MEDIA KIT - Amazon Web Services · MEDIA KIT 2018. For sponsorship opportunities contact: Chris...

MEDIA KIT2018

For sponsorship opportunities contact: Chris Collins // KLRU Corporate Underwriting // 512-475-9049 // [email protected]

KLRU-TV, Austin PBS tells stories that change lives by giving voice to diverse groups, creating connections to strengthen Austin and Central Texas, and sharing what is special about our community with the rest of the world.

ON THE AIR Bringing the world to our community, sharing our community with the world• Bringing PBS favorites to 18 counties in Central Texas through four distinct channels• Creating 1,000 hours of original productions right here in Austin, sharing our local stories• KLRU productions have been honored with 17 Lone Star EMMY Awards in the last decade

ON THE GO Going beyond broadcast with available everywhere and anywhere• 7,000 hours of video online at klru.org, and KLRU programs on every major

streaming platform• PBS LearningMedia: 100,000 standards-aligned resources in a digital media

library for teachers• More than 30 mobile apps demonstrated to help improve learning through play

ON THE GROUND Combining the power of national PBS resources with local, face-to-face outreach• 70+ annual workshops teaching children, parents and caregivers with

educational media• 40+ onsite partnerships to strengthen the work of other nonprofits

serving youth and families• Convening the community with screenings, panel discussions,

local candidate forums, and more

An Investment in KLRU is an Investment in Your Community

ABOUT KLRU


NON-PROGRAM MINUTES PER HOUR (PRIMETIME)

KLRU SPONSORSHIP BENEFITS

Harris Interactive SGPTV Attitudes and Sponsorship Favorability Study

Source: TNS Media Intelligence,

Harris Interactive Trust Query

STAND OUT IN A CLUTTER-FREE ENVIRONMENT

RESULTS: Audience with a preference to do business with underwriters

KLRU viewers NOTICE PBS sponsor messages

PERCENT AGREE: “I am more likely to notice sponsors/advertisers on... than other programs/networks I watch”

17%

14%

50% KLRU

CABLE NETWORKS

BROADCASTNETWORKS

KLRU

LIFETIME

HGTV

DISCOVERY

CBS

HISTORY

CNN

FOX NEWS

ESPN

5:01

16:36

16:01

15:32

15:12

14:01

13:54

13:35

12:44

NON-PROGRAM MINUTES PER HOUR (PRIMETIME)

cite total length of commercials.

of viewers feel that companies that sponsor KLRU are industry leaders.

64%

52%

of the General Public cite something about advertising on commercial television bothers them.

of viewers would choose to

buy a product from a company that sponsors KLRU over another.

All things being equal,

cite volume of commercials - clutter.

cite interruption of programs.

90%

89%

60% 56%

KLRU provides trusted programming that is uniquely different from commercial broadcasting, treating audiences as citizens – not consumers. Consequently, program sponsorship offers your business unique benefits unattainable in commercial broadcast advertising.



KLRU viewers PAY ATTENTION to sponsor messages more than on commercial TV.

PERCENT AGREE: “I am more likely to pay attention to sponsor/ad messages on ...”

KLRU viewers are more likely to REMEMBER PBS sponsor messages than commercial TV audiences are likely to remember ads.

PERCENT AGREE: “More often than not, I remember the companies that sponsor/advertise on ...”

14%

22%

12%

18%

42%

38%

PBS

PBS

CABLE NETWORKS

CABLE NETWORKS

BROADCASTNETWORKS

BROADCASTNETWORKS

BETTER ATTENTION & RETENTION



PBS viewers FEEL MORE POSITIVE about PBS sponsors due to their association with PBS.

PERCENT AGREE: “I feel more positive about companies because they sponsor/advertise on...”

PBS viewers are 4 times more likely to view PBS sponsors as MORE TRUSTWORTHY when compared to commercial TV audience perceptions.

PERCENT AGREE: “Companies that sponsor/advertise on...are more trustworthy.”

14%

9%

10%

9%

57%

38%

PBS

PBS

CABLE NETWORKS

CABLE NETWORKS

BROADCASTNETWORKS

BROADCASTNETWORKS

BOOST YOUR BRAND



PBS viewers RESPECT companies that sponsor PBS

PERCENT AGREE: “I respect companies that sponsor/advertise on...due to their association with”

PBS viewers are more likely to CHOOSE TO BUY A PRODUCT OR SERVICE from a PBS sponsor

PERCENT AGREE: “All things being equal, I would choose to buy a product or service from a company that sponsors/advertises on...”

