MEDIA KIT - static.stuff.co.nzstatic.stuff.co.nz/files/Media-Kit.pdf · source: nielsen online...
Transcript of MEDIA KIT - static.stuff.co.nzstatic.stuff.co.nz/files/Media-Kit.pdf · source: nielsen online...
MALE FEMALE
Stuff users are an educated audience who use the internet as an information, research and purchasing tool. Our audiences are evenly spread across the country and are likely to access Stuff from work.
ANNUAL HOUSEHOLD INCOME
AGE OF READERS
up to $20k
$20k to$40k
$40k to$60k
$60k to$80k
$80k to$100k
Over$100k
6%
17%14%
12%13%
27%
18-24 25-34 35-44 45-54 55-64 OVER 65
6%
15%
18%
23%
17%
14%
REGION OF READERS
AUCKLAND
CANTERBURY
WELLINGTON
WAIKATO
BAY OF PLENTY
MANAWATU-WANGANUI
24%
18%
14%
9%
7%
5%
GENDER
55%45%
NIELSEN ONLINE RATINGS MONTHLY UNIQUE AUDIENCE, APRIL 16. SOURCE: NIELSEN ONLINE RATINGS MAY 2016.
STUFF KEY STATISTICS
185,382,000
56%DOMESTIC PAGE VIEWS PER MONTH
DOMESTIC REACH OF ACTIVE INTERNET USERS PER MONTH
,044,0002 UNIQUE AUDIENCE
NEW ZEALAND’SNEWS SITE1#
MEDIA KIT
MOBILE WEB ANDROID APP IPHONE APP TABLET445,351 96,946 108,092 43,173
1,749,189 709,263 716,048 417,283
DAILY UNIQUE VISITORS
DAILY UNIQUE VISITORS
DAILY UNIQUE VISITORS
DAILY UNIQUE VISITORS
DAILY PAGE VIEWS
DAILY PAGE VIEWS
DAILY PAGE VIEWS
DAILY PAGE VIEWS
STUFF MOBILE PLATFORMS
UNIQUE AUDIENCE STUFF SOCIAL
STUFF MULTIMEDIA
2,716,858AVERAGE WEEKLY VIDEO VIEWS
NZHERALD
NEWSHUB
MSN NEWS
MAIL ONLINE
TVNZ
2,044,000
1,704,000
647,000
516,000
508,000
430,000
365,905 OVER 11,000 131,000
FOLLOWERS
FOLLOWERSFOLLOWERS
SOURCES: NIELSEN ONLINE RATINGS MONTHLY UNIQUE AUDIENCE, APRIL 16, ADOBE ANALYTICS FEB 16.
SOURCE: NIELSEN ONILNE RATINGS MONTHLY UNIQUE AUDIENCE, MAY 16.
OVER 80,000COMMENTS PER MONTH
NATIONAL
1,253,000
NO.1 NATIONAL NEWS SITE
MOTORING403,000
NO.1 MOTORING NEWS SITE
LIFESTYLE1,056,000
NO.1 LIFESTYLE NEWS SITE
TRAVEL793,000
NO.1 TRAVEL NEWS SITE
BUSINESS1,086,000
NO.1 BUSINESS NEWS SITE
ENTERTAINMENT992,000
NO.1 ENTERTAINMENT NEWS SITE
WORLD844,000
NO.1 WORLD NEWS SITETECHNOLOGY378,000
NO.1 TECHNOLOGY NEWS SITESPORT757,000
NO.1 SPORT NEWS SITESOURCE: NIELSEN ONLINE RATINGS APRIL 16
NZ’s NO.1 NEWS SITE
Monthly AudienceMonthly Audience
Monthly Audience
Monthly Audience Monthly Audience Monthly Audience
Monthly Audience
Monthly Audience Monthly Audience
BUSINESS
up to $20k
$20k to$40k
$40k to$60k
$60k to$80k
$80k to$100k
Over$100k
18-24 25-34 35-44 45-54 55-64 OVER 65
MALE FEMALE
ANNUAL HOUSEHOLD INCOME
AGE OF READERS
REGION OF READERS
GENDER
NIELSEN ONLINE RATINGS MONTHLY UNIQUE AUDIENCE, APRIL 16.
STUFF BUSINESS KEY STATISTICS
NEW ZEALAND’SBUSINESS NEWS SITE1#
MONTHLY AUDIENCE
Stuff Business Day is the leading Financial News & Information site in New Zealand. Business Day covers Industry news, Farming news, Market Data, Money and Small Business information.
