Media Kit - current.org · Ready to go? Questions? Email us at [email protected] or call...

Ready to go? Questions? Email us at [email protected] or call 301-720-7240.

Our insertion order forms can be found at current.org/advertise. Look for the link in the right hand side bar.

“I think Current is the ideal forum for discussion of the challenges faced

in maintaining public media as

an option for citizens.”

-Quote from

reader survey 2013

Inside

Print Advertising Rates

Online Advertising

Rates

E-Newsletter

Advertising Rates

Classified Advertising

Rates

Directory of Services

Vendor Package

Print and online design

specifications

Publication Schedule

Quick facts about Current: Current Newspaper/Current.org is the only independent trade publication

dedicated to covering public media in the U.S. It is well-read and respected.

Current was founded in 1980 by the National Association of Educational

Broadcasters, the historic forerunner and a parent to both PBS and NPR. We

count among our subscribers: public television and radio stations, national

distributors, producers, funders, vendors, new media outlets and more.

Current Newspaper is published 23 times per year with original reporting

and editorial and opinion pieces from the best minds in public media. It is

an editorially independent, non-profit service of the American University

School of Communication in Washington, D.C.

Current’s print circulation averages over 3000 copies per issue,

translating into an estimated 10,000 readers. We also offer controlled

circulation by direct mail to public radio and public television Program

Directors in the top 100 US Markets and bonus distribution at every

major industry conference.

Current.org is updated daily with relevant news about public media.

According to Google Analytics, Current.org averages:

52,881 visits each month, with 32,987 unique visitors.

92,140 page views each month.

The bottom line: There is no better way to reach public media’s decision makers!

Print, Online and Classified Advertising Rates FIRST HALF 2014

Media Kit

Updated 4.8.14



Print display

“I am more old school and the print version coming to my desk helps me to pause and read the issue.”

- Quote from reader survey 2013

Print is alive and well. For certain specialty and niche publishers, it is the preferred format. Studies

show that people tend to engage more deeply with and spend more time reading longer form

journalism in print. When you place a display ad in Current, you are creating an association with quality

content that readers are already welcoming into their mind-space.

Print ad sizes

Full page 10 X 14

Junior 7.5 X 10

Half Vertical 5 X 13.5 Third 10 X 4.5 Little Junior 7.5 X 5

Half Horizontal 10 X 7

Quarter 5 X 6.75 Double Truck 20 X 14



“I have read most every

issue of Current cover to cover since

I have been employed

here.”

- Quote from reader survey 2013

Print ad rates

Circulation statistics:

Paid print circulation: 3065

Additional controlled print circulation to program directors in the top

100 public television markets and top 100 public radio markets and

other complimentary copies: 265

Additional complimentary print circulation at key industry conferences:

200-700 copies depending on the conference

Who are these subscribers?

Public television and radio stations, independent producers, funders,

vendors, consultants, policy makers, national distributors and more.

