Media Kit

10
2010–2011 MEDIA KIT Join in on the celebration! The Mustang Daily turns 95! MAKE YOUR MARK CONTACT MUSTANG DAILY TELEPHONE 805.756.1143 FAX 805.756.6784 ACCOUNT EXECUTIVES mustangdailyadvertising @gmail.com ACCOUNT INQUIRIES mustangdailybusiness @gmail.com AD DESIGN mustangdailyads @gmail.com CLASSIFIED mustangdailyclassifieds @gmail.com ADDRESS Cal Poly State University Building 26, Room 226 San Luis Obispo, CA 93407

description

Mustang Daily Media Kit

Transcript of Media Kit

Page 1: Media Kit

2010–2011 MEDIA KIT

Join in on the celebration! The Mustang Daily turns 95! MAKE YOUR MARK

ConTaCT MusTang DailyTelephone 805.756.1143

Fax 805.756.6784

aCCounT [email protected]

aCCounT inquiries [email protected]

aD Design [email protected]

ClassiFieD [email protected]

aDDress

Cal poly state universityBuilding 26, room 226san luis obispo, Ca 93407

Page 2: Media Kit

94% of Cal poly students read the Mustang Daily at least once week

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ADvERTIsIng RATEs

Color raTes24" aD or sMaller $100

25" aD or larger $200

open raTes priCe per ColuMn inCh

loCal raTe $9.50Businesses in san luis obispo County

CaMpus raTe $8.50other discounts do not apply

non-loCal raTe $10.50Businesses outside of san luis obispo County

non-proFiT raTe $8.50other discounts do not apply

poliTiCal raTe $10.50Mandatory pre-payment

naTional raTe $12.00other discounts do not apply

CalCulaTing aD CosTs(rate x Total Column inches) + Color option

= ToTal CosT

We are Cal poly’s #1 news, sports, and entertainment resource that serves students, faculty, staff, alumni, and the san luis obispo community. The Mustang Daily has a unique student audience that spends more than $172 million annually. The Mustang Daily has consistenly produced award-winning advitorial and advertising content and recently won three prestigious awards for newpapers with a circulation under 30,000:

2009–2010 College newspaper of the year

nation’s Best Media Kit/rate Card

Best group promotion for pub & grub

our staff is dedicated to producing quality work that brings your business results.

The Mustang Daily was established in 1916 and we are proud of our history and age!

CnBaM aCCoMplishMenTs2009–2010 College newspaper Business & advertising Managers awards

1sT plaCeBest Classified promotion

Best sales increase for special section

Best sales incentive program

2nD plaCeBest special section

Best Training program

3rD plaCeBest Marketing program

MEET THE

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on average, each copy of the Mustang Daily is read 3.2 times

prepay DisCounTa 5% discount is given for advertisements paid for in advance of publishing

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ADvERTIsIng RATEs

Top oF MinD aWarenesspriCe per ColuMn inCh

5 T.o.M.a. aD raTe $9.25same ad 5 times per quarter 4" minimum

10 T.o.M.a aD raTe $9.00same ad 10 times per quarter 4" minimum

guaranTeeD plaCeMenT available for an additional 25% over the cost of the ad space, exceptions do exist

pre-prinTeD inserTs1,000 inserTs $65.00showcase your business with a free-standing insert

Minimum order is 3,000 pieces.

Maximum order is 6,000 pieces.

Minimum size 4" x 6" Maximum size 11" x 17"

inserts should be delivered to university graphic systems, and arrive 3 days prior to publication to:

California polytechnic state university Building 26, room 212a san luis obispo, California 93407 attn: vince uhler

FronT page aDverTisingopen raTe $500.00

10x $350.005 column x 1"

rate includes full color

CLAssIFIEDs

ClassiFieD liner raTespriCe per Day

per line $2.00 32 characters per line 10 pt font

aDDiTional FeaTures

BolD Type $1.00

BoxeD aD $2.00

all ads will appear on mustangdaily.netorder your classified ad online at mustangdaily.net or call 805.756.1143. ads must be prepaid by check made out to Mustang Daily or paid by credit card on mustangdaily.net. ad deadline is 2 business days prior to publication. see page 17 for full classified policies.

