MEDIA PARTNER KIT 2017 - xyHtE-newsletters—focused on both traditional and emerging technologies...

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POSITIONING AND MEASUREMENT, ELEVATED MEDIA PARTNER KIT 2017 THE GEOSPATIAL RESOURCE FOR NORTH AMERICA xyHt is the source of information for professionals and consumers in the fields of precision measurement, positioning, and imaging. Produced by Flatdog Media, xyHt comes to you as a monthly print or digital magazine, as well as exclusive online articles, news, videos, and social media interaction. Our varied content includes land surveying, GNSS/location technology, hydrography/marine, aerial photogrammetry/UAS, lidar/imaging, construction/BIM, and spatial IT/GIS.

Transcript of MEDIA PARTNER KIT 2017 - xyHtE-newsletters—focused on both traditional and emerging technologies...

Page 1: MEDIA PARTNER KIT 2017 - xyHtE-newsletters—focused on both traditional and emerging technologies including surveying, GNSS, UAS, GIS and more. Ask about our monthly the complete

POSITIONING AND MEASUREMENT, ELEVATED

MEDIA PARTNER KIT 2017

THE GEOSPATIAL RESOURCEFOR NORTH AMERICA

xyHt is the source of information for professionals and consumers in the fields of precision measurement, positioning, and imaging. Produced by Flatdog Media, xyHt comes to you as a monthly print or digital magazine, as well as exclusive online articles, news, videos, and social media interaction.

Our varied content includes land surveying, GNSS/location technology, hydrography/marine, aerial photogrammetry/UAS, lidar/imaging, construction/BIM, and spatial IT/GIS.

Page 2: MEDIA PARTNER KIT 2017 - xyHtE-newsletters—focused on both traditional and emerging technologies including surveying, GNSS, UAS, GIS and more. Ask about our monthly the complete

When we talk about our audience of decision-makers, we believe that a planned strategy of consistent messaging can bring more prospects to your company. When we surveyed our readership* last year, we were pleased to learn that they are:

n Able to make company financial decisions (Q13) 80.5% occasionally, frequently, or often

n Making new investment in equipment or software this year (Q16)84.7% possibly, probably, or definitely

n Seeking new partnerships to enhance business this year (Q18)80.7% sometimes, frequently, or definitely

n Using xyHt media to assist with buying decisions (Q14)87.5% sometimes, usually, or constantly

n Plus, many of our readers are seeking partnerships in new areas such as UAS, scanning, mapping, BIM, GIS, GNSS, surveying, 3D, hydro, and more. Are you there to help them?

In today’s economy, with increased competition all going after the same business, xyHt offers a unique, effective, targeted way of talking to people who are already looking and spending! If planned and meas-ured properly, your cost-per-lead will be significantly less than you’d find through other resources, such as trade shows and direct mail! Are you leaving leads for someone else?

*(Readership study taken Jan 2016, with 7% margin of error, based on 240 responses)

For more information contact Director of Sales and Business Development, Chuck Boteler at [email protected] n 301.682.6101

Meet Your Next Customers through xyHt

Our Audience

The launch of our new Maggie™ magnetic locator was more successful than we expected, helped largely by the exposure afforded the campaign by xyHt.

— Bob Ebberson, marketing director, Schonstedt Instrument Company

— Susan Licari, marketing director, Riegl USA

xyHt’s innovative ideas and awareness to changes in the industry are refreshing. We are thrilled to be working with such a professional and experienced group!

Not only is xyHt one of the few publications actually mirroring today’s rapidly-changing geospatial advances, but its team is respon-sive, communicative and interested in how successful WE are. That’s what a partner does and why we selected xyHt to launch our biggest product rollout in years! — Mark Contino, vice president, marketing, Topcon

Page 3: MEDIA PARTNER KIT 2017 - xyHtE-newsletters—focused on both traditional and emerging technologies including surveying, GNSS, UAS, GIS and more. Ask about our monthly the complete

For more information contact Director of Sales and Business Development, Chuck Boteler at [email protected] n 301.682.6101

In order to maximize your company’s outreach to the right prospects, xyHt offers a variety of marketing options that reflect circulation growth, audience quality and value of our content to geospatial professionals. Let us use our competitive rates, along with a strategy to grow business, to generate a media plan that makes the best use of your marketing investment.

These products includexyHt MagazineOur core print product, mailed to subscribers by request or delivered digitally every month. SPECIALLY TARGETED SECTIONS: Located—What’s new, happening and current? DisLocated—The lighter side of our workUnmanned and Unlimited —UAVs, robotics and more Doers—Spotlight on a superstar dealer or distributor/the personalities shaping the industryPlus—Expanded focus on location technology, The Art of Retracement, and more.

