Media Memo

8/12/2019 Media Memo

1/10

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

MEMORANDUMTo: Hillary, Maggie, Melanrie (cc: Neel, Patt i )Fr: LisaRe: Suggested Media Strategy for U Fotirth World Conference on

WomenDt: August 30,. 1995.I

Throughout your t r ip , t i s important for us to u n d ~ r s c o r eyour longstanding work and advocacy on behalf of women, :t:amiliesand children.. I t i s important to s t ress the interconnec"t;ion.between t h e ~ ~ issues: I f women f lourish, famil ies f l o u r i ~ heconomies f lourishand therefore communities and socie t ies arehealthy, strong and f lourishing. This wil l prbvide the mediawith a context for your t r i p to Beij ing and wil l also s ~ asthe uni t ing theme, ty ing together your t r ips to Beijing, ;Copenhagen and South Asia, and your speeches to the UN to a l l ofthe work that you have done here a t home domestical ly on :behalfof women, families and children not j us t as Firs t Lady but overthe past 25 years. While. you are in ~ e i j i n g carol Browner, AnnBryan.and Betsy Myers wil l serve as the principle spokespeople orvoices for. the conference here a t home. 1

. .. II th ink to re inforce the notion of bringing your t r ip toBeijing home, t i s important to schedule some l i s t e n i n g : s e s s i o n ~following the Atlanta and Santa Fe models upon your return.These events wil l serve to visual ly and substantively connectyour t r i p to the UN Women's Conference to women in the UnitedStates I would propose doing one. or two with working women andone with young women (college or la te high school age). 1 Theevent with young women could be pegged to the b ~ c k to s6hool"theme and would communicate the importance to invest ing theeducation of young women to the overal l heal th of our ec9nomy andour society. The reason I suggest both working women and youngerwomeri events i s to draw a connection between the two. Investingin and educating gi r l s and younger women leads to working womenwho wil l contribute to a heal thy and prosperous society. :

. . lIn addition to scheduled events, we should give s o m ~ thought .to potent ia l media opportunit ies . I have.some thoughts V Thich Ihave outlined below. Maggie, Melanne and I agree tha t we do notwant to make any commitments a t th is time and want to s tay f lu id. to see how things go in China. I general ly propose some Ipressopportunit ies while on the t r ip , followed by a ser ies o f ~ p r e s sopportunit ies .when you re turn as a way to repor t back. tol theAmerican people, par t icular ly American women, on your t r ip . Witha l l th is . in mind, here are some suggested press opportunit ies aridposs ible dates w i t ~ the goal of r id ing out the posi t ive ~ ~ e s scoverage and posi t ive press re la t ions we hope to gain on th ist r ip . I make a l o t of suggestions so tha t you have a number ofdi f fe ren t options from which to pick and choose: 1OPY


2/10

o 10 minute one-on-one interview with Judy Woodruff of CNNwhile ' in Beijing (Judy will J ?e anchoring from Beij ing dur;ing theWomen's. Conference). - - September 6. ;Io 30 minute on the record wrap up session with t r a v e ~ l i n gpress corps. We should do th i s ~ e s s i o n in Mongolia on thet e r race of the Guest House which Maggie says i s beaut i ful . Iwould suggest having a very informal cocktai l reception with thepress on the terrace on September 7 and then do your wrap upsession the following morning on September 8. I t would be. a niceconclusion to the t r ip . - - September 7 and September 8.

o Dan Rather has requested a one-on-one interview with youupon your re turn for the evening news. He has requested :to bethe f i r s t prime time t e l ev i s ion interview. I would s u g g ~ s t pretaping a- 10 minute o n e ~ o n o n e interview with Dan Rather dnSeptember 11 to ai r tha t evening. What I l ike about the Ratherinterview as the f i r s t interview when you are back i s tha t testabl i shes the Women's Conference and w6men's issues as aserious s tory. This will help to-re inforce our message tha t

