A M B O N S E R
S A N D Y T R U O N G
A S H L E Y L I
TEAM MEMBERS
Kat BastowCreated Memorandum of Rationale and slideshow
Sandy TruongCreated media release and survey monkey
Liam BonserCreated marketing letter
Ashley LiCreated final project format and brochure
MEMORANDUM OF RATIONALE
Within this portfolio, the following will be discussed:
• The brochure• The marketing letter • The media release
THE BROCHURE:FRONT
Date: April 14, 2012
Time: 1pm-4pm
1078 Marine Drive,North Vancouver
Date: April 14, 2012
Time: 1pm-4pm
1078 Marine Drive,North Vancouver
Spaghetti-Licious Taste-a-Thon! Spaghetti-Licious Taste-a-Thon!
THE BROCHURE: BACK
is proud to announce its first ever spaghetti-licious taste-a-thon! Come to our
location on from
for a free bowl of Boson Pizza's spaghetti with our new
signature sauce! Donations will be gladly accepted and all proceeds go to the Boson Pizza foundation
For more details, please our Facebook website:
http://www.facebook.com/BostonPizza
For more details, please our Facebook website:
http://www.facebook.com/BostonPizza
Our own Canuck, Dave booth, will be at the event to share his thoughts on families in need and the health and well-being of children. Boston Pizza’s food innovator Terry Peters will also be present to give a short speech about the new sauce.
Our own Canuck, Dave booth, will be at the event to share his thoughts on families in need and the health and well-being of children. Boston Pizza’s food innovator Terry Peters will also be present to give a short speech about the new sauce.
THE MARKETIN
G LETTER
• Our pitch to head office• Importance of high-
quality food products• Market research and
survey results• Spaghetti-licious taste-
a-thon
SURVEY MONKEY RESULTS
W H E N P R E P A R I N G P A S T A S A T H O M E D O Y O U . .
W H E N D I N I N G O U T , D O Y O U P R E F E R A R E S T A U R A N T T H A T M A K E S T H E I R S A U C E S T H E M S E L V E S ?
THE MEDIA
RELEASE
• Promote new sauce - Taste-a-thon event
• David Booth gives a speech-available for photos and autographs
• Terry Peters gives a speech• Boston Pizza red box
donation• Event outline 1-4pm
Spaghetti-licious t
aste-a-th
on
CONCLUSION • Many benefits to
Boston Pizza• We are listening to
our guests• Social
responsibility
THANK YOU FOR LISTENING!