Media Kit
-
Upload
mustang-news -
Category
Documents
-
view
213 -
download
0
description
Transcript of Media Kit
![Page 1: Media Kit](https://reader031.fdocuments.in/reader031/viewer/2022020321/568bdd971a28ab2034b6634b/html5/thumbnails/1.jpg)
2010–2011 MEDIA KIT
Join in on the celebration! The Mustang Daily turns 95! MAKE YOUR MARK
ConTaCT MusTang DailyTelephone 805.756.1143
Fax 805.756.6784
aCCounT [email protected]
aCCounT inquiries [email protected]
aD Design [email protected]
ClassiFieD [email protected]
aDDress
Cal poly state universityBuilding 26, room 226san luis obispo, Ca 93407
![Page 2: Media Kit](https://reader031.fdocuments.in/reader031/viewer/2022020321/568bdd971a28ab2034b6634b/html5/thumbnails/2.jpg)
94% of Cal poly students read the Mustang Daily at least once week
3
ADvERTIsIng RATEs
Color raTes24" aD or sMaller $100
25" aD or larger $200
open raTes priCe per ColuMn inCh
loCal raTe $9.50Businesses in san luis obispo County
CaMpus raTe $8.50other discounts do not apply
non-loCal raTe $10.50Businesses outside of san luis obispo County
non-proFiT raTe $8.50other discounts do not apply
poliTiCal raTe $10.50Mandatory pre-payment
naTional raTe $12.00other discounts do not apply
CalCulaTing aD CosTs(rate x Total Column inches) + Color option
= ToTal CosT
We are Cal poly’s #1 news, sports, and entertainment resource that serves students, faculty, staff, alumni, and the san luis obispo community. The Mustang Daily has a unique student audience that spends more than $172 million annually. The Mustang Daily has consistenly produced award-winning advitorial and advertising content and recently won three prestigious awards for newpapers with a circulation under 30,000:
2009–2010 College newspaper of the year
nation’s Best Media Kit/rate Card
Best group promotion for pub & grub
our staff is dedicated to producing quality work that brings your business results.
The Mustang Daily was established in 1916 and we are proud of our history and age!
CnBaM aCCoMplishMenTs2009–2010 College newspaper Business & advertising Managers awards
1sT plaCeBest Classified promotion
Best sales increase for special section
Best sales incentive program
2nD plaCeBest special section
Best Training program
3rD plaCeBest Marketing program
MEET THE
![Page 3: Media Kit](https://reader031.fdocuments.in/reader031/viewer/2022020321/568bdd971a28ab2034b6634b/html5/thumbnails/3.jpg)
on average, each copy of the Mustang Daily is read 3.2 times
prepay DisCounTa 5% discount is given for advertisements paid for in advance of publishing
4
ADvERTIsIng RATEs
Top oF MinD aWarenesspriCe per ColuMn inCh
5 T.o.M.a. aD raTe $9.25same ad 5 times per quarter 4" minimum
10 T.o.M.a aD raTe $9.00same ad 10 times per quarter 4" minimum
guaranTeeD plaCeMenT available for an additional 25% over the cost of the ad space, exceptions do exist
pre-prinTeD inserTs1,000 inserTs $65.00showcase your business with a free-standing insert
Minimum order is 3,000 pieces.
Maximum order is 6,000 pieces.
Minimum size 4" x 6" Maximum size 11" x 17"
inserts should be delivered to university graphic systems, and arrive 3 days prior to publication to:
California polytechnic state university Building 26, room 212a san luis obispo, California 93407 attn: vince uhler
FronT page aDverTisingopen raTe $500.00
10x $350.005 column x 1"
rate includes full color
CLAssIFIEDs
ClassiFieD liner raTespriCe per Day
per line $2.00 32 characters per line 10 pt font
aDDiTional FeaTures
BolD Type $1.00
BoxeD aD $2.00
all ads will appear on mustangdaily.netorder your classified ad online at mustangdaily.net or call 805.756.1143. ads must be prepaid by check made out to Mustang Daily or paid by credit card on mustangdaily.net. ad deadline is 2 business days prior to publication. see page 17 for full classified policies.