Iwomen's 1ssues are not soft 1ssues. - - September 11. ;o Suggest a women's l i s ten ing session .event in DC/Baltimorearea on September 11 or 12. Not only would th i s serve toimmediately bring your t r i p to Beij ing home, but t wil l :alsogive fresh domestic. b-ro l l footage to t i e i ~ with the f o ~ t a g efrom Beijing. I f we do a women's l i s tening session in a :collegetown ( i . e . Baltimore), you could conduct a col lege press rouhdtable discussion to ta lk about your t r i p and women's issues af t e rthe l i s tening session. I f we do women's l i s ten ing sessiori in acol lege town, I would suggest going to a community college. I

think- t is_also important to do a l i s tening session in theMidwest as soon as we can upon re turn.o 30 minute l ive appearance on Good Morning America withwomen from Atlanta and Santa Fe l i s tening sessions to discuss UNFourth World Conference on Women ahd related issues. Thepreference i s to have you in the studio in NY with Joan Lundenand the women from the l i s ten ing sessions and then havesa te l l i t e interact ion with women a t Beijing conference (probablyEla Bhatt and one other) - - September 12 or 13. io Guest appearance on Regis & Kathie Lee from 9 am-10-amaf ter Good Morning America while we are in NY. Regis and Kathie

Lee has a huge women's audience and would be an important ta rge tgroup for you to hi t . - - September 12 or 13.Io On the record press breakfast with Los Angeles T i ~ e s Tobe broadcast by C-SPAN. Not only i s California an importants ta te for us poli t ica l ly , but the Los Angeles Times understandsin ternat ional and Pacif ic Rim pol i t ics . In addit ion, i t has alarge audience of opinion makers. - -September 13 or 14.Ii - OPY


3/10

o 30 minute one-on-one interview withLanny Jones of PeopleMagazine. You could do the interview with White House photospread ofphotos taken during your t r ip . --Week of September 11to come out on the stands ~ h e week of September 18. :o Education t rade press Roundtable discussion witheducation reporters to ta lk importance of education of young

women and gi r l s to our economy and.our society. - -Week ofSeptember 11. The week of September 11 i s National EducationWeek and the President wil l be doing education events tha t week.This roundtable discussion would c o m ~ l e m e n t the r e s i d ~ n ~ riicelyand serve to get out our message. . :

Io Pitch a Prime Time Live segment which would be [done byAnn Compton that would t e l l the story of your t r i p to South Asiaand Beijing and how those two t r ips re la te to what you are doinghere a t home. suggest a i r date September 13, the day before theBeijing conference ends, or a week l a t e r on September 20. Thiswould probably enta i l a 20 minute one-on-one interview with AnnCompton.o Recycle port ions of your speeches in China and yqur speechto the Denver Womenis Economic Forum in to an op ed for USA Today

week of September 18, preferably to run. in the weekertd edit ionwhich comes out on Friday, September 22. io I f we were to go to the Midwest to do a l i s tening session,

we .should give some thought to doing Oprah. I t i s a perfecttarget audience both demographically and in s ize .o We should makeCatholic women should a special ef for t toanything be ruff ledOPY

reach out and 1 t a lk toby the right.wing aboutI


4/10

L f

your t r i p to China The could enta i l an interview with t ~Catholic Standard IoWe m y want to consider reaching out and doing aninterview with the largest Methodist newspaper in order tocommunicate direct ly with Methodist women about your t r i p

OPY


5/10

TO:FR:RE:DT:

