Media Pack · 2020-01-27 · Distribution Berkshire Life is a paid for monthly magazine, in...

12
Media Pack

Transcript of Media Pack · 2020-01-27 · Distribution Berkshire Life is a paid for monthly magazine, in...

Page 1: Media Pack · 2020-01-27 · Distribution Berkshire Life is a paid for monthly magazine, in addition to the 15,000 copies which are delivered to AB households every month. 56% MALE

Media Pack

Page 2: Media Pack · 2020-01-27 · Distribution Berkshire Life is a paid for monthly magazine, in addition to the 15,000 copies which are delivered to AB households every month. 56% MALE
Page 3: Media Pack · 2020-01-27 · Distribution Berkshire Life is a paid for monthly magazine, in addition to the 15,000 copies which are delivered to AB households every month. 56% MALE

Reaching the residents of affluent BerkshireWelcome to Berkshire Life, our county’s premium lifestyle magazine

Berkshire Life is packed full of the latest places to eat, drink, shop and socialise in the county together with the best parties, fun days out and interviews with local celebrities

Berkshire Life readers love to eat out, travel, shop and have fun in their county. They have a high disposable income to enjoy the best Berkshire has to offer.

Their homes are incredibly important to them and the magazine is packed full of the latest interiors news and ideas to inspire them.

Reaching the right consumers

Our Growing Audience

*65% AGED 35+

*70% ABC 1

*72% SAY IT’S WORTH PAYING EXTRA FOR QUALITY

*Source: GB TGI 2018 Q1 (October 2016 – September 2017)

Page 4: Media Pack · 2020-01-27 · Distribution Berkshire Life is a paid for monthly magazine, in addition to the 15,000 copies which are delivered to AB households every month. 56% MALE

DistributionBerkshire Life is a paid for monthly magazine, in addition to the 15,000 copies which are delivered to AB households every month.

56% MALE44% FEMALE

AGED 35+

ABC1

70% 65%

Source: GB TGI 2018 Q1 (October 2016 – September 2017

Reading

Newbury

Maidenhead

Windsor

Slough

Bracknell

Twyford

Ascot

CrowthorneWokingham

Pangbourne

ThatchamHungerford

Page 5: Media Pack · 2020-01-27 · Distribution Berkshire Life is a paid for monthly magazine, in addition to the 15,000 copies which are delivered to AB households every month. 56% MALE

Reaching the right consumersExtensive market research, audience profiling and analysis gives us an in-depth understanding of our readers and what they enjoy.

A PRESTIGE LIFESTYLEWell settled in their family homes, many readers are mortgage free.

FINANCIAL HEAVYWEIGHTSMany have annual earning over 40k and an investment portfolio including stocks, shares and investment properties at home and abroad.

Page 6: Media Pack · 2020-01-27 · Distribution Berkshire Life is a paid for monthly magazine, in addition to the 15,000 copies which are delivered to AB households every month. 56% MALE

Quality content attracting readers to your businessBEAUTIFUL HOMES AND GARDENSA keen eye for classic and contemporary designs, our readers are consistently looking to improve their home furnishings. Half are planning a major improvement project in the next twelve months including kitchens, bathrooms, flooring and garden landscaping.

Page 7: Media Pack · 2020-01-27 · Distribution Berkshire Life is a paid for monthly magazine, in addition to the 15,000 copies which are delivered to AB households every month. 56% MALE

ACTIVE AND ADVENTUROUSQuality is a must and our readers don’t mind paying more or travelling further to find it. Fine dining, wine bars, a spot of pampering and a visit to the theatre are all top of the list.

LOOKING GOOD, FEELING GREATOur readers are three times more fashion conscious than the national average and love to keep up-to-date with the latest trends in fashion, beauty and well-being.

DIGITALLY SAVVYOur readers actively seek out brands on their top-of the-range tablets and smartphones. Berkshire Life can boost your web traffic with eye catching digital display ads and take your message direct to the inbox of our readers with engaging e-newsletters.

Page 8: Media Pack · 2020-01-27 · Distribution Berkshire Life is a paid for monthly magazine, in addition to the 15,000 copies which are delivered to AB households every month. 56% MALE

Powerful, persuasive and passionate about Berkshire...MOST TRUSTEDBerkshire Life is proud to have supported the community over the years.

EXCEPTIONAL RETURN ON INVESTMENTMagazines are proven to generate the best ROI of any media*. Readers form a special bond with their magazine.

FANTASTIC RESULTS FOR LOCAL BUSINESSESBerkshire Life helps thousands of successful businesses reach more customers.

*PPA

Page 9: Media Pack · 2020-01-27 · Distribution Berkshire Life is a paid for monthly magazine, in addition to the 15,000 copies which are delivered to AB households every month. 56% MALE
Page 10: Media Pack · 2020-01-27 · Distribution Berkshire Life is a paid for monthly magazine, in addition to the 15,000 copies which are delivered to AB households every month. 56% MALE

Reach more affluent Berkshire readers with our premium lifestyle magazine, full of relevant and engaging content.

Page 11: Media Pack · 2020-01-27 · Distribution Berkshire Life is a paid for monthly magazine, in addition to the 15,000 copies which are delivered to AB households every month. 56% MALE

Taking your message further

We’re part of the UK’s largest portfolio of county lifestyle magazines.

From Yorkshire to Kent, Lancashire to Cornwall, our high quality monthly titles have the scope to amplify your message to large regional and national audiences.

• Cheshire Life• Lancashire Life• Yorkshire Life• Derbyshire Life• Cotswold Life• Cornwall Life• Devon Life• Somerset Life• Dorset Magazine• Sussex Life• Surrey Life• Kent Life• Hampshire Life• Berkshire Life• Essex Life• West Essex Life• Hertfordshire Life• EDP Norfolk Magazine• EADT Suffolk Magazine• Living Edge

Page 12: Media Pack · 2020-01-27 · Distribution Berkshire Life is a paid for monthly magazine, in addition to the 15,000 copies which are delivered to AB households every month. 56% MALE

ON SALE DATESJanuary: 24th December 2019February: 23rd January 2020March: 20th February 2020April: 26th March 2020

May: 23rd April 2020June: 21st May 2020July: 25th June 2020August: 23rd July 2020

September: 27th August 2020October: 24th September 2020November: 22nd October 2020December: 26th November 2020

10617129

297mm x 420mm (Trim)303mm x 432mm (Bleed)

DOUBLE PAGESPREAD

FULLPAGE

297mm x 210mm (Trim)303mm x 216mm (Bleed)

133mm x 93mm

1/4PORTRAIT

270mm x 93mm

1/2PORTRAIT

133mm x 190mm

1/2LANDSCAPE

Magazine investment opportunitiesQUARTER PAGE

1 insertion £525

3 insertions £475

6 insertions £420

12 insertions £345

HALF PAGE

1 insertion £725

3 insertions £625

6 insertions £555

12 insertion £475

FULL PAGE

1 insertion £1,125

3 insertions £1,025

6 insertions £895

12 insertions £780

DOUBLE PAGE SPREAD

1 insertion £2,125

3 insertion £1,870

6 insertions £1,625

12 insertions £1,250

SPECIALS

Back page £POA

Inside back/front £POA

Sponsorship £POA

LEAFLETS

Loose from £70

Bound from £85

exc VAT

All rates include an advert in the print magazine, digital magazine and on the Boost platform, which will enhance your online visibility