MusTang MinispriCe per Day
WeeK 1 $14.00
WeeK 2 $12.00
WeeK 3 $10.00
WeeK 4 $8.00a cost effective way to advertise every dayrates apply to consecutive weeklong runs
CoMiC sponsorship priCe per Day
CoMiC $50.002.75" x 1.5" quarter contract required
suDoKu sponsorshippriCe per Day
suDoKu $50.002.75" x 1.5" quarter contract required
5
A clean desk is a sign of a cluttered
desk drawer.
Unlimited yoga classes $90 / 90 days.
The Happy Yoga Studio 805.123.4567.
www.happyyoga.com
LOST Prescription glasses!
Black rims with clear purple stripe. Please return you don’t want
me drivingwithout them!
Unwanted roommate for sale:
Dave Renfrew. Tells lame jokes.
Drinks lots of milk, can fix toasters.
If interested, please contact Krista
2008 JEEP WRANGLER Sahara 4X4, Automatic, Low miles,
Price: 10,000Call 805.321.7654
Condo For Rent Near downtown, 2 bdrm, 2 baths,
No pets. $1600/month
Room for rent, Quiet upscale
neighborhood close to Cal Poly. $750/month
Call 805.123.4567
84 inch wide screen TV for sale
Kitchen table for saleChairs for sale
Computer for saleDesk for sale
Books for saleSelling it all for cheap.
Need money to gallavant in Europe.
Please Help!
MISCELLANEOUS
ANNOUNCEMENT
AUTOS FOR RENT
Do you want to earn extra money,
set your own hours while owning your
OWN business?Sign up and get
started for only $29.
Kids’ Summer Camp Counselors
The City of Morro Bay is hiring Counselors
This is a part-time position, 20-40 hr/wk, beginning June 16th
and running thru August 15th. $8.76-9.12/hr.
To apply, contact the City of Morro Bay
visit our website at www.morro-bay.ca.us
HELP WANTED
FOR SALE
![Page 4: Media Kit](https://reader031.fdocuments.in/reader031/viewer/2022020321/568bdd971a28ab2034b6634b/html5/thumbnails/4.jpg)
6
sPECIAL DIRECTORIEs
MonDaypuB & gruB [FooD & DrinK DireCTory]
highlights local restaurants and bar specials in a full page, full color tear out ad. it’s a perfect
“go to” spot for students to see what’s happening.
Top spot [1.5" wide x 4"tall] $60.00Bottom spot listing $70.00
go greeK [greeK DireCTory]
reach all 38 greek organizations on Cal poly’s campus with go greek, which is ideal for banquet halls, rental supply stores, screen printing businesses, catering com - panies and shuttle bus providers.
DireCTory raTespriCe per ColuMn inCh
open raTe $9.50
quarTer CoMMiTMenT $8.50
year CoMMiTMenT $7.00 applies to all directories unless otherwise noted
TuesDaypar perFeCTion [golF DireCTory]
The perfect place to reach the golf lovers and inform them about greens fees, cart rentals, range usage and everything else related to shooting par.
BoDy & soul [Wellness DireCTory]
your one-stop spot for all health and nutrition needs, such as gyms and workout facilities, massage therapists, doctors, dance studios and health food stores.
The Mustang Daily was honored as the Best College newspaper of the year for 2009–2010 with a circulation under 30,000
7
ThursDaylaughs & leisure
[aCTiviTy DireCTory]
spotlights locations for all things active, which ranges from music lessons, bowling alleys, sky diving locations, hobby shops, and other special interest groups.
ThriFTy ThursDays [Coupon DireCTory]
Features 5" x 3" coupons only, which are perfect for tracking results. all coupons appear on www.mustangdaily.net for 7 days.
open rate $75 per adquarter [10 weeks] $65 per adyearly [30 weeks] $50 per ad
Where To Worship [religious DireCTory]
Maintain awareness with this local guide for all religious services.
$6.50 per column inch
WeDnesDaypiT sTop [auToMoTive DireCTory]
The location for everything auto-motive, such as oil change shops, tire stores, collision centers, tune up venues and smog checks.
glaM guiDe [Fashion DireCTory]
Focuses on everything related to beauty and fashion, such as make-up, hair and nail salons and clothing stores.
