MEDIA PLANNER 2019 -...

MEDIA PLANNER

2019

@growernews thegrowernews www.thegrower.org

NATIONAL REACH

GOLD WINNEROF THE PRESTIGIOUS

Henry Heald Awardfor

WORLD WIDE WEBSITE

Canadian Farm Writers’ Federation

2018

INTEGRATED MEDIA SOLUTIONS CONNECTING BUYERS AND SELLERS IN ThE CANADIAN PRODUCE INDUSTRY

WELCOME TO THE GROWER

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BUSINESS NEWS FORCANADIAN GROWERS

READER PROFILE

For on-the-go news or deeper analysis, almost 12,000 readers reach for The Grower. Why? Because we keep close to newsmakers and the storytellers.

We’re in the field. We’re in packing sheds.We’re at trade shows. And we have a front-row seat at provincial and nationalmeetings where policy intersects with yourbusiness.

We are a respected source for timely news – Fresh News from the Grower – every Monday morningwith your coffee. Look to our website www.thegrower.org for The Grower Calling podcasts that gobehind the scenes. And for breaking news every day, go to Twitter: @growernews.

The Grower – business news when you want it. how you want it. By an experienced horticultural team.

Our typical Grower reader is a business owner or managerresponsible for high-value, edible horticultural crops. Themajor commodities range from apples, tender fruit, grapesand berries to garlic, ginseng, potatoes and field vegetables.Growers of greenhouse vegetables such as tomatoes, peppers and cucumbers are also included in our database.Altogether, these commercial Canadian enterprises producefresh produce with a 2017 farmgate value that tops $5.4 billion.

fast factsPublished – First of every month Frequency – 12 times per yearDistribution – National English Circulation – 12,000 Readership – 35,000+Editorial profile – Commercial growers of fruits and vegetablesPublisher – Ontario Fruit and Vegetable Growers’ Association Website – www.thegrower.orgE-newsletter – Fresh News fromThe Grower

Rates effective November 1, 2018to October 31, 2019

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WELCOME TO THE GROWER

CROSS PLATFORM INTEGRATION

PRINTPrinted 1st of every month, 12x per year

MOBILE OPTIMIZED WEBSITEReach growers in their pick-up truckswhere decisions are made.

WEEKLY ENEWSLETTER

Open rate is doublethe industry standard. Generates 11K hits on

the website everymonth.

KAREN DAVIDSON

Sooruj Bhoolai had a dream. At 19, hewas growing cocoa, coffee and rice inTrinidad, but he wanted more. By joining the Seasonal Agricultural WorkerProgram (SAWP) in 1992, he came toOntario’s Holland Marsh for the sum-mer. The muck soil and the lushness ofthe vegetable crops left an imprint onhim.

After six years as a seasonal worker,Bhoolai immigrated to Canada and wasimmediately hired as the farm managerby Gary Rupke. It wasn’t long before he

brought his Trinidadian wife. And whenMr. Rupke retired in 2010, Bhoolai wasable to take over the business andnamed his company Chip’s Produce Ltd.

“I knew how to work,” recallsBhoolai. “I didn’t see hurdles. Whenyou want to do something, you put yourmind and heart into it.”

Behind that positive work ethic is anadmission. The most difficult year was2010, convincing a bank to finance hisbusiness. The deal went through andBhoolai has been hiring both Caribbeanand Mexican SAWP workers ever since.He now owns or rents 100 acres of celery. It’s a labour-intensive crop that

requires a crew of 21. “Timing is everything in celery,” he

says. “You have to be on top of yourscouting and spraying.”

What is not so timely is the increaseof Ontario’s minimum wage from $11.60to $14 per hour as of January 1, 2018. ForChip’s Produce, this represents an extra$100,000 in compensation this year with-out any increase from the marketplace.In fact, he thinks he might be gettingless for his celery because retailers haveaccess to lower-priced celery fromQuebec.

Just across the provincial border, thelargest wage rate increase in Quebec’s

history is about to occur May 1, whenthe minimum wage rises from $11.25 to$12 per hour. That rate is still signifi-cantly lower than what Ontario farmersmust pay, putting them at an economic disadvantage. Celery and other vegetables are likely to flow west fromQuebec to the Ontario Food Terminal inToronto. In the political calculus of theOntario government in the lead-up tothe June 7 election, there was seeminglyno thought to the disparity in wage rateswith the province of Quebec.