Special EditionsSupplemental to our print magazine, we also produce issues that can be taken to relevant trade shows, including Heights (aerial), Located (positioning), and Outlook (industry visionaries).

ElectronicxyHt.com—our website, with continuously updated content and additional contributions not found in the magazineE-newsletters—focused on both traditional and emerging technologies including surveying, GNSS, UAS, GIS and more. Ask about our monthly preview email, Field Notes, Pangaea, or any custom option. eblasts—commercial messages emailed to more than 12,000 opt-in subscribers.

Flexible rates allow our marketing partners to decide which plan makes more sense for their businesses, whether it be through a month-by-month approach, an annual contract, or rebate program for consistent clients. Companies that see xyHt as a valued partner and regularly promote their businesses will see the best rates.

You reserve your best pricing for your most consistent customers, don’t you? So do we.

ALLEN INSTRUMENTS has been in the indus-

try selling survey equipment since 1969 and

is a full-service Trimble & Spectra Precision

Geospatial dealer.

IT’S INTERESTING HOW LIFE CAN TURN ON

A DIME. I graduated from Montana State Uni-

versity in 1990 with a degree in business man-

agement. Shortly after, I was at a sales seminar

when I happened to be teamed up with a land

surveyor, Rich Roberge. In an exercise, we were

asked to tell each other about our company in

one minute and then do a sales pitch for the

other. At the end of the class I was offered a job

selling survey equipment. Rich spent a consider-

able amount of time teaching me the basics of

surveying that I still use in my job today.

MY WIFE AND I ENJOY ENTERTAINING, and

we love making hand-tossed pizzas in our

backyard wood-fi red pizza oven. I am also a

car enthusiast, almost fi nished with my new-

est project, restoring my 1967 Camaro.

I ENJOY OFF-ROADING IN THE ARIZONA DE-

SERT with the youngest of my three sons, Lo-

gan, who just turned 14. On his fi rst time out,

as he was racing around and doing dough-

nuts, he looked over at me and asked if I was

having fun. I said it was taking everything in

my body to not scream in fear at every turn

so I would not ruin the moment for him. I now

know why there is a bar to hang onto in the

passenger seat.

I HAVE THE OPPORTUNITY TO WORK WITH

THE TRIBAL NATIONS IN ARIZONA thanks to

my key accounts position. We were asked to

provide a demo of the Trimble UX5 on a sec-

tion of road for the Navajo Nation. This road

was out in a very remote section of the Res-

ervation, with the closest hotel over a two-

hour drive away and spotty cell service. As it

turns out, we needed to retrieve a fi le off the

internet. Luckily a chapter house close by

had high-speed internet; I learned some of the

Navajo Greetings while we waited for the fi les

to download.

I’ve had the pleasure of learning the his-

tory of Arizona and seeing many of its natural

wonders, thanks to the kindness of my many

clients. I feel blessed to do what I do. ■

DOERS

Frank Frazer

xyHt56

S E P T E M B E R 2 0 1 6

Government Key Account Sales for Allen Instruments & Supplies

Who are the sales, service, and

support wizards who come to

your rescue time and time again?

Nominate them for this column:

[email protected]

Government Key Account Sales for Allen Instruments & Supplies

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8/15/16 1:10 PM

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xyHt6 N O V E M B E R 2 0 1 6

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xyHt41

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With a UAS, a construction firm finds value—in addition to what can be measured—in real-time assessment and data availability.By Lindsay Paulson

SURVEYING PLAYS A CRUCIAL ROLE IN CONSTRUCTION, from initial plan-ning to final as-built verification, often in multiple phases. However, ter-restrial survey methods come with challenges for construction, such as lengthy survey schedules, data that’s not dense enough, and the timing of data availability. In March 2016, Mortenson Construc-

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_xyHt_November_2016_Working.indd 41

10/12/16 3:07 PM

For more information contact Director of Sales and Business Development, Chuck Boteler at [email protected] n 301.682.6101

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xyHt 19J U N E 2 0 1 6

Demystifying Mobile Mapping

The technology behind the Leica Pegasus:Two would certainly move a user’s ca-pabilities and speed into

another level of possibilities and pro-ductivity. Imagine a corridor mapped without even parking the truck and at a vehicle speed best suited on interstate highways. Hard to imagine? Yes. Pos-sible and feasible? Yes. Worth the sub-stantial investment? Look under the hood and decide for yourself.

UNDER THE HOOD

The Pegasus:Two is an array of high-speed mobile-mapping gear. The setup consists of four existing technologies:

lidar, close-range terrestrial photo-grammetry, GPS/GNSS, and inertial measurement unit (IMU). The naviga-tion within Pegasus:Two is a team ef-fort: the GNSS (using satellites from multiple constellations) paired with the IMU. It is the combination of these two that makes this technology both possible and remarkable (see The Invisible Thread on page 21).