![Page 5: Media Kit](https://reader031.fdocuments.in/reader031/viewer/2022020321/568bdd971a28ab2034b6634b/html5/thumbnails/5.jpg)
POPULAR sIZEs
8
DEADLInE sCHEDULE
9
70% of Cal poly students say they’ve been motivated to take action after seeing an advertisement in the Mustang Daily
quarTer pg 3 Col x 8 inChes
halF page 5 Col x 8 inChes
Full page 5 Col x 16 inChes
Junior page 4 Col x 12 inChes
eighTh page 3 Col x 4 inChes
ColuMn Conversions1 ColuMn 2"
2 ColuMns 4.125"
3 ColuMns 6.25"
4 ColuMns 8.375"
5 ColuMns 10.5"The Mustang Daily is printed on a web offset press located on campus in the Cal poly’s graphic Communication Building.
aD/arTWorK guiDelines• send your ad or artwork at 300 dpi. no
artwork from the Web.
• Color ads must be in CMyK format.
• We accept Jpeg, psD, ai, TiFF and pDF file formats.
• if artwork is created in illustrator, fonts must be converted to outlines.
• Camera-ready artwork must be submitted by 12 noon day of deadline.
MonDay 2 pM ad size deadline for Wednesday’s
paper5 pM ads in Tuesday’s paper must be
ready to print
TuesDay2 pM ad size deadline for Thursday’s paper5 pM ads in Wednesday’s paper must be
ready to print
WeDnesDay5 pM ads in Thursday’s paper must be
ready to print
ThursDay2 pM ad size deadline for Monday’s paper
FriDay2 pM ad size deadline for Tuesday’s paper5 pM ads in Monday’s paper must be ready
to print
![Page 6: Media Kit](https://reader031.fdocuments.in/reader031/viewer/2022020321/568bdd971a28ab2034b6634b/html5/thumbnails/6.jpg)
10
RADIO PACKAgEsKCpr 91.3 FMCal poly’s non-profit volunteer run radio station
golD paCKage $300.00sponsorship of 1 KCpr show for a quarter 10 Weeks
air 21 radio ads a week 3 times a day for 10 weeks
receive a $7 per column inch rate on ads in the Mustang DailyMust run at least 5 ads at 8" or larger to qualify for the discount rate
green paCKage $200.00sponsorship of 1 KCpr show for a quarter 10 Weeks
air 14 radio ads a week 2 times a day for 10 weeks
receive a $8 per column inch rate on ads in the Mustang DailyMust run at least 5 ads at 8" or larger to qualify for the discount rate
DeaDlinesFinal script for underwriting announcements must be received and approved two full busi-ness days prior to broadcast.
unDerWriTing underwriting differs from advertising with commercial radio stations. licensed through Cal poly, KCpr adheres to underwriting rules and regulations set by the FCC (Federal Comm-unications Commission). KCpr promotes slogans, locations, describes business with value-neutral descriptions and identifies facilities, services, products or product lines.
Mustang Daily attends university and community events, which creates more buzz for your business
online raTespriCe per MonTh
MiCro Tile aD $75.0045 x 125 pixels
Mini Tile aD $100.00125 x 125 pixels
siDe Tile aD $300.00300 x 276 pixels
Banner aD $300.00468 x 60 pixels
peel BaCK aD $350.00500 x 500 x 250 pixels
ads can be sold on a per week, per month, per semester or per year basis
OnLInE ADvERTIsIng
11
prinT & online paCKagespriCe per MonTh
Banner aD paCKage $175.00With 4 or more 5" or larger print ads
siDe Tile aD paCKage $150.00With 4 or more 5" or larger print ads
Mini paCKage $250.00receive an online Mini Tile ad and a Mustang Mini
Copy for online advertisements is due 1 week prior to date scheduled to go live
up to 3 advertisers can rotate per space and advertisements are run of site
online everyDayMustangdaily.net features a virtual Mustang Daily, community generated event calendars, blogs, videos and photos, breaking news and of course plenty of articles.