SPECIALTY AD SIZES

Full Page Junior Page

Half Page Horizontal or Vertical Third Page

Little Junior

Quarter Page

Double Truck

Half Double Truck

Open Rate

Black & White $ 1,769 $ 1,136 $ 964 $ 805 $ 616 $ 543 $ 4,115 $ 2,424

1 Color $ 1,999 $ 1,366 $ 1,194 $ 1,035 $ 846 $ 773 $ 4,598 $ 2,907

4 Color $ 2,459 $ 1,826 $ 1,424 $ 1,150 $ 961 $ 888 $ 5,564 $ 3,390

2-4 insertions Save 10%

Black & White $ 1,592 $ 1,023 $ 867 $ 725 $ 554 $ 489 $ 3,743 $ 2,221

1 Color $ 1,799 $ 1,230 $ 1,074 $ 932 $ 761 $ 696 $ 4,178 $ 2,656

4 Color $ 2,213 $ 1,644 $ 1,281 $ 1,035 $ 865 $ 800 $ 5,047 $ 3,091


Black & White $ 1,504 $ 966 $ 819 $ 684 $ 523 $ 462 $ 3,558 $ 2,120

1 Color $ 1,699 $ 1,161 $ 1,015 $ 880 $ 719 $ 657 $ 3,968 $ 2,531

4 Color $ 2,090 $ 1,552 $ 1,210 $ 978 $ 817 $ 755 $ 4,789 $ 2,941


Black & White $ 1,415 $ 909 $ 771 $ 644 $ 493 $ 435 $ 3,372 $ 2,019

1 Color $ 1,599 $ 1,093 $ 955 $ 828 $ 677 $ 619 $ 3,758 $ 2,405

4 Color $ 1,967 $ 1,461 $ 1,139 $ 920 $ 769 $ 711 $ 4,531 $ 2,792


Black & White $ 1,327 $ 852 $ 723 $ 604 $ 462 $ 408 $ 3,186 $ 1,918

1 Color $ 1,499 $ 1,025 $ 895 $ 776 $ 634 $ 580 $ 3,548 $ 2,280

4 Color $ 1,844 $ 1,370 $ 1,068 $ 863 $ 721 $ 665 $ 4,273 $ 2,642

17+ insertions Save 30%

Black & White $ 1,238 $ 795 $ 675 $ 564 $ 431 $ 380 $ 3,000 $ 1,816

1 Color $ 1,399 $ 956 $ 836 $ 725 $ 592 $ 541 $ 3,339 $ 2,155

4 Color $ 1,721 $ 1,278 $ 997 $ 805 $ 673 $ 622 $ 4,015 $ 2,493

We make every effort to accommodate special page requests. We do guarantee specific page placements on premium pages for $200.



Multimedia campaigns have even bigger impact:

We have two firm camps on the readership spectrum. According to our

2013 reader survey:

39 % do most of their reading in the print edition

26 % do most of their reading online at current.org

15 % use print and online together in equal parts

46 % of all readers visit current.org at least once per week

With a print/online combo placement, you get access to a broader public

media audience and reinforce your message through multiple exposures.

Online Sponsorship

Leaderboard/

Baseboard Combo

(728 x 90 pixels)

Filmstrip

(300 X 600 pixels)

Medium Rectangle

(300 x 250 pixels)

Daily Roadblock or

Site Takeover

(All Units)

Open Rate

No commitment

Monthly $1035

Weekly $414

Monthly $805

Weekly $322

Monthly $805

Weekly $322

$500

Print/Online Combo

Earn this rate with a print ad

in the same month

Monthly $880 Monthly $684 Monthly $684 $425

4X Frequency

Earn this rate with a

commitment to sponsor four

months in a year or more

Monthly $828 Monthly $644 Monthly $644 $395

Sponsorship ads typically rotate “run of site” with sponsors getting an equal share of voice.

Packages are designed to give each sponsor a minimum of 10,000 monthly impressions with

the exception of the Leaderboard/Baseboard which delivers a minimum of 15,000

impressions.

All ad units conform to standard Interactive Advertising Bureau approved sizes.

Adding online sponsorship to your print campaign is the best way to reach the total public media

audience. You’ll reinforce your branding and message with frequency among some of our most

engaged readers.

Current.org generates over 90,000 page views each month.



“You guys do a great job! Our staff reads various parts and points out things to other staff, we discuss articles at lunches... very good use of the info you present!”

- Quote from reader

survey 2013

Leaderboard

(728 X 90)

Filmstrip

(300 X 600)

Directory of

Services

(300 X 100)

Baseboard

(728 X90)

Medium

Rectangle

(300 X 250)



Classifieds and job board

Find your best potential candidates where public media professionals are actively looking Our public media career center is the second

most visited page on Current.org, second only to

our home page. Current is the most

comprehensive source of job listings across all

public media job boards. All job postings go out

via social media on our twitter feed and Facebook

page. You’ll also get complimentary access to our

public media resume database.

Standard Listing-see example next page:

Two print issues + 30 days online: $89.plus

$1.49 per word

Single print issue + 30 days online: $59

plus .99 cents per word

Boxed Display with Logo– see example next page:

We’ll build your ad for free,. After you post it at

jobs.current.org, just email us your copy and logo.

All boxed ads include a free upgrade to a featured

and spotlighted job listing online at

jobs.current.org.

Single print issue: $250 plus $2 per word

Two print issues: $375 plus $3 per word

Online only:

30 Day Online Posting: $299

Available upgrades

Supercharge your online presence with a

PowerPost. For an additional $149 your online

ad will be broadly posted on some of the best

broad job boards available. These may include

jobtarget.com,

Post to the Journalism Job Board Network. For

an additional $349 your ad will be posted to a

very targeted network of Journalism job sites.

Sites include Association for Women in

Communications (AWC), Association Media &

Publishing, ContentWise, Custom Content

Council, Magazine Association of the

Southeast, National Association of Television

Program Executives, National Newspaper

Association, VarietyMediaCareers.com and

more. For the full list, visit jobs.current.org.

Ready to post? Visit jobs.current.org and create

an employer account. Don’t forget to call and ask

for your 15% discount code if you are a Current

Group Subscriber.

Classified rates are subject to change. Visit

jobs.current.org for latest product offerings and

pricing.