From a mobile-mapping stand-point, the lidar profiler is spinning at 200 profiles per second and 5,000 phase-shift-based measurements per revolution, totaling 1 million meas-urements per second and approxi-mately 1 gigabyte of data per minute.

A surveyor examines (and asks users a lot of questions about) the Pegasus: Two system.

By Eddie Glawe, LS

Editor’s note: How could measurements taken from a moving vehicle possibly yield surety in high precision and accuracy? These are questions we hear from survey-ors and geospatial professionals, surveyors in parcticular as masters of professional de-teminations of boundary and other spa-tial elements that require assurance. The measurement aspect of such determina-tions have traditionally involved exacting, fixed, and often discrete positions.

But how to consider a sophisticated de-vice, spraying a million laser shots per sec-ond, gathering thousands of images per hour, all while hurtling down the road at highway speeds? It can be a tough concept to swallow. But by all accounts these sys-tems are successful and are becoming in-creasingly popular. From the perspective of an inquisitive surveyor comes this investi-gation of a popular mobile-mapping sys-tem to help answer these questions.

Above: A mobile mapping rig of the engineering consulting firm Tetra Tech; the crew mapped the entire 288 miles of roadways in the city of Redmond, Washington in six days of driving. Inset: Their mobile-mapping setup is the Pegasus:Two, a self-contained system weighing about 51 Kg.

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For more information contact Director of Sales and Business Development, Chuck Boteler at [email protected] n 301.682.6101

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For more information contact Director of Sales and Business Development, Chuck Boteler at [email protected] n 301.682.6101

All Things Aerial

Heights April 2017

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©2016 Vexcel Imaging, GmbH. All rights reserved. UltraMap and UltraCam Osprey, Eagle, Falcon and Hawk are either registered trademarks or trademarks of Vexcel Imaging, GmbH in the United States and/or other countries.

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3/4/16 3:23 PM

Image © 2015 DigitalGlobe

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armap imagery, you’ll wonder

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HEIGHTS 2016 / PROFILE nearmap

xyHt 7

H E I G H T S S P E C I A L E D I T I O N ‘ 1 6

xyHt_Heights_2016_Working.indd 7

3/4/16 3:10 PM

Successfully operating

since 1965, Aero-Graph-

ics, a privately-owned

geospatial services

company located in Salt

Lake City, Utah, was the lo-

cal favorite to collect aerial

imagery for a wetlands re-

search project at Utah State

University. The study re-

quired very high-resolution,

four-band orthorectified im-

agery to track an invasive

plant species causing dam-

age around the Great Salt

Lake. Aero-Graphics has a

reputation for providing

high-quality aerial map-

ping services and solutions

across many different indus-

tries, including transporta-

tion, oil and gas,

power transmis-

sion, civil en-gineering, and

floodplain map-

ping. To stay current with new technology,

Aero-Graphics

purchased its

second Ultra-Cam digital aer-

ial camera, an

UltraCam Eagle

with a 100 mm

lens, in Decem-

ber 2013.

AERIAL APPROACH TO

WETLANDS MANAGEMENT

The Great Salt Lake is a prime

study area for one of the more

problematic invasive wet-

land plant species in North

America. Phragmites australis

(hereafter Phragmites) is a pe-

rennial grass that often forms

dense monocultures, displac-

ing native plant communities,

and altering wetland hydrol-

ogy. This invasive species

grows up to 12 feet tall and

can have up to 200 stems per

square meter, creating a land

cover virtually impenetrable to

other species and to humans.

When left unchecked, it takes

away opportunities for wet-

land recreational use and dis-

places native vegetation.

The Great Salt Lake and its

associated wet-

lands are rec-ognized as an

important region

that provides critical habitat

for a wide vari-

ety of wetland

dependent birds.

The expansion of

Phragmites has

replaced many

of the high qual-

ity habitats these

avian populations

rely on for food and shelter.

Identifying techniques

that will manage Phragmites

and promote the re-estab-

lishment of beneficial native

plant communities is a high

priority for wetland managers

in the Great Salt Lake region.

This project, begun in 2012 by

Chad Cranney, Eric Hazelton

and Dr. Karin Kettenring at the

Utah State University Wetland

Ecology lab, applies an aerial

approach to researching the

results of herbicide treat-

ments on Phragmites.