60,500 iMpressions a MonTh
20,500 unique visiTors a MonTh
Mustangdaily.net was awarded the California College Media association’s 2009 general excellence award and has been a three-time winner of associated Collegiate press pacemaker award for the best collegiate newspaper website
![Page 7: Media Kit](https://reader031.fdocuments.in/reader031/viewer/2022020321/568bdd971a28ab2034b6634b/html5/thumbnails/7.jpg)
CONSTRUCTION SITES
SIERRA VISTA REGIONALMEDICAL CENTER
SKYL
INE
DR
MIRA SOL DRPASATIEMPO DR
CLOVER DR
PATRICIA DR
RANCHO DR
WESTMONT AVE
MARLENE DR
DALY AVE
JEFF
REY
DR
WARREN WAY
AL-H
IL D
R
AL-H
IL D
R
FEL-MAR DR
PATR
ICIA
DR
PATRICIA CT
JEFF
REY
DR
DONNA WAY
CRAIG WAY
JAYC
EE D
R
ANACAPA CIR
LOS ROBLES
LOS CERROS DR
ROSI
TA S
T
DEL NORTE WAY
RAMONA DR
DEL SUR WAY
LA ENTRADA AVE
RAMONA DR
DEL MAR CT
PALM ST
PHILLIPS LN
JOHN
SON
AVE
KENT
UCKY
ST
MCCOLLUM ST
FREDERICKS STFREDERICKS ST
ALBERT DRHAYES ST
GRAV
ES A
VE
HEND
ERSO
N A
VE
MCCOLLUM ST
SLACK ST
HOPE ST
BOND ST
HATH
WAY
AVE
ORAN
GE D
R
WILSON ST
TURN
ER A
VE
HILLCREST
ST
PARK AVE
PHILLIPS L
N
PHILLIPS L
N
GROVE ST
GROVE ST
GROVE ST
PALM ST
STAFFORD ST
HATH
WAY
AVE
ELLE
N W
AY
ABBOTT ST
GRAV
ES A
VE
HEND
ERSO
N A
VE BUENA VISTA
CORR
ALITO
S AV
E
EL CENTRO WAY
SAN LU
IS D
R
CONE
JO A
VE
ANDREWS ST
CAZADERO ST
ALTA
STALISA
L AV
EHIGUER
A ST
HIGUERA ST
MARSH ST
PEPPER ST
PEPPER ST
PACIFIC ST
CERR
O CT
FOX H
OLLOW R
D
MIOSSI RD
SANTA ROSA ST
CHORRO ST
BROAD ST
OSOS ST
MONTEREY
ST
PALM S
TMILL ST
N. BROAD ST
CALIFORNIA BLVD
MILL ST
MILL ST
GRAND AVE
CALIFORNIA BLVD
N. CHORRO ST
SANTA ROSA ST
N. SANTA ROSA ST
MONTEREY
ST
MONTEREY
ST
GRAND AVE
N. B
ROAD
ST
OLIVE S
T
N. PERIMETER RD
DEER RD
SLACK ST
LONG
VIEW
LONG
VIEW
LN
CAMPUS WAY
MONTE VISTA PL
CAMPUS WAY
CUESTA AVE
COLLEGE AVE
DEXTER RD
UNIVERSITY DR
VIA CARTA
VIA CARTA
MOUNT BISHOP RD
VIA CARTA
PACHECO WAY
PRIV
ATE
MOUNT BISHOP RD
VIA CARTA
N. CHORRO ST
SLACK ST
N. PERIMETER RD
CALIFORNIA BLVD
MOUNT BISHOP RD
PATR
ICIA
DR
GRAND AVE
FERRINI RD
PATR
ICIA
DR
FOOTHILL BLVD FOOTHILL BLVD
FOOTHILL BLVD
FOOTH
ILL B
LVD
FOOTHILL BLVD
N. C
HORR
O S
T
FOOTHILL BLVD
CALIFORNIA BLVD
FOOTH
ILL B
LVD
LOOMIS ST
GARFIELD ST
JOHNSON ST
MILL ST
PALM ST
SPORTS COMPLEX RD
CASA
ST
STEN
NER
ST
DESERET PL
CASA ST
TRUCKEE RD
SANTA ROSA ST
MARSH ST
SAFETY WAY E.
