MEDIA KIT - WV Living Magazine … · Quarterly West Virginia’s only statewide . travel and...

2017 MEDIA KIT

fall 15

TRAVEL TO MILTON | LAKE SHAWNEE | CHEAT MOUNTAIN CLUB

fall 15

flavors ofFall

TRAVEL TO MILTON | LAKE SHAWNEE | COZY CASTAWAY

THE BESTOF

WEST VIRGINIA

2015

CHEAT MOUNTAIN

CLUB ✚

POLECAT RAMPAGE

✚ BEHIND THESCENES AT

THE CLASSIC

WV LIVING MORGANTOWN WV WEDDINGS CUSTOM PUBSFull service capabilities include design, content development,

photography, advertising sales, and print production to build your brand.

Quarterly

West Virginia’s only statewide travel and lifestyle magazine.

Bi-monthly

Insiders’ guide to the greater Morgantown area.

average print count per issue

7,000x average pass-along rate of 3

21,000average readership per issue










Bi-annual

West Virginia’s bridal bible.

OUR FAMILY OF PUBLICATIONS

People with the most purchase influence in households say ads in magazine media compared with on websites or TV

INFLUENCE/IMPACT039

Average brand lift due to exposureData is Delta. Delta=Exposed-Control.Numbers of respondents: Print n=88,0146; online n=253,421; TV n=198,479*Print media includes newspapers, which were represented in less than 10% of the analyzed campaigns and generally represented a small portion of the print media buy.Print media also includes digital editions of magazines. Source: Millward Brown Digital, 2007–2015

11%

brand awareness brand favorability brand purchase intent

4%

8%

11%

4%

8%

5%

4%

8%

pri

nt m

edia

*

onl

ine

TV

Advertising in printyields greater

increases in brandawareness, brandfavorability andpurchase intent

than online orTV advertising

WHY ADVERTISE WITH US?“The research continues to show that magazine media is the most trusted, inspiring

and influential of all media, and several new studies provide even more proof of magazine media’s powerful ability to drive sales.”

All information from the Association of Magazine Media’s 2016/2017 Factbook: magazine.org

61% of readers are inspired to take action after seeing a print magazine ad.Source: Gfk MRI, Spring 2015

Source: Simmons Research, Multi-Media Engagement Study, Spring 2015

Average brand lift due to exposure

Advertising in print yields greater increases in brand awareness, brand favorability, and purchase intent than online or TV advertising

• fit well with the content

• are about things they care about

• represent high-quality products and services

• are more likely to motivate them to buy

• provide valuable information

• help make purchase decisionsData is Delta. Delta=Exposed-Control.Numbers of respondents: Print n=88,0146; online n=253,421; TV n=198,479*Print media includes newspapers, which were represented in less than 10% of theanalyzed campaigns and generally represented a small portion of the print media buy.Print media also includes digital editions of magazines.Source: Millward Brown Digital, 2007–2015

WHY ADVERTISE WITH US?

INFLUENCE/IMPACT024

What neuroscience says about why print magazine ads work.Reading on paper is slower and deeper; paper readers remember more.

Source: “What Can Neuroscience Tell Us About Why Print Magazine Advertising Works?” A White Paper from MPA–The Association of Magazine Media, Scott McDonald, Ph.D.

Nomos Research, October 2015

higher comprehensionand recall

stimulates emotionsand desires

slower readingspeeds

paper-basedreading

preferred by majority(even millennials)

more focused attention, less distraction

drives sensory involvementwhich contributes to its impact on readers

INFLUENCE/IMPACT024

What neuroscience says about why print magazine ads work.Reading on paper is slower and deeper; paper readers remember more.

