Media Pack 2011
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Transcript of Media Pack 2011
YORK GATE GARDENREOPENS ON MOTHERS DAY
St GEMMA’S MIDNIGHT WALK
ALL HAIL THE ALE!THREE CHEERS FOR LOCAL MICRO BREWERIES
LifeC O N N E C T I N G Y O U TO T H E C O M M U N I T YNORTH LEEDS
H E A D I N G L E Y | W E E T W O O D | W E S T P A R K | M E A N W O O D
C O N N E C T I N G Y O U TO T H E C O M M U N I T Y
MA
RC
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H O R S F O R T H | C O O K R I D G E | A D E L | B R A M H O P E
NORTH LEEDS Life
TIME TO LOVE YOUR GARDEN AGAIN
WIN TICKETS to the West Yorkshire Playhouse
JAMES NESBITTFilms ‘Monroe’ in Leeds
NORTH LEEDS
T: 0113 274 8776 E: [email protected] W: www.northleedslife.co.uk
“BY FAR, OUR BEST VALUE FOR MONEY ADVERTISING, PROVIDING US WITH MORE ENQUIRIES THAN ALL OUR
OTHER ADVERTISING COMBINED.”
Andy Bell, Bell Property Services, Meanwood.............
.............
Media Pack 2011
• Free monthly community magazines, since 2005• Packed with local news, reviews, features, listings and local advertisers• Handy ‘Life Size’ format, 30% larger than A5
THREE EDITIONS EVERY MONTH 100,000 READERS
PICK-UP POINTS such as newsagents, shops, cafes, pubs, libaries, etc
N O R T H L E E D S
EFFICIENT LOCAL DISTRIBUTION
ILKLEY
BURLEY INWHARFEDALE
OTLEY
BRAMHOPE
COOKRIDGE
ADEL
HORSFORTH
WEST PARK
WEETWOOD
HEADINGLEY
MENSTON
MEANWOOD
.............
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Full Page(150mm x 230mm)
Half Page(153mm x 113mm)
Quarter Page(113mm x 75mm)
Eighth Page(55mm x 75mm)
Also Available• Discounts for series bookings• Flyer distribution
Target Affluent North Leeds Residents
Old A5 Size
New B5 ‘Life Size’ format
NEW BIGGER SIZEFrom May 2011 editionsNew B5 ‘Life Size’ format30% larger than A5
For advertising rates: Contact us todayT: 0113 274 8776 E: [email protected] W: www.northleedslife.co.uk
• 30,000 total monthly distribution (10,000 per group) • 20,000 delivered free to households & businesses• 10,000 distributed free through local Sainsbury’s, Tesco, Morrisons & Co-Ops
“NORTH LEEDS LIFE MAGAZINES ARE PROBABLY OUR BEST SOURCE FOR ATTRACTING NEW CUSTOMERS”
Mark Frankland, Motor Marque,
West Park Ring Road
Our glossy, news-based community magazines are published monthly in
three editions, so you can target customers cost effectively in the local
areas of your choice:
Group A: Headingley, Weetwood, West Park & Meanwood
Group B: Horsforth, Cookridge, Adel & Bramhope
Group C: Ilkley, Burley-in-Wharfedale, Menston & Otley
New ad sizes
T: 0113 274 8776 E: [email protected] W: www.northleedslife.co.uk
1. More ReadersNorth Leeds Life magazines are the most widely read local community magazines in North West Leeds, with over 100,000 readers from Headingley in LS6 to Ilkley in LS29.
2. Better DistributionWe offer the highest circulation of any daily, weekly, monthly or quarterly news-based publication in our distribution areas. 20,000 copies are delivered directly to households and businesses each month and 10,000 copies are distributed through local supermarkets: Sainsbury’s, Morrisons, Tesco & Co-op.
3. A Targeted ApproachSpeak directly to the customers you want - we produce three separate editions each month so advertisers can target specific local communities, with no wastage. Reach readers with high disposable incomes in Group A: (Headingley, Weetwood, West Park & Meanwood edition), Group B: (Horsforth, Cookridge, Adel & Bramhope edition) and Group C: (Otley, Menston, Burley-in-Wharfedale and Ilkley edition).
4. For �e CommunityWe are a locally based family-owned firm, completely independent from any other publishers and with a genuine commitment to local news, events, people, organisations and businesses. We pride ourselves on being part of the communities we cover and use local suppliers and create jobs for local people wherever possible.
5. More �an Just AdvertsOur magazines are not just business directories full of adverts – they are packed with interesting, locally-produced, relevant editorial including news, reviews, features, listings and profiles. We offer a high editorial to advertising ratio: averaging over 50% editorial per month, to create an interesting, topical publication that people keep and read.
6. Tried and TestedWe have been publishing since 2005 and have developed a loyal following of both readers and advertisers. We average 80% advertiser retention month after month, and most of our regular advertisers have been with us for years. Our magazines are highly valued and trusted by residents as a source for reliable local trades and other businesses.
7. Quality and QuantityHigh quality, glossy magazine production, averaging 64 pages per edition in a convenient size (30% bigger than A5) designed to fit easily in a handbag, pocket, briefcase or bookshelf. Our eye-catching, full colour magazines are designed in-house every month to create an exciting, easy-to-read publication that is unmistakably North Leeds Life.
8. Your Advertising SolutionWhether it is advice about how to make the most of your advertising budget or creating advert artwork that will stand out from the crowd - we are here to help! Adverts start from as little as £47 + vat per month (on series booking); we can produce free artwork if you need it and also offer discounted rates on series bookings.
9. �e Digital RevolutionAs well as the magazines, we have a growing website (over 16,000 hits per month) that is continually updated with all the latest local news and events at www.northleedslife.co.uk. We also support our online presence with an ever-increasing number of Twitter followers (@northleedslife), dedicated Facebook page and regular e-newsletters.
9 Reasons to Promote Your Business in NORTH LEEDS LIFE MAGAZINES