MEDIA KIT 2015uploads.bobitstudios.com/mediakit/files/POLICE_2015...MEDIA KIT 2015 2 WHY POLICE?...

ONLY POLICE MagazineReaches the Entire Chain of Command.

M E D I A K I T 2 0 1 5

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www.PoliceMag.comMEDIA KIT 2015 2

WHY POLICE?

I’m Deputy Lamar Blakely, K-9 Handler, Berkeley County Sheriff’s Offi ce.I have spent as much as $1,000 out-of-pocket on gear. I research equipment by talking to other agencies, not just the training personnel, but the guys using the equipment to fi nd out the good and bad of the item. In an industry where we all network with each other, reputation is everything.

I READ POLICE MAGAZINE AND I BUY.

• POLICE reaches deep into the law enforcement buying chain, with broader coverage of all levels of management and product infl uence than any other law enforcement publication.

• No law enforcement magazine provides as many paid subscribers as POLICE.

• Our qualifi ed circulation* includes 9,500 patrol offi cers who buy their own gear and champion products to the command staff; 14,500 mid-level commanders who specify products; and 19,500 chiefs and sheriffs who sign the check.

• Because our subscribers share each issue of POLICE with an average of 3.8 other people, your ad is being seen by over 200,000 law enforcement professionals every month.

• More than 16,000 law enforcement professionals fi nd the information POLICE provides so valuable they pay for their subscriptions.*

• ONLY POLICE Magazine has grown in advertising marketshare during the last four years. In an economy of tightening municipal budgets, it was POLICE Magazine that marketers chose for their most effective advertising medium and we remain #1 with 30%+ market share.

• POLICE is the most requested magazine in the fi eld.

• 90%* have either paid for or made a direct request to receive the magazine. These are not bulk copies sent to agencies and given to just anyone; they are PERSONALLY requested.

• POLICE Magazine is a media sponsor of the NLEOMF.

• Every ad and every editorial mention in POLICE and on PoliceMag.com is given a FREEInfo number, a unique URL that allows you to track every lead that comes direct or to your website.

What makes POLICE the right place toinvest your advertising budget?

www.PoliceMag.comA BOBIT PUBLICATION

RETIRED CHIEF VS. POKER CLUB ROBBER PAGE 76

$5.00

VOLUME 37, NUMBER 10OCTOBER 2013

®

WHAT’S REALLY GOING ON WITH

CRIMERATES12-HOUR SHIFTS, POOR EQUIPMENT, AND POOR PAY: LIFE ON THE DETROIT PD CAN IN-CAR CAMERAS

AND OFFICER-WORN CAMERAS COEXIST?

SHOOTING THE HECKLER & KOCH HK45

COMPACT TACTICAL

PLUS!

PO1013_Cover.indd 991 9/25/13 1:16 PM

* June 2014 BPA Publisher Statement



EDITORIAL LEADERSHIP

The POLICE editorial staff has a combined 63 years of experience, and most of our outside contributors are working cops and some of the leading experts in law enforcement and Constitutional law. In 2014 the talents of this team came together on hard-hitting, topical articles such as how the LEOSA (concealed carry) Law is being implemented, why new sergeants need leadership training, the tragedy of offi cer heart attacks, improving police response to mental health, protecting agencies and offi cers from cyber terror attacks, and how police trainers and humane organizations are working to decrease police vs. dog shootings.

It’s stories like these that let us confi dently say: No one in the law enforcement market can touch POLICE for content quality and for in-depth coverage of often controversial issues in law enforcement.

And we’re not the only ones who are saying POLICE is tops for content in law enforcement publishing. In the Last decade, POLICE has won 5 Western Publishing Association “Maggie” Awards for editorial excellence.

• 2004: Best Signed Editorial or Essay/Trade “Getting Away with Murder”

• 2008: Best Public Safety/Trade Magazine

• 2009: Best Series of Articles/Trade “The State of American Law Enforcement”

• 2011: Best Series of Articles Trade “Duty Dangers”

• 2011: Best Feature Article/Trade “Chasing Ghosts”



LEAD GENERATION

HOW TO USE

LEGALLY AND EFFECTIVELY IN INVESTIGATIONS

By Lynne Doucette POLICE Magazine

READ OUR HOW TO GUIDES

Sponsored by

Brand recognition is only the fi rst step of a comprehensive ad and marketing campaign. You need sales leads to ensure return on investment. POLICE has a variety of programs that help you generate sales leads.

FREEInfo Response Ensures ROIWe generate leads for our advertisers with a custom reader service program that drives traffi c to your website and gets your phone ringing. In fact, we’ve delivered over 40,000 during the last 12 months!

WELL DRESSED OFFICER PROMOTION SERIESOnly POLICE Magazine has the most successful lead generation promotional contest that gives you more bang for your buck! Receive exposure in 4 different mediums: print, digital, online and in-person! A spread ad will feature a Tactical or Patrol offi cer wearing between 10-12 non-competing items of equipment & gear with call-out descriptions, inset photo and sponsor logo of each product. We promote it in our 4x weekly eNewsletter, on our Facebook Page, in a dedicated epromo one week prior to deadline, and of course, with banners on our website, PoliceMag.com. Additionally, our model mannequin will be wearing all of the sponsored products at both SHOT Show and IACP events and sign up even more attendees! Offi cers will register for the contest on PoliceMag.com to win the products the model offi cer is wearing where they will be exposed to each brand again plus have the opportunity to click on links to all sponsors websites. Sponsors place the drawing entry page link of PoliceMag.com on their homepages. Here is a great chance to get your product in front of industry decisionmakers and buyers in our print, digital and online editions. Plus, you’ll receive the list of offi cers complete with demographic information including agency, assignment, email, address and phone for all who entered the contest to win your product. So far since this contest began, we’ve generated over 12,000 high quality and pre-qualifi ed leads for our sponsors!