13%

12%

14%

16%

59%

47%

PBS

PBS

CABLE NETWORKS

CABLE NETWORKS

BROADCASTNETWORKS

BROADCASTNETWORKS

VIEWER RECIPROCITY = RETURN ON INVESTMENT


Female60.8%

Male39.2%

CollegeDegree32.2%

H.S. Grad19.1%

H.S. or less1.5%

SomeCollege

28%

AdvancedDegrees

19.2%

100k+17.4%

15-35k24.5%

50-75k16.8%

35-50k19.1%75-100k

22.3%

35-54+40.5%

18-248.9%

55+40.1%

25-3410.6%

ABOUT KLRU VIEWERSKLRU reaches over 500,000 civically and culturally engaged citizens in Central Texas every week in 18 counties. They are business and community leaders, patrons of the arts and conscientious parents and their children.

INCOME

EDUCATION

AGE

GENDER


AUSTIN KLRU AUDIENCE

AFFLUENT Annual Household Income $300,000 + 100% more likely by 67%

Art Patrons (Adv. Degree/$100k/Attend Opera, Symphony) 100% 138%

Maturity Yuppie(25-44)/College Grad/Tech Professional/Kids 100% 52%

EDUCATED Advanced College Degrees 100% 36%

ENGAGED Opinion Leader 100% 95%

Buy “Green” – Good for Environment Regularly 100% 79%

B2B Decision Makers 100% 46%

Influence Banking Decisions 100% 80%

Source: Media Audit; 2014

Compared to Central Texas’ general population, KLRU IS AN EXCLUSIVE BROADCAST ENVIRONMENT where an elusive audience of loyal, educated, and influential viewers most often can be found.

LOCAL PROGRAMS Austin City LimitsAustin City Limits has done what no other television series has done in the history of American television. Inspired by the music scene that continues to thrive for more than 40 years, ACL presents viewing audiences with live concerts from many of the world’s most acclaimed, accomplished and pioneering talent. And while other televised concert shows have come and gone, Austin City Limits has consistently provided musical artists the platform of a nationally televised performance in an intimate concert setting with a straightforward production style. Broadcast in 187 US market and 49 states, Austin City Limits covers 98% of the United States.

Central Texas GardenerFor more than 20 years, Central Texas Gardener has changed the way people see their gardens. Green thumbs and novices alike tune in for design and plant ideas that capture their imagination, reflect where they live and attract beneficial wildlife.

The climate of Central Texas provides its gardeners with special challenges. With mild winters and broiling summers, the weather ranges from arid to humid-subtropical. CTG helps viewers thrive in place and celebrate the beauty of the region by providing specialized guidance on a variety of topics including water conservation, conscientious plant selection, sustainable landscape design and more. CTG is carried across six states in the Southwestern United States and ten markets.

Overheard with Evan SmithThe flagship of KLRU public affairs productions, Overheard with Evan Smith presents smart conversations with the country’s most interesting people – always with an eye toward the news and always with a sense of humor. Featuring Texas Tribune CEO, Evan Smith, guests from a wide range of issue areas and disciplines sit down for a candid and compelling conversation about issues that impact our lives and capture our attention. Presidential candidates, authors, public officials, media leaders, leading entertainers, and more have graced the Overheard stage and catapulted the program into national distribution. Overheard with Evan Smith is distributed nationally and now available to nearly half of all American viewers through 46 PBS stations representing 33% of the United States. Content is also available online at www.klru.org/overheard. In the past 12 months, approximately 16,000 visitors viewed just the Overheard website viewing over 25,000 pages.

Arts In ContextArts In Context is an arts documentary series exploring the process of creation through collaboration and the condition of living and working as an artist. By spotlighting visual arts, dance, music and culture, we hope to pique curiosity and inspire people to learn more about a subject, visit an exhibition, attend a performance or create and share something beautiful of their own and facilitate the dialogue between artists and audiences. Last year, Arts in Context was broadcast in 14 states and 32 markets including New York City and Los Angeles.

