MEDIA MONITORING
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Media Monitoring in the Pre-election Period (3 rd report) Ivan Godársky | MEMO 98 MEDIA MONITORING
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MEDIA MONITORING. Media Monitoring in the Pre-election Period (3 rd report) Ivan God á rsky | MEMO 98. nie. i Importance of the media monitoring to inform public on pre-election reporting (raise public awareness / encourage critical views) - PowerPoint PPT Presentation
Transcript of MEDIA MONITORING
Media Monitoring
in the Pre-election Period(3rd report)
Ivan Godársky | MEMO 98
MEDIA MONITORING
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iImportance of the media monitoring
o to inform public on pre-election reporting(raise public awareness / encourage critical views)
o to foster discussion on the role of the media(public funded & private)
o to increase professionalism
o to provide feedback to the media & advocate for changes
o to document cases of state interference
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BIRODI & MEMO 98 main aspects of the methodology
o SAMPLE
- 6 TV channels - 5 newspapers- 4 online editions
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BIRODI & MEMO 98 main aspects of the methodology
o QUANTITY- measuring time / space of the relevant
subjects - assessing the tone of coverage
(positive/neutral/negative)
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BIRODI & MEMO 98 main aspects of the methodology
o QUALITY
- assessing compliance with basic journalistic standards (professional & ethical)
PRINCIPAL STANDARDS
• Relevance -> informational value• Matter-of-fact -> how• Accuracy -> what • Timely -> when• Clarity -> why (understandable)• Balance -> who• Transparency -> sourced• Variety -> society segmented
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BIRODI & MEMO 98 3rd report FINDINGS
o Similar way of coverage – overwhelmingly positive o Coverage intensified gradually after 5 Aprilo Various topics – economy/social/agriculture o Superficial media discourse, including debates o Pattern of accepting low journalistic standardso Equal and more equal – domination of 2 major blocso Parallel campaign of public officialso Prva TV talk-show & LSV spot – role of the RPA
