MEDIA KIT - pacificmags.com.au · GLOBAL FASHION & STYLE Fashion news, hot trends, must haves and...

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MEDIA KIT 2020

Transcript of MEDIA KIT - pacificmags.com.au · GLOBAL FASHION & STYLE Fashion news, hot trends, must haves and...

Page 1: MEDIA KIT - pacificmags.com.au · GLOBAL FASHION & STYLE Fashion news, hot trends, must haves and celebrity get -the looks. BEAUTY Guide to daily glamour. Hair & make up professionals

MEDIA KIT2020

Page 2: MEDIA KIT - pacificmags.com.au · GLOBAL FASHION & STYLE Fashion news, hot trends, must haves and celebrity get -the looks. BEAUTY Guide to daily glamour. Hair & make up professionals

MOST TRUSTED celebrity news and entertainment brand

WHO is Australia’s

WHO has unique credibility, access to the A list and an engaged, loyal and highly affluent audience.

WHO is trusted not only by their audience but also by celebrities and the world over who form the basis of content.

Famous for its beautiful photographic galleries and intriguing interviews, WHO celebrates celebrity and shares the news stories impacting the

contemporary woman and her world.

WHO offers their audience and advertisers the highest quality and most engaging content across weekly magazine and podcast, at who.com.au,

and daily @WHOMagazine on Facebook and Instagram.

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Editor, Stacey Hicks

WHO is Australia’s trusted connection to the world’s most fascinating and famous people, and the moments that shape their lives.

We don’t just write about the worlds brightest stars; thanks to our trusted relationships with some of the world’s biggest names, we deliver celebrities’ stories in their own words with access beyond that of any other brand.

We curate a compelling mix of credible A-list news, interviews, and portraiture which lives alongside intriguing real life stories, told from the perspective of those most directly involved.

Page 4: MEDIA KIT - pacificmags.com.au · GLOBAL FASHION & STYLE Fashion news, hot trends, must haves and celebrity get -the looks. BEAUTY Guide to daily glamour. Hair & make up professionals

Perfect mix of pop culture, substance,

balance of content, exclusives, specials

PRINTIn depth

Compelling imagery

DIGITAL/SOCIALBite size

Picture led

Breaking news

Always on

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Mind map

Brand Extensions

Digital

Signature Content

Social

Video

Magazine

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|Opportunities

WHO Sexiest People The Platinum List Most Beautiful People

The Edit Women WHO WHO Travel

Print, digital, social and A-list event showcasing the hottest

celebrities through high-end photography

and candid interviews

A lifestyle category takeover providing inspiration and

must haves each season

Putting key releases, launches and events at the top of

the audiences entertainment agenda every week

A multiplatform gallery showcasing and profiling the

worlds Most Beautiful celebrities

The ultimate one-shot guide to all things travel, as

experienced and chosen by the trusted team at WHO

Celebrating women who have challenged the status

quo and influenced the world through their

achievements

Page 7: MEDIA KIT - pacificmags.com.au · GLOBAL FASHION & STYLE Fashion news, hot trends, must haves and celebrity get -the looks. BEAUTY Guide to daily glamour. Hair & make up professionals

2.1mTOTAL AUDIENCE

TOUCHPOINTS

871,000MONTHLY UNIQUE

AUDIENCE

56,417AVERAGE DAILY UBS

448,000READERSHIP

(WEEKLY)

14,772SUBS EDM

Source: emma CMV Nov'19; Nielsen DCR Jan’20; Nielsen Market Intelligence Jan’20; Nielsen NDP Jan’20; Social media stats updated as at Dec’19

Brand reach

115K+INSTAGRAM

139,195FACEBOOK AU

Page 8: MEDIA KIT - pacificmags.com.au · GLOBAL FASHION & STYLE Fashion news, hot trends, must haves and celebrity get -the looks. BEAUTY Guide to daily glamour. Hair & make up professionals

Our audienceWHO targets and reaches an affluent, educated audience who are discerning and culturally curious consumers. They view

WHO as a brand that gives them social currency by keeping them on trend and across pop culture and topical news.

UNDERSTANDING THEIR WORLD

My life is about…

• Freedom

• Choice

• Opportunity

• Experiences

The WHO Consumer appreciates WHO’s quality and

intelligent take. They seek the newsworthy edit and on

trend lifestyle.

They come to WHO for entertainment and depth.