The DaytripperThe Daytripper is a fresh, adventurous, and informative look at all the incredible things there are to do all over Texas that lie within one day’s reach of Texas’ major cities. Each episode takes viewers miles away from their city limits to day trip destinations throughout Texas. From hill country mountain biking to serene State Parks to gritty Bar-B-Q joints and classy vineyards, The Daytripper explores the people, culture, and some of the unknown and overlooked treasures that make Texas one of the most unique places in the world.



Underwriting Rates Rates effective 01/01/18

KLRU (18.1)

Total Audience Plans

Dayparts M-F Sat Sun M-SunAdult ROS, 5:30pm-12am $200 $175 $250 $180Kids ROS, 6:30am-5:30pm $75 $85 (AM) $60 (AM)

Specific Time Periods

Daypart M-F Sat Sun M-SunEarly Fringe, 5:30pm-7pm $200 NA NA NAPrimetime, 7pm-11pm $250 $250 $300 $200Late Fringe, 11pm-1am $120 $100 $100 $100Weekend Daytime 10am-5pm

Special Program Sponsorships

Details on specific programs and rates available upon request. Please ask your KLRU representa-tive or visit www.klru.org/schedule for current program schedule.

Antiques Road Show NOVA Overheard with Evan Smith PBS Newshour Charlie Rose Austin City LimitsAmerican Experience Frontline Central Texas GardenerArts In Context PBS Arts Nature

and much, much more!

KLRU Q (18.3)

Features programs unavailable on KLRU-TV grouped in category blocks featur-ing multiple programs in categories including News, Lifestyle, Outdoor/Adventure, British Comedy, Culinary, and more. See the program guide for full listings.

PlansDayparts M-F Sat Sun M-SunROS, 6:00pm – 12am $50 $50 $50 $50Category Blocks $80 $80 $60 NASpecific Programs $90 $90 $90 NA

• Rates quoted are for :15 second announcements. :30 second announcements are accepted at 40% increase above the :15 second spot rate.• Discounts available on 26 and 52 week contracts• 10% additional ROS credits for pre-payment on all schedules. • Discounts also available for non-profit organizations (15%)

Typical KLRU Programming WeekKids & Parents

Lifestyle, Cooking, Travel, Education

News & Public Affairs Primetime BBC, Comedy & Fiction Performing Arts Various

Mon Tue Wed Thu Fri Sat Sun

6am BBC World News Word World Bob the Builder

Ready Jet Go Space Racers Wild Kratts

7amNature Cat

Sesame Street Sesame Street

Maya & Miguel Maya & Miguel

8am Curious George Peg + Cat Clifford the Big Red Dog

Daniel Tiger’s Neighborhood Dinosaur Train Clifford the Big Red Dog

9am Splash & Bubbles Thomas & Friends TX GARDENER

Sesame Street Wild Kratts Motorweek

10am Dinosaur Train The Daytripper TX Parks

Bob the Builder Rick Steve’s Charlie Rose: The Week

11am Super Why! This Old House To the Contrary

Thomas and Friends Hometime McLaughlin Group

12pm Sesame Street TX GARDENER Washington Week

Cat in the Hat Knows Patty’s Mexican Table OVERHEARD

1pm Splash & Bubbles Simply Ming

SpecialsPeg + Cat Martha Stewart School

2pm Nature Cat Martha Bakes

Ready Jet Go! Lidia’s Kitchen

3pm Odd Squad Cooks Country

Performing Arts Repeats

Odd Squad America’s Kitchen

4pm Wild Kratts TX GARDENER

Arthur BBQ with Franklin

5pm Martha Speaks Project Smoke

Nightly Business Report Movable Feast

6pmPBS Newshour

The Free Range CookBritish Baking Show

PBS Newshow Weekend

7pmAntiques Roadshow Secrets of the Dead Nature

Overheard Washington WeekAUSTIN CITY LIMITS Masterpiece

Arts In Context Charlie Rose: The Week

8pm

Antiques Roadshow Frontline / Specials NOVA /

NOVA Science Now

Daytripper

PBS Arts

Father BrownMasterpieceDaytripper

9pmSpecials Masterpiece

Vicious

10pm POV / Independent Lens

On StoryAustin City Limits Dr. Who Austin City Limits Doc Martin Father Brown

On Story

11pmCharlie Rose Charlie Rose Charlie Rose Charlie Rose Charlie Rose Doctor Who Doc Martin

12 AM TavisGlobe Trekker Doc Blake Mysteries

BBC World News


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