PROJECT PARAMETERS

Two herbicides — glyphosate

and imazapyr — were applied

to four test areas, each 15-20

acres in size, on the eastern

shore of the Great Salt Lake

xyHt 25

H E I G H T S S P E C I A L E D I T I O N ‘ 1 6

xyHt24 H E I G H T S S P E C I A L E D I T I O N ‘ 1 6

in the summer and fall of 2012,

2013 and 2014. Aerial imagery

collected each year follow-

ing the herbicide applications

was compared with the imag-

ery collected by Aero-Graph-

ics using the UltraCam Eagle

with a 100 mm lens in the fall

of 2015. When analyzed over

time, the datasets make it

possible to identify changes

in Phragmites cover to help

evaluate treatment strategies

around the lake.“In just one day of flying

with the UltraCam Eagle, we

captured very high resolution

four-band imagery that met

the research requirements of

this project,” said Kelly Fran-

cis, President, Aero-Graph-

ics. “Although the UltraCam

Eagle is better known for its

superb ability to collect ur-

ban areas at a high altitude,

its dynamic range is also

very suitable for this type of

wetlands project.”

“The camera is extremely

consistent and reliable,” said

Francis. “In over two years

of operations, we have been

very pleased with the sys-

tem’s performance.”

PRACTICAL APPLICATIONS

OF THE DATA

Images of the test areas

were analyzed visually by

Eric Hazelton. Due to the high

resolution of the imagery,

Phragmites can be identi-

fied at the sub-meter scale. A

combination of the RGB and

NIR bands allow for differen-

tiation between Phragmites

and native vegetation, and

contrast was confirmed us-

ing texture (patterning, shad-

ing, stature). Subsequent

comparison of these meth-

ods to known control points

within each image confirmed

that the method is accurate

at determining Phragmites

near-monocultures as small

as 1 square meter. Digitized

Phragmites areas within each

plot were then used to deter-

mine the percent cover for

each treatment plot.

“Initial inferences from

the imagery suggest that fall

treatments of either herbi-

cide are better than the sum-

mer treatments,” explained

Chad Cranney, MS student

at USU Ecology Center and

Dept. of Watershed Scienc-

es. “These research results

will allow wetland managers

to implement effective con-

trol techniques that simul-

taneously reduce invasive

plant cover, promote benefi-

cial native plant communi-

ties, and improve habitat.” n

xyHt24 H E I G H T S S P E C I A L E D I T I O N ‘ 1 6

UltraCam Eagle Images

Invasive Plant Species

CASE STUDY Vexcel Imaging

“In just one

day of flying

with the Ultra-

Cam Eagle, we

captured very

high resolu-

tion four-band

imagery that met the

research

requirements

of this project.”

HEIGHTS 2016

Vexcel Imaging

North-America

5775 Flatirons Parkway, Suite 220

Boulder, Colorado, 80301 USA

www.iFlyUltraCam.com

Vexcel Imaging, based in Graz,

taps into more than two de-

cades of photogrammetry

expertise to offer its success-

ful line of UltraCam systems

together with the UltraMap

workflow software solution.

For the last 10 years, the com-

pany was owned by Microsoft,

contributing to the success

of one of the world’s biggest

technology companies. Today,

Vexcel Imaging is a private

company again, continuing

its story of success with even

greater flexibility and agility.

The comprehensive digital

aerial camera portfolio pro-

vides a range of imaging capa-

bilities starting with the base

model UltraCam Hawk, fol-

lowed by the Falcon Prime, and

the ultra-large Eagle Prime

camera systems. The UltraCam

Osprey Prime II/Prime Lite can

be used for combined nadir

and oblique image capture.

On the terrestrial side, the

car-based mobile mapping

system UltraCam Mustang al-

lows to capture the world from

a street-level perspective. For

indoor and off-road capture, it

can be complemented with the

UltraCam Panther portable 3D

reality capture system.

Rounding out the UltraCam

offerings is the fully integrated

workflow processing software

UltraMap providing a straight-

forward workflow and con-

stantly updated feature sets

that lead to an optimal output

in all of the numerous areas of

applications of the UltraCam

product family.

Corporate Profile

3 full pages includes your

case study, corporate

profile and a full-page

display ad.

Includes your corporate

profile and a half-page

display ad.

xyHt8 H E I G H T S S P E C I A L E D I T I O N 2 0 1 5

By Mary Jo Wagner

For decades, the high-mountain regions of Nepal have been caught in a perpetual catch-22. The small populations of these remote, isolated areas depend nearly ex-clusively on local natural resources for their livelihoods, yet they have to exploit

those same resources in order to have roofs over their heads, heat their homes, and cook their food. A new initiative has paired satellite image-ry with advanced object-based image analysis to better manage those vital resources.

“Producing land-cover maps for mountain-ous areas can be challenging for traditional land-classification technologies because slopes, sun, and satellite angles strongly affect spectral meas-urements,” says Kabir Uddin of Kathmandu’s International Centre for Integrated Mountain Development (ICIMOD), a regional knowledge center working to improve living standards and sustain vital ecosystem services for the eight coun-

tries of the Hindu Kush Himalayas. “Advanced technology gives us the tools to overcome these unique challenges and map these regions with high accuracy.”

