A MUST FOR BLOGGERS WHO WANT TO WORK WITH BRANDS

Media Kit for Bloggers

WHAT IS A MEDIA KIT?

What is a media kit?

• Think of it a resume of you and your blog

• It tells Brands and PR companies great things about you and your blog and why they would be working with you

WHY DO YOU NEED A MEDIA KIT

Why do you need a media kit?

1. Shows you are serious about blogging as a business

2. Makes it easy for both bloggers and brands to find out about each other

3. Gives you something you can send to Brands or PR Agencies when they want to work with you or when you pitch to them

What if you are a Newbie Blogger?

• It doesn’t matter if you are a newbie blogger or a professional blogger

• Newbie’s will just have to update their media kit more frequently

http://browngirlnextdoor.com/2012/07/02/brown-girl-next-door-media-kit/

Media Kit: Post card Style

Components: Part 1

About you and your Blog

1. Your Name

2. About You

3. About your Blog

4. Contact Information

Components: Part 2

Social footprint and stats

1. Facebook, Number of likes

2. Twitter: Number of followers

3. Pinterest: Number of followers

4. Google+: number of +1s

5. YouTube: Number of Videos/video views

Components: Part 3

Brands who have worked with

• Provide a list of brands you have worked with

• Don’t worry it can be just one.

• If you have not work with brands, then don’t add this section

Remember – Brands are always looking for newbie bloggers.

Components: Part 4

Events you have attended

• Provide a list of blogging events you have attended

• Don’t worry it can be just one

• If you have not attended any – don’t worry

• If you are attending Connecting Bloggers and Brands conference you can add that!

Remember – Brands are always looking for newbie bloggers.

Components: Part 5

Blog Traffic

• Unique visitors

• Monthly page views

• Feed subscribers

• Google Page rank

• Alexa information

Components: Part 6

What Brands can do with you

• Banner ads

• Sponsored posts

• Reviews

• Giveaways

Components: Part 7

1. Branding – make sure it reflects your brand

2. Proof read – make sure there are not types

3. Update – make sure update your media kit as required

TYPES OF MEDIA KITS

Types of media kits

• Page format (8 1/2 x 11) which can be used when you send it to a Brand or an agency.

• Can be available as a PDF for download or you can place a form on your blog so you can who is requesting it before you send it out

• Post card format (4 inches x 6 inches) that you can keep in your handbag or jacket pocket and hand out when you are at a conference

SAMPLES

TYPES OF MEDIA KITS

http://www.thebusybudgetingmama.com/p/blog-page.html

THANK YOU!