Continued on page 3CCoConContContiContinContinuContinueContinuedContinued Continued oContinued onContinued on Continued on pContinued on paContinued on pagContinued on pageContinued on page Continued on page 3

MAY 2018 CELEBRATING 139 YEARS AS CANADA’S PREMIER HORTICULTURAL PUBLICATION THEGROWER.ORG

TEAM PLAY

When roles change from seasonal worker to farm employer

Sooruj Bhoolai is in a unique position as a farm employer. Originally from Trinidad, he came to Canada under the Seasonal Agricultural Worker Program. He liked theHolland Marsh so much that he immigrated, became the field manager and eventually bought the celery farm near Bradford, Ontario. Like other growers, he’s now coping with a 28 per cent increase to the minimum wage and wondering how his Caribbean and Mexican workers can be any more efficient. Photos by Glenn Lowson.

Volume 68 Number 05 P.M. 40012319 $3.00 CDN @growernews

CPMA new product showcase PG 6 Dialogue with urbanites PG 10 Focus: Containers & packaging PG 17

KAREN DAVIDSON

A greenhouse with troughs of cascading strawberries is no pipedream.At Mucci Farms, Kingsville, Ontario,every powder-white surface is designedto direct sunshine into a flavourful berry.

“Inclement weather is very hard onfield berries,” says Danny Mucci, president, Mucci Farms. “We noticedthat strawberry prices go through theroof when weather is bad in Californiaand Florida. Europe has been growing

indoor berries for 20 years. So we saw an opportunity in the northeast to growstrawberries under glass where it’s a perfect environment and the berries areas clean as possible.”

Sweet on strawberriesSSwSweSweeSweetSweet Sweet oSweet onSweet on Sweet on sSweet on stSweet on strSweet on straSweet on strawSweet on strawbSweet on strawbeSweet on strawberSweet on strawberrSweet on strawberriSweet on strawberrieSweet on strawberries

Since commercial operations began in2016, Mucci Farms have grown strawberries rooted in pots. The growingpots are notched so that the strawberryplant can produce the optimum numberof trusses to bear berries that will droop

down. This plant architecture, at shoulder level, is one of the aspects ofindoor production that produces a perfect-looking berry. Each pot is serviced by a dripper that contains theprecise amount of nutrients in water.

Proprietary sources of genetics are oneof the initial inputs to competing onflavour with field-grown strawberries.The Europeans have proven that flowermapping, a predictor of yield, is animportant criteria of quality nurserystock. This risk-reducing technique isemployed in the plants propagated for

Mucci Farms. Unlike field berries nestled in straw or

plastic, this pristine product is meetingretailer expectations for appearance, tasteand shelf-life of 12 to 14 days from harvest. The strawberries – cleverlytrademarked as Smuccies -- are packedin clamshells that are now available ineastern Canadian grocery stores as wellas the U.S. Sales have gone well enoughto warrant an acreage expansion from 24to 36 acres in the fall of 2018.

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Sweet on strawberries

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APRIL 2018 CELEBRATING 139 YEARS AS CANADA’S PREMIER HORTICULTURAL PUBLICATION THEGROWER.ORG

NEW REALITY

Altered state: an old leaf disrupts the greenhouse industry

Canada’s greenhouse vegetable industry is in flux as investment shifts to new crops … and cannabis. The first trend is playing out at Mucci Farms, Kingsville, Ontariowhere head grower Blake Fischer will oversee 36 acres of strawberries by fall 2018. The facility is now the largest indoor-strawberry greenhouse in North America.Photos by Glenn Lowson.

Volume 68 Number 04 P.M. 40012319 $3.00 CDN @growernews

Canadian Horticultural Council AGM PG 6 Blockchain technology PG 15 Water management /irrigation B SECTION INSERTSTarget your prospects by commodity,geography or postal code. Less expensive then the cost of a stamp. Direct mail also available.

PODCASTSSponsorship opportunities available with cross-platform promotion.