In the remote mountainous region of Jumla, for example, around 90% of farmers subsist on agriculture production, but their landholdings are typically less than five acres, making it diffi-cult to produce enough food and provide enough area on which livestock can graze. So often, they allow their livestock to encroach on nearby veg-etation, and they collect firewood, herbs, and other ecosystem goods to augment their income and food resources. It’s a land-to-mouth exist-ence that has resulted in livestock overgrazing, overusing water, and felling trees.

Compounding the situation, major changes in climate have reduced water availability, in-creased temperatures, and produced a shift in growing seasons—all of which affect agricultural

xyHt 9H E I G H T S S P E C I A L E D I T I O N ‘ 1 6

Inset: eCognition analyzed QuickBird and Ikonos satellite imagery of the Lorpa watershed’s tree canopy and automatically de-lineated individual tree crowns into five size categories.

Background: An ICIMOD team manu-ally validated the ac-curacy of the 2011 classification maps. Photo credit: Madhav Dhakal

Pairing satellite imagery with advanced object-based image analysis helps people in Nepal better manage vital resources.

PHOTOGRAMMETRY, UAV, GNSS, AERIAL PHOTOGRAPHY, AERIAL LIDAR, case studies, special projects and insight from some of the top minds in the industry all come together in this comprehensive resource for aerial imagery, surveying, mapping, and data collection!

REACH OUT to other geospatial professionals seeking your expertise through this heavily promoted and distributed special edition, produced this spring only. Additional coverage through xyht.com. Reserve your ticket early for best positioning and choice of online schedule!

First Class

Example

Business Class

Example

Annual xyHt Bonus Edition (distributed with April issue)

Page 8: MEDIA PARTNER KIT 2017 - xyHtE-newsletters—focused on both traditional and emerging technologies including surveying, GNSS, UAS, GIS and more. Ask about our monthly the complete

HERE’S YOUR CHANCE TO TELL YOUR STORY YOUR WAY!

For more information contact Director of Sales and Business Development, Chuck Boteler at [email protected] n 301.682.6101

The business of “where”

Introducing... Located

SPACE DEADLINE...............................................................................May 12 Q&A ANSWERS RETURNED WITH LOGO AND ARTWORK............May 26FINAL DISPLAY ADS DUE...................................................................June 9

BUILDING ON THE POPULAR XYHT SECTION OF THE SAME NAME, this special edition fo-cuses on the solutions, applications, equipment and software currently changing today’s location technology and positioning professions.

THIS SPECIAL EDITION will cover the im-portance of precise positioning technology for surveying and mapping, precision agriculture, navigation, indoor positioning, IoT location, smart vehicles, and much more.

OUR EDITORIAL TEAM will uniquely highlight those uses and applications that xyHt readers should embrace and provide additional insight on how it all fits together in this converging geo-spatial profession.

ADVERTISERS WILL HAVE THE

OPPORTUNITY to provide an-swers to ques-tions about where they fit in and what unique

expertise they bring to all in-

volved professions.

Annual xyHt Bonus Edition (distributed with August issue)

Air, land or sea … everything is somewhere. Just make sure you’re there, too!

Be a part of it. Additional distribution at selected trade shows during the final five months of 2017!

$4,800

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*Level 1 package – includes full page of Q&A interview and company profile, along with a full-page display ad and three month’s banner advertising on xyHt.com or four banner insertions in Pangaea e-newsletter (468x60)!

**Level 2 package – includes a half page of Q&A interview and company profile, along with a half-page display ad and two month’s banner advertising on xyHt.com or three banner insertions on Pangaea e-newsletter (468x60)!

Page 9: MEDIA PARTNER KIT 2017 - xyHtE-newsletters—focused on both traditional and emerging technologies including surveying, GNSS, UAS, GIS and more. Ask about our monthly the complete

Amanda Allred has worked in the land surveying industry for more than 16 years. She’s from southwestern New

Mexico and graduated from NMSU with a degree in surveying engineering and from the University of Alaska, Anchorage with a degree in geomatics. 

Her experience includes working for the Bureau of Land Management in the Alaska and New Mexico fi eld offi ces, conducting original boundary surveys and dependent re-surveys.  She’s a licensed professional land surveyor in fi ve states: New Mexico, Arizo-na, Colorado, Nevada, and Utah.  Amanda now conducts boundary surveys, construc-tion staking, and design for large-scale mining reclamation projects, water rights, mining claims, and utility surveys.

As NSPS has grown in recent years with increased participation from young pro-fessionals, Amanda has been active in her state’s professional surveyor association (where she has served as president). She is also on the national board of directors for the NSPS.

