Journalism BBC MMIX

Media meets the Semantic Web – Part 1

Georgi Kobilarov, Tom Scott, Yves Raimond, Silver Oliver, Chris Sizemore, Michael Smethurst, Christian Bizer and Robert Lee

Journalism BBC MMIX

CMS and auto-categorisation

http://www.richardsonmedia.co.uk/Newsroom%2025a.jpg

Journalism BBC MMIX

Facet: proper namesSubfacet: people and characters

Facet: subjectSubfacet: education

Taxonomy

Journalism BBC MMIX

Rules based catergorisation

Journalism BBC MMIX

What went wrong?

• Labour intensive.

• Journalist did not want to re-use content.

• Benefits were not immediately tangible.

• Journalist are good at writing stories but necessarily indexing them.

Journalism BBC MMIX

Move to use metadata for user facing propositions

Drivers:

• Search Engine Optimisation

• Scalable navigation

Journalism BBC MMIX

content

Category Category Category

Home

Top levelCategory

Journalism BBC MMIX

content

Category Category Category

Home User

Top levelCategory

Journalism BBC MMIX

content

Category Category Category

Home User

Top levelCategory

Journalism BBC MMIX

One page per concept of interest to the BBC

content

Home

Topic TopicTopicTopicTopicTopicTopic TopicTopic

Journalism BBC MMIX

ProgrammesMusic

Topics

Users

Events

News Food

Gardening

Cross linking stratedgy

How does linked data help?

Journalism BBC MMIX

Journalism BBC MMIX

BBC Music

artist programme

played on

Journalism BBC MMIX

Journalism BBC MMIX

Journalism BBC MMIX

programmes

Journalism BBC MMIX

Journalism BBC MMIX

Journalism BBC MMIX

Journalism BBC MMIX

Journalism BBC MMIX

Journalism BBC MMIX

• lat/longs• related locations• people born in that location• historical events• etc, etc

Journalism BBC MMIX

Statistical categorisation

Content link tool

ProgrammesMusic

Topics

Users

Events

News Food

Natural history

Some linking across domains

CIS

Automated cross linking – news to music

ProgrammesMusic

Topics

Users

Events

News Food

Natural history

Some linking across domains

CIS

Legacy data sets - CIS

The Web

The (Semantic )Web of linked data

Benefits of Linked Data

• A page for every concept of interest to the BBC

• A consistent scalable cross-linking strategy

• Improved SEO

• Publishing more RDF as Linked Data

Journalism BBC MMIX

What next?

A page for every....

• News event

• Events

• Place

Thanks to

• Chris Sizemore• Michael Smethurst• Tom Scott• Yves Raimond• Christian Bizer• Robert Lee