MEDIA KIT May 2015 Russian Media Holding Rumedia 2015 business portal.

MEDIA KIT May 2015

Russian Media Holding Rumedia2015

business portal

THE PAGE THAT ONE’S DAY BEGINS WITH

BFM.ru is a business portal that looks upon the world through the eyes of the business and tells about everything that has an impact on business and on the decision-making process.

BFM.ru is the page that the business audience begin their day with.

Launch date: November 2008

OBYEDINENNYE MEDIA Advertising Agency, 38A, 23 bld., 2nd Khutorskaya Str., Moscow, 127287 / 8 (495) 660-88-75, 221-22-32 / [email protected] / bfm.ru

CONTENT

BFM.ru provides an opportunity to keep abreast of all business events and news. Its pages comprise news, analytical materials, experts’ opinions, comments, interviews and blogs.

Updated 7/24

Real estate Auto

Lifestyle

IT

Finances

Society

CompaniesBlogs


• Mainly males

• Aged 30 years old and over

• 80% of the audience are higher institutions graduates

• Top and mid-level managers, specialists (67%)

• Medium and medium+ income (83%)

5,491,000 9,283,000 visitors per month views per month

March 2015Analytics

AUDIENCE


TNS Web Index, Russia, May 2015

AUDIENCE STRUCTURE AND PROFILEAffinity Index shows the extent to which the share of a social and demographic group in the audience of this Internet project is higher/ lower than it is in the total population of Russia.

SEX

AGE

INCOME

EDUCATION

OCCUPATION

% of the portal audience (%) Affinity Index


male

female

12-29

incomplete secondary\secondary

higher

managers

specialists

high-income

30-59

students

blue-collar workers

middle-income

60+

white-collar workers

housewives

unemployed


low-income

Affinity Index shows the extent to which the share of a social and demographic group in the audience of this Internet project is higher/ lower than it is in the total population of Russia.

TA: Males aged 30+ years old with medium+ and medium income,managers

BFM.RU IN COMPETITIVE ENVIRONMENT



APPEAL FOR ADVERTISERS


Flexible terms of advertising placementWe design and combine various standard and non-standard methods to promote products, services and companies.

Premium audienceThe portal is of interest to the business audience: company owners, mid-level and top managers.

High efficiency of advertising spaces on portal pagesWe deliberately avoid creating a great number of advertising spaces on the portal pages. Their high efficiency and customer loyalty are of greater importance to us.

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MEDIA FORMATS (home page)

« » РА ОБЪЕДИНЕННЫЕМЕДИА 127287, , 2- , 38 , .23 / 8 (495) 660-88-75, 221-22-32 / [email protected] / bfm.ruМосква ая Хуторская А стр

1024

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MEDIA FORMATS (internal page)

« » РА ОБЪЕДИНЕННЫЕМЕДИА 127287, , 2- , 38 , .23 / 8 (495) 660-88-75, 221-22-32 / [email protected] / bfm.ruМосква ая Хуторская А стр

№ 1024 рх 780рх 480 320

1 960х90 / 960х135

720х90 480х90 320x90

2 240х120 — — —

3 240х400 160х220 160х220 310x80

5 240х70 340х80 — —

6 240х70 340х80 — —

7 240x400 160х220 160х220 310x80

11 240x400 160х220 160х220 310x80

13 160x100 — — —

14 704x50 — — —

1024

BFM.RU


MEDIA KIT May 2015 Russian Media Holding Rumedia 2015 business portal.

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