MaggieLisaHRC Media P o s s i b i l i t i e sAugust 31, 1995

MEMOR NDUM

------------------------------------------------------------

i1) Women s Media - - Hil la ry should own the women s media.: Byw o ~ e n s media I mean t ha t media which reaches women and.{sproduced by women and . i s heard and t r u s t e d by women. Hil la ry canaccomplish t h i s goal severa l d i f f e r e n t ways: 1o Meet with t h e ed i to rs o f the women s magazines onde amonth o r once every two months. This can be done in New [York andin Washington. It would be nice to a l t e rna t e it When t heed i to r s come to Washington, we could se t up a morning briJefingsess ion with sen io r female Adminis t ra t ion o f f i c i a l s so t ~ a t theyare brought up to speed on t he Adm in i s tra t ion s red6rd. Hopeful ly , t h i s outreach w i l l produce s t o r i e s in t he w o m ~ n smagazines about t he Pres iden t s accomplishments and record andtu rn the ed i to rs i n to Clinton su r roga te s .o W o m ~ n s t e l e v i s i o n - - We should have H i l l a r y a p p e ~ r onloca l noon t e l e v i s i o n shows e i t h e r by s a t e l l i t e o r i n - p e ~ s o n whenshe i s doing an even t in a major media market . Local noqn shows

have l a rge female viewersh ip . In addi t ion , the morning showshave l a rge women s audiences. We should explore some add i t iona lc rea t ive ways to put Hil la ry on the morning shows. We a iea l ready o f f ~ n running wel l on t h i s f ron t with the CBS ~ h i ~Morning show with t he audience o f mothers, the Good M o r n ~ n gAmerica show with t he women from t he l i s t e n ing sess ions ~ o bedone a f t e r Bei j ing and f i n a i l y the c h i l d re n s town meetirig aroundthe book idea for the Today Show. Oprah and Regis and K ~ t h i e Leeare a l so important for us to cons ider .OPY


6/10

o Women s sec t ions o f newspapers - - These are not t ~ e" s ty le" sec t ions in most newspapers across the country , butra the r t h e " fea tu re s" sec t ions . In fac t , H i l l a ry ' s column i srunning in the f ea tu res sec t ions o f many papers . These ~ e c t i o n sare widely read by women. Hil la ry could wri t e an op ed t h a tcould be sen t out to t he se sec t ions o f newspapers across 1 t hecount ry . In add i t ion , s h e could conduct i n t e rv i e w sw i t hr epor te r s from these sec t iohs when she i s in t h e i r loca l imarke tdoing a women. s l i s t e n ing sess ion event .

io Women s rad io - - Richard St rauss has a good list o f radiot a l k shows t ha t t a rge t women s audiences . H i l l a r y l i k e s t o do. radio in terviews and has always been a fan of r ad io . we: shouldc a p i t a l i z e on t h i s , es p ec i a l l y s ince rad io i s such an ,unde ru t i l i z ed medium ye t arguably one o f t he most powerfpl interms o f out reach . It would .be wonderful if we could t ake anhour each week to t a l k to these d i f f e r e n t radio t a l k shows aswel l as to Clin ton f r i end ly rad io t a l k shows. e could do 5-6

in te rv iews per hour of radio t ime.. o Special ty .wom en s p r e s s ~ This i s an untapped area forHil la ry tha t I t h ink could be wonderfu l fo r :her. e cou-tld workwith Peggy Lewis to come up with ~ list o f t a r g e t ed o u t l ~ t s t ha tHil la ry could speak with e i the r on a c o n f e r ~ n c e c a l l o r ~ n a

roundtable s i t u a t i o n . IL she pre fe r s not to do n y t h i n ~ on therecord , we could wri te pieces under h e r name fo r t he se publ i ca t ions . It should not be too d i f f i c u l t to do s ince we canexcerpt from her recen t speeches . Some examples o f spec ia l tywomen s p r ~ s s ou t l e t s would include r e l i g io u s women s m ~ z i n e sand newsle t te rs fo r educators and nurses e should speak witht he t r ade assoc ia t ions about t h e i r publ i ca t ions and see :Whichpubl i ca t ions would be ben ef ic ia l fo r H i l la ry to reach. These wo.uld be very t a rge ted pub l i c i ty sho t s .. o Regular Mail ings to W o m e n ~ s Media - - e can coord ina te

