MEDIA KIT - Seapower€¦ · SEAPOWER DIGITAL EDITION The digital edition is available to all...
Transcript of MEDIA KIT - Seapower€¦ · SEAPOWER DIGITAL EDITION The digital edition is available to all...
N A V Y / M A R I N E C O R P S / C O A S T G U A R D / M E R C H A N T M A R I N E
2020MEDIA KIT
Seapower is the premier
news magazine that covers
the U.S. sea services — the
U.S. Navy, Marine Corps,
Coast Guard and U.S.-flag
Merchant Marine. The
official publication of the
Navy League of the United
States, Seapower articles
cover a wide range of
topics, including national
defense; foreign policy;
naval affairs; commercial
maritime issues; homeland
security; and defense
research, development and
procurement. Seapower
coverage focuses on such
areas as defense strategies,
emerging technologies
and ways to improve the
operational concepts and
managerial processes of the
U.S. sea services.
BY THE NUMBERS
SEAPOWER WEEKLY
SUBSCRIBERS INCLUDE READERS FROM: Pentagon (more than 500 issues provided to Pentagon leadership) Congress (nearly 300 issues provided to House and Senate offices) The White House Office of the Secretary of the Navy Navy Yard Fleet Forces Command Marine Corps Systems Command Naval Observatory Customs and Border Protection Naval Research Laboratory Department of Homeland Security Department of Transportation Federal Maritime Commission Defense Logistics Agency General Services Agency NASA Government Accountability Office
40,000 print and digital subscribers
SEAPOWER DIGITAL EDITION The digital edition is available to all subscribers and Navy League members. The digital edition is accessible through Navyleague.org and Seapowermagazine.org.
Average Reading Duration: 7.2 minutes Average Content Views Per Session: 7.2
Total Article Views: 24,795
Top In-Market Segments Based on Google Analytics:
Investment Services
Employment
Used Autos and Vehicles
Travel/Hotels and Accommodations
Travel/Air Travel
Software/Business and Productivity
Software
Education/Post-Secondary
Education
New Autos and Vehicles
Banking Services
Advertising and Marketing Services
(Readership, demographics, in-market segments based on Google Analytics averages from June-July 2019)
18-24 25-34 35-44 45-54 55-64 65+
North America Europe Asia Central and South America, Caribbean Oceania Africa
SEAPOWERMAGAZINE.ORG
78,000 page views per month 70,000 unique page views per month
DIGITAL READERSHIP BY GENDER
Male Female
DIGITAL READERSHIP
BY LOCATION
DIGITAL READERSHIP
BY AGE
20% open rate
(Average numbers taken from 10 emails from May-July 2019)
3% click-thru rate
37,000 subscribers
JANUARYSeapower Almanac Space: Dec. 4, 2019
Materials: Dec. 11, 2019
FEBRUARY/MARCH
Profiles in Service
Network-Centric Warfare and Communications
Space: Jan. 31, 2020Materials: Feb. 7, 2020
AFCEA West 2020
APRIL
Partners in Global Presence Space: Feb. 28, 2020Materials: March 6, 2020
Navy League’s Sea-Air-Space Exposition, National Harbor, Maryland
MAYISR and Unmanned Systems Space: April 1, 2020
Materials: April 8, 2020AUVSI’s Xponential 2020, Boston
Submarine Technology Symposium 2020Laurel, Maryland
JUNEExpeditionary Warfare Space: May 1, 2020
Materials: May 8, 2020
JULY/AUGUST
U.S. Coast Guard Space: July 1, 2020Materials: July 8, 2020
Eurosatory 2020
SEPTEMBERU.S. Marine Corps Space: July 31, 2020
Materials: Aug. 7, 2020Modern Day Marine, Quantico, Virginia
AUVSI’s Unmanned Systems Defense. Protection. Security.Washington, D.C.
OCTOBERUndersea and Aerial Warfare Space: Sept. 2, 2020
Materials: Sept. 9, 2020AUSA Annual Meeting Washington, D.C.
NOVEMBERCommercial Shipping/Ship Maintenance
Navy League Corporate Membership Directory
Space: Sept. 30, 2020Materials: Oct. 8, 2020
International Workboat Show, New Orleans
DECEMBERThe Surface Fleet Space: Nov. 3, 2020
Materials: Nov. 8, 2020Surface Navy Association National Symposium, Arlington, Virginia
EDITORIAL CALENDARIncludes editorial highlights, advertising deadlines and conferences where Seapower will be distributed.
ADVERTISING SPECIFICATIONS & PRICING
DIGITAL ADVERTISING OPPORTUNITIES
AD SPACE WIDTH HEIGHT 1 X 3 X 6 X 9 X 12 X
Advertise on www.seapowermagazine.org
Top Banner 728 px 90 px $2,720 $2,585 $2,550 $2,375 $2,300
Tower Ad 262 px 400 px $2,635 $2,500 $2,375 $2,300 $2,240
Seapower Weekly
Banner Ad 650 px 80 px $1,850 $1,760 $1,670 $1,610 $1,570
Note: In 2020, the Seapower Weekly will not publish on Jan. 1, Nov. 11 or Dec. 30 due to holidays and office closures. The April issues of Seapower and Seapower Weekly will have extra distribution to Sea-Air-Space attendees and will not be sold at a discount.