WEBINARSA unique branding and lead-generating opportunity that gives you a chance to establish your organization as the authority on a subject and a highly effective way to capture targeted, qualifi ed sales leads.

We can work with your team on a turnkey webinar, where we provide content, a moderator, and follow-up, or you can produce the webinar using our technology. We do all the promotions, demographic collection, and follow-up. We archive all webinars on our website in a dedicated section.

HOW-TO GUIDES OR WHITE PAPERSToday’s professionals want more than an ad message. They want real, actionable information. They are interested in LEARNING … about new technologies, how things work, how other professionals manage similar work challenges. You can reach these professionals directly by creating a HOW-TO GUIDE or White Paper that digs deeply into a relevant topic. How-to Guides are hosted and promoted on our sites. If you have a white paper or research document, you can provide the content. Or, we can offer sponsorship of white papers written by our editors and other industry experts. We host the How-to Guides in a special section on our website, and then we create search terms so it’s easy for users to fi nd. We do all the promotions at our expense to both web users and print readers. As a sponsor, you receive the names and contact information of anyone who downloads the How-To Guide. These are great lead-generating opportunities as the names are individuals who have expressed an interest in reading more deeply on a topic.

EMAIL MARKETINGDeliver your customized message directly to the in-boxes of our highly qualifi ed subscribers. We can produce and deliver an e-mail promotion to more than 41,000 inboxes. You provide the material or we can assist with development. Our list of email subscribers is regularly “scrubbed” to ensure high deliverability for our advertisers. We comply with all CAN-SPAM and the new Canadian CASL regulations and follow best practices for email marketing. Our e-blast cost is $30 per thousand ADDRESSES or $1,500 for the entire list.

5.11® TacLite® $49.99 ValueIdeal for both on and off-duty wear, in-

novative 5.11® Taclite® Pro Shirts have 5.11’s exceptional fit, patented hidden document pockets, and unmatched

heat management system.

5.11® TacLite® $129.99 ValueThe 5.11 Taclite® series of boots are the newest introduction to 5.11’s “Race to Chase” footwear line, providing even lighter weight and more breathable performance. Available in coyote tan suede or black full grain polish-able leather.

5.11® TacLite® $49.99 ValueFashioned after the traditional 5.11 Tactical® pant, the 5.11 Taclite® Pro Pant features a lightweight poly-cotton ripstop fabric and a fully gusseted crotch that allows for full range of movement. These pants have pockets located for easy access to all of your gear. The TacLite® Pro Pant is Teflon® treated for soil and stain resistance.

Enter to WIN POLICE Magazine’sWell Dressed 5.11 Tactical Officer Contest!

To enter visit www.policemag.com/511tacticalcontest

TO ENTER WELL DRESSED 5.11 TACTICAL OFFICER CONTEST: Go to www.policemag.com/511tacticalcontest to fill out an online entry form. Contest Rules: Only one (1) Internet entry per person and per e-mail address will be accepted. Contest open only to sworn law enforcement officers who are residents of the United States and its territories. Agents and Employees of Bobit Business Media and their families are excluded from entering. Contest void where prohibited or restricted by law. Winners must meet all local laws and regulations. Taxes and compliance with regulations will be the responsibility of the winner. By entering the contest, you agree to receive communication from POLICE Magazine and our partner companies. Winner will be notified by e-mail. No purchase necessary to enter. Entries must be received before 11:59 p.m. (PST) 4/30/11.

Your Chance to Win This Exciting 5.11 Tactical Officer Equipment Package Worth $1,000 From 5.11 Tactical

5.11® $229.99 ValueIn addition to all the features you would expect from a watch, the 5.11® Field Ops watch gives you the ability to input 13 critical variables

needed for long range shooting solutions quickly and easily. Shooting solutions are provided in Mils,

TMOA, and SMOA.

5.11® MOAB™ $99.99 ValueThe 5.11® MOAB 10 sling-styled bag can be spun around from the back to the chest while being worn,

making it easy to work out of, or to access the hidden weapon pocket.

With 5.11’s new Tier System (included on the MOAB 10 and 6) MOAB bags can rapidly connect/

disconnect to many other 5.11® packs and bags.

5.11® TacLite® $34.99 ValueThe 5.11 Taclite™2 glove fits so well you may forget to take it off at the end of your shift! As the lightest 5.11® glove, it meets the demands of patrol, driving, and everyday work. The thin, skin-tight construction enhances your ability to conduct searches, manipulate devices and gear, and access your handgun.

5.11® $49.99 ValueThe 5.11® Scout Folder knife is a workhorse folder with a standard blade size. Its ergonomic, comfortable handle shape, finger choil and top spine jimping on the blade provide improved user-control.

