MEDIA KIT Kit.pdf · 14/8/2011 · MEDIA KIT 3651 Lindell Rd., Suite D202, Las Vegas, NV 89103...
Transcript of MEDIA KIT Kit.pdf · 14/8/2011 · MEDIA KIT 3651 Lindell Rd., Suite D202, Las Vegas, NV 89103...
MEDIA
KIT
3651 Lindell Rd., Suite D202, Las Vegas, NV 89103 (702)580-9295 – Office
(702)943-0233 – Fax [email protected]
Dee Roberts, Media Contact
V E G A S P L A Y D A T E
Page 2
INSIDE THIS MEDIA KIT
LETTER TO MEDIA REPRESENTATIVE ………………………………… Page 3
OUR TEAM…………………………………………………………………….. Page 4
DATA SHEET ………………………………………………………………….. Page 5
ADVERTISING RATES ………………………………………………………. Page 6
OUR WORK…….……..……………………………………………………….. Page 8
V E G A S P L A Y D A T E
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Dear Media Representative:
Thank you for taking time to review our media kit. Vegas Play Date.com
promotes Las Vegas events and provides travel recommendations to our guests
planning a visit to the fabulous city. We have taken the time and exceptional detail to
ensure your full understanding of our company’s service offerings. After reviewing this
document if you have any questions about the content herein or require additional
information, please feel free to contact myself or any member of our team.
Vegas Play Date.com is a subsidiary of JB&M Consulting, Inc. a Las Vegas,
Nevada Corporation. The company began in January 2011 with the launch of its website
and social media presence. Since that time, the company has experienced rapid growth
through increased online interest and popularity earning record numbers in Twitter
following, Alexa and search engine rankings.
Our vast knowledge of Las Vegas has allowed us to develop a reputation as a
leading authority on scheduled events, travel recommendations and planning for the
area. We pride ourselves on knowing that we have come a long way in such a short
period of time. We know that by developing partnerships with individuals and
businesses like you, we will continue to achieve success today and in the future.
Sincerely,
Dee Roberts, MBA Chief Communications Officer/ Web Content Editor
V E G A S P L A Y D A T E
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OUR TEAM
DEE ROBERTS, MBA CHIEF COMMUNICATIONS OFFICER/ WEB CONTENT EDITOR
Dee has oversight of all media and public relations matters on behalf of the company.
She works closely with other businesses and entities to support advertising efforts and
solicit sponsorships. She is also responsible for the content plan of our website,
advertising materials and written communication to include copyediting and
proofreading.
JENICE TURNER, MBA CREATIVE DIRECTOR/ CONTENT WRITER [email protected] Jenice’s primary role is to develop the company’s marketing strategy and advance its
brand. She oversees the efforts to connect with its guests through social media,
promotions and live events. She works closely with other businesses to develop
partnerships. She also represents the company at public events and speaking
engagements. She covers news worthy events on behalf of the company to include
producing articles, images, video, blog posts and social media content.
FRANKLIN TURNER INTERACTIVE PROJECT DIRECTOR [email protected] Franklin brings a wealth of experience in project management to the company, having served in the United States Army and through civilian employment for a combined 20 years in the field of television broadcast operations. He is responsible for developing an ongoing design plan for our website and social media platforms to ensure consistency with marketing strategy and branding. Franklin will also oversee the launching of the company’s blog talk radio show on July 27, 2011. STANLEY PARK, BA WEB DEVELOPMENT DIRECTOR [email protected] Stanley is responsible for implementing the web design plan to include development of web page infrastructure, building, testing and launching all web applications and forms needed to maintain the site. He is responsible for maintaining all website information. Ultimately Stanley is accountable for the overall functionality and usability of our website.
V E G A S P L A Y D A T E
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V E G A S P L A Y D A T E
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2011 Advertising Rates
Ad sizes and page locations: 125 × 125 pixels; page header 125 × 125 pixels; right sidebar 468 × 60 pixels; page header Price structure: Tier 1– Ads under this tier will appear on the Vegas Play Date.com.com home page only (www.vegasplaydate.com)
Ad Size Monthly 6 Months 12 Months
125 × 125 pixels; page header $60 $288 $540
125 × 125 pixels; right sidebar $45 $216 $405
468 × 60 banner pixels; page header $75 $360 $675
Tier 2– Ads under this tier will appear only on a designated main page (i.e., Concerts - www.vegasplaydate.com/concerts, Sports - www.vegasplaydate.com/sporting-events, Nightclubs - www.vegasplaydate.com/nightclubs and Upcoming Events - www.vegasplaydate.com/upcoming)
Ad Size Monthly 6 Months 12 Months
125 × 125 pixels; page header $50 $240 $450
125 × 125 pixels; right sidebar $35 $168 $315
468 × 60 banner pixels; page header $65 $312 $585
Tier 3– Ads under this tier will appear on home page www.vegasplaydate.com and all main pages (Concerts - www.vegasplaydate.com/concerts, Sports - www.vegasplaydate.com/sporting-events, Nightclubs - www.vegasplaydate.com/nightclubs and Upcoming Events - www.vegasplaydate.com/upcoming)
Ad Size Monthly 6 Months 12 Months
125 × 125 pixels; page header $110 $498 $900
125 × 125 pixels; right sidebar $95 $426 $765
468 × 60 banner pixels; page header $125 $570 $1035
Tier 4 (Sponsorships): Ads in this category will be displayed on the VPD Friends web page (http://www.vegasplaydate.com/playdatefriends/). Ads will be displayed as text not to exceed 240 characters or banner not to exceed 468 × 60 in size. Ads will be displayed for a period of 12 months from contract date. Sponsors can choose from the following levels.