Source: “What Can Neuroscience Tell Us About Why Print Magazine Advertising Works?” A White Paper from MPA–The Association of Magazine Media, Scott McDonald, Ph.D.


higher comprehensionand recall

stimulates emotionsand desires

slower readingspeeds

paper-basedreading

preferred by majority(even millennials)

more focused attention, less distraction

drives sensory involvementwhich contributes to its impact on readers

INFLUENCE/IMPACT036

Average return on advertising spend — all studies Note: Nielsen Catalina Solutions comparison of average increase in dollar sales per dollar ofadvertising spend by media in study across 1,400 CPG campaigns.Source: Nielsen Catalina Solutions, Multi-Media Sales Effect Studies from 2004 – Q4 2015

$2.63

magazines display cross media linear TV mobile digital video

Magazines show the highest return onadvertising spend—the ultimate KPI.Source: Nielsen Catalina Solutions, 2015

$2.55 $2.45

$1.53

$3.94

$2.62

Average return on advertising spending — all studies

Number of times medium ranks #1 among affluent,influential consumers across 60 product categories

Print magazine readerstravel more than othermedia users.

print magazines 28

18

6

5

3

internet

radio

newspapers

tv

Source: Gfk MRI, Spring 2015

Source: “What Can Neuroscience Tell Us About Why Print Magazine Advertising Works?”A White Paper from MPA–The Association of Magazine Media, Scott McDonald, Ph.D.


Base: Top quintile of users of each medium among adults with HHI of $50K+. Category influentials are defined as people who have great experience in this topic and whose advice on this topic is trusted by friends and family members. Source: GfK MRI, Spring 2015

Note: Nielsen Catalina Solutions comparison of average increase in dollar sales per dollar ofadvertising spend by media in study across 1,400 CPG campaigns.Source: Nielsen Catalina Solutions, Multi-Media Sales Effect Studies from 2004 – Q4 2015

WV LIVING READER STATS

SOCIAL MEDIA HABITSDIGITAL EDITIONS

69,341 VIEWS

WV LIVING IS CURRENTLY IN

1,575BANKS AND WAITING ROOMS ACROSS THE STATE

ONLINE NEWSLETTER

6,550 SUBSCRIBERS

READERSHIP GENDER

READERSHIP AGE RANGE

OF OUR READERS ARE SUBSCRIBERS

wvliving.com had

8,700+ copies are in WV hotels and resorts with a readership of

half a millionusers in 2016, with 383,211 annual page views

210,98850%

17% MALE

38,692 Facebook likes

9,515 Twitter followers

2,155 Instagram followers since January 2016

83% FEMALE

per issue

25-3410%

35-4416%

45-5422%

56-6427%

65+23%

SPRING SUMMER FALL WINTER2017

Ads close 02.27.2017Materials 03.6.2017

Issue on sale 04.3.2017

•The Rebirth of Sweet Springs

• Wood Chopping Festival in Webster Springs

• Living in Grantsville

• Paint Creek Driving Tour

•Real Estate •Summer Travel Guide

• ACE Adventure Resort

• Best Places to Cool Off in WV

• Summersville Dam

• Pick-Your-Own Farms

• An Apple a Day at Hawk Knob Cidery

• Meet our State’s Wonder Women

• Fabulous Fall Getaways

•Toasting the Taste Makers: Craft Beer

• The Best of WV Living Winners

• 25 Best Restaurants in WV

• Snowshoe for Dummies

•West Virginia’s Wonder Women •Best of WV Living Awards







2017 2017 2017

editorial sampling

specialty advertising sections

THE

BEST

OF

W

EST

VIRGINIA

wv living 2017 editorial calendar preview

live area7.75" x 9.625"

live area7.75" x 9.625"

2-page ad double truck

trim18" x 10.75"

bleed18.5" x 11.25" (¼" on all sides)

live area7.75" x 9.625"

full page ad

trim9" x 10.75"

bleed9.5" x 11.25"

(¼" on all sides)

¹⁄3 pg block5.123" x 4.747"

¹⁄6 pg 2.5" x 4.747"

½ pg, H7.746" x 4.747"

½ pg, V3.81" x 9.625"

2⁄3 pg5.123" x 9.625"

¹⁄3 pg, V 2.5" x 9.625"

wv living ad sizes available

ad size specifications

• Cover wrap

• Back cover (full page)

• Inside front cover (full page)

• Inside back cover (full page)

• Page 1 (full page)

• Full page

• 2-page spread (double truck)

• 2⁄3 page, vertical

• 1⁄2 page, vertical or horizontal

• ¹ ⁄3 page, vertical or block

• ¹ ⁄6 page, vertical

• ¹ ⁄6 page, vertical city page

Cover wrap19.5” x 4”

(wraps around front and back of cover)

* Images can be full bleed, but all text must stay within the “Live Area” margins in order not to fall intothegutteroraccidentallygettrimmedoffattheedgeswhenthefinalmagazineisbound.