Samples of standard listings and boxed display ads:

Both have the power of Current readership behind

them. Most people use the boxed display for higher

profile or highly specialized positions. That way you

may grab the attention of the passive job market who

are avid readers and may make a move for the right

position.



E-news sponsorship Reach our most engaged readers. We are launching this new weekly e-news letter as a free service for

public media professionals.

Leaderboard Medium Rectangle Skyscraper Takeover/Roadblock

728 X 90 300 X 250 160 X 600 All ad units

Open Rate 1X Weekly Rate $ 400.00 $ 350.00 $ 350.00 $ 825.00

Monthly Rate $1,400.00 $1,050.00 $1,050.00 $ 2,475.00

6 time

commitment 1X Weekly Rate $ 350.00 $ 300.00 $ 300.00 $ 725.00

Monthly Rate $1,050.00 $ 900.00 $ 900.00 $ 2,475.00

12 time

commitment 1X Weekly Rate $ 300.00 $ 250.00 $ 250.00 $ 600.00

Monthly Rate $ 900.00 $ 700.00 $ 700.00 $ 2,475.00

See sample on next page...



Sample weekly e-news

Leaderboard

728 X 90

Skyscraper

160 X 600

Also available:

Medium

Rectangle

300 X 250

(not shown)



Directory of Services

If you have public broadcasters as regular customers,

or would like to, here’s a proven way of keeping your

name in view. Placing a business-card-sized ad in the

Directory of Services (samples on next page),

published in every issue of Current, is the most

economical way to maintain continual visibility in the

field.

Every Directory of Services ad comes with

an online enhancement: a 300- x 100-pixel logo ad in

rotation on the home page at Current.org.

To place a Directory of Services ad

1. Reserve your space by filling out the

secure insertion order form at

www.current.org/advertise. Choose

single or double size and a 6- or 12-

month commitment, and tell us in

which category you’d like to place

your ad.

2. Have your designer prepare black-

and-white digital artwork and email it

to us at least 7 days before the first

issue date. In a pinch we can help

with design.

3. Send us art for a 300 x 100-pixel

online logo ad, in full-color RGB. GIF

files optimized for the Web work best.

We’ll put it in rotation on our home

page. Be sure to send us a good URL

to link to.

Sizes and prices Single ad Double ad

Size in inches 2.25 wide x 1.5 high 2.25 wide x 3 high

Size in picas 14.5 x 9 picas 14.5 x 20.25 picas

Price per issue, 6-month plan $45 per issue $85 per issue

Price per issue, 12-month plan $40 per issue $70 per issue

Vendors—you can take it to the next level with our special vendor

package on page 12. It includes a deeply discounted package of 6

or 12 larger display ads plus a double sized Directory of Services ad

and rotating home page logo link for FREE.

Sample of included online logo 300 X 100 PX



Print ad specifications

To reserve ad space and color

Visit current.org/advertise and look for a link to an insertion

order in the lower right side bar. Submit it before reservation

deadlines (schedule, page 9), generally 7 days before cover date.

You will receive a confirmation by email.

Deadlines: Please send creative no later than Wednesday 5 PM.

Placement: We always do our best to accommodate requests.

For a $200 surcharge, we will hold a guaranteed premium position

for your ad. Note that press limitations sometimes don't permit

color on certain pages.

Color: When you reserve space, you must specify color needs so

that we can reserve press capacity. For color, choose between:

Four-color process: (See rate card for pricing.) Required if

you wish to include full-color photos. Colors are created with

CMYK inks (cyan, magenta, yellow and black).

Single color: (See rate card for pricing.) We don’t offer spot

color (ink mixed to order), but here’s a similarly affordable

option: Save by using only a single hue plus black ink. Your

designer will use the usual CMYK process to create the

single color.

Black and White.

Design and composition

We can assist in a pinch, but we urge you to assign your own

professional designer to prepare materials. Our design rates are

$75 per hour. We may have to charge for labor if you submit

copy with serious technical problems that you can’t fix before

deadline.

Materials for reproduction

Preferred format: high-resolution PDF.

Must include all images, fonts, color separations.

Flatten (merge layers) in design software before making PDF.

Create PDF with high-resolution “Press Quality” setting,

Be sure to turn OFF “printer’s marks.”

For a color ad, make sure color settings of all elements are

CMYK. For black-and-white ads, use true black or grayscale.

Image file types within submitted PDFs:

TIF (TIFF) format preferred.

Scan photos at 200-300 dots per inch.

Scan solid black-and-white line art at 600-1200 dpi.

Fonts: Always include with art. OpenType or Type 1 fonts

preferred.

