MEDIA KIT - Newcastle Live | What's on in Newcastle, Gig ... · Gig Guide Banner $161 /wk Gig/Event...
Transcript of MEDIA KIT - Newcastle Live | What's on in Newcastle, Gig ... · Gig Guide Banner $161 /wk Gig/Event...
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MEDIA KIT
Newcastle Live is the Hunter’s premier online entertainment and lifestyle guide.Every month, more than 600,000 people come
to Newcastle Live to find out what’s happening
in Newcastle and the Hunter.
We specialise in content-marketing, and believe
this is the key to boosting local sentiment and
getting people excited about your venue, event,
or promotion.
We focus on telling, not selling, and that’s why
our audience finds it so easy to engage with our
content and don’t feel like they’re being sold to.
And it’s not just a one-way conversation – Not
only does our community engage with our
content, but we communicate back. We interact
with our audience and get to know who they
are, what they’re looking for, and where they’re
looking to get it.
Reach & Statistics
GENDERSUMMARY
FEMALE
LIK
ES
65
%
MALE LIKE
S 3
5%
DEMOGRAPHIC
54,000CURRENT LIKES
8,000FOLLOWERS
600,000NOW REACHING
EVERY MONTH
4,000
NEWSLETTERSUBSCRIPTIONS
25-54YRS
PEAK
18-55YRSALL
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MEDIA KIT
There is an old saying coined by the famous
American merchant John Wanamaker that goes:
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half..”
This still rings true today because most
advertising requires blanket coverage in the
hope your target audience sees the ad.
The trouble is, how many people reading your
local paper or watching TV at the right time are
actually your target audience?
At Newcastle Live our audience is your
audience!
We have a targeted audience who visit our
platforms because they want to know about
businesses just like yours.
They want to know what’s on, where they can go
and where they can eat, drink, play and visit.
This means your ad will reach your target
audience 100% of the time.
We can also target your social media campaign
to the exact demographic of your customer base
– both within our current audience and beyond.
And did we mention our monthly reach is in
excess of 600,000 across our digital platforms!
With stats like that why would you advertise
anywhere else?
Your advertising will work best on Newcastle Live.
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NEWCASTLE LIVE WEBSITE
GIG GUIDE
WEBSITE
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NEWCASTLE LIVE SOCIAL & NEWSLETTER
FACEBOOK & INSTAGRAM WEEKLY NEWSLETTER
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DISPLAY ADVERTISINGWEBSITE NEWSLETTER
Marquee $296 /wk
Side Bar $256 /wk
Home Page Banner $138 /wk
Home Page Banner + video $218 /wk
Gig Guide Banner $161 /wk
Gig/Event Guide + Calendar Feature $454 /wk
Gig Guide Banner $90 /wk
Newsletter Feature Banner
$202
NewsletterBanner
$155
EDM Blast $230
Prices correct as at July 2016, and are subject to change over time.* Prices exclude GST. Payment for advertising campaign is required in full prior to the first ad’s appearance date. Check invoice for payment details.
Sold by weekly appearance.
Home Page Sub Page
Marquee
SideBar
Home Page Banner
Home Page Video
Marquee
SideBar
Gig Guide Banner
Gig/ Event GuideFeature
Calendar Feature
Newsletter Banner
NewsletterFeature Banner
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CONTENT ADVERTISINGSOCIAL MEDIA CAMPAIGNSWEBSITE
Sub Page
Story Banner $40 per 1000 imp. Boosted Post 1 week Campaign (1 post) $161
2 week Campaign (2 posts) $316
4 week Campaign (4 posts) $630
Facebook Ad (10 days) $287
A social media campaign includes engaging original content created by Newcastle Live to promote your venue, event, or promotion, which is shared out to Facebook via a boosted post.
Prices correct as at July 2016, and are subject to change over time.* Prices exclude GST. Payment for advertising campaign is required in full prior to the first ad’s appearance date. Check invoice for payment details.
Story Banner
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Getting the most
out of your campaign
PROMOTE MY EVENT
BUILD MY BRAND
ANNOUNCE MY NEWS
PROMOTE MY BUSINESS
$670
$1600
$450
$860
1 x Marquee Display ad
2 Week Social Campaign (2 posts)
Gig Guide Banner
2 x Marquee Display ad
2 x Side Bar Display ad
1 x EDM Feature
4 Week Social Campaign (4 posts)
NL Newsletter Banner
2 Week Social Campaign (2 posts)
NL Newsletter article and Banner
Marquee Display ad
Side Bar Display ad
NL Newsletter Banner
2 Week Social Campaign (2 posts)
*All prices exclude GST
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ADVERTISING PACKAGESSome of our
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CASE STUDIES
The project
Newcastle Live worked with Civic Digest, a partnership between Newcastle Regional Library and the Civic Theatre, in May 2016.
An Australian-first contemporary library, cafe and bar, Civic Digest offers patrons a creative hub and ambient space to engage with information and culture.
When Samantha Wilcox approached Newcastle Live to promote the opening of Newcastle’s newest café the key goal was to promote the official venue launch and create public awareness.
The project
Newcastle Live collaborated with Wallsend Diggers to promote the launch of their new bar and live entertainment venue - Mezz Bar.
Our message was to promote the Mezz Bar as a stylish and modern establishment that offered all the positive aspects you would find in town, with the convenience of being located in the suburbs.
The campaign
The campaign Newcastle Live ran for Civic Digest included website and newsletter advertising in conjunction with a two-week social media campaign.
The content focused primarily on the revolutionary idea behind the cafe and it’s unique features: “In an Australian first, Civic Digest represents an evolution in library service delivery with digital screens, apps with library-provided content and high quality WiFi.”
After a successful launch campaign Civic Digest continued their promotion and advertising by taking a two-month follow up package to promote upcoming events, menu features and brand awareness.
The campaign
Our campaign featured two weeks of website display staggered with a newsletter campaign and four-week social media campaign.
The package was divided into two: the first half focusing on the launch night with the second half focusing on what the venue had to offer: regular live music, craft beer, cocktails and share plate menu. By dividing the campaign into two we were able to promote the launch night and follow up with a gallery of the event.
With the success of the launch campaign Newcastle Live now work regularly with the Mezz Bar to promote and advertise their venue and upcoming entertainment.
The package
Display advertising – 3 x Marquee’s
Newsletter – 1 x banner
Social campaign – 2 weeks over the month of May
The package
Display advertising – 2 x Marquee and MREC
Feature enewsletter – 1 x banner
Newsletter – 2 x banners
Social campaign – 4 weeks
Civic Digest – Grand Opening Mezz Bar – Launch