Media Literacy

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Transcript of Media Literacy

Page 1: Media Literacy

Media Literacy Media Literacy “Program”“Program”

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Page 2: Media Literacy

What is “The Media”?Media—

Any means or person through which information is communicated; those things which go between us and the world.

Mass/Public Media— A section of media specifically designed to reach large audiences with entertainment, news, and advertisements.

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Are you Media Literate?

Media Literacy — The ability to critically examine media messages, to understand media structures and the way they shape messages; the ability to USE media as well.

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Media Literacy “Program”Flow Chart

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Media Literacy Quiz

http://www.pbs.org/teachers/media_lit/quiz.html

http://www.pbs.org/teachers/media_lit/quiz.html
http://www.pbs.org/teachers/media_lit/quiz.html
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All Bubblicious Campbells DawnEggo

Fritos GatoradeHebrewNational Ice Jello

Koolaid Lysol M n MNilla Wafers

Oreo

Pez Q-Tips Reese’s Starburst Tide

Uncle Ben’sV-8

Wisk

Xtra Laundry York Zest

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What is this ad all about?

http://www.youtube.com/watch?v=Kmyi-aGq6ZE

What is being communicated? How do you know?

To whom is it being communciated?How do you know?

http://www.youtube.com/watch?v=Kmyi-aGq6ZE
http://www.youtube.com/watch?v=Kmyi-aGq6ZE

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