POST GRADUATE PROGRAMMESMBA (MEDIA MANAGEMENT)COURSE OVERVIEW

Program Code

 

10213 Eligibility

 

For NS (Non Sponsored) category - min. 50% marks in Graduation with min MAT score – 500, Or CAT/XAT - 75 percentile, Or NMAT - 60 percentile, Or GMAT score – 500, Or Amity Written Test on the day of Interview. For S (Sponsored) category - min. 50% marks in Graduation in Life Sciences with MAT Score- 450, Or CAT/XAT - 65 percentile, Or NMAT - 50 percentile, Or GMAT Score – 450, Or Amity Written Test on the day of Interview.

Duration

 

2 years

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FEE STRUCTURE CAREER PROSPECTS PROGRAM EDUCATIONAL OBJECTIVES PROGRAM LEARNING OUTCOMES

Students will demonstrate knowledge and understanding of media industry with along with practical and theoretical concepts of Journalism & Mass Communication

Students will identify, define and investigate information and ideas related to issues and opportunities in Journalism & Mass Communication

Students will be able toexplore information and use digital literacy in capturing information from various media sources and develop innovative solutions

Students will be able to thinkcritically, creatively, and demonstrate curiosity to discover new horizons in Journalism & Mass Communication

Students will be able to speak proficiently, clearly & effectively while presenting the concepts and their diversifications in Journalism & Mass Communication

Students will be able to demonstrateinitiative&enthusiasm while working in collaborative teams in successful implementation of concepts in Journalism & Mass Communication

Students will be able tounderstand the global media issues &recognize the opportunity and challenges that they present while operating in different cultures.

Students will understand and practice the highest standards of ethical behavior in their professional and personal life. They also acknowledge and appreciate the importance of diversity in their personal life.

Students will understand and practice the highest standards of ethical behavior in their professional and personal life. They also acknowledge and appreciate the importance of diversity in their personal life.

Students will be abletothink creatively &evaluate the opportunities available from the creative environment of Journalism & Mass Communicationto identify career or develop their own ventures.

Students shall develop and demonstrated empathetic and compassionate feelings so that they are able to deal with sources, subjects and co-workers.

Course Structure

1ST YEAR 2ND YEAR

Semester 1

Consumer Behaviour [Specialisation Elective Courses] Mass Media Industry [Specialisation Elective Courses] Theories of Mass Communication [Specialisation Elective Courses] Accounting for Managers [Core Courses] Information Technology for Managers [Core Courses] Managerial Economics [Core Courses] Marketing Management [Core Courses] Organizational Behavior [Core Courses] Statistics for Management [Core Courses] Business Communication for Managers [Business Communication] Self Development and Interpersonal Skills [Behavioural Science] Foreign Business Language Open Elective Courses Outdoor Activity Based Courses

Semester 2

Media Culture and Society [Specialisation Elective Courses] Media Design [Specialisation Elective Courses] Media Globalization [Specialisation Elective Courses] Business Research Methods [Core Courses] Financial Management [Core Courses] Human Resource Management [Core Courses] Legal Aspects of Business [Core Courses] Operations Management [Core Courses] Business Correspondence [Business Communication] Conflict Resolution and Management [Behavioural Science] Foreign Business Language Open Elective Courses Outdoor Activity Based Courses