Exclamat!on magazinePitch by Stephanie Roberts

What is Exclamat!on?

Client objectives Produce a new magazine Must be self financed through sales or advertising. Specified audience segment 16 to 25 age group

From these objectives you as a commissioning client have affected the way in which I design my magazine as well as the decisions on what sort of magazine to create. As you will see from my pitch each of my decisions allow me to fill the client objectives as much as possible especially after looking at the four main client constraints.

Client Constraints 1 Financial pressures Self financing 2 Target audience Risky products 3 Regional audience Close proximity target audience 4  News Quest 33% profit

Audience Research

What problems will occur?

How will I solve these problems?

Genre Research Looking at magazine sales regionally & nationally Buying different magazines Comparing and contrasting the magazines

Since my magazine idea is a genre hybrid for a niche target audience, I feel that it is difficult to compare and just fit together two completely different magazine genres.

Why?

Design ideas & DevelopmentColour scheme?

Content?

Layout?

Image use?

How it fits the audience?

What do the target audience really think?

“The colour scheme looks good” “Very informative and detailed”

“Good use of question and answer format” “The layout is

professional”“The article is very relevant to the topic”

Commercial viability & audience viability

DistributionHow many?Sizes & quality?Where? Who will sell them?Why?

“One way to make the magazine viable is to make the magazine more expensive and the advertising cheaper”

“To get customers interested is to include ‘freebies’ with the magazine” News Quest: 33% profit of

the magazine is: £3041.53

My productSky line

Mast head

Main sell line

Strap

Why use bizarre magazine for ideas?

My product continued...Header and puff

Sell lines and puff

Images

My product continued...

ImagesArticle columns

Header

Language - InformativeNarrative voice – 1st and 2nd person Pace - FastTone - Formal

Example:What should I clean my piercing with?Normally most professionals agree that the best way to clean your piercing is with mild antibacterial soap, it may lead to an allergic reaction or infection if it contains dyes and/or perfumes. Some piercers may offer a solution that is specifically designed for piercings which you could use or even using sea salt and warm water to clean the area will work as well as this solution draws out impurities and soothes the area to encourage faster healing.

Schedule

Project is to start in: Jan 2012

Contingencies for: Photo shootsArticles

Conclusion

Produce a new magazine Must be self financed through sales or advertising. Specified audience segment 16 to 25 age group

Aims

Have I accomplished this?

My unique selling point?Why?

Thank you for giving me your time to listen to my pitch about Exclamat!on

magazine