Defensive design to avoid color gremlins

Newspaper web offset printing isn’t guaranteed to equal

magazine quality, especially for an entire press run. Alignment or

registration of the four colors can be quite good. When it’s not,

defensive design can save your ad.

Watch your color builds. The guideline for maximum ink density

for color build areas for the web-press is a total of 220%. Please

check your settings in ads that have four-color art, photos or

single color reversed areas. Color builds at a higher percentage

will oversaturate the page; they run a risk of bleeding .

Make it CMYK! If your ad will print in process color, use only

CMYK images. Be sure that you have converted all RGB color

images (such as logos) to CMYK. Designers do slip up, creating

regrettable errors.

Protect your legibility. For small print (12 point or smaller) use

black plate only. (For small print, don’t take chances by building

black or other colors from multiple inks.) Likewise, don’t reverse

small white print out of a multi-ink background. Most risky of all:

thin typefaces printed small and with multiple inks.

Minimize registration problems. Colors can slip out of alignment

for part of a press run. With dark type over lighter background,

don’t knock out the background; its presence can help you avoid

gaps. Don’t abut fine rules to objects in other colors.

Beware of large areas of a single ink. They can give you uneven

color for at least part of a pressrun. Building the background

color from multiple inks helps your odds. If you must use a large

solid area of one ink, screen it 80% or 90%.

Don’t expect printing to match all the colors you see on your

computer screen. PDFs and other RGB computer files show a

different range of hues than CMYK inks are capable of printing.

Some RGB and spot colors cannot be recreated in CMYK. Color

will always be much “hotter” on a screen than it will be as ink on

paper. Process ink colors are transparent and the ink absorption

factor on an uncoated paper diffuses color.

Options for delivering materials

Email: For PDF sizes smaller than 3MB or so. To protect files,

compress using Zip or Stuffit before sending. Send to:

[email protected] AND [email protected].

FTP to our prepress vendor, Electronic Ink: Better for larger files.

Use Filezilla to log in: FTP address: 70.109.60.182 Login with

user “current” and use the password “1000”. Place files in the

“current” folder.



Online ad specifications

Acceptance

Deadline: Submit creative material at least 3 business days

before your requested run date. This allows Current to

troubleshoot the file and its links to make sure the ad works as

expected. Please be sure to include the desired url link in your

email when you send the file.

Current reserves the right to decline or revoke acceptance of any

insertion, graphic, text or URL.

File formats and weights Ads may be submitted as JPEG, GIF, animated GIF or Adobe

Flash files.

Maximum file size of initial download: 40 KB (kilobytes).

Design Professional-quality graphics only. We urge you to assign a web

designer to handle the technical end of your ad creation.

Use image specs for the Web, not print: 72 dots per inch,

RGB color. Full color is free!

If ad is animated, maximum animation time: Three loops not

to exceed 15 seconds.

No repetitive animation or rapid “strobing,” flashing or

blinking of any text or graphic elements.

No repetitive animation unless it is very subtle.

No transparent backgrounds. Ad must not blend into other

screen content.

Functional web elements must work as users expect,

including buttons, dropdowns and listboxes. Content visible

through transparent layers must be accessible to users.

No advertorials, please. Do not imitate Current editorial

graphics or use our regular print typefaces, including

Franklin Gothic and Cheltenham.

Ads must be set apart from the web-page background. Your

ad must be set apart by a border or clearly contrasting

background colors.

Behavior

If your ad includes audio, it should not start playing unless

the website visitor actively initiates the playback. A readily

visible audio “on” and “off” switch is required.

Ad should not trigger pop-unders (pop-up windows that open

underneath other windows).

Target for click-throughs: We encourage advertisers to

create their own landing pages as targets for their clickable

ads. All click-through links must open in a new browser

window with a fixed width no larger than 764 pixels,

including 4-pixel margins on left and right sides.

Expanding ads: Ads that expand beyond their original size

are permitted only if they respond to a deliberate click by

the website user. (We suggest a link labeled “EXPAND AD”

or “RETRACT AD” to toggle between the two sizes.) However,

passing the mouse over an ad should not activate

expansion.

Ad serving and analytics

No third-party servers. Current will serve your ad using our ad

server vendor, Google DoubleClick for Publishers. Alternatively,

you may serve the ad from your own site. But we cannot work

with a third-party server.

Analytics: On your request, we’ll provide Google DoubleClick data

to confirm your ad’s exposure (“impressions”) as well as clicks

and click-through rates.

You can also arrange ad-tracking by a third-party vendor of your

choice.

Flash compatibility problems

If your ad uses Adobe Flash for animation or video, you may face

some known compatibility issues with certain web browsers.