Level Annual Rate Visibility and Acknowledgement (good through current contract duration only)
Platinum $1200 Company Name, Logo and Contact Information Placed on all Vegas Play Date.com.com Advertisement published after contract date; complimentary 30 second ad spot on Hot in Vegas by Vegas Play Date.com.com blog talk radio show, limited to six per year; at least 5 mentions on www.twitter.com/vegasplaydate; One time only Vegas Play Date.com.com Spotlight Post on home
V E G A S P L A Y D A T E
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page; priority referrals for requests in business category when review rating is at least 4 stars on yelp.com; when no review rating exists, referrals are at the discretion of Vegas Play Date.com.com staff.
Gold $900 Company Name and Logo Placed on all Vegas Play Date.com.com Advertisement published after contract date; 25% off 30 second ad spot on Hot in Vegas by Vegas Play Date.com.com blog talk radio show, limited to three per year; at least 2 mentions on www.twitter.com/vegasplaydate; priority referrals for requests in business category when review rating is at least 4 stars on yelp.com; when no review rating exists, referrals are at the discretion of Vegas Play Date.com.com staff.
Silver $600 Company Name and Logo Placed on all Vegas Play Date.com.com Advertisement published after contract date; 10% off 30 second ad spot on Hot in Vegas by Vegas Play Date.com.com blog talk radio show, one time only; priority referrals for requests in business category when review rating is at least 4 stars on yelp.com; when no review rating exists, referrals are at the discretion of Vegas Play Date.com.com staff.
Advertising Policies: VEGAS PLAY DATE.COM.COM reserves the right to refuse any advertising on the basis of editorial discretion. VEGAS PLAY DATE.COM.COM reserves the right to terminate advertising at any time for any reason. VEGAS PLAY DATE.COM.COM reserves the right to label an ad as “Advertisement” if it cannot be easily distinguished from content. Products and/or services advertised by external organizations on the VEGAS PLAY DATE.COM.COM website are in no way endorsed by VEGAS PLAY DATE.COM.COM. Ads will be inserted on the first day of each month. Customer supplied artwork must adhere to any and all trademark and copyright laws. Advertiser branding, i.e., logo or name, must appear on all advertising. Advertising is sold on a first come, first served basis. Advertised product/service cannot include any offensive, derogatory, obscene or discriminatory images or language. Advertising must be furnished by the advertiser. A maximum of 6 advertisers will share space for 125 x 125 header and side bar locations. Ad changes: One ad only for one month contracts; six ads for 6-month contract; twelve ads for 12-month contract. One month ad changes are not permitted; there will be a $25 change fee imposed on 6-month and 12-month contract ad changes. Images and Artwork: Submitted Artwork - File Size Limit 160 × 600 – 20K 468 × 60 – 15K GIF or JPG file Ads with white backgrounds must have a black 1 × 1 pixel border around the edge of the design Payment Accepted: Pay Pal, Check, Money Order **For additional information, submit an inquiry via email to Dee Roberts, Chief Communications Officer/ Web Content Editor at [email protected].
V E G A S P L A Y D A T E
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OUR WORK
POSTS AND PAGES
Our posts and pages
include highlights of the
hottest Las Vegas events.
We also include the latest
headlines for an event
and/ or entertainer on the
designated web page. In
addition, posts and pages
may also include a recap
of most recent events.
Posts and pages can be
shared via social media
platforms and translated
into selected languages.
On our main pages:
Concerts, Sports,
Nightclubs and Upcoming
(Events) we include
highlights of venues,
packages and deals for
activities and related tips
to aid in overall enjoyment
when accessing events.
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EVENTS CALENDAR AND UPCOMING EVENTS LIST (Guests can also subscribe to the calendar feed)
Our events calendar
houses the hottest Las
Vegas concerts, sporting
and nightclubs events in
Las Vegas. We update the
events calendar daily so
the most current
information is always
available. We even note
when an event is sold out
or cancelled. The events
calendar is available as a
feed so that our guests
are kept up to date on the
latest happenings in Las
Vegas. The iCalendar
feature allows guests to
select events that will
auto populate on their
personal calendars and
update anytime a change
occurs with that event.
The events calendar is
compatible with most
mobile browsers.
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PERSONAL TRAVEL PLANNING
Our Personal Travel
Planning includes tailor
made itinerary planning to
ensure our guests have
the ultimate play date
while visiting Las Vegas.
Personal Travel Planning
services include: Hotel
Reservations, Restaurant
Reservations,
Transportation
Arrangements, Show,
Nightlife, Activity/ Tour
Bookings and
Arrangements for Special
Occasions. At this time
our Personal Travel
Planning Services does
not include Air Travel
Arrangements. Personal
Travel Planning services
are available to guests at
a nominal fee.
V E G A S P L A Y D A T E
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EVENT PROMOTIONS
On Our Website:
Social Media:
In addition to our website
posts, pages, events
calendar and personal
travel recommendations,
we promote Las Vegas
events through various
channels to include our
website, social media,
news feed and soon, our
blog talk radio show. We
have developed a loyal
following of guests who
continuously visit our
website and social media
pages. We pride
ourselves on developing a
one on one dialogue with
our guests to ensure they
receive event information
and recommendations
relevant to their
expectations and
interests.
V E G A S P L A Y D A T E
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News Feed:
Hot In Vegas by Vegas Play Date.com (Blog Talk Radio):
Scheduled to Launch September 2011