Legacy incremental models for software development have not always served the

changing needs of the cus-tomers. “Scrum” teams, work-ing in close collaboration, are a new, agile development model that recognizes that customer needs can change during the course of legacy development cycles. Nick Zeeben is a prod-uct manager for Autodesk, leading teams in Civil 3D development and, more recently, for Infraworks.

Nick studied at the British Columbia In-

stitute of Technology and has worked his way up from a drafter to developer of pro-ductivity tools for Civil 3D, before joining Autodesk in 2006 as a QA analyst. Col-leagues praise Nick’s ability to align customer-identifi ed needs with strategic develop-ment goals. If you’re an end user, it’s got to be reassuring to hear that, even within soft-

ware giants the size of Autodesk, you’ve got talented and passionate folks looking out for your interests. Amanda J. Allred

FOUNDER AND OWNEROF A&B SURVEYING; NSPS DIRECTORNEW MEXICO, USA

Nick ZeebenPRODUCT MANAGER AT AUTODESK, NEW HAMPSHIRE, USA

Nora Csanyi MaySENIOR SYSTEMS/GEODETIC ENGINEER AT FUGRO GEOSPATIAL INC. AND INSTRUCTOR AT THE UNIVERSITY OF MARYLAND BALTIMORE COUNTYMARYLAND, USA

Nora May received her MS in surveying and geoinformatics engineering from the Budapest University of Technology

and Economics, Hungary and her PhD from the Department of Civil and Environmental Engineering and Geodetic Science, � e Ohio State University. She has several years of ex-perience working within research as well as in a photogrammetric production environment. While a doctoral student and research asso-ciate at Ohio State, she was awarded several prestigious awards for her research work. She has an extensive list of publications in both sci-entifi c journals and conference proceedings.

Nora manages remote sensing and air-borne mapping data for a fi rm supporting land use and natural resource management for pri-vate- and public-sector concerns worldwide; in addition to such large-scale responsibilities she teaches two graduate-level GIS courses at the University of Maryland Baltimore County.

xyHt 5O U T L O O K ‘ 1 6

_xyHt_Outlook_2015_.indd 5 11/27/15 2:43 PM

For more information contact Director of Sales and Business Development, Chuck Boteler at [email protected] n 301.682.6101

Focus on the FutureDON’T MISS being a part of our next Outlook special edition. Previous issues featured innovative trends, influential technologies, and successful applications and captured the geospatial world’s movers and shakers’ opinions on where these will take us in this converging world of precision measurement, positioning and imaging. Early reservations are encouraged for positioning priority!

Outlook ’18

xyHt4

O U T L O O K ‘ 1 6

P eople have described Chris Trevillian as a “parachute guy” (you can

parachute him into nearly any situation) and as a geospatial “Swiss

army knife.” Coming to Trim-ble from a surveying background, Chris has held several challenging positions related particularly to new and disruptive technologies. For ex-ample, when Trimble jumped into the UAS arena years back, it was no surprise that Chris was parachuted into that field.Chris studied integrated science

and technology at Virginia’s James Madison University and worked as a survey party chief before joining Trimble in 2011. He holds an LSI in

Colorado and has worked as a systems engineer, trainer and product spe-

cialist for surveying, surveying software, imagining rovers, UAS, and more.

Now a product manager, Chris is known for his effective training style,

sense of humor, and wide-eyed enthusiasm for the technology.

Chris lives in Boulder and recently married the love of his life,

Emily. While not working he can be found with his wife and friends

somewhere in the mountains riding a bike or alpine ski touring.

Chris TrevillianPRODUCT MANAGER AT TRIMBLE NAVIGATION

COLORADO, USA

JOhn PerryCEO OF ALTAVIAN, INC., FLORIDA, USAT he boom is on: UAS companies are launched nearly daily for

consumer and professional craft, so positioning a UAS firm

as a serious player is no small task. Having been founded only

in 2011, Altavian has risen to become one of the top providers of UAS for the U.S. government and is growing substantially in commercial markets.

John Perry holds an MS degree and is a PhD candidate in geomatics from the University of Florida. He is the recipient of a graduate research fellowship from the National Sci-ence Foundation and the Best Pres-entation Award from the Institute of Navigation. He previously worked as academic staff for the geomatics pro-gram at the University of Florida and volunteered internationally with En-gineers Without Borders.

Since founding Altavian in 2011, John has been actively involved

in AUVSI, ASPRS, and MAPPS, advocating for the safe and pro-

fessional use of unmanned aircraft in geospatial professions and

industries.

