Media Kit 2010

magazine australia

Audi

Audi Magazine Australia

Outstanding design, cutting edge technology, high performance and only the very best of material. The very same qualities that have made the Audi name famous worldwide are clearly evident in Audi’s other model—Audi Magazine Australia.

Produced in Australia and designed specifically for the local market, the magazine embraces the lifestyle that is Audi: Luxurious—certainly. High performance—whenever required. State-of-the-art technology—of course. Pure enjoyment —always.

Far from being a corporate ‘car magazine’, Audi Magazine Australia showcases a lifestyle in all its facets that goes with ownership and recognises that Audi owners expect more than the standard customer.

What exactly defines an Audi owner? According to a recent AC Nielson survey on luxury car buyers, an Audi buyer is success-ful, highly educated and takes leisure time seriously.

For advertising enquiries contact Muscet Media,Telephone: +61 8 8463 1663Facsimile: +61 8 8312 2070

Email: adelaide@muscetmedia.com.auWeb: www.muscetmedia.com.au

Audi Survey

40 is the median age of an Audi owner

66% of Audis sold are for private use

70% of buyers are male

20% of owners are company directors

14% are executives or managers of a large company

15% are professionals such as medical practitioners

$147,000 is the average household income

39% have a university degree

33% have completed post graduate studies

59% regularly use the internet for research

88% use the Audi website

The four most popular leisure activities for Audi owners

are reading (27%), travel (23%), golf (20%) and wining

and dining (16%)

51% regularly read travel/leisure magazines

41% read business magazines

27% read car-based titles

Audi Profile

Audi Magazine Australia is designed to meet the specific needs of owners and enthusiasts alike with articles from Australia and overseas by leading experts in their respective fields. The very best articles on fashion, food, wine and travel. Profiles on outstanding individuals who share the Audi philosophy, activities, technology, sport, leisure—and of course the Audi cars—past, present and future.

Featuring the combined skills of some of Australia’s finest writers, photographers and designers, Audi Magazine Australia exhibits all of the qualities that you would expect to find behind the Audi badge.

Produced three times a year, each issue of the magazine is mailed directly to more than 25,000 Audi owners nationally with a further 10,000 split between the magazine’s subscribers, special events and sold through newsagents in selected suburbs of capital cities.

Audi Magazine Australia is the perfect mouthpiece for those wanting to reach Audi’s affluent and exclusive audience.

Rates

Casual x2 x3

Full Page $3520 $3300 $3025

Double Page $6600 $6380 $5940

Inside Front Cover $4950 $4675 $4400

DPS Inside Cover $8250 $7700 $7370

Inside Back Cover $4950 $3850 $3575

DPS Inside Back Cover $7150 $6875 $6600

Outside Back Cover $6050 $5500 $4950

Note: All rates are agency inclusive but are subject to 10% GST.

Artwork Trim Bleed

Full Page 280mm x 215mm 290mm x 225mm

Double Page 280mm x 430mm 290mm x 440mm

Audi Magazine Australia is perfect bound. Please avoid type through the gutter, or supply DPS material as two pages. Advertising material can be supplied in Macintosh InDesign (preferred), Quark Express, Photoshop TIFF, or EPS. Please ensure all relevant files are included, such as fonts, logos, images (high-resolution 300dpi @ 100%).

Please include a colour proof with all material.

All advertising material is subject to the approval of Audi Australia Pty Ltd. Publication dates are subject to change without notice.