HILL ST
CERRO ROMAULDO
FELTON WAY
TOLOSA WAY
DARTMOUTH DR
COUPER DR
WESTMONT AVE
N. T
ASSA
HARA
DR
CUES
TA D
R
SANT
A LU
CIA
DR
LA C
ANAD
A D
R
CUESTA DR
JEFF
REY
DR
MONTALBAN ST
VENABLE ST
CENTER ST
MISSION LN
ALMOND ST
WALNUT ST
MISSION ST
MURRAY ST
BENT
ON W
AY
MEINECKE AVE
BRESSI PL
SERRANO DR
LUNETA DR
VERD
E D
R
PENM
AN W
AY
S. T
ASSA
HARA
DR
CATALINA DR
ROUGEOT PL
MOUNTAIN VIEW ST
ELM
CT
RAMONA DR
HERMOSA W
AY
RAFA
EL W
AY
PALO
MAR
AVE
LINCOLN ST
LINCOLN ST
PEACH ST
MORRO ST
PEACH ST
JOHNSON AVE
HOW
ARD
ST
MURRAY ST
TORO ST
TORO ST
RAMONA DR
MONTALBAN ST
OAK ST
LEMON ST
MURRAY ST
HIGHLAND DR
STEN
NER
CREE
K R
D
HIGHLAND DR
WALNUT ST
STEN
NER
CREE
K R
D
STANFORD DR
CERRO ROMAULDO
VILLAGE DR
CANYON CIRCLE
CANYON CIRCLE
POLY
CANY
ON R
D
CARPENTER ST
ALBE
RT D
R
S. POLYVIEW DR
N. POLYVIEW DR
S. PERIMETER RD
S. PER
IMET
ER R
D
TAHOE RD
N. PERIMETER RD
VILL
AGE
DR
VILLAGE DR
VILLAGE DR
VISTA CABALLO
POLY
CANYO
N RD
BRIZZOLARA CREE
K
VILLAGE DR
POLY
CAN
YON
RD
CERR
O VI
STA
CIRC
LE
KLAMATH RD
MOUNTAIN LANE
GRAND AVE
GRAND AVE
CALIFORNIA BLVD
CALIFORNIA BLVD UNIVERSITY DR
HIGHLAND DR
E. CREEK
RD
PINN
ACLE
S RD
E. CREEK
RD
HIG
HLAND DR
STENNER CREEK
HIGHLAND DR
BRIZZOLARA CREEK
STENNER CREEK
MUSTANG DRMUSTANG DR
CRANDALL WAY
E. FOOTHILL BLVD
E. FOOTHILL BLVD
KENT
UCKY
ST
KENTUCKY ST
HATHWAY AVE
HATHWAY AVE
MOTLEY ALLEY
CHAPIN LN
PASO ROBLES DR
SAN MIGUEL AVE
BUENA VISTA AVE
SANTA MARIA AVE
SANTA YNEZ AVE
LOOM
IS ST
SANT
A YN
EZ A
VE
SA
N LUIS
DR
LOOMIS ST
BUENA VISTA AVE
CORR
ALITO
S AV
E
SAN
LUIS
DR
WEST ST
SERRANO CIR
BOYSEN AVE
N. SANTA ROSA ST
PRINCETON PL
TWIN RIDGE DR
MONTROSE DR
HIGHLAND DR
OAKR
IDGE
DR
HIGHLAND DR
CHRISTINA WAY
CRAIG WAY
CERRO ROMAULDO AVE
LA LO
MA CT
LA E
NTRA
DE A
VE
LUNETA
DRSAN JOSE CT
SERR
ANO
HEIG
HTS
DR
SAN LU
IS DR
STEN
NER
CREE
K R
D
SPORTS COMPLEX RD
STEN
NER
CRE
EK
101
1
101
101
101101
101
101
1
1
1
1
1
1
1
1
1
1
ANDERSONAQUATIC CENTER
H.P. DAVIDSONMUSIC CENTER
CHRISTOPHERCOHAN CENTER
ALEX ANDFAYE SPANOS
THEATRE
CAL POLY PROPERTYWITHIN CITY LIMITS
CITY OF SAN LUIS OBISPO
ENGINEERING WEST
YOSEMITEHALL
SIERRA MADREHALL
ALBERT B. SMITHALUMNI & CONF.