5.11® ThumbDrive™ $49.99 ValueThe 5.11® ThumbDrive™ is the safest and fastest-drawing Level II holster available on the market today. It features 5.11’s exclusive thumb-activated safety that secures your weapon at all times, and with the optional Chop-Block™ feature, helps prevent others from removing it during a weapon retention struggle. Available now for GLOCK® 17/22, 19/23, and 34/35 with more models available later in 2011.

5.11® Double Duty TDU® Reversible Belt $19.99 Value

The 5.11® Double Duty TDU® Belt doubles its duty by allowing the user 2 color options. Color Options: Black/Coyote and Black/TDU Green.

5.11® $14.99 ValueAs part of the 10th anniversary commemorating the terrorist attacks on September 11, 2001, 5.11 Tactical will donate all profits from a special line of clothing bearing the 9/11 Never Forget logo to the National Law Enforcement Officers Memorial Fund and the FDNY Foundation.

5.11® Light for Life® UC3.400 $169.99 Value

In only 90 seconds, the 5.11® Light for Life® UC3.400 Flashlight will go from dead flat to a full

charge. There is no need to carry multiple flash-lights, purchase multiple chargers, or have to remember

to charge your light after a long shift.

5.11® Ascend™ $89.99 Value5.11 Tactical® uses input from law enforcement, to produce high quality eyewear that looks great and provides unparalleled safety. 5.11® Ascend™

eyewear was created in partnership with Wiley X® Performance Eyewear, who designs and manufactures

exclusive eyewear for 5.11 Tactical®.

Enter to WIN POLICE Well Dressed 5.11 Tactical

www.policemag.com/freeinfo/21551

www.policemag.com/freeinfo/21551



2014 POLICE RECRUIT RATE CARD

SIZE OPEN RATE POLICE RATE

Premium Package $3,500 $3,145Includes full page, 4/C ad, full page advertorial page and a 300x250 banner on our site for 30 days.

Spread color $2,460 $1,775

Full page color $1,600 $1,085

2/3-page color $1,050 $1,515

1/2-page color $500 $540

1/3-page color $500 $435

1/4-page color $495 $330

Advertorial page $1,000 $1,570

Resource ads (4 per page) $350 $300

Catalog ads (6 per page) $295 $210

POLICE RECRUIT

The “buying chain” for police products starts in the academy, and POLICE has a digital edition publication designed for rookies and recruits, providing our advertisers with a unique opportunity not available anywhere else in the market: infl uencing future customers at the very start of their career in law enforcement. WHY POLICE RECRUIT is a critical buy for your company:

• Infl uence new purchasers and build early brand loyalty!

• Academies distribute POLICE Recruit at no charge to recruits!

• Brand your company in the minds of academy directors and instructors!

• Our advertorial sections provide a highly credible – and exclusive – environment to show HOW your products work and what users need to know about them!

• Academy directors endorse and support POLICE Recruit!

• We offer frequency discounts to current POLICE advertisers!



ANNUAL BUYER’S GUIDE

• Advertisers can byline their own advertorial in one of our famously popular sections. Advertorials feature logo and byline recognition as well as a product photo.

• You’ll fi nd a program that suits any budget… from full-page brand ads we can create for you to a Web Showcase ad.

• Feature your product or service in our Resource Section. Each quarter-page ad is laid out by the POLICE graphics staff and includes a product photo, detailed description, and FREEInfo number.

• Do you want to drive more traffi c to your company’s website? Website showcase is an opportunity to highlight any unique features of your site that set you apart from your competition.

BUYER’S GUIDE NET RATES 2015Premium Package $4,995Includes page 4/C ad, page 4/C advertorial, ad on an e-newsletter, highlighted logo listing in directory, and Website Showcase ad.

Resources ad (print) $520

Website Showcase ad $205

Highlighted Listing inMarketers Directory (print) $100

Advertorial Page $2,095

Spread color $4,205

Full page color $2,765

2/3-page color $2,055




My name is Offi cer Michael Marrazzo of the Schiller Park Police Dept.I purchased a FreeLinc wireless radio mic for my Motorola HT1250 portable radio after reading an advertisement for it in POLICE. I used my uniform allowance to make the purchase and have been extremely happy with it. Our department is open to input from offi cers on the street when it comes to purchases.

I READ POLICE MAGAZINE AND I BUY.

www.PoliceMag.comA BOBIT PUBLICATION

$10.00

JUNE 2013 • VOLUME 37, NUMBER 6

20142014BUYER’SBUYER’S

GUIDEGUIDE

IDENTIFYINGDANGEROUSSUBSTANCESIN THE FIELD

OFFICER HAUNTED BY SHOOTING AT DOMESTIC PAGE 120

SHOOTING THE RUGER LC380 PISTOL

PLUS

TREATINGADDICTED

OFFICERS

MAKING THE MOST OF YOUR

MONEY

PO0613_Cover.indd 991 5/31/13 2:26 PM

Published annually in the June issue, The POLICE Buyer’s Guide is the place to fi nd anything and everything related to law enforcement.



ONLINE AUDIENCEPOLICE has an active online audience that engages with content and responds to it. Our corporate web initiatives in SEO, infrastructure, and design ensure that your marketing efforts on POLICEMAG.COM bring you results. AND, we are constantly growing. In every conceivable metric, POLICEMAG.COM has had steady increases in the last 10 years.