Iwith Betsy Myers and Lori McHugh to make sure t h a t a H1l laryClinton weekly mai l ing o f a speech o r speeches , o r c l ips from ap a r t i cu l a r - ev en t , o r an o p e d i s sen t to t he women s media.2) Regional M e d i a - - ewere so successful dur ing the 1992campaign in implementing t h i s s t r a tegy . I th ink it i s riow t imeto t h ink about re tu rn ing to t h i s s t r a t eg y to reacqua int iPeopleacross the country through t h e i r l o ca l and hometown papers andt e l e v i s io n s t a t io n s with Hil la ry Clinton .. H i l l a r y i s comfortablewi th t he loca l r epor te r s and enjoys speaking with them. f This .wi l l help us ge t around her avers ion to the na t iona l Washingtonmedia and serve to coun ter the tone of the na t iona l m e d ~ a . Jus tas in 1992, good loca l ~ r e s s wi l l develop i ~ t o a r i p p l e e f fec twhich wi l l begin to inf luence the coverage o f t h e n t i o ~ l _newspapers . This regiona l press s t r a t eg y w i l l be i m p o r ~ a n tduring t he book tou r as t he book t ou r wil l p resen t us with anoppor tun i ty to reacqua int H i l l a r y with the pub l i c in a ~ o n -p o l i t i c a l se t t i n g and with a top ic she i s not only comfortable

OPY


7/10

with"and has a l eng thy h is to ry on b u t i s a l so popu la r wi thAmericans in genera l , par t icu lar ly women. :In add i t ion , H i l l a r y could t ake advantage of the v i s i t s o fregiona l e d i t o r s and r epor te r s who a re inv i ted to White Housedinners as gues ts . We could have t he se people meet ind iv idua l lywith H i l l a r y fo r 10-15 minutes dur ing the day when they come totown fo r a White House dinner . They could a l so meet w i t ~ White

House sen io r s t a f f ~3) Senior Media - - Seniors , es p ec i a l l y s en io r women, l k ~Hil la ry . We should r e in fo rce t h i s , and perhaps begin t o ; t a rge tolder American audiences . th ink it i s worth cons ider ing doingrad io in te rv iews in to Flor ida in pa r t i c u l a r , and i n t e r v i ~ w s withsome o f t h e s e n i o r t r ade pub l ica t ions . At presen t , we a re t e n t a t i ve ly s l a t ed to do an in te rv iew with The RP Bul le t in onSeptember 12 on b r ea s t cancer , o lder women and mammograms to runin t h e i r October i s sue fo r Breas t Cancer Awareness M o n t h ~ We maywant to work with Alex is Herman to check with var ious l a rge .consumer groups to explore new innovat ive ways to reach ~ e n i o r s

I

.4) C o l l e g ~ Presso S t a r t i n g in the f a l l , I th ink it i s important for ; .Hi l laryto v i s i t co l l ege campuses around the country and speak. co l l eges tudents a re important v o t e r s ~ When on a campus, she c o ~ l d doin te rv iews with the col lege radio s t a t i on and do a roundtab le. d i scuss ion with r epor te r s from the loca l co l l eges andu n i v e r s i t i e s in the a rea we are v i s i t i ng . We could also; t h inkabout host ing col lege newspapers here a t the White House, and se tthem up with a morning br ie f ing on the P re s i d e n t s ;accomplishments and then conclude with an in te rv iew with t hePres ident .i. . I

