Media Kit - Trade Me...Media Kit Feb 2020 200+ data personas 2.5m opted in members Rich 1st-party...

Media KitFeb 2020

200+ data personas 2.5m opted in members Rich 1st-party data

Trusted by Kiwis

NZ’s leader in audience dataOur data tells a billion stories through interest and intent indicators throughout the path to purchase.

We reach New Zealand as they buy and sellOver 1.8 million active members are visiting Trade Me in a month

Kiwis trust usWe’re a trusted New Zealand brand that offers a brand safe environment

Context and relevanceWe deliver relevant messaging at the right time to the right audience throughout their research and purchasing journey.

Our audience

Google Analytics, February - April 2019

1.7 millionactive members

2.5 millionopted-in members

58 millionsessions per month

7.8 millionlistings

8000+total categories (28 main)

53% vs 47%male vs female members

Tuesdaybusiest day

17purchases per year

41average age

520,200Car Buyers

Data Management Platform, Trade Me member data May 2019

705,000SMEs

168,000DIYers

284,000Property Buyers

275,000Farmers

173,000New & Expecting Parents

284,000Property Buyers

168,000DIYers

275,000Farmers

705,000SMEs

173,000New & Expecting Parents

56%Mobile7:35 mins duration

44%Desktop11:13 mins duration

Sessions Cross-device usage

30.4%Use both desktop & mobile

Google Analytics, average of February - April 2019

Our verticals

Motors

1.1 million active users47 million page views

262,417 iOS

216,638 Android2.9 million homepage views

Desktop


APP USERS

Property


APP USERS

234,703 iOS


Desktop


Jobs

415,500 active users7.6 million page views

110,207 iOS


Desktop


APP USERS

Marketplace


497,273 iOS


Desktop


APP USERS

Targeting

Smarter data solutionsCustomise our targeting solutions to meet your goals

Gender, age, bank provider, mobile phone provider, location (address, not IP), postcode, household, deprivation index.

Create your own custom built persona based on insights tailored to your needs and our first party data building blocks.

Target our members demonstrating the strongest intent to purchase: those who have added an item to their watchlist from a specified category.

Member Profile

Custom Audiences

WatchlistTargeting

Mobile

Keywords

Category

Retargeting

Make your brand a seamless part of the mobile shopping journey. Placements in web and app.

Searches on Trade Me illustrate our members’ purchasing intentions. We offer placements in search results and product listing pages.

We have over 400 categories across our verticals and sub-categories. Placements in category home pages and search results.

Keep your brand front and center and bring “window shoppers” back when they're ready to buy.

Data frommember profiles

EG: Under 40 years old,

Onsite Interest & intent indicators

Watchlisting property for sale,

Other variables

Time period (last 90 days),

PersonasOver 100 predefined audiences like: Farmers, Young Families, Pet Lovers and DIYers.

A persona.

First-home buyers

+ =+

=

Property Personas

Large Family Homes

Lifestyle Property

Looking to Build

Next Home Buyer

Property

Property Buyers

Property Investors

Property Movers

Renovators

Rental Intent

Rental Mover

Renters

Apartment Buyers

Business Buyers

Commercial Leasing Interest

Commercial Property Buyers

Commercial Property

Landlords

Interest personas: European,

Hybrid & Electric, Japanese,

Seven Seater Vehicles

Preference personas: EV, SUV,

Ute, Hatchback, Hybrid, Station

Wagon, Sedan, 4WD Vehicles

Car Buyer Personas

Bikers

Boaties

Boy Racers

Car Buyers

Caravanners

High End Car Brands

Luxury Cars

New Car Buyers

Urban Utes

Used Car Buyers

Baby Boomers

Bridal Party

Empty Nesters

Golden Holidays

Millennials

New & Expecting Parents

Life Stages

Retired

Retirement Planner

Retiring

Rural Youth

Students

Young Families

Young Females

Young Males

Young Professionals

Young travellers

Lifestyles

Affluent

Affluent families

Families

Regional NZ

Rural

Rural Women

Urban relaxer

Wealthy

Interest personas: European,

Hybrid & Electric, Japanese,

Seven Seater Vehicles

Preference personas: EV, SUV,

Ute, Hatchback, Hybrid, Station

Wagon, Sedan, 4WD Vehicles

Jobs

Executive Jobs

Job Movers

Job Seekers

Home &Living

BBQ Buffs

DIYers

Garden Oasis

Home Interiors

Man Cave

Food Lovers

SMEs

Small to Medium

Enterprises (SMEs)

Trade Me Agents

Trade Me Businesses

Tradies

Farming

Beef Farmers

Dairy Farmers

Farm Vehicles

Farmers

Ramping Business

Sheep farmers

Lifestyles

Affluent

Affluent families

Families

Food Lovers

Regional NZ

Hobby & interest

Automotive Tinkerers

Creative Spirits

Fashion & Beauty

Food, Wine & Shopping Experiences

Gamers

Sports & recreation

Adventure sports

Campers

Fitness fanatics

Golfers

Horse Mad

Holiday Makers

Musicians

Pet Lovers

Tech Heads

Hunter Gatherer

Snow Experiences

Sports Fans

Team Sports

Water Sports

Ad placements

Ad placements

Mob

ile in

-sea

rch

Mob

ile in

-sea

rch

Available across Trade Me

Mob

ile in

-sea

rch

Avai

labl

e ac

ross

Tra

de M

e

+ 300x250 Appears in the second mobile app in-search position + Over 200 million average monthly mobile searches across Trade Me

*Trade Me average monthly searches July 2019

+ 640x200 Appears in the first desktop in-search position + 160x600 highly viewable, sticky skyscraperDe

skto

p in

-sea

rch


+ 640x200 Appears on desktop within the search results, in the first in-search position

+ 160x600 highly viewable, sticky skyscraper

Nat

ive

+ Content-relevant placement means higher engagement+ Ad matches site layout, fonts and graphics

+ Ad matches site layout, fonts and graphics

Nat

ive


+ Content-relevant placement means higher engagement+ Product available on the Yellow app and desktop+ Ad matches site layout, fonts and graphics

+ High-impact In-search Video placement

+ Displays at 640x360 (16:9 aspect ratio)

Vide

oAvailable across Trade Me

Billboard970x250

*Google Analytics November 2019, Trade Me desktop home page unique usersHom

epag

e + 235,000 unique users visiting the desktop homepage every day*

+ High impact, highly viewable placement

+ CPM or daily buy available

Mot

ors

Banner728x90

MRec or Half-page300x250 or 300x600

Skyscraper160x600

Wallpaper1906x1000

Banner728x90


Home page

Listing page

Prop

erty

Wallpaper1906x1000

Billboard970x250

Banner728x90


Home page

Listing page

Jobs Banner

728x90

MRec300x250

Banner728x90

MRec300x250

Home page

Listing page

Mar

ketp

lace

Banner728x90

MRec300x250

Banner728x90

MRec300x250

Home Page

Listing Page

Home page

Listing page

Firs

t Vie

wAvailable across Trade Me

+ High-impact In-search Video placement

+ Displays at 640x360 (16:9 aspect ratio)

+ Priority ad units displayed to our members on their first session that day

+ Daily reach of over 500,000 users + Available with all units

Get in touch with us

Your audience lives here,

We’re here to help you reach them.

Media Kit - Trade Me...Media Kit Feb 2020 200+ data personas 2.5m opted in members Rich 1st-party...

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