845,156monthly pageviews

348,293monthly unique users

(up 16%)

436,697monthly sessions

(up 7%)

195,559mobile site monthly pageviews

(up 16%)

ENGAGED2:14 average time on site per visit2.3 pages per visit

MOBILE173,222 monthly visits via mobile phone42,855 monthly visits via tablet

INFLUENTIAL44% traffi c via search engine4,197 top 10 keywords140 number-one keywords9,761 total keywords

SOCIAL88,000 Facebook fans (grown organically)12,700 Twitter followers16,321 LinkedIn followers

KNOWLEDGABLE46,000 enews subscribers (4X weekly)

POLICE has a broad array of digital offerings — everything from traffi c-generating banner ads to custom e-newsletters to retargeting using Google’s Display Ad Network. We start with an understanding of your marketing goals and we create a program with just the right mix of elements.

• Banner advertising• Email marketing• E-newsletter advertising• Mobile advertising• Email list management• Geo-targeted web banner ads• Email testing, including spam-fi lter testing• Contextual online advertising, including keyword

sponsorship• Web-exclusive editorial features• The “Well Dressed Offi cer” monthly drawing with

sponsorships• Online educational channel• Self-serve online class/event listings• Online research

• QR code creation and tracking• Digital editions• Responsive landing pages• Apps• Social media services• Web consultation services (including full front- and back

end critiques of your website)• SEO analysis and consultation services• Rich media• Video• Sponsored content• Custom web tools• Lead-generating programs like white papers and webinars• Podcasts



FREE GUIDE!

Click here and receive the “Guide to Digital Marketing”

Yours for FREE!

contact:

Leslie Pfeiffer Publisher/National Sales Manager

[email protected](480) 367-1101

SMARTPHONE VERSION

TABLET VERSION

DESKTOP VERSION

300x250banner ad

LeslieAnswers YourQuestions! WHAT’S THE FASTEST WAY TO

LAUNCH MY NEW PRODUCT?Try our turnkey New Product Launch Package. Drive

targeted traffi c to a single page, where you provide users with additional marketing information, collect their

demographics, and nurture them as a customer.

OUR TURNKEY PACKAGE INCLUDES:

An e-promo that we design for you, sent to our email list

of names

One 300x250 web banner ad

for three months, and we design

the adfor you.

A custom designed landing

page in responsive design, hosted on POLICEMag.com.

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FREEGUIDE!

Click here and receive the“Guide to Digital Marketing”

and read the section on evaluating newsletter advertising

contact:



LeslieAnswers YourQuestions!

HOW EFFECTIVE ISE-NEWSLETTER ADVERTISING?

Very effective … especially when you’re advertisingwith POLICE’s award-winning e-newsletters.

POLICE is the #1 sourceof news for law enforcement professionals.

POLICE’s total open rate of 37.4%is nearly double the b2b average for newsletters.

We have 4 e-newslettersto keep our audience inthe know4

Readersaccessing newsvia smartphone

31%Readers

accessing newsvia tablet

7%

# Subscribers 49,221Average total open rate 37.4%Average clickthrough rate (CTR) 22.9%Frequency 3 times a week

Designed for mobile viewing yes

E-NEWS

INTEGRATED REACHMOBILE

An integrated and far-reaching marketing program will combine elements of all media: paid advertising, editorial coverage, social media, and custom solutions. Our brand reaches wide across our market to include all segments who may be potential buyers for you, and we reach deep into our markets with demographic and behavioral information on our users. And we invest heavily in paid search (SEO). We do it all. POLICE has the expertise, the staff, the history, and the technology already in place to help you with your integrated program. Let us help you solve your marketing puzzle.

PRINT ADVERTISINGWith print advertising you fully control the message: your image, your message, your brand personality. We offer high-impact, specialty items as well as standard display advertising, including inserts, outserts, product inserts, regional splits, gatefolds, belly bands, and more custom options.

ONLINE ADVERTISINGE-blasts, webinars, e-newsletters are PUSH marketing, driving visitors to your website. Your ad options online are extensive: email marketing, rich media, video, expandable ads, page takeovers, retargeting, roadblocks, digital editions, mobile, and smartphone apps.

EDITORIAL SUPPORTEditorial coverage is like word of mouth: It has a level of credibility unmatched by paid media. We have many areas when marketers can participate in editorial, both in print and online. See our “Get Involved with POLICE” guide for specifi c ideas.

SOCIAL MEDIASocial media drives traffi c, engagement, and provides credibility through sharing. Our brands have strategic efforts to cultivate communities in the key social networks that our readers engage in. Let us show you how to harness the power of what we’ve already build in the law enforcement community.

CUSTOM CONTENTLead Generation tools help you capture demographics and information on prospective buyers and “qualify” them for your own sales team. This is where the sky is the limit. We are staffed to provide custom content (in print and online), to ghost-write blogs, and even to craft tweets and social posts for you. We have a multitude of native expertise.