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december 2018

Right across Canada, soil healthhas taken on more urgency asgrowers seek to improve yields. Aspart of that trend, they are lookingto biostimulants that can supportplant vigour and can help plants totolerate harsh environmental conditions. This is a first-time editorial package dedicated solelyto this new product category.

bOOk AD sPACE Nov 15, 2018AD COPy DuE Nov 19, 2018

november 2018

This timing coincides with growers’evaluation of what went right – orsideways—in 2018. Let clientsknow about your virus-free rootstock. Promote disease-resistant seed varieties.

bOOk AD sPACE Oct 15, 2018AD COPy DuE Oct 19, 2018

january 2019

highly technical acumen is required whether it’s canopy management in vineyards or fieldscouting in berry crops. Showcaseyour company’s best managementpractices and technology to growers of these high-value crops.

bOOk AD sPACE Dec 13, 2018AD COPy DuE Dec 18, 2018

SEED & ROOTSTOCK

february 2019

The Grower offers a prime editorial environment to reachyour target audience in advance ofthe Ontario Fruit & Vegetable Convention. More than 2,500growers attend educational sessions and the trade show in Niagara Falls, slated for February20-21. Don’t miss the opportunityto offer several touch points before and after this marqueeevent.

bOOk AD sPACE Jan 15, 2019AD COPy DuE Jan 18, 2019

march 2019

In horticulture, this is decisiontime. Our most comprehensiveissue of the year reflects interestin spray equipment and best management practices for cropprotection. Keep your brand freshin front of this discerning audiencebefore #plant2019.

As a double special, we highlightthe production issues that concernpotato growers across Canada.Make sure your crop protectionproduct or new labour-savingequipment is front and center.

bOOk AD sPACE Feb 15, 2019AD COPy DuE Feb 19, 2019

april 2019

Introduce the equipment and software that’s going to take thelabour out of irrigation. Underlinebest management practices fortreating washwater.

bOOk AD sPACE Mar 15, 2019AD COPy DuE Mar 20, 2019

ONTARIO FRUIT & VEGETABLE CONVENTION

CROP PROTECTION/SPRAYING/POTATOES

WATER MANAGEMENT & IRRIGATION

GRAPES, BERRIES & VINEYARDS

SOIL HEALTH & BIOSTIMULANTS

PRINT EDITORIAL CALENDAR

NEW

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PRINT EDITORIAL CALENDAR

may 2019

As a new season unfolds, promoteyour templates for containers thatwill protect perishable produce.Underscore the importance of coldchain management with state-of-the-art solutions. Introduce casestudies where innovative packaging has tickled the retailerand the consumer.

bOOk AD sPACE Apr 15, 2019AD COPy DuE Apr 18, 2019

june 2019

Moving produce from points A to Bto C has never been more challenging, especially for that lastmile to urban centres. Take thisopportunity to suggest how tostreamline the process with tracking software.

bOOk AD sPACE May 15, 2019AD COPy DuE May 21, 2019

july 2019

Payroll, inventory, vendors – theyall take time. This issue exploresnew approaches and new softwarefor tackling repetitive proceduresand analyzing daily business activity. Make sure your banking,consulting, insurance and softwaresolutions are on offer.

bOOk AD sPACE June 14, 2019AD COPy DuE June 20, 2019

STORAGE, CONTAINERS & PACKAGING

BUSINESS MANAGEMENT

LOGISTICS & TRANSPORTTECHNOLOGY

august 2019

For #harvest2019, ensure thatgrowers know about the latest incold-chain equipment and monitoring tools. Introduce earth-friendly and food-safe solutions for containers.

bOOk AD sPACE July 15, 2019AD COPy DuE July 19, 2019

september 2019

This year’s Canadian GreenhouseConference is slated for October 9and 10. Get ahead of the curve byadvertising your booth number.Let growers know about yourstate-of-the-art solutions – in genetics, growing media, lighting,water management and monitoring systems.

bOOk AD sPACE Aug 16, 2019AD COPy DuE Aug 21, 2019

STORAGE & CONTAINERS GREENHOUSE INNOVATION

october 2019

horticulture is rapidly moving towards more labour-saving equipment, robotics and wirelesstechnology. This issue will be anideal editorial package to introduce what’s new and to kickstart purchase plans for 2020.