6%
18%
14%11% 11%
27%
5%
17%18%
26%
19%
13%
AUCKLAND
CANTERBURY
WELLINGTON
WAIKATO
MANAWATU-WANGANUI
BAY OF PLENTY
22%
20%
15%
8%
7%
5%
52%48%
1,086,000
MSNMONEY
NZHERALDBUSINESS
STUFFBUSINESS
1,086,000
706,000
194,000MONTHLYAUDIENCE
COMPARISON
up to $20k
$20k to$40k
$40k to$60k
$60k to$80k
$80k to$100k
Over$100k
NIELSEN ONLINE RATINGS MONTHLY UNIQUE AUDIENCE, APRIL 16.
FEMALEMALEGENDER
AGE OF READERS
MONTHLY AUDIENCE
ANNUAL HOUSEHOLD INCOME
REGION OF READERS
ENTERTAINMENTSTUFF ENTERTAINMENT
KEY STATISTICSStuff Entertainment is the leading Entertainment site in New Zealand, covering
Celebrities, Music news, TV, Books, Arts and Film news.
8%
18%
15%11% 10%
27%
AUCKLAND
CANTERBURY
WELLINGTON
WAIKATO
MANAWATU-WANGANUI
BAY OF PLENTY
18%
21%
15%
10%
9%
6%
54%46%
992,000
18-24 25-34 35-44 45-54 55-64 OVER 65
4%
16%18%
28%
20%
13%
iTunesNZHERALDENTERTAINMENT
STUFFENTERTAINMENT
992,000
641,000
529,000 MONTHLYAUDIENCE
COMPARISON
NEW ZEALAND’SENTERTAINMENT NEWS SITE1#
NIELSEN ONLINE RATINGS MONTHLY UNIQUE AUDIENCE, APRIL 16.
MALE FEMALEGENDER
AGE OF READERS
MONTHLY AUDIENCE
ANNUAL HOUSEHOLD INCOME
REGION OF READERS
Stuff Motoring is the leading Motoring news site in New Zealand. The home for car enthusiasts, prospective buyers and everything driving related. The latest in rich
automotive content and reviews inspire and inform Stuff’s audience.
STUFF MOTORING KEY STATISTICS
MOTORING
WELLINGTON
CANTERBURY
AUCKLAND
WAIKATO
MANAWATU-WANGANUI
TARANAKI
19%
21%
12%
7%
12%
5%
40%60%
403,000
up to $20k
$20k to$40k
$40k to$60k
$60k to$80k
$80k to$100k
Over$100k
6%
18%
13%
10%
13%
28%
OVER 6555-6445-5418-24 35-4425-34
3%
16%
23%
27%
15%16%
NEW ZEALAND’SMOTORING NEWS SITE1#
STUFF MOTORING
NZ HERALD DRIVEN
TRADE ME MOTORS
555,000
403,000MONTHLYAUDIENCE
COMPARISON64,000
NIELSEN ONLINE RATINGS MONTHLY UNIQUE AUDIENCE, APRIL 16.
FEMALEMALEGENDER
AGE OF READERS
REGION OF READERS
ANNUAL HOUSEHOLD INCOME
MONTHLY AUDIENCE
Stuff National is the leading general news site in New Zealand. It features the key stories of the day from Stuff’s extensive roster of journalists the length of the country, from
Northland to Southland.
STUFF NATIONAL KEY STATISTICS
NATIONAL
AUCKLAND
CANTERBURY
WELLINGTON
WAIKATO
MANAWATU-WANGANUI
BAY OF PLENTY
21%
20%
17%
9%
8%
5%
56%44%
1,253,000
18-24 25-34 35-44 45-54 55-64 OVER 65
4%
15%18%
26%
18%
13%
up to $20k
$20k to$40k
$40k to$60k
$60k to$80k
$80k to$100k
Over$100k
6%
18%
15%13%
11%
27%
NEW ZEALAND’SNATIONAL NEWS SITE1#
NIELSEN ONLINE RATINGS MONTHLY UNIQUE AUDIENCE, APRIL 16.
FEMALEMALEGENDER
AGE OF READERS
MONTHLY AUDIENCE
ANNUAL HOUSEHOLD INCOME
REGION OF READERS
STUFF SPORT KEY STATISTICS
Stuff Sport is the leading Sports site in New Zealand. This channel covers an array of sports news including Rugby, Rugby League, Cricket, Football, Golf, Basketball, Motorsport, Netball,
Tennis, Racing and more.
SPORT
AUCKLAND
CANTERBURY
WELLINGTON
WAIKATO
MANAWATU-WANGANUI
OTAGO
17%
20%
19%
9%
8%
6%
45%55%
757,000
up to $20k
$20k to$40k
$40k to$60k
$60k to$80k
$80k to$100k
Over$100k
4%
18%
12% 11% 11%
34%
18-24 25-34 35-44 45-54 55-64 OVER 65
4%
15%16%
27%
16% 16%
MSNSPORTS
NZHERALDSPORT
STUFFSPORT
757,000
553,000
169,000MONTHLYAUDIENCE
COMPARISON
NEW ZEALAND’SSPORT NEWS SITE1#
NIELSEN ONLINE RATINGS MONTHLY UNIQUE AUDIENCE, APRIL 16.
