Tanvi Parchure – 38

Rutik Shah – 53

Rashi Sharma – 58

Krunal Varia – 64

Himaja Vora – 66

Avinash Yadav – 67

Media Statistics – Media Growth and Comparison

One of the largest newspaper markets

107 million copies circulated daily

Comprises 77,600 newspaper types in multiple languages – 2010

613 pending newspaper requests for registration

Media & Entertainment sector - INR 65,244 crore in 2010

Print accounts to INR 19,288 crores (30%)

Expected to grow at CAGR of 10%, INR 31,010 crores in 2015

17%

16%

16% 14%

11%

11%

7%

5% 3%

Vernacular Print Readership Split

Malayalam

Tamil

Marathi

Telugu

Gujarati

Bengali

Kannada

Oriya

Punjabi

Source: TAM AdEx, Exchange4media.com

Sectors % Share (2009) % Share (2010)

Education 15% 15%

Services 12% 12%

Banking/Finance

/Investment

9% 10%

Auto 7% 6%

Retail 6% 5%

Source: TAM AdEx, Exchange4media.com

Print has been the medium of choice by the majority of the advertisers

Out of 650 odd categories of ad businesses on various media platforms,

nearly 450 categories have advertised in print followed by radio as the

next preferred medium

Print media has a wider base of advertisers as compared to other M&E

verticals.

Indian TV industry has shown continued growth in reach

Television industry unable to match global counter parts in revenue and

profits but potential for growth

Indian consumers are king

DTH growth

Penetration is increasing with growth in the number of TV households

Digitization and Content management

Digitization enhanced the reach of the subscription market

Current low revenues and profitability

Services and Auto were the sectors with highest spends on TV

advertising

Growing importance of content

Strong underlying potential for Regional Markets

Outlook for the TV industry

Medium of sound

US$ 171.38 million with 250 stations in the year 2009

Expected to reach US$ 360.32 million with over 700 stations by

2014

248 FM Channels were operational in 2010

Source : Pitch Madison Media Advertising

Outlook 2011

FICCI KPMG 2011

Source : Universe Update study conducted by RAM FICCI KPMG 2011

Meaning

History

Growth and expenditure

Modes

Quite low on the OOH advertising as compared to the developed world.

Digital OOH in China has over 70,000 screens in Shanghai alone which

is more than the total digital screens in India combined.

Projected Growth of Out-Of Home Advertising Industry

INR billion

2010 2011F 2012F 2013F 2014F 2015F CAGR

OOH advertising

14.0 15.5 17.0 19.0 21.5 24.0 11.4%

Years Share of Outdoor Advertisement within All Advertisement Expenditures (%)

2000 7.45

2001 7.78

2002 8.00

2003 8.79

2004 8.94

2005 9.24

2006 9.70

2007 9,83

2008 9,93

Mobile is expected to be the number one screen through

which consumers can engage with the advertisers' brands.

In India, social media reaches 84 percent of the online user base.

India is the seventh largest global market for social media

consumption .

The Indian gaming industry is valued at INR 10.0 billion and is

expected to grow at a CAGR of 31 percent to INR 38.3 billion by

2015

The online classifieds market is estimated to be INR 10.0 billion and

is estimated to grow at a CAGR of 17.6 percent over the next five

years to reach INR 22.5 billion by 2015.

Job boards are the largest segment accounting for INR 4.5 billion

Matrimonial sites in India continue to gain traction. This segment

generated INR 2 billion in revenues in 2010

General classifieds generated INR 0.5 billion

Education classifieds accounted for INR 0.25

Real estate generated INR 0.75 billion

Automotive classifieds sector accounted 69 for INR 0.3 billion in

2010 .

Television

“There is currently no over crowding in TV broadcasting and there is

room for new players if they bring in differentiation.”

L V Krishnan, CEO – TAM Media Research

High number of GECs and News channels in comparison with other

countries television industry

Lags behind others on the number of sports, documentary, lifestyle

and home shopping channels

Indicating headroom for growth in these niche genres.

India U K U S A

GEC 37% (197) 27% (166) 37% (250)

NEWS 27% (141) 6% (36) 8% (51)

SPORTS 2% (13) 5% (34) 11% (75)

DOCUMENTARY/

CULTURE

2% (13) 6% (36) 5% (34)

LIFESTYLE 3% (16) 4% (28) 4% (25)

SHOPPING 1% (4) 8% (50) 6% (39)

TOTAL

CHANNELS

527 626 676

Source: KPMG Analysis, Secondary Research

Small in Profits, But potential for Growth

88 Million Non Television Households’

250 Channels awaiting approval to go on air

Print

Surpassed China in copy circulation daily

Accounts for More than 20% of all dailies in the world

Indian Print Circulation Numbers – Uptrend

Total contrast to UK, USA & global trends

Rising literacy levels

No threat of new media platforms, sustainable for next five years

0

20

40

60

80

100

120

2003 2005 2007 2009

Mill

ion

INDIA

UK

USA

Source: Wan Infra 2009, Indiastat, Deutsche Bank Securities, Audit Bureau of Circulations,

Lehman Brothers, guardian.co.uk

INR Billion 2010 2010

Growth

2011p 2012p 2013p 2014p 2015p CAGR

Advertising 126 14% 143 162 182 208 236 13%

Circulation 67 3% 68 70 71 72 74 2%

Industry Size 193 10% 211 231 254 280 310 10%

Newspapers 181 11% 199 218 241 266 295 10%

Magazines 12 -4% 13 13 13 14 15 5%

Industry Size 193 10% 211 231 254 280 310 10%

Source: KPMG Analysis

March 2010 March 2011

World Online Population (Millions)

1219

1351

COMSCORE

Online

Internet audience in India skews dramatically young: three-quarters of

the web audience is under the age of 35, compared to 52% of the global

average and 57% of the regional average

INDIA

ASIA PACIFIC

WORLDWIDE

35

29

26

40

28

26

16

23

22

6

12

14

3

9

11

Composition of Internet Audience 15+

15-24 25-34 35-44 45-54 55-64

Social Networking sites reach 84% of the web audience in India, and

takes up 21% of all time spent online

Growth of 16 percent over the past year

0%

20%

40%

60%

80%

100%

INDIA ASIA PACIFIC WORLDWIDE

March 2010 Reach

March 2011 Reach