MEDIA PARTNER KIT 202119 - xyHt - a magazine for ...

xyHt is the preferred source of information for professionals and prosumers in the fields of surveying, mapping, imaging, and data collection. Produced by Flatdog Media, xyHt comes to you as a monthly print or digital magazine, as well as exclusive online articles, news, videos, and social media interaction.

While we focus on surveying and mapping, our varied content also includes, GNSS/location technology, hydrography/marine, aerial photogrammetry/UAS, lidar/imaging, construction/BIM, spatial IT/GIS, and much more.

SURVEYING AND MAPPING, ELEVATED

MEDIA PARTNER KIT 202119

xyHt is the source of information for professionals and prosumers in the fields of precision measurement, positioning, and imaging. Produced by Flatdog Media, xyHt comes to you as a monthly print or digital magazine, as well as exclusive online articles, news, videos, and social media interaction.

Our varied content includes land surveying, GNSS/location technology, hydrography/marine, aerial photogrammetry/UAS, lidar/imaging, construction/BIM, and spatial IT/GIS.

THE GEOSPATIAL

RESOURCE FOR NORTH AMERICA

Our audience comprises decision-makers, so we believe that a planned strategy of consistent messaging can bring more prospects to your company. When we surveyed our readership* in 2020, we were pleased to learn that they are:

n Making company financial decisions (Q19) 92.9% “a little” to “a great deal”

n Making new investment in equipment or software this year (Q22) 78.8% “somewhat likely” to “likely”

n Using media to assist with buying decisions (Q20) 76.3% Usually, often, or a great deal

n Plus, many of our readers are seeking partnerships in new areas, such as UAS, scanning, mapping, BIM, GIS, GNSS, surveying, hydro, and more. Are you there to help them?

In today’s economy, with increased competition all going after the same business, xyHt offers a unique, effective, targeted way of talking to people who are already looking and spending! If planned and meas-ured properly, your cost per lead will be significantly less than you’d find through other resources such as trade shows and direct mail! Are you leaving leads for someone else?

*(Readership study taken September 2020, with 6% margin of error, based on 287 responses from print, web, email, and social media)

For more information contact Director of Sales and Business Development, Chuck Boteler at [email protected] n 301.682.6101

Meet Your Next Customers throughxyHt

OUR AUDIENCE

We have seen a substantial increase in sales and interest in Stonex products in North America. I’d like to believe this advertising plays an important role in this success.

— Ray Weatherbee Jr., director of sales, U.S. and Canada, Stonex America

“

“

“Our partnership with xyHt is definitely one that I value, and we look forward to continuing that partnership for years to come.

— Wendy Hart, marketing manager, Schonstedt Instrument Company

Our media partnership with xyHt has endured because the publication has evolved to reflect the interests of a changing market. We appreciate the in-depth coverage given to topics that are moving the industry forward.

Cody Cooper, marketing communications manager, Trimble

Our partnership with xyHt has strengthened our visibility within the geospatial community, which has helped to grow the RIEGL brand throughout North America. — Jillian Kreider, marketing manager, Riegl USA

“

Our marketing partners say it best:

In order to maximize your company’s outreach to the right pros-pects, xyHt offers a variety of marketing options that reflect circulation growth, audience quality and value of our content to geospatial professionals. Let us use our competitive rates, along with a strategy to grow business, to generate a media plan that makes the best use of your marketing investment.

These products includexyHt MagazineOur core print product, mailed to subscribers by request or delivered digitally every month. SPECIALLY TARGETED SECTIONS: Located—What’s new, happening and current Maps as Art—Beauty paired with cartographyUnmanned and Unlimited —UAVs, robotics and more Doers—Spotlight on a superstar dealer or distributor/the personalities shaping the industry

WebinarsIf lead generation is your goal, our package is tough to beat.

Special EditionsSupplemental to our print magazine, we also produce issues that can be taken to relevant trade shows, including Heights (aerial) and Outlook, plus other special focus issues.

ElectronicxyHt.com—our website, with continuously updated content and additional contributions not found in the magazineE-newsletters—focused on both traditional and emerging technologies including surveying, GNSS, UAS, GIS and more. Ask about our monthly preview email, Field Notes, Pangaea, or any custom option. Eblasts—commercial messages emailed to more than 10,000 opt-in subscribers.

Sponsored Content - NEW!Publish your own story through our digital, print, and social channels.

Flexible rates allow our marketing partners to decide which plan makes more sense for their businesses, whether it be through a month-by-month approach, an annual contract, or a rebate program for consistent clients. Companies that see xyHt as a valued partner and regularly promote their businesses will see the best rates.

You reserve your best pricing for your most consistent customers, don’t you? So do we.

ALLEN INSTRUMENTS has been in the indus-

try selling survey equipment since 1969 and

is a full-service Trimble & Spectra Precision

Geospatial dealer.