o I would a l so propose t h a t Hil la ry do something wlth UMagazine, a col lege magazine t h a t has a c i r t u l a t i on of L ~mil l ion and i s d i s t r i b u t e d to 325 col lege campuses around t he USThe l ead t ime i s 3-4 months. H i l l a r y could e i t h e r wri te an op edo r column o r do an in te rv iew.5) College Telev i s ion In te rac t ive Hook Up - - Hil la ry couidpar take in a col lege tv broadcas t t h a t would be an i n t e r a c t i v ehook up between col lege campuses in a pa r t i c u l a r t a rge t region ofthe count ry , perhaps the Midwest. For example, she could go toMichigan and base out o f the Univers i ty o f Michigan and beconnected with 10 co l l eges i n t h e region. She could give aspeech, t each a c lass o r conduct a mini town meeting cons i s t ingof ques t ions and answers with s tuden t s from the schoolsp a r t i ~ i p a t i n g in the i n t e rac t ive hook-up. We could p i t ch t h i si n t e r a c t i v e program to be broadcas t on CSP N o r PBS. i6) Cl in o n s 2Oth Wedding Anniversary - - I th ink t h i s i s 1 awonderful oppor tun i ty fo r H i l l a ry . There are a var i e ty .of t h ingst ha t we can do:

OPY


8/10

.:

o I f i l l a ~ y i s comfortable throwing a big par t1 , w ~ couldgive a wonderfui photo spread to People magazine o f photos fromt he pa r ty coupled with o ld photos of t h e i r honeymoon and iofspec ia l moments fo r them over the pas t 20 years . t would bel i ke crea t ing a photo album for People magazine t ha t cou+d tu rnin to a nice mail piece l a t e r on.

o H i l l a r y could do an in te rv iew with one o f the majc;>rwomen's magazines, probab ly Family Circ le , about he r a n n ~ v e r s a r yo This might be a nice t imepeg to have the PresideDt andHil la ry do a spec ia l j o i n t t e l ev i s ion in te rv iew with Baroara. . IWalters . A Barbara Walters in te rv iew would a t t r a c t an.1mportantaudience o f women and seniors . I f we did an in te rv iew around t heanniversary t ime peg, i t .wou ld not appear to be p o l i t i 6 a i ~ I f wepursued Barbara Walters on t h i s f ront , we may want to e n ~ e r t a i ngiving the_ f i r s t H i l l a r y book t e l e v i s i o n in te rv iew to s o ~ e o n ee l se .

7) Eleanor Rooseve l t s Birthday - - Eleanor Rooseve l t s b i r thdayi s in October and it would be wonderful for H i l l a r y to ce leb ra tethe b i r thday with a day o f even ts a t t he White House. I , th ink iti s b en e f i c i a l to H i l ~ a r y to do h i s t o r i ca l events every month 6 revery 6 weeks. These events wi l l help place a con tex t around herand what she i s doing as F i r s t Lady. We should look f o rh i s to r i c a l events to ce leb ra te t h a t w i l l help put Hil la ry i n t d anh i s t o r i c a l context . So of t en the re i s no h i s t o r i ca l con tex t ins to r i e s w r i t t en about Hil la ry . I f we are able to place ~ e r ins i t u a t i o n s which ce l eb r a t e h i s t o r i c a l events , it may help toround out her image and make what she i s doing seem l e s s extremeo r d i f f e r e n t i n t he eyes o f t he media. I

_8 Elec t ion Day We could use e l ec t i o n day t h i s year fd rHil la ry to do. an even t around women's su f f rage . She rece ivedsuch wonderful p u b l i c i t y leading up to and on t h e annive:r(sary o fwomen's su f f rage e a r l i e r t h i s month t h a t we should t ake ~ d ~ a n t a g eof an oppor tun i ty to keep t ha t p o s i t i v e pub l i c i ty going. -. . . II9) Hil la ry Clinton Fan Club V i s i t - - At t he end o f September,