MusTang MinispriCe per Day

WeeK 1 $14.00

WeeK 2 $12.00

WeeK 3 $10.00

WeeK 4 $8.00a cost effective way to advertise every dayrates apply to consecutive weeklong runs

CoMiC sponsorship priCe per Day

CoMiC $50.002.75" x 1.5" quarter contract required

suDoKu sponsorshippriCe per Day

suDoKu $50.002.75" x 1.5" quarter contract required

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A clean desk is a sign of a cluttered

desk drawer.

Unlimited yoga classes $90 / 90 days.

The Happy Yoga Studio 805.123.4567.

www.happyyoga.com

LOST Prescription glasses!

Black rims with clear purple stripe. Please return you don’t want

me drivingwithout them!

Unwanted roommate for sale:

Dave Renfrew. Tells lame jokes.

Drinks lots of milk, can fix toasters.

If interested, please contact Krista

2008 JEEP WRANGLER Sahara 4X4, Automatic, Low miles,

Price: 10,000Call 805.321.7654

Condo For Rent Near downtown, 2 bdrm, 2 baths,

No pets. $1600/month

[email protected]

Room for rent, Quiet upscale

neighborhood close to Cal Poly. $750/month

Call 805.123.4567

84 inch wide screen TV for sale

Kitchen table for saleChairs for sale

Computer for saleDesk for sale

Books for saleSelling it all for cheap.

Need money to gallavant in Europe.

Please Help!

MISCELLANEOUS

ANNOUNCEMENT

AUTOS FOR RENT

Do you want to earn extra money,

set your own hours while owning your

OWN business?Sign up and get

started for only $29.

Kids’ Summer Camp Counselors

The City of Morro Bay is hiring Counselors

This is a part-time position, 20-40 hr/wk, beginning June 16th

and running thru August 15th. $8.76-9.12/hr.

To apply, contact the City of Morro Bay

visit our website at www.morro-bay.ca.us

HELP WANTED

FOR SALE

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sPECIAL DIRECTORIEs

MonDaypuB & gruB [FooD & DrinK DireCTory]

highlights local restaurants and bar specials in a full page, full color tear out ad. it’s a perfect

“go to” spot for students to see what’s happening.

Top spot [1.5" wide x 4"tall] $60.00Bottom spot listing $70.00

go greeK [greeK DireCTory]

reach all 38 greek organizations on Cal poly’s campus with go greek, which is ideal for banquet halls, rental supply stores, screen printing businesses, catering com - panies and shuttle bus providers.

DireCTory raTespriCe per ColuMn inCh

open raTe $9.50

quarTer CoMMiTMenT $8.50

year CoMMiTMenT $7.00 applies to all directories unless otherwise noted

TuesDaypar perFeCTion [golF DireCTory]

The perfect place to reach the golf lovers and inform them about greens fees, cart rentals, range usage and everything else related to shooting par.

BoDy & soul [Wellness DireCTory]

your one-stop spot for all health and nutrition needs, such as gyms and workout facilities, massage therapists, doctors, dance studios and health food stores.

The Mustang Daily was honored as the Best College newspaper of the year for 2009–2010 with a circulation under 30,000

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ThursDaylaughs & leisure

[aCTiviTy DireCTory]

spotlights locations for all things active, which ranges from music lessons, bowling alleys, sky diving locations, hobby shops, and other special interest groups.

ThriFTy ThursDays [Coupon DireCTory]

Features 5" x 3" coupons only, which are perfect for tracking results. all coupons appear on www.mustangdaily.net for 7 days.

open rate $75 per adquarter [10 weeks] $65 per adyearly [30 weeks] $50 per ad

Where To Worship [religious DireCTory]

Maintain awareness with this local guide for all religious services.

