Liverpool Guild of Students160 Mount Pleasant, L3 5TR+44 (0) 151 794 6868www.liverpoolguild.org

Charity Number: 1137398Company Number: 07324992

Media Pack

2

3

The University of Liverpool has over 20,000 students. Reach out to them with us.

As the University’s students’ union, we have access to the whole study body and know the best times and ways to grab their attention.Whether you’re keen to advertise or better understand the student market, we’ve got opportunities to suit every marketing plan and budget.

Enjoy browsing our media opportunities throughout this booklet. Bespoke packages can also be created for individual clients. All media sales income we make goes back into our day-to-day work for the benefit of students.

For more information, please contact: Glen WhitcroftMedia Sales ManagerTel: 0788 745 4681Email: glen.whitcroft@liverpool.ac.uk

About us

4

Welcome to Liverpool Guild of Students.

We’re here to make sure our students get the most out of their university experience.

The Guild is at the centre of the campus and we’re the place where everybody likes to come. And with good reason:

Our Mountford Hall is the second biggest concert venue in Liverpool

We are home to 230 societies

The building houses loads of meeting rooms, study spaces and chill out zones

Our Student Officers campaign on the issues that matter

Loads of volunteering opportunities

We serve delicious food and drink round the clock

A shop for essentials

And we even have a Starbucks.

That’s why students like to call the Guild their second home.

5

University of Liverpool students age

University of Liverpool students gender

>22 <21 Female Male

How often do students visit our Guild building?

I do not know where the Guild building is—1%

Never—6%

Once a semester or less—16%

Once a month or less—25%

Once a week or less—35%

Most days—18%

1,500,000Over

Website Pageviews

400,000*Over

Website Sessions

liverpoolguild.org

Preferred methods of communication

Email

Social Media

Events (Freshers Fair)

Posters

Guild Website

University of Liverpool Students

have

*From June 2016 to May 2017

6

Welcome Opportunities

We host the official Freshers events for University of Liverpool students every year. We welcome all 20,000 students to take part, but give a little extra encouragement to our 5000 new starters.

We are the only organisation affiliated to the University of Liverpool and our events are endorsed by them. We are in touch with new students before they arrive in Liverpool and on hand to help them plan their first few weeks at University.

8

Become an official corporate sponsor of the whole Welcome Week programme. This gives you ultimate brand awareness among students. We will give you pride of place at all of our events and activities in our publicity.

Opportunities include:

Branding on all promotional materials issued

Logo on 2000+ tickets

Promotional email to ticket holders

Social media activity

Branding at evening eventsStall at Welcome Fair

Contact us for full details.

We like to make sure students are prepped and ready for what’s in store for them when they join or return, so we send an A5-sized direct mail to them all before they arrive at the start of the year.

Opportunities include:

New students (approx. 5,000) £1,000

Returning students (approx. 15,000)

£2,500

Welcome corporate sponsorship

Mailing inserts

*all prices are subject to VAT

9

Our annual Welcome Guide is a bible for new and returning students keen to know everything about us and what they can do with us. 5,000 copies are printed and dished out at Freshers Fair and across the various halls of residence.

Opportunities include:

Overall sponsorship (front and back cover)

£650

Full page advert £550

Half page advert �300

Quarter page advert £200

Limited opportunities are available, so book early. Closing date for this booking is 31st July.

Packed with key academic dates and social events, our academic calendar is a firm favourite with students. Around 8000 are distributed every year.

Opportunities include:

Sponsorship (including exclusivity)

POA

Advertising – (90mm x 90mm) - £200

£200

Welcome guide Wall planner

10

Around 50 welcome assistants help new students move into halls of residence every year. They sport fully branded T shirts for the seven days at the start of term, and can be found across halls of residence and our bars and shops.

Opportunities include:

Logo size (150mm x 150mm) £1,000

A huge event in the Welcome calendar, our Freshers Fair runs through our building for two days and is a one-stop-shop for students to claim freebies, sign up to activity groups and volunteering opportunities and to learn more about services and products on offer to them.

2017 dates: 21st & 22nd September.