CENTER
HEALTHSERVICES
HILLCREST
RECREATION CENTER
SCIENCE
GRAPHIC ARTS
DINING COMPLEX
ADMINISTRATION
DIABLOHALL
WHITNEYHALL
SHASTAHALL
SANTA LUCIAHALL
LASSENHALL
TRINITYHALL
SEQUOIAHALL
TENAYAHALL
FREMONTHALL
PALOMARHALL
MCPHEEUNIVERSITY
UNION
SCIENCEENGINEERING EAST/
FACULTY OFFICES
FACULTYEAST
DININGVISTA GRANDE
STUDENTSERVICES
CHASEHALLJESPERSEN
HALL
HERONHALL
NATATORIUM
FRANK E. PILLINGCOMPUTER SCIENCE
ENGINEERINGSOUTH
UNIVERSITYHOUSE
ORFALEA FAMILY& ASI CHILDREN'S
CENTER
ENGINEERING
WALTER F. DEXTER
ARCHITECTURE ANDENVIRONMENTAL DESIGN
BUSINESS
COTCHETTEDUCATION
ENGLISH
MATHEMATICSAND SCIENCE
CROPS UNITFACULTY OFFICES
NORTH
SCIENCENORTH
WELDING
AGENGINEERING
FOODPROCESSING& CAMPUS
MARKET
AGRICULTURALSCIENCES
FARM SHOP
ENVIRONMENTALHORTICULTURAL
SCIENCE
CORPORATIONADMIN.
TENNISCOURTS
VISITOR'SINFO CENTER
MILKING PARLOR
VETERINARYHOSPITAL
RESEARCHDEVELOPMENT
BUILDING 36
CAL POLYEQUINE CENTER
POOL
MUIRHALL
ROBERT E. MOTTPHYSICAL EDUCATION
OLDPOWERHOUSE
CRANDALLGYMNASIUM
ROBERT E. KENNEDYLIBRARY
ALAN A. ERHARTAGRICULTURE
CLYDE P. FISHERSCIENCE
UNIV.POLICE
KINESIOLOGY
ALEX G. SPANOSSTADIUM
CAD RESEARCHCENTER
SPORTS COMPLEX
MISC SPORTS FIELDS(SOCCER, BASEBALL, ETC.)
SOCCER
SOCCER
SOCCER
ADVANCEDTECHNOLOGY LABS
TRACK
GRAND AVENUEPARKING STRUCTURE
SWINE UNIT
POULTRY SCIENCEINSTRUCTIONAL CENTER
BEEF CATTLEEVALUATION CENTER
PARKER RANCH
RODEO
SHEPARDRESERVOIR
PRINTINGPRESS
CERRO VISTAAPARTMENTS
BOB JANSSEN FIELD
BAGGETT STADIUM
CHEDA RANCHSERRANORANCH
BROWNENGINEERING
LEANING PINEARBORETUM
POLY CANYONVILLAGE
PAC
BELLAMONTANA
REINHOLDAEROSPACE
ENGINEERING IV
BONDERSONENGINEERING
CENTER
AGENGINEERING
SHOP
CONSTRUCTIONINNOVATIONS
CENTER
DAIRY PRODUCTSTECHNOLOGY CENTER
UNIVERSITYHOUSING
ORGANIC FARM
CERRO MORRO
CERRO CABRILLO
CERRO HOLLISTER
CERROROMAULDO
CERRO BISHOP
CERRO ISLAY
CERRO SAN LUIS
RISKMANAGEMENT
FACILITIESRECEIVING
WAREHOUSE
TRANSPORTATIONSERVICES
SAN LUIS OBISPO COUNTY
CITY OF SAN LUIS OBISPO
CAL POLY PROPERTY
SAN LUIS OBISPO COUNTY
CAL POLY PROPERTY
SAN LUIS OBISPO COUNTY
CAL POLY PROPERTY
SAN LUIS OBISPO COUNTY
CAL POLY PROPERTY
SAN LUIS OBISPO COUNTY
CAL POLY PROPERTY
SAN LUIS O
BISPO COUNTY
CAL POLY
PROPERTY
SAN
LUIS
OBISPO
COUNT
Y
CAL P
OLY PR
OPERT
Y
SAN LUIS O
BISPO COUNTY
CAL POLY
PROPERTY
SAN
LUIS
OBI
SPO
COUN
TYCA
L POL
Y PRO
PERT
Y
SAN LUIS OBISPO COUNTYCAL POLY PROPERTY
CITY OF SAN LUIS OBISPO
CAL POLY PROPERTY
BISHOP PEAK NATURAL PRESERVE
RADIO TOWERKVEC 920 AM
CORPORATIONWAREHOUSE
ANIMALNUTRITION CENTER
DEXTER LAWN
ALISO
BUENA VISTA
CORRALITOS
DOVER
ESTRELLA
FOXEN GYPSUM
HUASNA
INYO
VILLAGE DRIVEPARKING STRUCTURE
CANYON CIRCLEPARKING STRUCTURE
EUGENE & RACHEL BOONEDAIRY SCIENCE COMPLEX
O'NEILLGREEN
ROSE FLOAT LAB
ITRCBEEF UNIT
DRUMMRESERVOIR
SANTA ROSA PARK
UNIVERSITY SQUARESHOPPING CENTER
FOOTHILL PLAZASHOPPING CENTER
CUESTACOMMUNITY
PARK
FIRESTATION
FORBESCENTER
EL CORRALBOOKSTORE
41A
41B
192
82
18
57
17
4
13
5
2
3
35
34
7
160
161
77
50K
50J
17J
50L
137
18A
48X
197
10
22
60
4626
4832
24
11
38
21
14
20
20A
40
52
52
19
65
65
251
16
