M e d ia p a c k s

This is the media packs from mixmag, FutureMusic and DJ Mag. The media packs is a

help to find out which readers I am aiming for and how to make a magazine fit for them.

M e d ia n a g e : 24G e n d e r : 72% male, 28% femaleF a c t s : Urban, single, high income

S p e n d m o n e y o n : Nights out, cloths, tunes, the latest phone and MP3 player

S p a r e t im e : watching tv

80% do not read other magazines then mixmag.

FutureMusic is produced by Futurent, they publishes about 80 different magazines. Futurent don't mention the media pack to FutureMusic in fact they don't mention FutureMusic more than

once after they have mentioned musicradar which is the website you have to click on to get to Future

music's website. What Futurent instead does mention about their site musicradar is that they

update it monthly and that it is their music-making website.

M e d ia n a g e : 25G e n d e r : mostly men

F a c t s : single, 41% go clubbing at least once a week, top 5 clubs are Fabric, Ministry of sound,

Egg, Pacha and Turn mills. 70% of the readers is A, B and C1

© Caroline Hoen Østby