o v e ~ 100 coordina tors of t he Hi l l a ry Clinton Fan Club frqm theus, Japan and England w i l l spend a day a t the White H o u s ~s t a r t i ng with a t ou r , then a br i e f ing and ending with a ;recept ion . Since t h i s even t occurs on_Friday, September ;29, itwould be wonderful to do a nice m o ~ n i n ~ ~ h o w piece with ~ h eLoves, t he 70-year -o ld and 60-year -o ld husband and wife duo whoorganized t he Hil la ry Clinton Fan Club, as a s e t up o r cd r t a inr a i s e r . They are wonderful surroga tes for Hi l l a ry who co:meacross so wel l on t e l e v i s i o n . t would then be nice to Have afea ture s to ry wr i t t en t ha t would run in the Sunday newspa:pers. Iwould sugges t having Larry Knutson o f the P fol low the m.emberso f t he fan c lub around fo r t he day, in te rv iew some o f the:m andthen have Hil la ry spend a little b i t o f t ime with him. ~ e shouldge t the broades t out reach poss ib l e with an AP s to ry . We poulda lso see if C-SPAN would be i n t e res t ed in cove r ing Hil la ryOPY


9/10

iClinton Fan Club Day a t the White House. In addit ion to ' the Ps tory , we.could se t up some of the fan club members with 1interviews with t he i r hometown newspapers and radio stat.ilons sotha t we would get anice national P h i t coupled with niceindividual local hi t s . I think t would be great .I

10) Town MeetingsjQ and-A S ~ s s i o n s with Special ized or T ~ r g e t e dAudiences - - I think tha t Hil lary thr ives in venues tha t :arete levised town meeting-l ike or question and answer format:s with a

s p e c i a l i ~ e d a u d i e n c ~ . The CBS This Morning program with theaudience of mothers for Mother 's Day i s a wonderful exampte. Ithink t would be wonderful to look for more oppor tuni t ies l iketha t which are good for Hil lary and play so posi t ively ini themedia. Perhaps we could think about a town meeting with 'parents(maybe, we could peg'one around Child Health Day in New o ~ k onOctober 2 since tha t i s already on HRC s schedule) , a townmeeting with senior c i t izens , a town meeting with chi ldreh (l ikewe are planning to do with the Today Show around ~ i l l a r y ~ book),a town meeting with veterans around Veterans Day. We.could dothese types of events in key pol i t i ca l regions of tha couhtry andwe could work ' to have them te levised e i ther nat ional ly by: amorning show or loca l ly through an a f f i l i a t e or PBS.. I11) Parenting magazines - - There are 3-4 of these publicationsand Hil lary recently wrote a piece for one of them about ~ h e l s e a .I think t makes sense for Hil lary to do something with each oneof these publicat ions e i ther in . the form of an interview rwriting a guest piece. t think t is important for her t6 s t ressthe intergenerational theme with these publications. For'example, she could write or t a lk about how her mother ra ised her

. . Iand what she 1n turn learned from her mother 1n the way s ~ e hasra ised Chelsea. She could write or ta lk about how her f r iendshave chosen different ways to ra ise a family e i the r by being ful ltime mothers or being working mothers, and how each parent;: needsto make the choice tha t i s r igh t for them.i2) Internet - - s Karen has said, Internet has become a yerypopular mode of communication. Hil lary could speak to youngwomen through Internet . I think Hil lary would have fun w ~ t ht h i s , and I believe t would: not be too di f f i cu l t to organize.We could invi te women's media ie . the women's magazines) iin towatch her do such an event. I t would makefor a nice sto:r:y in awomen's magazine.In addit ion, People magazine i s t inker ing with theposs ib i l i ty of using Internet . They have been in touch wfth meabout the prospect of having Hil lary communicate with parentsacross the country about children.and famil ies through I n ~ e r n e t .They would then run the t ranscr ip t in the magazine. This couldbe rea l ly nice idea. They are s t i l l in t h ~ research s t ~ g e andI am waiting to hear back from them. . I13) Off the record dinners with opinion makers in New o r ~ SidBlumenthal has spoken with myself, Melanne and Hil lary abo1uthaving Hil lary meet informally over dinner with some New YorkOPY