bOOk AD sPACE Sept 16, 2019AD COPy DuE Sept 20, 2019

NEW EQUIPMENT & TECHNOLOGY

sIZE RATE

Back Page $3384.36

Full Pg $3180.87

Jr. Pg $1954.08

1/2 Pg $1692.18

1/3 Pg $1285.20

1/4 Pg $886.79

Front Pg Banner $1032.73

Banner $528.36

1/8 Pg $445.54

3 Column $336.72

Bus. Card $226.20

ADVERTISING RATES (Gross, per ad )

AD SPECSuNIT WIDTH DEPTH

Back Page 10.32” 15”

Full Page 10.32” 15”

Jr. Page 8.223” 11”

1/2 Page 10.32” 7.5”

1/3 .125” 8”

1/4 Page 6.125” 6”

Front Page 10.32” 2”

Banner 10.32” 2”

1/8 Page 4.028” 4”

3 Column 6.125” 2”

Bus. Card 4.028” 2”

or 2.014” 4”

ADs PLACED IN MARkETPLACE ARE AT A RATE OF $3.11 PER LINE. PRICE INCLuDEs COLOuR.

[[[

colour

bOOkING yOuR AD

** 5% FREquENCy DIsCOuNT APPLIED TO THREE OR MORE ADs bOOkED AT THE sAME TIME.

MECHANICAL SPECS• The Grower is printed web offset

• Number of columns per page: 5

• Type page: 10 1/2” x 15 1/4”

• Trim page: 11 3/8” x 16” on a 32” web

• Bleed available on centre spread only

Rates effective November 1, 2018

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+ $925.00 COLOuR FEE



MARKETPLACE

** Discount applies when paying media planner rates. Does not apply to previously discounted rates.

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NOTHING BUT LOVE

uNsOLICITED TEsTIMONIALs

“Of all the agricultural publications I receive, The grower is the one that I read cover tocover.”

~ CARL ATKInSOn, gInSEng gROwER,ST. wILLIAMS, On

“The grower is the most complete and insightful newspaper offering timely storiesabout producers. It’s a credible source thathelps us understand the entire industry.”

~ DAvID KARwACKI, CEO, ThE STAR PRODuCEgROuP, SASKATOOn SK

“The podcasts are a great way for the industry to connect and share information.”

~ STEwART LAPAgE, OPPy TRAnSPORT, CALgARy Ab

“The value of Fresh news From The grower forme is I don't have to go looking through a myriad of articles on social media to find outwhat is going on in horticulture in Canada . . . it is delivered to my inbox, and is waiting forme Monday morning.”

~ AvIA EEK, CARROT & OnIOn FARMER,KIng TOwnShIP, On

pricing

bAsED ON COsT/k uNDER 4 PGs 4 PGs +$400 $490.00

Polybag (optional) $575 $640.00Extra weight - charges will apply

sizingMaximum Size: 8” x 10.5”Minimum Run: 1000 piecesTotal number of papers: 12,000 per month

sPLITs Specific databases can be identified by commodity,province and/or postal code. One time charge - $275.00

POsT-IT NOTEs $48 - $58/M Standard 3” coreOne time set-up fee: $120.00Split charges may apply.

TARGETED INSERTS

SHIP INSERTS TO:

The Grower has the ability to identify subsets of its database. You can select your target market by commodity, province, and/or postal code. Your pre-printed brochures, flyers, catalogues, and post-it-notes can be distributed monthly in The Grower publication. The Grower must sign off on all inserts seven business days prior to distribution.

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select acommodity

choose aprovince

mail yourinsert

INsERTs

Data Media Inc. Attn: Frances Fuciarelli 3400 Ridgeway Drive, Unit 5, Mississauga, ON L5L 0A2 Ph: 416-701-2264

All inserts must be sent to Data Media one weekprior to insertion date. The Grower has the right to

approve all media prior to mailing.

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2

3

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PODCAST SPONSORSHIP

$550/PODCAST

PODCAsTs

INCLuDED IN PODCAsT sPONsORsHIP

• Company mentioned as a sponsor within the podcast (average +175 listens per podcast)

• Company logo, with a link back to your website, willbe listed on the podcast page on The Growerwebsite under the farmer’s bio (6000-8000 impressions per month)

• Company will be tagged/mentioned as sponsors aminimum of three times in social media promotion.