$6.50 per column inch

WeDnesDaypiT sTop [auToMoTive DireCTory]

The location for everything auto-motive, such as oil change shops, tire stores, collision centers, tune up venues and smog checks.

glaM guiDe [Fashion DireCTory]

Focuses on everything related to beauty and fashion, such as make-up, hair and nail salons and clothing stores.

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POPULAR sIZEs

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DEADLInE sCHEDULE

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70% of Cal poly students say they’ve been motivated to take action after seeing an advertisement in the Mustang Daily

quarTer pg 3 Col x 8 inChes

halF page 5 Col x 8 inChes

Full page 5 Col x 16 inChes

Junior page 4 Col x 12 inChes

eighTh page 3 Col x 4 inChes

ColuMn Conversions1 ColuMn 2"

2 ColuMns 4.125"

3 ColuMns 6.25"

4 ColuMns 8.375"

5 ColuMns 10.5"The Mustang Daily is printed on a web offset press located on campus in the Cal poly’s graphic Communication Building.

aD/arTWorK guiDelines• send your ad or artwork at 300 dpi. no

artwork from the Web.

• Color ads must be in CMyK format.

• We accept Jpeg, psD, ai, TiFF and pDF file formats.

• if artwork is created in illustrator, fonts must be converted to outlines.

• Camera-ready artwork must be submitted by 12 noon day of deadline.

MonDay 2 pM ad size deadline for Wednesday’s

paper5 pM ads in Tuesday’s paper must be

ready to print

TuesDay2 pM ad size deadline for Thursday’s paper5 pM ads in Wednesday’s paper must be

ready to print

WeDnesDay5 pM ads in Thursday’s paper must be

ready to print

ThursDay2 pM ad size deadline for Monday’s paper

FriDay2 pM ad size deadline for Tuesday’s paper5 pM ads in Monday’s paper must be ready

to print

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RADIO PACKAgEsKCpr 91.3 FMCal poly’s non-profit volunteer run radio station

golD paCKage $300.00sponsorship of 1 KCpr show for a quarter 10 Weeks

air 21 radio ads a week 3 times a day for 10 weeks

receive a $7 per column inch rate on ads in the Mustang DailyMust run at least 5 ads at 8" or larger to qualify for the discount rate

green paCKage $200.00sponsorship of 1 KCpr show for a quarter 10 Weeks

air 14 radio ads a week 2 times a day for 10 weeks

receive a $8 per column inch rate on ads in the Mustang DailyMust run at least 5 ads at 8" or larger to qualify for the discount rate

DeaDlinesFinal script for underwriting announcements must be received and approved two full busi-ness days prior to broadcast.

unDerWriTing underwriting differs from advertising with commercial radio stations. licensed through Cal poly, KCpr adheres to underwriting rules and regulations set by the FCC (Federal Comm-unications Commission). KCpr promotes slogans, locations, describes business with value-neutral descriptions and identifies facilities, services, products or product lines.

Mustang Daily attends university and community events, which creates more buzz for your business

online raTespriCe per MonTh

MiCro Tile aD $75.0045 x 125 pixels

Mini Tile aD $100.00125 x 125 pixels

siDe Tile aD $300.00300 x 276 pixels

Banner aD $300.00468 x 60 pixels

peel BaCK aD $350.00500 x 500 x 250 pixels

ads can be sold on a per week, per month, per semester or per year basis

OnLInE ADvERTIsIng

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prinT & online paCKagespriCe per MonTh

Banner aD paCKage $175.00With 4 or more 5" or larger print ads

siDe Tile aD paCKage $150.00With 4 or more 5" or larger print ads

Mini paCKage $250.00receive an online Mini Tile ad and a Mustang Mini

Copy for online advertisements is due 1 week prior to date scheduled to go live

up to 3 advertisers can rotate per space and advertisements are run of site

online everyDayMustangdaily.net features a virtual Mustang Daily, community generated event calendars, blogs, videos and photos, breaking news and of course plenty of articles.