10/10

Iopinion makers in the media. I th ink t h i s i s a t e r r i f i c idea ,and perhaps we can have Sid t ake the lead on t h i s . These are notthe mainstream New York media, bu t ra the r those people whom the

New York Times re spec t s i n t e l l e c t u a l l y . These people do not knowHil la ry at a l l , and Sid th inks she would win them overimmediately. Because we know Hi l l a ry wil l win them over,: t h i s. wil l . lead to p o s i t i v e t a l k o r c ha t t e r about H i l l a ~ y in t ~ e s ec i r c l e s which w i l l help inocu la te o r d i f fuse any n e g a t i v ~ s t ha t. may a r i s e in the mainstream pres s . He and I agree t h a t it wouldbe g r ea t i f -H i l l a ry could do a some of these dinners over theupcoming months. Some o f the people t ha t Sid sugges ts iJiv'itingto such an informal d i n n e r a r e : Bob Si lve r , ed i to r o f t h e NewYork Review; Victor Nevaski, e d i to r of the Nation and r ~ n c i sFi tzgera ld .14) Video News Releases ~ We-had t e r r i f i c ~ u c c e s s with J ide6news r e leases on the mammogram campaign. t wouldbe w o ~ d e r f u lif we could work with Betsy Myers ' shop to put t oge the r ~ o r n evideo news re leases o f H i l l a r y s l ~ s t e n i n g sess ions with ~ o m e nacross the country . 15) BC HomeImprovernent I know t h i s may sound l i k e a :Wildidea , but I t h ink it i s afi i n t e r e s t i ng one t o d i scuss . RickKaplan brought to my a t t en t ion t h a t Home Improvement would very

Imuch l.1ke to have H.1llary. make a gues t appearance on 1t s ,show.Home Improvement i s the most popular t e l ev i s ion show on t he a i r .They are wil l ing t o do a show on women, ch i ld ren and famiQyi s sues o r a show on whatever i s sues H i l l a ry would l i ke . Theout reach would be enormous and it would present Hil la ry in a veryl ikeab le l i g h t I be l i eve . Although I have some concerns ~ h a t itdiminishes t he ro le o f Fi r s t Lady by going on a tv sitcom , it i sprobably worth weighing it aga ins t what we be l ieve we might .be ab le to gain by suchan appearance p o l i t i c a l l y and i m a g e ~ w i s eYou probably know t h a t Rick i s 100 pe rcen t in favor o f Hii la rypur su ing _this pro jec t . '

i16) Hil la ry land Sta f f .Out r each to M e d i a - - I am din ing ou tr egu la r ly with members o f t he White House press corps for : lunchand diriner ~ h i c h I th ink i s he lp fu l to Hil la ry . I th ink ~ t wouldbe even be t t e r for Hil la ry if you, Melanne, Ann Stock, Anh Lewis,Lissa and Neel could carve out so:ine t ime in your s c h e d u l e ~ tosoc ia l ize more with t he media. I t h ink t ha t the more o f us whoare out t h e r e in fo rmal ly and s oc i a l l y with t he p re s s the b e t t e rit i s fo r Hil la ry . I be l ieve it would crea te enormous good wi l lfor Hil la ry s ince we can a l l tell wonderful Hil la ry anecdotest h a t pumanize her and show the pres s the good person tha t j she i s .{For example, .Lissa always t e l l s the anecdote. about H i l l a r y .loving to have her twins come to the o f f i c e . ) I be l ieve if wewere a l l out t he re c o n s i s t e n t l y ~ we would erode the not ioh in thepress t h a t sometimes e x i s t s of H i l l a r y being in a bunker 'menta l i ty . I could draw up a list o f key na t iona l media ~ n dass ign var ious r epor te r s to each o f us , developing a so r t i o fbuddy system for t he next year . (Much l i k e the.way we did;dur ingthe hea l th care reform debate with Admin is t ra t ion o f f i c i a l s . )OPY

Media Memo

Documents

Transcript of Media Memo