PRINT AUDIENCEPOLICE has an extensive reach: Only POLICE reaches deeply into the law enforcement buying chain to all levels of product-buying infl uence.• 46,000 monthly subscribers• 34,500 qualifi ed within one year (highest of all law enforcement

magazines)• 90% direct request (individual completed a form to personally

ask for the magazine)• 97% of active subscriber fi le includes both a person’s name and

their job titlePAID. POLICE has the most paid subscribers of ANY law enforcement magazine.BREADTH. Our qualifi ed circulation includes:• 9,500 fi eld offi cers who buy their own gear & champion products

to command staff• 14,500 command and mid-level management who spec products• 19,500 administrators (chiefs, sheriffs, etc.) who sign the checkDEPTH. Be seen far and wide: POLICE reader’s share their issues with 3.8 other people, giving you a pass-along reach of over 200,000 law enforcement offi cers every month.QUALIFIED. Our entire circulation is direct request which means every issue goes to a specifi c person’s name…no titles only and no bulk copies.PERFORMANCE. We generate leads for our advertisers with a custom reader service program that drives traffi c to your website and gets your phone ringing. In fact, we’ve delivered over 40,000 during the last 12 months!

In an increasingly digital world, police has you covered.

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contact:




CAN POLICE HELP WITH SOCIAL MEDIA?

Yes! Social media is one of the best marketing tools available --- and one of the most confusing. No sooner do you get a handle on one medium than another pops up that demands attention. POLICE can help you with a social media program in a variety of ways.

POLICE is active in Social Media.18,821Facebook Likes

11,851LinkedIn Members

9,554Twitter followers

Blogging. You probably have a blog on your own site that was a good idea in the beginning, but now is a burden. We can help. We can even do design, development, and hosting on the POLICE site.

You Need YouTube.We will create your company’s private and public YouTube channel, help curate or even produce relevant content, drive traffi c and views, and create promotional campaigns.

You need a Facebook strategy.We can help. We’ll help you identify the key metrics that most infl uence your business and then help you build them.

We’ll show you how to get ROI on Twitter.We can set up your Twitter account and help you draft the kind of tweets that get commented on and re-tweeted. We will help you build your followers among the industry’s social infl uencers. We’ll also show you how to get followers who can become customers through targeted, geo-specifi c campaigns.

We have a teamat Bobit Business Media that is social savvy. They will provide Social Media Training to your team.

We can teach you howGoogle + infl uences search and how to take advantage to “play nice” in Google’s sandbox. POLICE’s Twitter

following has grown

133% in just 12 months.

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WHAT WEB OPTIONS HAVE REALLY HIGH IMPACT?

We have lots of options that will quickly and dramatically gain the attention of our online users.

Here are just a few ideas.

RICH MEDIARich media ads include expandable ads, site overlays, fl oating ads, takeovers (example above), backgrounds, cursor ads and audio ads

PRESTITIALSThese ads appear before a website’s homepage. They are a great way to generate traffi c and awareness. These advertisements are typically “full page” (window) and are presented without competing ads in the window space.

PAGE PEELSStarting as a page curl in the upper corner of the home page, when moused over, the page peels down to present an 800x600 advertisement.

EXPANDABLE ADSExpandable banners can expand up, down, or left, into the body of the site. Not every position allows an expandable. Other names for expandables are pushdown, push-up, and fl oating leaderboard.

According to DoubleClick, “Rich Media formats are the mostsuccessful at driving purchase intent.”

LeslieAnswers YourQuestions!!

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contact:




HOW IMPORTANT IS VIDEO IN YOUR MARKETING MIX?

44% of U.S. email marketers report increased engagement rates when using messages containing video.

Mobile devices account for

10% of global online video plays.

25% of viewing streaming video on tablets is spent with content that is 60 minutes long or longer.

13% of online video ads run less than 15 seconds, and

36% run longer than 30 seconds

79% of in-stream online video ads are watched to their midpoints;

72% to their completion.

HOW DO I MAKE VIDEO WORK FOR ME?

POLICE’s VIDEO section has content for offi cers on defensive tatics, legal issues, plus loads of dash-cam

and on-body video.

WHAT ARE MY VIDEO OPTIONS?• Submit “editorial” videos.• Advertise on the POLICE VIDEO

Channel.• Use video in any standard banner

ad or as a special ad unit.• Go ALL IN with our High-Profi le

Video program, which includes:

* Our staff will do in-person interviews with your company personnel and management, as well as video your operations.

* We will assign a writer, photographer, and video editor to create a polished video profi le that is hosted on our site and is available for you to use as you please.

* We will source background material, imagery, and royalty-free music.

CONTACT US FOR PRICING ON OUR VIDEO OFFERINGS.



BANNER ADVERTISING

1

1

2

3

4

5

6

7

1

2

3

4

1

1

2

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1

4

VIDEO(640 X 360)

Standard website banner positions available on PoliceMag.com

SHARE OF VOICEAll of our ad positions can be contracted for exclusive 100% share of voice or in a rotating position with no less than 25% share of voice.

AD UNIT SIZE PAGE POSITION CPM RATE

Leaderboard 728x90 homepage Top, lower 1 $20

Medium Rectangle 300x250 homepage Right 2- Right 6 $20

Medium Rectangle 300x250 homepage Left 5 $20

Leaderboard 728x90 Essentials, Run of channels Top, lower 1 $15

Medium Rectangle 300x250 Essentials, Run of channels Right 2-Right 4 $10

Square Button 125x125 Essentials, Run of channels Positions 7-12 $5

Leaderboard 728x90 Video section Top, lower 1 $15

Medium Rectangle 300x250 Video section Right 2-Right 4 $15

Featured Video 640x360 Video section $20



MOBLIE ADVERTISING

How POLICE Mag’s online users visit the site:Desktop – 51%Mobile – 39%Tablet – 10%

MOBILE SITESmartphone use changes the way the web is viewed. Not only is the interface smaller, but users browse differently. For those reasons, our mobile website layout is completely different than the desktop version for optimal user experience and ad display.