60,500 iMpressions a MonTh

20,500 unique visiTors a MonTh

Mustangdaily.net was awarded the California College Media association’s 2009 general excellence award and has been a three-time winner of associated Collegiate press pacemaker award for the best collegiate newspaper website

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CONSTRUCTION SITES

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ANDERSONAQUATIC CENTER

H.P. DAVIDSONMUSIC CENTER

CHRISTOPHERCOHAN CENTER

ALEX ANDFAYE SPANOS

THEATRE

CAL POLY PROPERTYWITHIN CITY LIMITS

CITY OF SAN LUIS OBISPO

ENGINEERING WEST

YOSEMITEHALL

SIERRA MADREHALL

ALBERT B. SMITHALUMNI & CONF.

CENTER

HEALTHSERVICES

HILLCREST

RECREATION CENTER

SCIENCE

GRAPHIC ARTS

DINING COMPLEX

ADMINISTRATION

DIABLOHALL

WHITNEYHALL

SHASTAHALL

SANTA LUCIAHALL

LASSENHALL

TRINITYHALL

SEQUOIAHALL

TENAYAHALL

FREMONTHALL

PALOMARHALL

MCPHEEUNIVERSITY

UNION

SCIENCEENGINEERING EAST/

FACULTY OFFICES

FACULTYEAST

DININGVISTA GRANDE

STUDENTSERVICES

CHASEHALLJESPERSEN

HALL

HERONHALL

NATATORIUM

FRANK E. PILLINGCOMPUTER SCIENCE

ENGINEERINGSOUTH

UNIVERSITYHOUSE

ORFALEA FAMILY& ASI CHILDREN'S

CENTER

ENGINEERING

WALTER F. DEXTER

ARCHITECTURE ANDENVIRONMENTAL DESIGN

BUSINESS

COTCHETTEDUCATION

ENGLISH

MATHEMATICSAND SCIENCE

CROPS UNITFACULTY OFFICES

NORTH

SCIENCENORTH

WELDING

AGENGINEERING

FOODPROCESSING& CAMPUS

MARKET

AGRICULTURALSCIENCES

FARM SHOP

ENVIRONMENTALHORTICULTURAL

SCIENCE

CORPORATIONADMIN.

TENNISCOURTS

VISITOR'SINFO CENTER

MILKING PARLOR

VETERINARYHOSPITAL

RESEARCHDEVELOPMENT

BUILDING 36

CAL POLYEQUINE CENTER

POOL

MUIRHALL

ROBERT E. MOTTPHYSICAL EDUCATION

OLDPOWERHOUSE

CRANDALLGYMNASIUM

ROBERT E. KENNEDYLIBRARY

ALAN A. ERHARTAGRICULTURE

CLYDE P. FISHERSCIENCE

UNIV.POLICE

KINESIOLOGY

ALEX G. SPANOSSTADIUM

CAD RESEARCHCENTER

SPORTS COMPLEX

MISC SPORTS FIELDS(SOCCER, BASEBALL, ETC.)