Opportunities include:

Stalls 1 Day 2 Days

Standard £950 £1,500

Premium £1,150 £1,700

Charity �250 £400

Outside £1,200 £1,800

Experiential – price on application

Welcome T-shirt sponsorship Freshers’ Fair

*all prices are subject to VAT

11

Students love a Freshers Fair freebie, so that’s what we give them. We pack and distribute them in 5,000 goody bags from our stall.

Opportunities include:

Bag sponsorship (including exclusivity)

POA

Leaflet inserts £700

Product inserts £1,500

Goody bag inserts

As students move into their halls of residence, we are on hand to give out flyers to spark their interest from the very beginning.

Opportunities include:

1000 £450

2500 £850

5000 £1,200

Hall drops

We run an exciting and popular programme of Freshers evening events during the first week of term, which sell out before students arrive. Please contact us for full details.

Opportunities include:

Your sponsorship (including exclusivity)

POA

Evening event sponsorship

Welcome is one of the busiest times in our calendar, and stalls placed along our street benefit from constant student traffic and conversation throughout it.

Opportunities include:

Your stall (Available exclusivity)

£500

Promotional stands

12

We host year-round events and opportunities which offer great ways to promote your brand to students.

Annual Opportunities

14

We employ over 200 student staff who work in our shops, bars and help our Marketing team with promotional activity. They can be spotted around our building seven days a week during term times.

Opportunities include:

T-Shirt logo size (150mm x 150mm)

£2,500

T-Shirt logo size (50mm x 50mm)

£1,250

Our lively building boasts a high footfall every day, and is the perfect friendly backdrop for face to face conversations with students.

Opportunities include:

Half Day From �250

Full Day From £400

Experiential – price on application

Staff Uniforms Promotional Stands

*all prices are subject to VAT

15

We kick-start the second semester of every year with a Refreshers Fair, which over 1000 students visit to claim freebies and learn about products and services available. This is a great opportunity to remind students about your offer.

Opportunities include:

Stall 1 Day

Standard £300

Premium £400

Charity £100

Outside £400

Experiential – price on application

Refreshers’ Fair

Reach a diverse mix of students right across campus in a short space of time. Use your own staff to do the job, or if you need extra hands, we can provide staff to help out.

Opportunities include:

Guild staff flyering (per 1000) £350

Company flyering (half day) £250

Company flyering (full day) £400

Flyering

Our site (www.liverpooguild.org) is a hub of activity which attracts around 15000-20000 unique visitors each month to read news, join activity groups and buy tickets to events.

Opportunities include:

Banner advert (90px x 728px, Jul - Sep) price for 1 month

£400

Banner advert (90px x 728px, Oct - Jun ) price for 1 month

£250

News piece300 words plus picture (Jul - Sep, content supplied)

£400

News piece300 words plus picture (Oct - Jun, content supplied)

£250

Website

16

We have 10 digital screens in high footfall areas in and around our building at the heart of campus where you can bring your message to life.

Opportunities include:

Digital Screens (1080px x 1920px)

Per Week £250

Per Month £750

Per Semester £1300

Digital Screens

Students tell us email is their preferred method of communication. With our solus emails you are able to set the campaign parameters by a range of demographic criteria including, age, gender and course information and directly target the right students for your brand.

Opportunities include:

Solus email campaign POA

Solus email

*all prices are subject to VAT

17

18

Sponsorship Opportunities

We’re pleased to offer you a range of year-round sponsorship opportunities to increase your visability with students.

We kick-start the second semester of every year with a Refreshers Fair which over 1000 students visit to claim freebies and learn about products and services available, making this a great opportunity to remind students about your offer.

Refreshers January

Our flagship event celebrates the success of our societies and wider volunteers. With over 400 nominations and an awards night held in May, with around 250 people in attendance from Senior University staff to students.

Guild Awards May

Our annual campaign encouraging students to reduce, reuse and recycle as they leave Liverpool for the summer.

Leave Liverpool Tidy May

A week dedicated to a range of exciting volunteering opportunities across the City.

Volunteering Week February

A high-profile day long event to end the academic year. Launched in March and held in June.

Media opportunities here are endless from overall event sponsors, with branding on all promotional materials to onsite presence at the event and everything in between. We will create bespoke sponsorship packages that works for your brand. Contact us for full details on these opportunities.

Summer FestJune

19*all prices are subject to VAT