Advertising options are simple because mobile users want their information easy and fast.

LANDING PAGEWhat if you don’t have a mobile site? What if it’s costly or time consumingto develop a page on your website but you have a product that needs special attention? This is where a landing page comes in. A landing page is simply a single web page that WE create FOR YOU. It is designed in responsive design so it renders exactly right no matter what device someone is using.

COP SLANG SMARTPHONE APPThe Cop Slang app has a couple unique sponsorship options, all perfect for mobile users. Your brand name can be featured, you can sponsor a keyword or a searchable term, and you can put a banner ad right in the app browsing window

POLICE has a full mobile website: That means the version of our site that shows on a smartphone is specifi cally designed to display.

Reach your audience anywhere they go with the power of mobile advertising.POLICE has a full mobile website (a unique website with the same content as the desktop site, designed specifi cally for mobile browsing). With mobile, you can create a succinct message, enable social-sharing, and drive users directly to your site.

Police readers are active smartphone users and high-tech users.

AD UNIT SIZE PAGE POSITION

Wide Banner 320X50 ROS TOP

Wide Banner 320X50 ROS LOWER

Medium Rectangle 300x250 ROS LOWER

MOBILE ADVERTISING SIZES 2015



eNEWSLETTERSON TARGET

TOP BLOGS eNewsSize: 468x60 + text linkRate: $500/deployment

HOT Products ShowcaseDeployed monthly to over 41,000 subscribers and features up to 10 product showcase ads.Rate: $500/month

Exclusive Breaking News SponsorSize: 468x60 + text linkRate: $500/deployment

Offi cer Safety Training TipDeployed monthly and features exclusive sponsorship.Rate: $500

POLICE Magazine’s highly-read enewsletter, On Target, is deployed 4x per week on Monday, Tuesday, Thursday & Saturday. Over 49,000 subscribers receive On Target!

POLICE’s total open rate of 37.4%is nearly double the b2b average for newsletters.

Readersaccessing newsvia smartphone

31%Readers

accessing newsvia tablet

7%

# Subscribers 49,221Average total open rate 37.4%Average clickthrough rate (CTR) 22.9%Frequency 3 times a week

Designed for mobile viewing yes

E-NEWS

Position: Top LeaderboardSize: 728X90Rate: $1300/month for 1X/week deployment

Position: SkyscraperSize: 160x300Rate:$1250/month for 1X/week deployment

Position: Speedbump (4 avails)Size: 468X60Rate: $1050-1250/month for 1X/week deployment



CUSTOM CONTENT

We can create practically anything your team is able to imagine. We can put together microsites, landing pages, lead-generation programs, white paper downloads, or something tailored to your specifi c company. We can create entire branded magazines. We have the subject matter experts, the distribution lists, and a team of designers and writers to create something custom for you. Here is a short list of the types of content we can create:

• Print magazines• E-zine (online magazines)• Microsites and Topic Hubs• Landing pages• White Papers and How-to Guides• Ghost written blogs• Custom tweets• Facebook posts• Bylined articles• Single-topic enewsletters• Custom, branded enewsletters• Photo galleries• Digital photo albums• Guidebooks• Compilations• Embedded “Recommended for You” material• Videos (start to fi nish, including story-boarding, voiceover, and royalty-

free music)• Animated photo slideshows• Webinars• Ask the Experts online column• Sponsored search results• Quizzes and interactive tools• Tech tools (profi tability calculator, for example)• Research and surveys• Focus Groups



REMARKETING

WHAT IS REMARKETING?Remarketing is a way for your company to market directly to users who visit POLICEMag.com via banner ads on Google’s Display Network. We set up your campaign through our Google Adwords account and closely monitor for optimum results.

WHAT ARE THE BENEFITS OF REMARKETING?• You’ll fi nd more leads. Target the right people with the right message.

• It offers broad coverage. Google’s Display Network reaches millions of unique internet users around the world.

• It is hyper-targeted. You can target exact user segments that you’re interested in marketing to, allowing for more qualifi ed ad clicks and higher conversion opportunities.

• You control the budget. Tell us your budget and we’ll serve only your target amounts.

s A BCookie

B Your Ad

A user visits the POLICE website. You decide which page or section you’re interested in.

The user leaves our website and navigates through other websites on the Google Display Network (GDN).

The “cookie” triggers your ad to be shown on these GDN sites, giving you the chance to reach an expanded audience to targeted industry professionals.

Google places a “cookie” in this user’s browser to show they’ve visited our site.

HOW DOES REMARKETING WORK?



2015 EDITORIAL CALENDAR

Take full advantage of this editorial preview and use it to strategize placement of ads and editorial.

