Media Kits
2
Social Media Woman |19 We all want our slice of the media cherry, but it is a very competitive marketplace and to get seen and heard we need to present ourselves seriously and professionally. So how do you place yourself ahead of the pack in terms of attracting free PR? , DP FXUUHQWO\ ZRUNLQJ ZLWK FOLHQWV ZKR DUH PRYLQJ LQWR D PRUH SXEOLF SKDVH RI WKHLU EXVLQHVV OLIH DQG ZDQWLQJ WR FDSLWDOLVH RQ WKHLU QHZ IRXQG IDPH 6RPH DUH ODXQFKLQJ QHZ ERRNV PDJD]LQHV RU VSHDNLQJ FDUHHUV 2QH RI WKH ¿UVW WKLQJV WKDW , KDYH UHFRPPHQGHG WR WKHP LV WKDW WKH\ SXW WRJHWKHU D PHGLD NLW WKDW WKH\ FDQ XVH ZKHQ WKH\ DUH FRQWDFWLQJ WKH PHGLD RU SLWFKLQJ WKHPVHOYHV DV SRWHQWLDO SXEOLF VSHDNHUV 6RPHWKLQJ GRZQORDGDEOH WKDW LPPHGLDWHO\ SDLQWV D SLFWXUH RI WKHP DQG WKHLU EUDQG ,Q WKDW NLW , LQFOXGH ¿YH VWDQGDUG WKLQJV WKDW DUH DLPHG DW KHOSLQJ D MRXUQDOLVW RU SURGXFHU WR GHFLGH LI P\ FOLHQW LV WKH SHUIHFW ¿W IRU ZKDW WKH\ DUH ORRNLQJ IRU LQ WKHLU SXEOLFDWLRQ RU RQ WKHLU SURJUDP 6R ZKDW GR , SXW LQ WKDW NLW" , LQFOXGH WKH IROORZLQJ ¿YH LWHPV ZLWK WKH PHQWDOLW\ WKDW WKH PRUH WKDW , GR WR PDNH WKH MRE HDVLHU IRU WKH MRXUQDOLVW HGLWRU RU SURGXFHU WKH PRUH FKDQFH , KDYH RI JHWWLQJ LQWR WKHLU SXEOLFDWLRQ RU RQ WKHLU SURJUDP 3OXV LI ,¶P QRW WKH ULJKW ¿W WKH\ FDQ UHFRJQLVH LW TXLFNO\ DQG OHW PH NQRZ ZKLFK VDYHV XV ERWK WLPH 6R KHUH DUH P\ ¿YH PXVW LQFOXGHV IRU D SURIHVVLRQDO PHGLD NLW 1 Intro page that immediately grabs their attention and has a great photo <RXU LQWUR SDJH LV JRLQJ WR EH D GHDO PDNHU RU EUHDNHU 0RVW PHGLD SHRSOH DUH H[WUHPHO\ EXV\ DQG ZRUN WR GHDGOLQHV ,I \RXU FRYHU ORRNV OLNH \RX GRQ¶W NQRZ ZKDW \RX DUH GRLQJ DQG GRHVQ¶W SUHVHQW D FOHDU PHVVDJH DERXW \RXU SRLQW RI GLIIHUHQFH FKDQFHV DUH WKH EDWWOH LV DOUHDG\ ORVW 6R , UHFRPPHQG WKDW RQ \RXU FRYHU \RX LQFOXGH $ IDEXORXV SKRWR WKDW LPPHGLDWHO\ LQWURGXFHV \RX RU \RXU EXVLQHVV¶V EUDQG $Q DUWLFOH VW\OH LQWUR WR ZKDW \RX GR WKDW VWDWHV \RXU SRLQW RI GLIIHUHQFH DQG LQWURGXFHV \RXU SHUVRQDOLW\ <RXU FRQWDFW GHWDLOV SKRQH HPDLO ZHEVLWH )LUVW LPSUHVVLRQV UHDOO\ GR FRXQW VR PDNH WKH FRYHU SDJH RI \RXU 0HGLD NLW D ¿UVW LPSUHVVLRQ WKDW JLYHV WKH LPSUHVVLRQ RI KRZ VHULRXV DQG SURIHVVLRQDOO\ \RX DUH DERXW \RXU YLVLRQ DQG \RXU EXVLQHVV 'RQ¶W IRUJHW WR GRXEOHFKHFN WKH VSHOOLQJ DQG OD\RXW by Hayley Solich Are You Helping Editors, Producers & Journalists To Choose You Over Others?
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Hayley Solich explains the value of having a Media Kit available for the press to help with your promotions.
Transcript of Media Kits
Social Media Woman |19
We all want our slice of the media cherry, but it is a very competitive marketplace and to get seen and heard we need to present ourselves seriously and professionally. So how do you place yourself ahead of the pack in terms of attracting free PR? 1 Intro page that
immediately grabs their attention and has a great photo
by Hayley Solich
Are You Helping Editors, Producers & Journalists To Choose You Over Others?
Social Media Woman |20
5 Publicity photos or sample articles/product
shots
2 Ideas for potential story angles
3Include a Press Release that is a general
overview of your story
Karen s
4An informative bio that is on topic for what you
are wanting to promote
s
s A Step-By-Step Guide to Writing a
.] contact me.m