26A186
3153
47
33
42
45
44
61 124
5143
43A 113
112
109
110
107108
106105
100
101 102
103104
1574
58 80
7071
6
130
170
170A
170B
170C
170D170E
170F
170G
92T
81
42A
171
8A
8
36
9
48Q
171A
171B
171D
171E
171F 171G
171H
171I
371
271
136
153
116
117133
115
76
28
27114
117T
122
134
122A
171C
56
150
55
121
154
H4
H11
H4
H4
A1
H16
H12
H14
H13
H10
C7
C4
C1C3
C2C2
C6
R1
G1
R2
H2
H14
H15
H1
H2
H1
R3
R4
G-S
200 METERS MAP UPDATED: 5/2010
© C
AL P
OLY
www
.map
s.cal
poly
.edu
FROM CAL POLY EXIT
California Polytechnic State UniversitySan Luis Obispo, CA 93407
www.calpoly.edu(805) 756-1111
GENERAL
RESIDENTIAL
FACULTY/STAFF
PARKING LOTS
MIXED
A1 PARKING LOTNUMBERS
EDUCATIONALFACILITIES
ADMINISTRATIVEFACILITIES
GENERALFACILITIES
MISCELLANEOUSFACILITIES
RESIDENTIAL
BUILDINGS
STREETSPRIMARY
OTHER THROUGH-ROUTESROADS - GENERAL
LIMITED ACCESSUNPAVEDONE-WAY
BLUE EMERGENCY PHONESBUS STOPS
Resi
dent
Gene
ral
Staf
f
S. G
uest
Disa
bled
Met
ered
Zone C C-2
C-3
C-4
C-6
C-7
Zone G
G-S
G-1
G-2
G-3
Zone H
H-1
H-2
H-4
H-10
H-11
H-12
H-13
H-14
H-16
Zone R
Cerro Vista Loop
R-1
R-2
Zone A A-1
R-3
R-4
PARKINGZONES
GENERAL PARKINGPARKING METERSSPONSORED GUESTPERMIT DISPENSERDISABLEDMOTORCYCLE
PARKING ICONS
101
PED. MALL
UNIVERSITY DR
VIA CARTA
N. POLYVIEW DR
S. POLYVIEW DR
S. PERIMETER RD
CAMPUS WAY
CUESTA AVE
COLLEGE AVE
DEXTER RD
N. PERIMETER RD
TRUCKEE RD
SAFETY WAY E.
KLAMATH RD
VILLAGE DR
CERR
O VIST
A CIR
CLE
POLY
CANY
ON RD
VIA CARTA
PINNA
CLES
RD
E. CREEK
RD
HIGHLAND DR
GRAND AVE
TAHOE RD
DEER RD
PACHECO WAY
HATHWAY AVE
LONG
VIEW
LNCRANDALL WAY
MOUNTAIN LANE
12
94% sTuDenT reaDership
15,000 Daily reaDers
6,000 Daily CirCulaTion
spenDing sTaTisTiCs
$32.4 Million on auToMoTive serviCesspent annually by Cal poly students
$21.6 Million on reTailspent annually by Cal poly students
$18.9 Million on sChool suppliesspent annually by Cal poly students
$20.6 Million aT resTauranTsspent annually by Cal poly students
$20.0 Million on groCeriesspent annually by Cal poly students
$10.8 Million on BeauTy suppliesspent annually by Cal poly students
$6.4 Million on enTerTainMenTspent annually by Cal poly students
$2.0 Million on reCreaTionspent annually by Cal poly students
DEMOgRAPHICs
85% of Cal poly students pick up the Mustang Daily from newsstands
13
nEWssTAnD LOCATIOns
oFF CaMpus loCaTions Marsh sTreeT
high sTreeT
MonTerey sTreeT
higuera sTreeT
FooThill BoulevarD
alBerTson’s CenTer
Map Key neWssTanD
MusTang Daily oFFiCeBuilding 26, suite 226
![Page 8: Media Kit](https://reader031.fdocuments.in/reader031/viewer/2022020321/568bdd971a28ab2034b6634b/html5/thumbnails/8.jpg)
sPECIAL EDITIOns
14
WeeK oF WelCoMe [WoW]priCe per ColuMn inCh
open raTe $12.50Before the new fall quarter, Cal poly’s incoming freshmen enjoy the thrills of Welcome Week. During this week, parents and students have an opportunity to attend events and shop for their first year at Cal poly. This is a great time to let them know about your business and what you have to offer. Week of Welcome is the largest edition of the year.
