MEDIA KIT & BEST PRACTICES › ... › 7 › 2017 › 09 › Media-Kit_V2.pdf · Video quality: At...
Transcript of MEDIA KIT & BEST PRACTICES › ... › 7 › 2017 › 09 › Media-Kit_V2.pdf · Video quality: At...
MEDIA KIT &BEST PRACTICES
ADVERTISER REQUIREMENTS
MINIMUM ASSET DELIVERY PER CREATIVE(CLICK OUT AD):
Image Size (minimum): 1000 x 563File Type: JPG, PNG, GIFFile Size (maximum): 10mb* See image cropping in the media kit for guidance
Headline Limit: 65 characters* See best practices in the media kit for guidance
How your brand or product name will display (e.g. Ad by “ADVERTISER NAME”)
Recommended to drive purchases.
THUMBNAIL IMAGE
HEADLINE
DESTINATION URL
ADVERTISER DISPLAY NAME
ADVERTISEMENT
Headlines provided by advertiser lorem ipsum dolor sit ametAd from Brand Name
ADVERTISER REQUIREMENTS
ADDITIONAL CONTENT OPPORTUNITIES + SPECS Recommended to drive brand awareness, deeper engagement, and purchases. Create a more engaging ad by layering your content into the experience. Each piece of creative requires Click Out Ad minimum asset delivery and optional content outlined below.
Video quality: At least 720p (HD Preferred)
File type: MP4 (Preferred), YouTube URL, or Instagram URL
File size (maximum): 512mb
Custom CTA & URL: Optional
VIDEO ADImages and text for each card: Number and order of cardsFile Type: .doc, .docx, .txt with formatting notes if necessary
Images: Image Size (minimum): 1000 x 563File Type: JPG, PNG, GIFFile Size (maximum): 10mbImage Ratio: 3:2
URLs for each image and/or card(if different from custom CTA)
Custom CTA & URL: Optional
GALLERY / CAROUSEL
Article title(can be the same as the headline)
In-content copy file type: .doc, .docx, .txt , or URL
Images: Image Size (minimum): 1000 x 563File Type: JPG, PNG, GIFFile Size (maximum): 10mbImage Ratio: 3:2
VideoYouTube URL or Instagram URL
URLs for hyperlinked text
Custom CTA & URL: Optional
ARTICLE / INFOGRAPHIC (TEXT, IMAGES, VIDEO)
IMAGE CROPPING (THUMBNAILS)
CROPPING SAMPLEThumbnail images will be cropped (as shown to the left) depending on the placement it will run. Most of the placements have 16:9 proportions but others may be cropped. Make sure all the important elements of the image are within the 1:1 safe area.
16:9
16:9
4:3
4:3
1:1
1:1
BEST PRACTICES
HEADLINES
VISUALS
CALL TO ACTIONHeadlines are the most important assets in capturinga user’s attention and determining how a they will react to a piece. Below are a few key attributes you should apply when thinking about your headline:
Brand Mention
Alert Words
Context Words
Stay Away from Passive Language
Choose bright colors
Match emotion of image to experience trying to sell
Use familiar imagery to trigger memory or recognition
Create emotional collections
Relevancy and Authenticity
All non-GA websites are compliant with COPPA and CARU guidelines. COPPA and CARU are applicable to:
An FTC legislation that governs collection of personal information on child-directed websites.
A Self-regulatory program to promote responsible children’s advertising.
Advertising primarily directed to children under 13 years of age in any medium is not deceptive or misleading, and is safe and appropriate.
Examples of acceptable CTA language:
*Please visit https://headlines.sharethrough.com if you want to measure the effectiveness of your headline.
General Audience Sites Only
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PLACEMENTS
BLOG ROLLSites included: Oh My Disney, Disney Style, Disney Family, and Babble
POPULAR POSTSites included: Oh My Disney, Disney Style, and Disney Family
FEATURED POSTSites included: Babble
SLIDER GALLERYSites included: Disney.com
PLACEMENTS
PLACEMENTS
GAME STREAMSites included: Disney.com LOL Portal
VIDEO STREAMSites included: Disney.com
AD EXAMPLES
VIDEO AD ARTICLE WITH VISUALS GALLERY / CAROUSEL
FAQS
WHAT IS A NATIVE AD?
HOW DOES THE SELF-SERVICE MODEL WORK?
CAN I THIRD PARTY SERVE MY NATIVE AD?
DO YOU ACCEPT ANY THIRD PARTY TRACKING?
A native ad is an ad experience that follows the natural form and function of the user experience on any given platform. The ad has a similar visual design of the editorial content in which it is surrounded by.
After advertiser submits information via the CO/OP Native Form an Account Manager will be in touch via email within 1 business day. The DCPI Account Manager will be the dedicated lead for all pre and post-sale campaign related items and will work with the advertiser to assist with the media plan, creative assets, ad approvals, product reservation, re-porting and billing.
Not at this time. Currently Disney is only site serving native creative out of their DoubleClick ad system.
At this time we are not accepting any third party tracking pixels.
WHAT ARE THE AD COMPONENTS?Thumbnail: The creative image associated with the adHeadline: The creative’s headline or body. We currently have a character max of 65Brand Name: Call out of the advertiser promoting the content. Advertiser branded content will be labeled as “ADVERTISMENT FROM” followed by the brand name*We will be accepting :15 and :30 video files effective April 1st
WHAT SIZE ASSETS WORK BEST?A spec size 1000 x 563 or larger will work best for all ad placements. For more information in regards to asset and spec guidelines, please reference the CO/OP Native Media Kit.
FAQS
WHAT OTHER CREATIVE TYPES ARE AVAILABLE?
WHEN AND HOW WILL REPORTING BE DELIVERED?
DO YOU PROVIDE SCREENSHOTS?
IS A/B TESTING ALLOWED?
Disney is open to many flexible layouts cross device. Interested in formats such as galleries, infographics and widgets? Let your Account Manager know and we will work with you on possible solutions.
Reporting will be delivered bi-weekly. During initial campaign conversations, advertisers can share which day of the week works best for metric delivery. Reporting will be supplied in an excel spreadsheet.
Screenshots will be supplied for every unique creative type across the sites that are booked. Screenshot delivery may take up to 72 hours.
es. Disney is able to A/B test an advertiser’s creative to monitor and optimize into top performers. Overall campaign creative and variations on components like headlines and images are optimized in real-time.
WHAT IS THE OVERALL TIMING TO GET CREATIVE LIVE ON SITE?
WHAT IS THE INVOICING AND PAYMENT PROCESS?
There is a 5 day turn around once assets are delivered.
The dedicated Account Manager will ask for all billing information during initial conversations. Invoices will be sent monthly by Disney upon completion of first month’s delivery. All invoices will have directions for payment submission. Invoicing and payments will back into IAB payment terms under section III. PAYMENT AND PAYMENT LIABILITY.
FAQS
ARE THERE ANY ADVERTISING GUIDELINES WE NEED TO TAKE INTO CONSIDERATION?All creative is subject to Disney approval. Ads will be reviewed to ensure compliance across both Disney brand guide-lines as well as federal regulations.
http://mediakit.go.com/disney/disneyADguidelines.html https://www.ftc.gov/tips-advice/business-center/privacy-and-security/children%27s-privacy http://www.caru.org/
Form:
CONTACT
Email:
To be considered for our CO/OP Native Advertising program, please complete our CO/OP Native Ads form which is posted here http://coop.disney.com. Once completed, an Account Manager will be in touch via email within 1 business day.
For any additional questions about our CO/OP Native Advertising opportunities, please contact [email protected] and an Account Manager will contact you within 1 business day.