FEMALEMALEGENDER
AGE OF READERS
MONTHLY AUDIENCE
ANNUAL HOUSEHOLD INCOME
REGION OF READERS
Stuff Technology is the leading Technology site in New Zealand, incorporating content from a wide range of topics from Social Media to Gadgets, Games and Digital Living.
STUFF TECHNOLOGY KEY STATISTICS
TECHNOLOGY
AUCKLAND
CANTERBURY
WELLINGTON
WAIKATO
MANAWATU-WANGANUI
NORTHLAND
14%
18%
19%
7%
8%
5%
43%57%
378,000
18-24 25-34 35-44 45-54 55-64 OVER 65
4%
19%
23%
30%
11% 11%
up to $20k
$20k to$40k
$40k to$60k
$60k to$80k
$80k to$100k
Over$100k
5%
21%
11% 11% 11%
28%
PC WORLD
CNETSTUFFTECHNOLOGY
378,000
211,000148,000
MONTHLYAUDIENCE
COMPARISON
NEW ZEALAND’STECHNOLOGY NEWS SITE1#
NIELSEN ONLINE RATINGS MONTHLY UNIQUE AUDIENCE, APRIL 16.
FEMALEMALEGENDER
AGE OF READERS
MONTHLY AUDIENCE
ANNUAL HOUSEHOLD INCOME
REGION OF READERS
STUFF TRAVEL KEY STATISTICS
Stuff Travel is the leading Travel site in New Zealand, providing inspiration for Kiwis dreaming up their next big trip as well as tips and news to get the best out of their holiday.
TRAVEL
4%
AUCKLAND
CANTERBURY
WELLINGTON
WAIKATO
MANAWATU-WANGANUI
HAWKES BAY
13%
23%
19%
8%
9%
55%45%
793,000
18-24 25-34 35-44 45-54 55-64 OVER 65
5%
16%17%
27%
17%16%
up to $20k
$20k to$40k
$40k to$60k
$60k to$80k
$80k to$100k
Over$100k
5%
16%
14%11% 13%
30%
NZHERALD TRAVEL
TRIP ADVISOR
STUFF TRAVEL
793,000
340,000332,000MONTHLY
AUDIENCECOMPARISON
NEW ZEALAND’STRAVEL NEWS SITE1#
NIELSEN ONLINE RATINGS MONTHLY UNIQUE AUDIENCE, APRIL 16.
FEMALEMALEGENDER
AGE OF READERS
MONTHLY AUDIENCE
ANNUAL HOUSEHOLD INCOME
REGION OF READERS
Stuff World features wide-ranging multimedia coverage from the most reputable news sources from around the world, including Australia, the South Pacific,
the Americas, Europe, Africa, Asia and the Middle East.
STUFF WORLD KEY STATISTICS
WORLD
AUCKLAND
CANTERBURY
WELLINGTON
WAIKATO
MANAWATU-WANGANUI
BAY OF PLENTY
14%
20%
19%
9%
9%
5%
52%48%
844,000
18-24 25-34 35-44 45-54 55-64 OVER 65
3%
16% 18%
26%
18%
15%up to $20k
$20k to$40k
$40k to$60k
$60k to$80k
$80k to$100k
Over$100k
5%
17%
13%12%
14%
27%
NEW ZEALAND’SWORLD NEWS SITE1#
NIELSEN ONLINE RATINGS MONTHLY UNIQUE AUDIENCE, APRIL 16.
FEMALEMALEGENDER
AGE OF READERS
MONTHLY AUDIENCE
ANNUAL HOUSEHOLD INCOME
REGION OF READERS
New Zealand’s leading Life & Style site, Stuff Life & Style covers Food & Wine, Fashion, Beauty, Wellbeing, Weddings and much more.
STUFF LIFE & STYLE KEY STATISTICS
LIFE & STYLE
CANTERBURY
AUCKLAND
WELLINGTON
WAIKATO
MANAWATU-WANGANUI
NORTHLAND
20%
19%
17%
10%
8%
4%
55%45%
1,056,000
18-24 25-34 35-44 45-54 55-64 OVER 65
4%
17% 18%
26%
16%14%
up to $20k
$20k to$40k
$40k to$60k
$60k to$80k
$80k to$100k
Over$100k
7%
17%15%
11% 11%
29%
MSNLIFESTYLE
NZHERALDLIFE & STYLE
STUFFLIFE & STYLE
1,056,000
616,000
199,000
MONTHLYAUDIENCE
COMPARISON
NEW ZEALAND’SLIFE & STYLE NEWS SITE1#