• Confident

• Motivated with a positive outlook

• Natural leaders within their circles

• Unapologetically multi faceted

• Curious – always wanting to learn and be ‘in the

know’

• Discerning –they’re early informed and influencers

They prioritise Living an ‘experience rich’ lifestyle –

travel, eating out, staying healthy

41% are AB social grade

40% are tertiary educated

92% are grocery buyers

70% are the main household decision

maker – insurance, cars, holidays, groceries

43% book travel online

46% more likely than the population to

enjoy shopping for cosmetics

74% value quality over price

79% are health concerned

63% have children at home

68% are interested in sport

Who I am…

• Informed

• Confident

• Curious

• Multi faceted

What I’m striving for…

• success balance

• self improvement

SHE COMES

TO US FOR DIFFERENT REASONS

Source: Emma CMV (Dec’18 – Nov’19)

Page 9: MEDIA KIT - pacificmags.com.au · GLOBAL FASHION & STYLE Fashion news, hot trends, must haves and celebrity get -the looks. BEAUTY Guide to daily glamour. Hair & make up professionals

Content pillars

RED CARPET / NEWS / ENTERTAINMENT

A mix of celebrity news, A list red-carpet events

and human interest.

GLOBAL FASHION& STYLE

Fashion news, hot trends, must-haves and celebrity get-the-looks.

BEAUTY

Guide to daily glamour. Hair & make up professionals share their advice and tips to get that Hollywood glow

plus the hottest new products.

WELLNESS

The latest health and wellbeing secrets direct from the stars—and the professionals who make

them look amazing.

TRAVEL

The ultimate guide to all things travel and

adventure tried, tested and reviewed by Team

WHO.

Page 10: MEDIA KIT - pacificmags.com.au · GLOBAL FASHION & STYLE Fashion news, hot trends, must haves and celebrity get -the looks. BEAUTY Guide to daily glamour. Hair & make up professionals

2020 Calendar

JAN FEB MAR APR MAY JUNJUL AUG SEP OCT NOV DEC

Swimsuit issue

•Most Intriguing

Signature issue

Best & Worst signature issue

•Party Looks

•Xmas Gifting

Grammys

•New York Fashion Week

•Paris Fashion Week

•London Fashion Week

Golden Globes red carpet

•Half their size signature issue

•Diet & Weight loss – 101 Body

tips for weight loss

Most Beautiful People signature issue

•Anti ageing Beauty

special

Oscars Red Carpet

•Autumn Reading Guide

•Hair Special

Winter Reading Guide

•Winter beauty

•Celebrity health &

wellness trends

Glamour signature issue

•Celebrity Homes

Spring Racing

•Sexiest People

signature issue

A list Travel – trends & destinations

•Stars without make up

•Fitness Special

Celebrity Dads / Fathers Day

•Spring Beauty

Met Gala

•Cannes Film Festival

•Celebrating Italy

(content each week)

•Mothers Day gifting

Page 11: MEDIA KIT - pacificmags.com.au · GLOBAL FASHION & STYLE Fashion news, hot trends, must haves and celebrity get -the looks. BEAUTY Guide to daily glamour. Hair & make up professionals

Signature properties & partnerships

Half their Size – January Golden Globes – January Oscars – March Most Beautiful People – April

The Style issue – August Sexiest People signature – October Best & Worst Dressed - November

Page 12: MEDIA KIT - pacificmags.com.au · GLOBAL FASHION & STYLE Fashion news, hot trends, must haves and celebrity get -the looks. BEAUTY Guide to daily glamour. Hair & make up professionals

AD SIZE CASUAL 15% discount

30%discount

40% discount

50% discount

55%discount

60% discount

DOUBLE PAGE

SPREAD (DPS) $ 33,520 $ 28,492 $ 23,464 $ 20,112 $ 16,760 $ 15,084 $ 13,408

FULL PAGE (FPC) $ 16,760 $ 14,246 $ 11,732 $ 10,056 $ 8,380 $ 7,542 $ 6,704

HALF PAGE (HP) $ 8,380 $ 7,123 $ 5,866 $ 5,028 $ 4,190 $ 3,771 $ 3,352

THIRD PAGE (TP) $ 5,587 $ 4,749 $ 3,911 $ 3,352 $ 2,794 $ 2,514 $ 2,235

PRINT RATES – FY20

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FOR RATES, COMMERCIAL

PARTNERSHIPS & BRAND INFO:

CONTACT:

Clare Rees

BRAND SOLUTIONS MANAGER

[email protected]