IT’S INTERESTING HOW LIFE CAN TURN ON

A DIME. I graduated from Montana State Uni-

versity in 1990 with a degree in business man-

agement. Shortly after, I was at a sales seminar

when I happened to be teamed up with a land

surveyor, Rich Roberge. In an exercise, we were

asked to tell each other about our company in

one minute and then do a sales pitch for the

other. At the end of the class I was offered a job

selling survey equipment. Rich spent a consider-

able amount of time teaching me the basics of

surveying that I still use in my job today.

MY WIFE AND I ENJOY ENTERTAINING, and

we love making hand-tossed pizzas in our

backyard wood-fi red pizza oven. I am also a

car enthusiast, almost fi nished with my new-

est project, restoring my 1967 Camaro.

I ENJOY OFF-ROADING IN THE ARIZONA DE-

SERT with the youngest of my three sons, Lo-

gan, who just turned 14. On his fi rst time out,

as he was racing around and doing dough-

nuts, he looked over at me and asked if I was

having fun. I said it was taking everything in

my body to not scream in fear at every turn

so I would not ruin the moment for him. I now

know why there is a bar to hang onto in the

passenger seat.

I HAVE THE OPPORTUNITY TO WORK WITH

THE TRIBAL NATIONS IN ARIZONA thanks to

my key accounts position. We were asked to

provide a demo of the Trimble UX5 on a sec-

tion of road for the Navajo Nation. This road

was out in a very remote section of the Res-

ervation, with the closest hotel over a two-

hour drive away and spotty cell service. As it

turns out, we needed to retrieve a fi le off the

internet. Luckily a chapter house close by

had high-speed internet; I learned some of the

Navajo Greetings while we waited for the fi les

to download.

I’ve had the pleasure of learning the his-

tory of Arizona and seeing many of its natural

wonders, thanks to the kindness of my many

clients. I feel blessed to do what I do. ■

DOERS

Frank Frazer

xyHt56

S E P T E M B E R 2 0 1 6

Government Key Account Sales for Allen Instruments & Supplies

Who are the sales, service, and

support wizards who come to

your rescue time and time again?

Nominate them for this column:

[email protected]

Government Key Account Sales for Allen Instruments & Supplies

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_xyHt_September_2016_Working.indd 56

8/15/16 1:10 PM

JULY 2019

POSITIONING AND MEASUREMENT, ELEVATED

SURVEYINGSPATIAL ITPHOTOGRAMMETRYHISTORY OF GPSBIM

POSITIONING AND MEASUREMENT, ELEVATED

INSIDEHistory of satellite geodesy and global positioning

12BIM workfl ows for 3D pipe models

2739 Locating a latitude pier

PIONEERPIONEERGPS The perseverance of Dr. Gladys West changed our world.

®

_xyHt_July_Working_2019.indd 53

6/12/19 2:29 PM

A Variety of Media


xyHt 7N O V E M B E R 2 0 1 9

Mapping Your WorldLocatedLocated

Snapshots of what’s new and fascinating / Compiled (and often written) by Jeff Salmon

LocatedSend your Located items

to [email protected]

Pollution from Wildfi res Seen via Satellites WILDFIRES HAVE BEEN RAVAGING parts of the Amazon in Brazil as well as Africa, and they’re releasing formaldehyde, an atmospheric pollutant. Imagery from the Copernicus Senti-nel-5P satellite compares how much was re-leased in August 2019 and August 2018. bit.ly/SatImagesPollution—Marc M. Delgado, [email protected]

Women in Geospatial+ Mentorship ProgramWOMEN IN GEOSPATIAL+ is launching a career mentorship program. Two models are planned: 1) Peer Mentorship Groups of up to three people and 2) Mentor and Mentee Pairs. The program welcomes people of all back-grounds and genders to participate. bit.ly/WomenInGeospatial—Shelly Cox, [email protected]

Latest Lidar Dataset of Islands in CA

PROS LOOKING FOR FREE HIGH-RES TOPOGRAPHY data of California can now go to the OpenTopography website for the latest lidar datasets. It’s part of a research project to understand eco-system structure as a driver of climatic, habitat, and hydrological services in het-

erogeneous restored wetlands. The pro-ject is supported by the National Center for Airborne Laser Mapping (NCALM). Other available datasets cover areas of Idaho, Washington, and Mexico. bit.ly/LatestInLidar—Marc M. Delgado, [email protected]

PointFuseTHIS COMPANY creates an awesome piece of soft-ware to convert point cloud data into 3D mesh models, and they were showing off how powerful it is, but it was hard to focus as they had by far the best stand at the INTERGEO expo. (Turn page for more coverage of the event). Last year they brought a fully detailed Back to the Future DeLorean; this year they brought a Tron bike—yes a real Tron bike! Rumors are already going around as to how they will beat that for Berlin next year!