IMPORTANT NOTES

• Title ad file with the advertiser and the issue as follows: “Company_WVLivingSpring16_ad.”

• All ads must be submitted as high-res (300 dpi) tiffs or PDFs.

• All fonts must be outlined/flattened. We will not accept ads with live or embedded fonts.

• Images can be full bleed, but all text must stay within the “Live Area” margins, as applicable. We will not be held responsible for text that is trimmed or bound into the gutter.

• Advertisers will receive two opportunities to edit their ads before final placement, after which an excessive proof fee of $75 will be applied.

indicates premium position

MORGANTOWN READER STATS

SOCIAL MEDIA HABITSDIGITAL EDITIONS

43,454 VIEWS

MORGANTOWN IS CURRENTLY IN

1,300+ BANKS AND WAITING ROOMS ACROSS THE STATE

ONLINE NEWSLETTER

7,004 SUBSCRIBERS

READERSHIP GENDER

READERSHIP AGE RANGE

OF OUR READERS ARE SUBSCRIBERS

morgantownmag.com had

1,431 copies are in Morgantown hotels and resorts with a readership of

85,860users in 2016, with 321,733 annual page views

118,13325%


3,757 Twitter followers

1,344 Instagram followers

10+ THINGS YOU never knew» ABOUT THE PLACE YOU CALL HOME

Lofty Ideas Luxury apartments in town

reach cool, new heights. What to do with the kids all summer.

Double Play For the WVU baseball team,

it’s more than a game.

The÷

to ourM ANY & VAR IED

FIVE NEW PLACES

TO CHECK OUT

right now!

per issue

30% MALE

69% FEMALE

25-3420%

35-4422% 45-54

20%

56-6425%

65+10%

•Best Of Morgantown •Awards Winners’ Circle

•The Home Team •Summer Travel

•Camp Guide

•The Chamber Awards Winners

editorial

specialty advertising sections

•Morgantown Goes Global: Growth of diversity and impact on Morgantown-- foreign student populations, restaurants, professional services, area schools

•Meet some of WVU’s foreign students who are rocking the world.

•Best of Morgantown

•Neighborhoods Issue

•University Town Centre Expansion

•Westover Revitalization

•Guide to Relocating

•Summer Travel Issue

•BBQ Tips from BBQ Joints Around Town

•Water Sports on the River and Lake

•Summer School

•50 Cool Things to Do When it Gets Hot

•Back to School Issue

•Getting Ready for Big 12 Football

•Top 10 Sandwiches

•Back to School Guide

•Guide for Graduate Students

•Suite Dreams--Meet the Occupants of the Suites at Milan Puskar Stadium

•Meet Morgantown’s Creatives

•Morgantown Brews

•15 Frightful Things to Do

•Chamber and Economic Progress Issue•Profiles of Chamber Award Winners•Economic Development•Gift Guide

FEB/MAR APR/MAY JUNE/JULY AUG/SEPT OCT/NOV DEC/JAN2017 2017 2017 2017 2017 2018













morgantown 2017 editorial calendar preview

morgantown ad sizes available


• Cover Wrap

• Back Cover (full page)

• Inside Front Cover (full page)

• Inside Back Cover (full page)




• Full Page



• ¹ ⁄4 page, block

• ¹ ⁄8 page, horizontal



IMPORTANT NOTES

• Title ad file with the advertiser and the issue as follows: “Company_MtownSpring16_ad.”