PRINT ADVERTISING OPPORTUNITIES
AD SPACE WIDTH HEIGHT 1X 3X 6X 9X Almanac
SEAPOWER Magazine Covers (4-color)
Cover 2 (Inside Front)* 8.375” 11” $10,835 $10,035 $9,740 $9,440 $13,375
Cover 3 (Inside Back)* 8.375” 11” $9,640 $8,930 $8,670 $8,475 $11,090
Cover 4 (Back)* 8.375” 11” $10,860 $10,055 $9,760 $9,465 $14,755
SEAPOWER Magazine Interior (4-color)
2 page Spread, bleed* 16.5” 11” $15,470 $14,265 $13,850 $13,500 $19,050
1 page, bleed* 8.375” 11” $7,950 $7,340 $7,125 $6,950 $9,790
2/3 page 4.5” 10” $6,375 $6,105 $5,850 $5,795 $7,835
1/2 page, vertical 3.3125” 10” $5,500 $5,230 $5,015 $4,960 $6,805
1/2 page, horizontal 6.875” 5” $5,500 $5,230 $5,015 $4,960 $6,805
1/2 page, island 4.5” 7” $5,500 $5,230 $5,015 $4,960 $6,805
1/2 page spread 15” 5” $5,500 $5,230 $5,015 $4,960 $6,805
1/3 page, vertical 2.125” 10” $4,480 $4,210 $4,065 $4,065 -
1/3 page, square 4.5” 5” $4,480 $4,210 $4,065 $4,065 -
1/4 page 3.3125” 5” $3,740 $3,590 $3,520 $3,430 -
* Sizes for bleed ads include 1/8 inch on each side beyond the page trim.
FILE FORMAT Printed ads must be high-resolution (300 dpi) Adobe PDFs. Digital ads must be saved as static JPGs or GIFs with a resolution no lower than 72 dpi at actual size. Please send all digital ads to [email protected].
ADVERTISING POLICIES Cancellations: Ad page cancellations can be accepted 7 days prior to the space close date. Covers may be canceled with 60 days’ notice before closing date of issue.
Agency Commission: 15% of gross billing al-lowed to recognized agencies provided account is paid 30 days from invoice date.
Billing: Billing directed to the advertising agen-cy at the net rate is approved on the condition that the advertiser will accept responsibility for payment if the agency does not remit within 90 days.
Copy and Contract Regulations: Advertisers and advertising agencies assume liability for all content (including text, representation, illustrations, maps, labels, trademarks and other copyrighted matter) of advertisements printed, and also assume responsibility for any claims made against the publisher. All advertis-ing is subject to publisher’s approval. Publisher retains the right to reject copy and images not suitable to policy.
SPECIAL PRINTING OPPORTUNITIES AVAILABLE Please contact your sales rep for rates, specs and deadlines. NOTE: All ads will be placed run of book.
Special positioning rate: $400 per ad per issue (excluding covers).
Seapower’s Almanac edition is a 1X rate and will not count toward the frequency discount.
All rates are gross. Digital and e-newsletter ads do not count toward print frequency.
SEAPOWER AT SEA-AIR-SPACE SHOW DAILY PRINT ADVERTISING OPPORTUNITIES
AD SPACE WIDTH HEIGHT 1X 3X
Page 1 Strip Ad 9 3/4" 2" $6,000 $5,000
Page 2 or 3 9 3/4" 14" $6,500 $6,500
Back Cover 9 3/4" 14" $7,000 $6,000
Spread 20 3/4" 14" $9,500 $9,000
Junior Spread (half page islands) 15 1/4" 10" $8,000 $7,500
Full Page 9 3/4" 14" $5,000 $4,000
Half-Page Island 7" 9 3/4" $4,250 $4,000
Half-Page 9 3/4" 7" $4,250 $4,000
1/4 Page 4 3/4" 7" $3,000 $2,750
1/8 Page 4 3/4" 3 1/2" $2,750 $2,500
337Exhibitors in 2019
Net Square Footage of Exhibit Space
109,000
57International Delegations
15,000 attendeesPROUDLY SUPPORTED BY SEA SERVICE COMMANDS AND AGENCIES:Defense Logistics AgencyDepartment of the NavyOffice of Small Business ProgramsMarine Corps Systems CommandMarine Corps Warfighting LabMaritime AdministrationMilitary Sealift CommandN45/Naval Energy PavilionNaval Air Systems CommandNaval Sea Systems CommandNaval Supply Systems CommandOffice of Naval ResearchPEO Land Systems (USMC)Naval Information Warfare CentersU.S. Coast Guard Acquisitions DirectorateNaval Additive Manufacturing
186
flag officers
Over 80% of attendees represent U.S. military, U.S. government, U.S. defense industry, government contractor, foreign military, foreign government embassy or foreign defense industry.
ABOUT SEA-AIR-SPACEAT SEA-AIR-SPACESeapower is the official show daily of Sea-Air-Space, the largest maritime exhibition in North America. This special edition gets published each day of the show, April 6, 7 and 8, and is available in print to all 15,000 attendees of Sea-Air-Space. The digital edition of the magazine will also be available to Seapower’s regular subscribers.
DIGITAL SEAPOWER AT SEA-AIR-SPACE EMAIL SPONSORSHIP Be the exclusive digital advertiser of Seapower at Sea-Air-Space by booking the only ad spot available for digital distribution of the show daily. This $15,000 opportunity ensures your brand is seen by every Sea-Air-Space attendee and every Seapower subscriber in their inbox each morning of Sea-Air-Space.
SEAPOWER AT SEA-AIR-SPACE SHOW DAILY DEADLINES Space: March 23 Materials: March 30
NEW IN 2020!
Tom ButtrickAccount ManagerEast CoastTEL [email protected]
Tony KinghamEuropeTEL +44 (0) 20 8144 [email protected]
Please send all materials and copies of ad insertions to:
SEAPOWER Magazine2300 Wilson Blvd., Suite 200Arlington, VA 22201-5424Tel.: (703) 528-1775
CONTACT