& ADVERTISING CLOSING DATES

JANUARY

AD CLOSE: 12/3/14MATERIALS DUE: 12/5/14

JUNE


FEBRUARY


JULY


MARCH


AUGUST


APRIL


SEPTEMBER


MAY


OCTOBER


NOVEMBER


DECEMBER


Highlight: Video & Imaging Surveillance ProductsSpecial Coverage: Weapons & AmmunitionTechnology: BiometricsProduct: Firearms Maintenance

Highlight: 2016 Industry Buyer’s Guide/Pensions &Benefits/First Responder First Aid Special Coverage: Active Shooter & Critical Incident ResponseTechnology: Predictive PolicingProduct: Hot Weather Gear & Uniforms

Highlight: Campus Safety & Police Partnerships/SHOT Show New ProductsSpecial Coverage: Shooting Range Equipment & ProductsTechnology: Digital & Mobile Device ForensicsProduct: Edged Weapons & Tools

Highlight: Concealed Carry Apparel & ProductsSpecial Coverage: Evidence Handling, Processing & StorageTechnology: Accident & Crime Scene InvestigationsProduct: Holsters

Highlight: MilitarizationSpecial Coverage: K-9 Training from Start to FinishTechnology: ALPR/LPR & E-CitationProduct: Tactical Body Armor & Ballistic Protection

Highlight: SWAT Apparel & UniformsSpecial Coverage: Weapon Lights/Lasers/Sights/OpticsTechnology: ECWProduct: Tactical Gear & Products

Highlight: Officer Safety & TrainingSpecial Coverage: Low-Light Training & FlashlightsTechnology: On-Officer Wearable TechnologyProduct: Training Simulator

Highlight: Border Security & Enforcement Special Coverage: Armored VehiclesTechnology: Bomb & IED TechnologProduct: Less-Lethal

Highlight: Mental Health & Officer FitnessSpecial Coverage: Hostage NegotiationsTechnology: Multi-cam In-Car Video & EnforcementProduct: Uniforms/Footwear/Eyewear/Gloves

Highlight: Police response to Natural Disasters, Hostage Situations, Bank Robberies, and Terrorist AttacksSpecial Coverage: Vehicles & AccessoriesTechnology: Apps & Mobile DevicesProduct: Computer Software

Highlight: Traffic Enforcement & Speed MeasurementSpecial Coverage: Drug & Alcohol Testing & DetectionTechnology: Radio CommunicationProduct: Cold Weather Gear & Uniforms

Highlight: Body Armor & 2015 Most Popular Products inLaw EnforcementSpecial Coverage: Specialty VehiclesTechnology: RobotsProduct: Bags & Cases

Well DressedTactical Offi cer ContestSHOT Show ExhibitorMarketing Package*

1/6 Pg Web Showcase 1/4 Pg Resource Guide Bolded Online Listing Bolded Print Listing*

Hot Product eNews 1/6 Pg Product Showcase*







Well DressedPatrol Offi cer Contest IACP Show ExhibitorMarketing Package*



SHOT; CRIA

ISOA; PSE; NSA; TGIA; NASRO

FBINAA; NAPO

IWCE; NAPSC; VSPA; GOVSEC; TTPOA; SNIPERWEEK

MSPCE; NCGIA; APCO; IHIA; TACOPS EAST; NAPOA; AGIA; FGIA; URBAN SHIELD

IPMBA; NAFA; ILEETA; NYTOA; MOCK PRISON RIOT; ILGIA

CIB; NPSC; CAHN; FLEOA; ECGIA; NTOA; UNIA

NLEOM; WSHNA; MGIA; MTOA; USPFC; IADLEST; CENTERMASS; IABTI; IALEFI

IACP; SNIPERWEEK

CNOA; ITOA; SWAT ROUND-UP

ISSUE EDITORIAL FEATURES SPECIAL MERCHANDISING BONUS & ADVERTISING DISTRIBUTION

*Advertise with a full page ad and receive these items at no cost!



2015 RATE CARDCompared to other law enforcement magazines, because of our high quality circulation of 46,000 law enforcement professionals from the beat cop up to the chief, POLICE gives you the lowest cost per thousand (CPM) cops reached. That makes POLICE your most cost effective media buy. And that means your ad dollars will get more results!

1. Four-color Gross Rates(15% agency commission not included)(a) Rates 12X 6X 3X 1XSpread $4206 $4488 $4600 $4689Full $2761 $2771 $2832 $29002/3 $2057 $2169 $2217 $22471/2 Island $1901 $1982 $2006 $20161/2 $1880 $1887 $1911 $19311/3 $1333 $1377 $1462 $22701/4 $1680 $1710 $1720 $1805• 2-color ads subtract $350 from above• B/W ads subtract $625 from above

(b) Frequency DiscountsFrequency rate is earned by the number of separate advertisements used within a contract year. Different size units may be used to earn this rate. The Buyer’s Guide is published annually in June.

2. Special Position RatesCover 2 $300Cover 3 $200Cover 4 $500

3. InsertsCharges include printing and binding. 2-page 4/color insert, printed on 70# gloss book, tipped in $2640. 4-page 4/color insert, printed on 70# gloss book, tipped in $3645. 6-page gatefold, 4/color printed on 70# gloss book, bound in $5455. 8-page double gatefold 4/color printed on 70# gloss book, bound in $5910. Space charges are additional and based on insert size advertiser’s frequency.