Please advise your web developer to use the appropriate input

clickTAG to avoid the possibility of your ad triggering unwanted

popup browsers. Please call or email if you need more

information and we can direct you to some resources.



Special vendor package

A Special Offer Exclusively for Vendors in Public Media

6 Pack 12 Pack

Package Includes:

~ 6 print display ads in any issues you choose

~ 6 consecutive months double size Directory of Service ads

~ 6 month online sponsorship logo in rotation on our home page with link to

your site

Package Includes:

~ 12 print display ads in any issues you choose

~ 12 consecutive months double size Directory of Service ads

~ 12 month online sponsorship logo in rotation on our home page with link to

your site

Value of 6 Month Package

Special Vendor Rate for 6 Display Ads + 6 Months DOS Savings

Value of 12 Month Package

Special Vendor Rate for 12 Display Ads + 12 Months DOS Savings

Quarter Page $ 3,791 $ 2,282 $ 1,509 $ 6,500 $ 4,564 $ 1,936

Little Junior $ 4,161 $ 2,586 $ 1,574 $ 7,152 $ 5,173 $ 1,979

Third Page $ 5,126 $ 3,381 $ 1,745 $ 8,855 $ 6,762 $ 2,093

Half Page $ 5,934 $ 4,047 $ 1,887 $ 10,282 $ 8,094 $ 2,188

Add full color to any individual ad, regardless of size, for $100 per ad.



2014 publication schedule

Deadlines

Issue Number

Publication Cover Date

Bonus distribution or special content

Display ad reservation due (Usually

Friday)

Classified copy due for

print* (Usually Tuesday)

Display ad creative due

(Usually Tuesday)

1 January 13, 2014 1/3 1/7 1/7

2 January 27, 2014 Special content: Public Television Pledge Pipeline and addendum 1/17 1/21 1/21

3 February 10, 2014 1/31 2/4 2/4

4 February 24, 2014 Bonus distribution: APTS Public Media Summit-Feb. 23-25, DC

2/14 2/18 2/18

5 March 10, 2014 2/28 3/4 3/4

6 March 24, 2014 Bonus distribution: Public Radio Engineering Conf.-Apr. 3-4, Las Vegas and PBS Tech Conf.-Apr. 2-4, Las Vegas

3/14 3/18 3/18

7* April 14, 2014 4/4 4/8 4/8

8 April 28, 2014 4/18 4/22 4/22

9 May 12, 2014 Bonus distribution: PBS Annual Meeting-May 12-15, San Francisco and Non-Comm AAA Music Conference-May 14-16, Philadelphia

5/2 5/6 5/6

10 (h) May 27, 2014 Bonus distribution: PMBA-May 28-30, Portland, OR and NFCB-May 28-29, Reston, VA

5/16 5/20 5/20

11 June 9, 2014 Bonus distribution: PRNDI-June 20-21, Crystal City, VA 5/30 6/3 6/3

12 June 23, 2014 6/13 6/17 6/17

13 July 7, 2014 Bonus distribution: Greater Public PMDMC/iMA-July 9-11, Denver

6/27 7/1 7/1

14 July 21, 2014 7/11 7/15 7/15

15* August 11, 2014 8/1 8/5 8/5

16 August 25, 2014 8/15 8/19 8/19

17 September 8, 2014 Bonus distribution: PRPD-Sept. 9-11, Portland, OR 8/29 9/2 9/2

18 September 22, 2014 9/12 9/16 9/16

19 October 6, 2014 9/26 9/30 9/30

20 October 20, 2014 Bonus distribution: NETA Conference-Oct. 20-22, Dallas 10/10 10/14 10/14

21 November 3, 2014 Special content: 2015 Public Television Pipeline Bonus distribution: APT Fall Marketplace Nov. 10-13, San Diego and at Third Coast International Audio Festival Nov. 7-9, Chicago

10/24 10/28 10/28

22 November 17, 2014 11/7 11/11 11/11

23* December 8, 2014 Special content: 2014 Year-End Wrap-Up 11/28 12/2 12/2

*Denotes publication break. Issue is published three weeks after the prior one. (h)Denotes holiday schedule. Earlier deadlines are in effect due to holidays and some special conference issues.

Due by 5 p.m. EST on specified date. *Classifieds are accepted after deadline on a rolling, space-available basis.

Information and dates correct as of 4.8.14 Conference dates sometimes change. Please visit current.org for the most up-to-date publication schedule.

Media Kit - current.org · Ready to go? Questions? Email us at [email protected] or call...

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Transcript of Media Kit - current.org · Ready to go? Questions? Email us at [email protected] or call...