B ecause the natures of surveying and civil engineering change rap-idly, dynamic leaders don’t stand

still and let the changes pass by; such is Christine Gayron. She has a BS in ge-ology and is a licensed land surveyor in New York State. She started her career in civil engineering and land survey-ing back in 2000. By 2002, she was a project manager for utility infrastruc-ture projects and for high-order con-trol surveys. After becoming licensed in 2010, Christine founded Gayron de Bruin Land Surveying and Engineer-

ing (GdB), a firm that has embraced multiple advanced technologies.Christine is active in many profes-

sional organizations and is the New York younger member delegate for the NSPS. She is also on the board for the American Society of Civil Engineers, Long Island Branch, and is on the faculty of the online learning service, GeoLearn. Christine is married to a NY City firefighter. They have three children and live on Long Island. She’s also an avid cyclist and competes in triathlons.

Christine GayronPRESIDENT OF GAYRON DE BRUIN LAND SURVEYING AND ENGINEERING, PC

NEW YORK, USA

_xyHt_Outlook_2015_.indd 4

11/27/15 2:00 PM

Now in its 4th year!

xyHt41

O U T L O O K ‘ 1 6

DAT/EM Systems Interna-

tional has kept pace with

emerging technologies

during our 28-year life. Throughout

this time, we have evolved modern

tools by meeting the requirements

of both new and traditional pho-

togrammetrists. We are currently

expanding with the technologies of

virtual and augmented reality, mic-

rosatellites, 3D stereo for GIS, and

the rapidly advancing UAS industry.

3D stereo merges perfectly

with immersive visualization tech-

nologies and we are developing

tools for using stereo imagery and

point clouds within virtual reality.

Adding virtual reality to our Sum-

mit Evolution photogrammetric

workstation and LandScape point

cloud editor promises entirely

new ways of experiencing and

utilizing geospatial data.

We foresee implementing

tools to use imagery from micro-

satellites, similar to our previous

developments with stereo high-

resolution satellites. As microsat-

ellites become available, DAT/EM

software will introduce features

to use these sensors for vector

information extraction.

Industries like forestry, min-

ing, conservation, and utilities are

embracing the value of 3D stereo

in GIS applications to plan proj-

ects where the goal is to gather

and analyze 3D vector informa-

tion. For these industries, Sum-

mit Evolution Lite or Mobile offers

streamlined tools while allowing

signifi cant control over the data.

For UAS enthusiasts, we offer

Summit UAS, in either stereo or

non-stereo packages, which pro-

vide new ways to interact with

and analyze UAS data.

DAT/EM Systems International

is continually satisfying the bal-

ance between traditional photo-

grammetry and emerging trends

by developing applications that

can fi t within anyone’s budget,

skill level, and objective.

VISION I DAT/EM Systems International OUTLOOK ‘16

Balancing Traditional Photogrammetry with Emerging Trends

DAT/EM Systems International

Anchorage, Alaska USA

+1 907-522-3681

[email protected]

www.datem.com Virtual Reality, Microsatellites, 3D Stereo for GIS, UAS Technologies

Jeffrey

Yates,

General

Manager

_xyHt_Outlook_2015_.indd 41

12/1/15 12:02 PM

xyHt28 O U T L O O K ‘ 1 6

A fter a few challeng-ing years, Spectra Precision sees con-

tinued growth in developed markets in 2016 and the be-ginning of a slow recovery in emerging markets which ex-perienced a severe slowdown last year. This coming year will provide new opportunities for growth and Spectra Precision has prepared itself for some time now to benefit from these opportunities.

Over the last three years, we have undertaken signifi-cant changes – some organi-zational but also many in our product portfolio. This was a strong commitment from us to provide correct responses to evolving customer and mar-

ket needs and to be ready for the new opportunities recov-ering survey and construc-tion markets bring.

Some of the adjustments and efforts made by Spectra Precision in 2015 include:n A reorganization of our re-sources in all areas: market-ing, engineering, operations and recently in sales and distribution.n A renewal and expansion of the Spectra Precision port-folios, bringing new and up-dated products and solutions to better fit customer needs and expectations.n GNSS portfolio was up-dated with a new SP60 GNSS receiver to replace older generation GNSS products,

and to provide an excep-tional degree of configuration flexibility.n New MobileMapper 300 GIS system designed for use with Android smartphones and tab-lets was introduced. n Highly successful FOCUS 30 series of motorized total sta-tions were replaced with an up-to-date and even more powerful FOCUS 35 series.n Nikon total stations were en-hanced with new features and capabilities making them more technologically advanced and productive.n New FOCUS 2 series of to-tal stations and FOCUS DL-15 digital level were introduced to specifically address entry-level customers in emerging markets.n Continuous enhancements to our field and office soft-ware including Spectra Pre-cision Central cloud solution enriched with the new Cloud Corrections service.