Cover wrap18.25" x 4"


live area7.875" x 10.375"

live area7.875" x 10.375"

trim16.75" x 10.875"

bleed8.375" x 10.875"

¼ pg block3.56" x 4.82"

¼ pg block3.56" x 4.82"

½ pg, H7.25" x 4.82"

Full Page, no bleeds7.25" x 9.75"

live area7.875" x 10.375"

Full page ad

trim8.375" x 10.875"

bleed8.625" x 11.125”

(⅛” on all sides)

½ pg, V3.56" x 9.75"

¹ ⁄8 pg, H3.56" x 2.35"

¹ ⁄8 pg, H3.56" x 2.35"

¹ ⁄8 pg, H3.56" x 2.35"

¹ ⁄8 pg, H3.56" x 2.35"

2-page Ad double truck

WV WEDDINGS READER STATS

SOCIAL MEDIA STATS


3,953 Pinterest followers

Real

BEAUTIFUL CEREMONIES

CREATIVE CAKES

101+ FABULOUS IDEAS

W E S T V I R G I N I A ’ S P R E M I E R

2009W E D D I N G R E S O U R C E

Weddings

our online venue guide has over

8 of our top 10 hit web pages are venue and resource listings.

page views28,0005,358+ copies are in WV hotels and resorts with a readership of

half a millionNATIONALLYBrides buy 7.5 million bridal magazines per year.

Brides buy 4 to 6 issues of their favorite bridal magazine.

25% of brides choose destination weddings.

In 2015,

49% of couples were married 200 miles or more from where they lived at the time they were married.

TOP CITIES THAT VISIT MYWVWEDDING.COM

Charleston, WV

Washington, DC

Morgantown, WV

Huntington, WV

New York, NY

Parkersburg, WV

Clarksburg, WV

Pittsburgh, PA

Fairmont, WV

Bridgeport, WV

READERS’ AVERAGE PHOTOGRAPHY BUDGET

READERS’ AVERAGE WEDDING BUDGET

44%

71%

18%

6%

38%

23%

READERS’ AVERAGE GOWN BUDGET

up to $1,000

$1,001-$2,000

$2,001-$3,000

$500 or less

$501-$3,000

$3,001-$10,000

$5,000 or less $15,001+ $5,001-$15,000

44%37%

19%

per issue

live area7.75" x 9.625"

live area7.75" x 9.625"

2-page ad double truck

trim18" x 10.75"

bleed18.5" x 11.25" (¼" on all sides)

live area7.75" x 9.625"

full page ad

trim9" x 10.75"

bleed9.5" x 11.25"

(¼" on all sides)

¹⁄3 pg block5.123" x 4.747"

¹⁄6 pg 2.5" x 4.747"

½ pg, H7.746" x 4.747"

½ pg, V3.81" x 9.625"

¼ pg, V3.81" x 4.747"

2⁄3 pg5.123" x 9.625"

¹⁄3 pg, V 2.5" x 9.625"

wv weddings ad sizes available


• Cover wrap

• Back cover (full page)

• Inside front cover (full page)

• Inside back cover (full page)





• Full page


• 2⁄3 page, vertical


• ¹ ⁄3 page, vertical or block

• ¹ ⁄4 page, block (marketplace)

• ¹ ⁄6 page, vertical

• Resource Guide Listing*


IMPORTANT NOTES

• Title ad file with the advertiser and the issue as follows: “Company_WVWedding16_ad.”






*AlladvertiserswillreceiveafreelistingintheResourceGuide.TheResourceGuideisorganizedbyregionandbusinesstype.Advertiserswillchoose the category in which their business will be listed.The Resource Guide will also be available on mywvwedding.com.

Cover wrap19.5” x 4”


New South Media Custom Solutions New South Media produces stand-alone magazines, publications, cookbooks, promotional materials, travel guides, and commemorative and anniversary books for clients in a wide array of industries. We create for our clients custom publications that build their brands, make them stand out in their markets, and build stronger relationships with their customers, members, clients, and supporters.

Our full-service capabilities include design, content development, photography, print production management, advertising sales, circulation, and distribution execution. Each publication is tailored to your brand and message, but with the quality of New South Media editorial and design standards. Clients may turn over entire projects to us or look to us for consultation and support.