4. Mechanical Requirements(a) Space Unit Wide-DeepSpread 15" x 10"Full (Live) 7" x 10"2 ⁄ 3 Vertical 4-9/16" x 10"1⁄ 2 Island 4-9/16" x 7-1/2"1⁄ 2 Horizontal 7" x 4-7/8"1⁄ 2 Vertical 3-3/8" x 10"1⁄ 3 Square 4-9/16" x 4-7/8"1⁄ 3 Vertical 2-3/16" x 10"1⁄ 3 Horizontal 7" x 2-5/16"1⁄4 Vertical 3-3/8" x 4-7/8"1⁄ 6 Vertical 2-1/4" x 4-5/8"1⁄ 6 Horizontal 4-5/8" x 2-1/4"

(b) Trim SizeDisplay ad pages trim to 7-7/8" x 10-3/4". Single column width 2-7/8". Double column width 4-7/8". Column depth 10". Binding is saddle stitched, except Buyer’s Guide which is perfect bound. Allow 1/8" for head trim.

(c) BleedNo charges for bleed on four-color ads

(d) Bleed SizeSingle page bleed 8-1/8" x 11"Spread bleed 16" x 11"Vital parts of copy and layout should be kept at least 1/4" distance from the gutter and top, outside and bottom edges.

5. Classifi ed Ad RatesAll classifi ed in print advertisements include online eClassifi ed exposure. Please consult with your POLICE Sales Manager for more information. All Typesetting is complimentary.

(a) Four-color Net Rates (open frequency)1/2 Horizontal $12001/3 Square $ 9001/4 $ 7671/6 $ 2782" x 2" $ 260

6. General InstructionsPublisher reserves the right to reject any advertising that, in the sole discretion of the publisher, does not conform to publication standards. Publisher reserves the right to place the word “advertisement” on copy that, in its opinion, closely resembles editorial matter. Advertisers will be short-rated if, within a 12-month period from the date of fi rst insertion, they do not use the amount of space upon which their billings have been based. Publisher is not bound by conditions appearing on contracts, insertion orders or instructions from any agency or advertiser that confl ict with the terms listed herein. Only written instructions including those on contracts and insertion orders, agreed to in writing by the publisher, are binding.

7. Invoices, Credit & ConditionsOur invoices are NET 30 Days on approved credit for all services, payable in US dollars. Classifi ed advertising: payment is required in advance – VISA, MasterCard, and AMEX accepted. New advertisers and agencies may be required to prepay their fi rst insertion and submit a credit application. Extension of credit is subject to approval of our Credit Department. Payments received will be credited to the oldest outstanding balance.

8. Positioning RequestsPositioning of advertisements is at the discretion of the Publisher. Position requests other than those specifi ed in the rate card with an additional charge are valid only with the written acceptance of the publisher.

9. Sequential LiabilityPublisher holds advertiser and/or its advertising agency jointly and severally liable for payment due to publisher. This applies even when a sequential liability clause is included in a submitted contract or insertion order.

10. Publisher’s LiabilityAdvertisers and their agencies assume liability for advertisement and agree to indemnify the Publisher from any loss or claim based upon the subject matter (including text, images, and illustrations), representations, trademark or copyright of submitted advertisements. Publisher’s liability for any error will not exceed the cost of the space occupied by the error. Publisher cannot be held liable for circum-stances beyond its control affecting production or delivery.

11. Digital Ad Production RequirementsComplete digital ad specifi cations can be downloaded at: www.policemag.com. Click on “Advertise with us”, then “Police Magazine Ad Digital Specs”. All ad materials and production questions can be addressed to:

POLICE MagazineLori Branch - Production Manager

3520 Challenger Street, Torrance, CA 90503PH: (310)-533-2516 • FAX: (310)-533-2501

Email: [email protected]

Digital Submissions for Advertisers (Print Edition):Please contact your Production Manager for instructions on how to upload to our Ad Portal – PDF fi les ONLY.

Digital Submissions for Advertisers(Digital Edition):Digital editions cannot accept rasterized PDFs. PDFs must be 1st generation. All web/URLs must contain active links.

12. Inserts & Other Special MarketingInserts, tip-in, ride-along, posters, CD inserts, gatefolds, business reply cards and other custompublishing are available and by custom quote. Please consult with your Regional Sales Manager for a specifi c quotation on any of these services. If you have a unique marketing concept, please let us know—we would be happy to accommodate your special needs. Before ordering custom printing, advertisers should contact their regional sales manager to determine quantity, size specs, mechanical requirements, and shipping instructions.

MISSION STATEMENTPOLICE Magazine is produced monthly for working law enforcement offi cers. Our mission is to provide offi cers with timely and interesting stories that can help them do their jobs better, help them stay safer in the line of duty, and help them advance in their careers. POLICE covers advancements in crime-fi ghting technology, techniques, and tactics, as well as thought-provoking law enforcement issues. In each issue of POLICE Magazine, our readers fi nd tales of offi cer courage, reviews of some of the latest law enforcement products, how-to articles providing details on how to defend themselves against attack, and columns about the challenges and joys of the job.



BOBIT BUSINESS MEDIABringing buyers and sellers together

3520 Challenger Street, Torrance, CA 90503310.533.2400

www.bobitbusinessmedia.com

Leslie PfeifferPublisher

[email protected]

Debbie HummellSales Assistant

[email protected]

David Griffi thEditor

david.griffi [email protected]

Melanie BasichSenior Editor

[email protected]

Susan Freel (East)National Sales Manager

[email protected]


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