All these adjustments and

improvements enable us to be ready for next year’s chal-lenges and to take advantage of new opportunities. With such a wide range of prod-ucts, ranging from GNSS and GIS solutions, optical equip-ment, radio communications technology, and data col-lection devices to field and office software, Spectra Pre-cision is very well positioned for what is ahead of us in 2016 and beyond.

Spectra Precision is an established brand known for delivering quality products to the survey and construction market, is recognized for its innovative and cutting-edge technologies, and is ready to continue that tradition in 2016.

VISION I Spectra PrecisionOUTLOOK ‘16

Spectra Precision Ready for New Challenges and Opportunities

AMERICASSpectra Precision Division10368 Westmoor DriveWestminster, CO 80021, USA+1-720-587-4700 Phone888-477-7516 (Toll Free in USA) EUROPE, MIDDLE EAST AND AFRICASpectra Precision DivisionRue Thomas EdisonZAC de la Fleuriaye - BP 6043344474 Carquefou (Nantes), France+33 (0)2 28 09 38 00 Phone

Opposite: Olivier Casabianca, Spectra Precision Business Area Director

Below: SP 60 GNSS Receiver

SPACE DEADLINE.........................mid-SeptemberCONTENT DEADLINE........................mid-OctoberFINAL ARTWORK DEADLINE........end of October

Silverexample

GREAT OPTIONS!Now’s your chance to share your company’s vision with other geospatial professionals. Pick your package:

GOLD PACKAGEINCLUDES a) full-page vision statement with company profileb) full-page display ad, andc) three months of 468x60 banner insertions on

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Page 10: MEDIA PARTNER KIT 2017 - xyHtE-newsletters—focused on both traditional and emerging technologies including surveying, GNSS, UAS, GIS and more. Ask about our monthly the complete

xyHt welcomes article submissions

from writers and practitioners in the positioning and measurement disciplines. Contributions can include feature stories, short articles, blogs, and small items of interest (for our Located section).

Feature stories often take the form of a case history involving a project that used a company’s product or service, an overview of a certain activity or technology, or a discussion of a trend.

We have several types of short articles that run throughout the magazine on a monthly or semi-regular basis. If you plan to submit a short artice, we advise you to read several stories in the magazine and familiarize yourself with our guidelines. Then contact us to present your idea or discuss possibilities.

Editorial Policy

21

3

Submitting an Article

45

6

EXCLUSIVITYWe publish stories that have not run in other national U.S. industry-related magazines and are not being offered to them.

LENGTH2000-3000 words for features, 1000-1200 words for short articles, and just a photo and a couple of sentences for our Located section.

VOICEWrite in first person and describe the experience, if appropriate.

BALANCEPlease go easy on the testimonials and advertising hype, as we don’t want the article to appear to be an advertisement. Like most magazines, we strive for objective, balanced journalism.

IMAGESWe always need images to go with an article. Photos should be high resolution (300 dpi) and of a good size. Photos should also have descriptions accompanying them. Please don’t embed graphics in Word documents—send them separately. (We’re also looking for possible cover photos, which need to be very large.)

AUTHORAn article should include a byline, brief bio of the author, author photo and email address, and a direct quote from the author related to the story.

Total Circulation: 29,254Circulation figure based on USPS report filed Jun 2016 issue which includes:

n 22,211 qualified direct request mailedn 7,043 qualified non-duplicated digital subscribers

xyHt welcomes article submissions

from writers and practitioners in the positioning and measurement disciplines. Contributions can include feature stories, short articles, blogs, and small items of interest (for our Located section).

Feature stories often take the form of a case history involving a project that used a company’s product or service, an overview of a certain activity or technology, or a discussion of a trend.

We have several types of short articles that run throughout the magazine on a monthly or semi-regular basis. If you plan to submit a short artice, we advise you to read several stories in the magazine and familiarize yourself with our guidelines. Then contact us to present your idea or discuss possibilities.

Editorial Policy

21

3

Submitting an Article

45

6

EXCLUSIVITYWe publish stories that have not run in other national U.S. industry-related magazines and are not being offered to them.

LENGTH2000-3000 words for features, 1000-1200 words for short articles, and just a photo and a couple of sentences for our Located section.

VOICEWrite in first person and describe the experience, if appropriate.

BALANCEPlease go easy on the testimonials and advertising hype, as we don’t want the article to appear to be an advertisement. Like most magazines, we strive for objective, balanced journalism.

IMAGESWe always need images to go with an article. Photos should be high resolution (300 dpi) and of a good size. Photos should also have descriptions accompanying them. Please don’t embed graphics in Word documents—send them separately. (We’re also looking for possible cover photos, which need to be very large.)

AUTHORAn article should include a byline, brief bio of the author, author photo and email address, and a direct quote from the author related to the story.