Full service capabilities include

• design

• content development

• photography

• print production management

• advertising sales

• circulation and distribution

CUSTOM PUBLICATIONS

NEW SOUTH MEDIA ONLINE

New South Media is the premier online resource for all aspects of living and traveling in West Virginia. As an extension of our nationally renowned publications, our digital offerings take you to terrific towns, noteworthy shops, and

incredible restaurants. In addition, our online calendar showcases events from across the state—many submitted by our readers—and our directories are a comprehensive guide to West Virginia businesses and services.

wvliving.com had

users in May 2016. This is a 22% increase from May 2015

75,286

ADVERTISING ON WVLIVING.COM

Block Ad300w x 250h pixelsHome Page$185/month$990/6 months$1850/year

Interior Pages$95/month$510/6 months$950/year

Skyscraper Ad300w x 600h pixelsHome Page$185/month$990/6 months$1850/year


Video AdHome Page$300/month$1590/6 months$3000/year


Ad Specifications Block Ads & Skyscraper AdsBlock and Skyscraper ads can be accepted in the following file formats: .jpg, .gif, animated .gif, and Flash. All files must be sized to the exact listed dimensions at 72dpi. Advertisers must provide the URL to which the ad will link.

Video AdsVideo ads must be provided as a third-party tag. This means that the video must be hosted on a third-party site such as YouTube or Vimeo.

Social Media Integration Sharing buttons for Facebook, Twitter, and Pinterest allow our content to easily be shared by our readers across multiple platforms.

The Facebook comment plug-in allows readers to share their thoughts on wvliving.com and Facebook simultaneously.

These features promote sharing and bring thousands of page views.

ADVERTISING ON MORGANTOWNMAG.COM





Video AdHome Page$185/month$985/6 months$1850/year



Video AdsVideo ads must be provided as a third-party tag. This means that the video must be hosted on a third-party site such as YouTube or Vimeo.




ADVERTISING ON MYWVWEDDING.COM









Statistics show that more than 80% of all brides and grooms use the Internet to assist in planning some portion of their weddings. With interactive content supplemental to WV Weddings magazine, mywvwedding.com is the premier online source for planning ceremonies, receptions, rehearsals, and honeymoons and connects brides from around the world with West Virginia’s finest businesses.

WV WEDDINGS ONLINE VENDOR GUIDE

Searchable Directories Mywvwedding.com contains both a wedding resource guide and a venue guide. The wedding resource guide has categories that include bridal shops, florists, photographers, caterers, jewelers, officiants, and more. Basic listings can be created and updated with a free mywvwedding.com account or you can add photos by choosing a premium or advanced listing.

Basic Listing (free) A Basic Listing is your chance to join our targeted database and provide basic details about your business. Basic Listing includes: business contact info and map, indexed alphabetically and fully searchable via city or category, Easy to use, update as often as you like

Premium Listing ($180, billed annually) A Premium Listing is a full page interactive ad that’s available online 24/7. In addition to the Basic Listing features, Premium Listing includes: Four photos, higher placement on the page, and a chance to be featured on our homepage

Advanced Listing ($480, billed annually) An Advanced Listing includes all the features of a Premium Listing, as well as a discounted listing ($50 value) in the print version of the WV Weddings Venue/Resource Guide for the upcoming 2 issues of the magazine.

E-BLASTS

Reach an unparalleled audience of vested readers with our monthly newsletters.

Banner Ad394w x 123h pixels

$20/month$230/year (prepaid)

Tower Ad140w x 417h pixels

$30/month$350/year (prepaid)

+

Reach an unparalleled audience of vested readers with the WV Weddings monthly newsletter.

Over 1,000 wedding industry insiders and brides-to-be receive Unveiled each month.

Ad SpecificationsAds can be accepted in the following file formats: .jpg, .gif, animated .gif, and Flash.

All files must be sized to the exact listed dimensions at 72dpi. Advertisers must provide the URL to which the ad will link.

Tower Ad140w x 417h pixels$30/month$350/year (prepaid)

Banner Ad394w x 123h pixels$20/month$230/year (prepaid)

New South Media actively partners with a variety of organizations throughout the Mountain State. From charities to events and everything in between, these relationships provide us with

incredible opportunities to become more involved in our local community.

PARTNERING WITH OUR COMMUNITY

MEDIA KIT - WV Living Magazine … · Quarterly West Virginia’s only statewide . travel and...

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Transcript of MEDIA KIT - WV Living Magazine … · Quarterly West Virginia’s only statewide . travel and...