SOCCER

SOCCER

SOCCER

ADVANCEDTECHNOLOGY LABS

TRACK

GRAND AVENUEPARKING STRUCTURE

SWINE UNIT

POULTRY SCIENCEINSTRUCTIONAL CENTER

BEEF CATTLEEVALUATION CENTER

PARKER RANCH

RODEO

SHEPARDRESERVOIR

PRINTINGPRESS

CERRO VISTAAPARTMENTS

BOB JANSSEN FIELD

BAGGETT STADIUM

CHEDA RANCHSERRANORANCH

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LEANING PINEARBORETUM

POLY CANYONVILLAGE

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CENTER

AGENGINEERING

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CONSTRUCTIONINNOVATIONS

CENTER

DAIRY PRODUCTSTECHNOLOGY CENTER

UNIVERSITYHOUSING

ORGANIC FARM

CERRO MORRO

CERRO CABRILLO

CERRO HOLLISTER

CERROROMAULDO

CERRO BISHOP

CERRO ISLAY

CERRO SAN LUIS

RISKMANAGEMENT

FACILITIESRECEIVING

WAREHOUSE

TRANSPORTATIONSERVICES

SAN LUIS OBISPO COUNTY

CITY OF SAN LUIS OBISPO

CAL POLY PROPERTY

SAN LUIS OBISPO COUNTY

CAL POLY PROPERTY

SAN LUIS OBISPO COUNTY

CAL POLY PROPERTY

SAN LUIS OBISPO COUNTY

CAL POLY PROPERTY

SAN LUIS OBISPO COUNTY

CAL POLY PROPERTY

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BISHOP PEAK NATURAL PRESERVE

RADIO TOWERKVEC 920 AM

CORPORATIONWAREHOUSE

ANIMALNUTRITION CENTER

DEXTER LAWN

ALISO

BUENA VISTA

CORRALITOS

DOVER

ESTRELLA

FOXEN GYPSUM

HUASNA

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VILLAGE DRIVEPARKING STRUCTURE

CANYON CIRCLEPARKING STRUCTURE

EUGENE & RACHEL BOONEDAIRY SCIENCE COMPLEX

O'NEILLGREEN

ROSE FLOAT LAB

ITRCBEEF UNIT

DRUMMRESERVOIR

SANTA ROSA PARK

UNIVERSITY SQUARESHOPPING CENTER

FOOTHILL PLAZASHOPPING CENTER

CUESTACOMMUNITY

PARK

FIRESTATION

FORBESCENTER

EL CORRALBOOKSTORE

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200 METERS MAP UPDATED: 5/2010

© C

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FROM CAL POLY EXIT

California Polytechnic State UniversitySan Luis Obispo, CA 93407

www.calpoly.edu(805) 756-1111

GENERAL

RESIDENTIAL

FACULTY/STAFF

PARKING LOTS

MIXED

A1 PARKING LOTNUMBERS

EDUCATIONALFACILITIES

ADMINISTRATIVEFACILITIES

GENERALFACILITIES

MISCELLANEOUSFACILITIES

RESIDENTIAL

BUILDINGS

STREETSPRIMARY

OTHER THROUGH-ROUTESROADS - GENERAL

LIMITED ACCESSUNPAVEDONE-WAY

BLUE EMERGENCY PHONESBUS STOPS

Resi

dent

Gene

ral

Staf

f

S. G

uest

Disa

bled

Met

ered

Zone C C-2

C-3

C-4

C-6

C-7

Zone G

G-S

G-1

G-2

G-3

Zone H

H-1

H-2

H-4

H-10

H-11

H-12

H-13

H-14

H-16

Zone R

Cerro Vista Loop

R-1

R-2

Zone A A-1

R-3

R-4

PARKINGZONES

GENERAL PARKINGPARKING METERSSPONSORED GUESTPERMIT DISPENSERDISABLEDMOTORCYCLE

PARKING ICONS

101

PED. MALL

UNIVERSITY DR

VIA CARTA

N. POLYVIEW DR

S. POLYVIEW DR

S. PERIMETER RD

CAMPUS WAY

CUESTA AVE

COLLEGE AVE

DEXTER RD

N. PERIMETER RD

TRUCKEE RD

SAFETY WAY E.