WE’RE MAPPING THE NATION FOR YOU

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We’ve made it our business to capture the critical imagery today’s mapping professionals need, and we’re leveraging the power of a national fleet with the robust technology to handle the job. When you rely on the Geomni National Data Library to access fresh imagery you’re harnessing the power of one of the largest geo-spacial companies in the country, now with hubs coast to

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_xyHt_November_2019.indd 7 10/15/19 11:06 AM

xyHt21

N O V E M B E R 2 0 1 9

LAND SURVEYING is an ever-evolving pro-

fession. New technology, new coordinate

systems, and new datums all make it dif-fi cult to keep up with the latest trends and

the newest developments. Even for some-

one like me who grew up in the age of tech-

nology, at times it is diffi cult to wrap my head around. Because of GNSS, robotic total stations,

UAS, and 3D scanners, fi eldwork is being

completed with less manpower. For many

companies, the days of three- or four-per-

son crews are no more. Firms can now get

the same or comparable production from one or two fi eld members versus an entire

crew of surveyors. Thus, the typical surveyor’s evolution from rodman to instrument man to crew

chief is happening much less often be-cause there is no crew to evolve in.

Mentoring Not Button-PushingThe truth is that automation and technology cannot perform all of the fi eldwork or—im-

portantly—make the critical decisions that a

person can. Fundamentally, measuring is what

we do, but it is such a small part of the product

that we deliver.

Understanding the laws and principles along

with having the ability to measure and calculate

accurately and precisely is what makes a good

surveyor. On top of that, a fi eld crew must know

what monuments to look for and why, and why

we measure this and not that. However, the increase of automation and decrease in crew sizes and the number of peo-

ple needed to execute certain tasks is making it

much more diffi cult to provide direct mentorship

that teaches these skills and knowledge.Time and time again, I hear the argument

that one-person crews will be the downfall of our profession and that mentoring is be-

ing lost. I believe that on-the-job training is still one of the most important aspects in the

surveying profession; in fact, one cannot be-

come a licensed professional without it. Yet, teaching fi eld personnel to set up

equipment and collect data is not mentoring

Mentoring in the Age of automation As old-timers retire and fewer young people enter surveying, we are at a turning point where mentoring is crucial to the future of the profession, but we will need to adapt to mentor well. By Adam Thayer, LSI

SURVEYINGLIDAR

3D MODELSCAD+GIS

UAS

Darrell Hanners, LSI completes a

topographic survey in the mountains

of Caribou County, Idaho.

_xyHt_November_2019.indd 21

10/15/19 11:14 AM

+ Feature Articles ■ Client Stories ■ Company Profi les ■ Aerial Mapping Companies Directory

2019

SPECIAL EDITION FROM THE PUBLISHERS OF IN

COLLABORATION WITH

2019

InnovativeImagingInnovativeInnovativeImaging

_Heights2019.indd 1

3/1/19 11:43 AM

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xyHt 43

H E I G H T S S P E C I A L E D I T I O N ‘ 1 9

MIDWEST AERIAL PHOTO-

GRAPHY is growing to meet

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xyHt 43

H E I G H T S S P E C I A L E D I T I O N ‘ 1 9

Growing to Meet Customers’ NeedsCOMPANY PROFILE Midwest Aerial Photography

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[email protected]

www.MidwestAerialPhoto.com

Flight Operations

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Ken ScruggsMidwest Aerial Photography

7535 W. Broad Street

Galloway, OH 43119

1-614-853-2902

[email protected]

www.midwestaerialphoto.com

_Heights2019.indd 43

2/28/19 6:32 PM

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profile and a half-page display ad.

xyHt30 H E I G H T S S P E C I A L E D I T I O N ‘ 1 9

By Ken Scruggs

A geospatial services firm that specializes in building geograph-ic information sys-tems for airports (aka

Airports GIS) faced a map-ping challenge it had encoun-tered before that’s common to airfields. Geopro Consult-ants, LLC, based in Dayton, Ohio, had been tasked with identifying and mapping the precise locations of more than 10,000 lights and signs that provide illumination and di-rectional information for pi-lots on the runways, taxiways, and aprons of a major U.S. in-ternational airport.

Chad Snoke, Geopro’s di-rector of aviation geospatial services, explained the chal-lenge: Some lighting fixtures on airports can be mapped

with high-resolution aerial imagery, but a very large num-ber of them can’t be identified because the fixtures are em-bedded in the pavement and blend in with the cement.

“[Embedded lights] are very difficult to map with tradi-tional daylight aerial photogra-phy, and ground surveying the features would require closing the runways for hours, which is not an option,” said Snoke.

Airport staff had suggested collecting extremely high-res-olution images with low-fly-ing drones, but that idea was quickly quashed because op-erating unmanned aerial ve-hicles at a busy airfield is a non-starter due to the risk of collisions with aircraft.

But the lighting fixtures have to be mapped somehow. They are considered critical GIS features for airfields because of

An airport-mapping project indicates that a new set of applications may soon be served with airborne imagery collected under low-light and nighttime conditions.Nighttime Imaging

xyHt 31H E I G H T S S P E C I A L E D I T I O N ‘ 1 9

An after- sunset view of Columbus, Ohio with all the artificial lighting typi-cal of popu-lated areas.

PHOTOGRAMMETRY, UAV, SATELLITES, HYPERSPECTRAL IMAGERY, AERIAL LIDAR, case studies, special projects and insight from some of the top minds in the industry all come together in this comprehensive resource for aerial imagery, surveying, map-ping, and data collection!

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