• The podcast will also be promoted using our Monday morning e-newsletter, Fresh News fromThe Grower, which reaches over 3,000 people.

• The podcast will remain on the website indefinitely,as a searchable item.

• Podcasts will be hosted on SoundCloud, iTunes, etc.

Podcast topics follow print editorial calendar (listed on page 4 & 5)

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LEADERBOARD

Appearing at the top of all thegrower.org pages, this 1170 x 130 px slot is designed to reach the largest cross-section of site visitors.

MEDIUM SQUARE

Featured on the homepage, categorypage and content pages, this 250 x250 px banner is sure to boost viewsand clicks to your company profile.

TALL SKYSCRAPER

This 300 X 600 px banner can be displayed on the home page, a category page or along side the content of a specific article.

VIDEO

Appearing at the homepage and orthe multimedia gallery this 250 X 250px slot is designed to house yourvideo campaign.

BANNER SPECIFICATIONSHTML5 FILES

These files must be provided in SWF format. The SWF file must not contain any embedded links or interactivity. All files must be under 1 mb.

IMAGE FILES

Ads provided in image format must be of file type JPG, PNGor GIF. GIF files may be static or animated. PNG and GIFfiles should not have any transparency. All files must beunder 1mb.

LINKS

The full URL should be provided in the following format:http://www.yoursite.com. If a link connects to media otherthan a web page (ie. PDF document) the document mustbe available via a web link (http://www.yoursite.com/document.pdf) on the advertiser’s site or a third-party service. The Grower does not provide hosting for these documents.

DESIGN OF ONLINE ADS IS AVAILABLE AT A NOMINAL FEE

250 x 250 px

AVAILABLE BANNER SIZES AND FORMATSDepending on your needs, you can run one or multiple banners simultaneously. Choose from the following ad formats:

250 x 250 px

300 x 600 px

1170 x 130 px

DIGITAL ADVERTIsING

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DIGITAL ADVERTIsING

WWW.THEGROWER.ORGAd Type | size Position 1 month 3 months 6 months +

Leaderboard (top)1170 x 130 px

Entire sitehome pageCategory page

1000500400

800400320

600300240

Tall skyscraper300 x 600 px


1000500400

800400320

600300240

Medium square250 x 250 px(Also applies to video ads/links)


500250200

400200160

300150120

WEEKLY E-NEWSLETTER Fresh News om The Grower

Ad Type | size Position $/WEEk

sponsor720 x 300 px

Lead Banner (Top) 279

Video link300 x 250 px thumbnail + 50 word description + URL link

Middle of e-newsletter 279

Company news link300 x 250 px thumbnail + 50 word description + URL link

Middle of e-newsletter 279

sponsor banner bar720 x 300 px + URL link

Middle or bottom of e-newsletter 279

Campaigns less than 4 weeks in duration add 15% to published rates. No surcharge applies for multiple campaigns when booked as one media purchase. All rates are net. Billing is monthly. A 15% discount applies to all prepaid advertising orders. Visa, MasterCard accepted.

$/MONTH

ph: 866-898-8488 x 221 email: [email protected]

RESERVED UNTIL 2019

2018

Royal Agricultural Winter FairNovember 2-11, Toronto, ON

Great Lakes ExpoDecember 4-6, Grand Rapids, MI

2019

Ontario Fruit and Vegetable Convention February 20-21, Niagara Falls, ON

Ontario Potato ConferenceMarch 6, Guelph, ON

Muck Vegetable Growers’ ConferenceTBA, Bradford, ON

CPMA Convention and Trade ShowApril 2-4, Montreal, QC

Canadian Greenhouse ConferenceOctober 9-10, Niagara Falls, ON

CONTACTs

print + digital sales

Carlie MelaraP: 519-763-8728 ext. 221

TF: [email protected]

editor

Karen DavidsonP: 416-557-6413

[email protected] @karen4growers

assistant editor

Robyn [email protected]

accounting

Doug WilkinsonP: 519-763-8728 ext. 114

F: [email protected]

@growernews thegrowernews www.thegrower.org

THE GROWER TEAM

VISIT US HERE

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