KLAMATH RD

VILLAGE DR

CERR

O VIST

A CIR

CLE

POLY

CANY

ON RD

VIA CARTA

PINNA

CLES

RD

E. CREEK

RD

HIGHLAND DR

GRAND AVE

TAHOE RD

DEER RD

PACHECO WAY

HATHWAY AVE

LONG

VIEW

LNCRANDALL WAY

MOUNTAIN LANE

12

94% sTuDenT reaDership

15,000 Daily reaDers

6,000 Daily CirCulaTion

spenDing sTaTisTiCs

$32.4 Million on auToMoTive serviCesspent annually by Cal poly students

$21.6 Million on reTailspent annually by Cal poly students

$18.9 Million on sChool suppliesspent annually by Cal poly students

$20.6 Million aT resTauranTsspent annually by Cal poly students

$20.0 Million on groCeriesspent annually by Cal poly students

$10.8 Million on BeauTy suppliesspent annually by Cal poly students

$6.4 Million on enTerTainMenTspent annually by Cal poly students

$2.0 Million on reCreaTionspent annually by Cal poly students

DEMOgRAPHICs

85% of Cal poly students pick up the Mustang Daily from newsstands

13

nEWssTAnD LOCATIOns

oFF CaMpus loCaTions Marsh sTreeT

high sTreeT

MonTerey sTreeT

higuera sTreeT

FooThill BoulevarD

alBerTson’s CenTer

Map Key neWssTanD

MusTang Daily oFFiCeBuilding 26, suite 226

Page 8: Media Kit

sPECIAL EDITIOns

14

WeeK oF WelCoMe [WoW]priCe per ColuMn inCh

open raTe $12.50Before the new fall quarter, Cal poly’s incoming freshmen enjoy the thrills of Welcome Week. During this week, parents and students have an opportunity to attend events and shop for their first year at Cal poly. This is a great time to let them know about your business and what you have to offer. Week of Welcome is the largest edition of the year.

puBlishes sepTeMBer 13, 2010

BaCK To sChoolpriCe per ColuMn inCh

open raTe $12.50When students return to school after breaks, their impact has a major effect on local busi-nesses. Cal poly students spend millions of dollars annually with the community. The Back to school editions, which publish each quarter, allow businesses to reach this valuable market immediately upon student’s arrival.

puBlishes sepTeMBer 18, 2010, January 3, 2011 & MarCh 28, 2011

color

color

BesT For Cal Cal polypriCe per ColuMn inCh

open raTe $10.50Cal poly has a great impact on the san luis obispo economy. The Best For Cal poly edition give voices to Cal poly students and showcases their favorite local businesses. also, this edition allows businesses to thank the students for their continued support. Best for Cal poly is the most anticipated edition of the entire year.

puBlishes FeBruary 18, 2011

open housepriCe per ColuMn inCh

open raTe $10.50once a year, in the spring, Cal poly hosts

“open house” where thousands of prospective students and their families tour the Cal poly campus and the san luis obispo community. During this weekend, more than $4 million dollars are spent within the community.

puBlishes april 15, 2011

color

color

15

housingpriCe per ColuMn inCh

open raTe $10.50The housing edition provides insight and advice on issues that arise in the search for the perfect place to live. local businesses that help students with housing matters, from rentals to plumbing, benefit greatly from this special edition. The housing edition is also in conjunction with the housing Fair, where the editions are passed out to attendees.

puBlishes MarCh 10, 2011

graDuaTionpriCe per ColuMn inCh

open raTe $10.50Cal poly has two commencement ceremonies each year. Combined, they account for more than 30,000 visitors and more than $3.5 mil-lions dollars are spent. The special graduation editions enable businesses to thank Cal poly graduates for their years of support and adver-tise specials for all students and visitors to the area. Both editions are circulated the Monday prior to commencement weekend.

puBlishes DeCeMBer 6, 2010 & June 6, 2011

Mustang Daily is a part of a Cal poly student’s experience—they read it and share it with friends

Page 9: Media Kit

16

DEsIgn TIPs

chews happen!

>

Come to takken’s for your repairs

T•a•k•k•e•n’•s

Open 7 days per week • Customer parking lot668 Marsh st. sLO, Ca • 805–543–6662

10% off w/ student id

s h o e s , B o o t s & R e pa i R s Want Some Attention!?

805.756.1143 [email protected]

Advertise in the Mustang DailyRAIN BOOTS

20% OFFW/STUDENT ID

Crazy Jays767 Higuera Street | Downtown SLO

sTanD ouTWhat makes your business unique? Draw on the exceptional qualities of your business and highlight them in your ad.

WhiTe spaCe give your ad room to breathe with white space. White space helps to focus attention on the important elements of your ad.

Keep iT siMplea good ad is a memorable one. you should be able to glance at your ad for one second, close your eyes, and be able to recall the sales message.

ColorColor ads get noticed 60% more of the time than black and white ads. use color in your designs to help create depth and evoke emotion.

Call To aCTiongive readers a reason or excuse to come and visit your business. This will greatly increase the return you see from your advertising dollars.

The iMage says iT allvisual culture and images are instant com-munication. a striking image has the power to attract viewers and draw them in to find out more.

CoMpliMenTary arTWorKWork with our award-winning design team to develop an effective ad campaign catered to your business, at no additional cost to you.

POLICIEs

17

general poliCiesThe Mustang Daily reserves the right to refuse or revise any advertising deemed to adversely affect the integrity and credibility of the news-paper as a source of truthful and accurate in-formation, or be in conflict with the educational mission of the university community served. The Mustang Daily reserves the right to institute such other general policies as may be deemed appropriate at any time. sole responsibility for the content of an ad lies with the advertiser who unconditionally agree to hold the Mustang Daily faultless should claim arise, and to pay for any and all expenses incurred as a result of the publication of such ad. should an ad not be pub-lished as ordered, the Mustang Daily’s liability is limited to the amount paid for the portion of the ad containing the error.

agenCy CoMMissionall rates listed are non-commissionable (net) rates.

CreDiTall advertising is payable in advance, unless the advertiser has completed a credit application and credit has been approved. The Mustang Daily has the right to withdraw or restrict credit.

Billingafter credit has been approved, the monthly billing cycle will close on the last working day of the month. accounts not paid within 30 days of the invoice date are subject to a finance charge of 1.5% per month (18% annually). if payment is not received within 60 days, credit is withdrawn.

payMenTpayment in full must be received by the last business day of the month following the receipt of your statement. Mustang Daily accepts cash or check, and please make checks payable to Mustang Daily. We offer a 5% discount for prepaid display advertising.

political ads must be prepaid without any discount option.

ClassiFieD poliCiesin addition to the general advertising policies, classified advertising is also subject to the following: no refunds on classified ads. The advertiser allows the Mustang Daily to make his/her name available upon request. The Mustang Daily is not responsible for more than one incorrect insertion of any ad. if the mistake is the fault of the Mustang Daily, the Mustang Daily must be notified before the second appearance of ad. ads must be pre-paid by check or credit card on www.mustangdaily.net/classifieds

Cal poly students spend more than 13 minutes with each issue of the Mustang Daily

Page 10: Media Kit

18

PUBLICATIOn DATEs

sepTeMBer oCToBer noveMBer DeCeMBer

January

20102011

speCial eDiTionsWeeK oF WelCoMe sept 13, 2010

BaCK To sChool [Fall] sept 18, 2010

JoB Fair [Fall] oct 12, 2010

hoMeCoMing oct 28, 2010

BuCKeT lisT oF slo nov 5, 2010

graDuaTion & holiDay Dec 6, 2010

BaCK To sChool [WinTer] Jan 3, 2011

JoB Fair [WinTer] Jan 18, 2011

BesT For Cal poly Feb 18, 2011

housing Fair March 11, 2011

BaCK To sChool [spring] March 28, 2011

open house april 15, 2011

JoB Fair [spring] april 20, 2011

earTh Day april 21, 2011

alCohol aWareness May 12, 2011

graDuaTion June 6, 2011

Cal poly students spend more than $172 million dollars annually throughout the san luis obispo community

19

FeBruary MarCh april May June

puBliCaTion Key

regular eDiTion

speCial eDiTion