puBlishes sepTeMBer 13, 2010
BaCK To sChoolpriCe per ColuMn inCh
open raTe $12.50When students return to school after breaks, their impact has a major effect on local busi-nesses. Cal poly students spend millions of dollars annually with the community. The Back to school editions, which publish each quarter, allow businesses to reach this valuable market immediately upon student’s arrival.
puBlishes sepTeMBer 18, 2010, January 3, 2011 & MarCh 28, 2011
color
color
BesT For Cal Cal polypriCe per ColuMn inCh
open raTe $10.50Cal poly has a great impact on the san luis obispo economy. The Best For Cal poly edition give voices to Cal poly students and showcases their favorite local businesses. also, this edition allows businesses to thank the students for their continued support. Best for Cal poly is the most anticipated edition of the entire year.
puBlishes FeBruary 18, 2011
open housepriCe per ColuMn inCh
open raTe $10.50once a year, in the spring, Cal poly hosts
“open house” where thousands of prospective students and their families tour the Cal poly campus and the san luis obispo community. During this weekend, more than $4 million dollars are spent within the community.
puBlishes april 15, 2011
color
color
15
housingpriCe per ColuMn inCh
open raTe $10.50The housing edition provides insight and advice on issues that arise in the search for the perfect place to live. local businesses that help students with housing matters, from rentals to plumbing, benefit greatly from this special edition. The housing edition is also in conjunction with the housing Fair, where the editions are passed out to attendees.
puBlishes MarCh 10, 2011
graDuaTionpriCe per ColuMn inCh
open raTe $10.50Cal poly has two commencement ceremonies each year. Combined, they account for more than 30,000 visitors and more than $3.5 mil-lions dollars are spent. The special graduation editions enable businesses to thank Cal poly graduates for their years of support and adver-tise specials for all students and visitors to the area. Both editions are circulated the Monday prior to commencement weekend.
puBlishes DeCeMBer 6, 2010 & June 6, 2011
Mustang Daily is a part of a Cal poly student’s experience—they read it and share it with friends
![Page 9: Media Kit](https://reader031.fdocuments.in/reader031/viewer/2022020321/568bdd971a28ab2034b6634b/html5/thumbnails/9.jpg)
16
DEsIgn TIPs
chews happen!
>
Come to takken’s for your repairs
T•a•k•k•e•n’•s
Open 7 days per week • Customer parking lot668 Marsh st. sLO, Ca • 805–543–6662
10% off w/ student id
s h o e s , B o o t s & R e pa i R s Want Some Attention!?
805.756.1143 [email protected]
Advertise in the Mustang DailyRAIN BOOTS
20% OFFW/STUDENT ID
Crazy Jays767 Higuera Street | Downtown SLO
sTanD ouTWhat makes your business unique? Draw on the exceptional qualities of your business and highlight them in your ad.
WhiTe spaCe give your ad room to breathe with white space. White space helps to focus attention on the important elements of your ad.
Keep iT siMplea good ad is a memorable one. you should be able to glance at your ad for one second, close your eyes, and be able to recall the sales message.
ColorColor ads get noticed 60% more of the time than black and white ads. use color in your designs to help create depth and evoke emotion.
Call To aCTiongive readers a reason or excuse to come and visit your business. This will greatly increase the return you see from your advertising dollars.
The iMage says iT allvisual culture and images are instant com-munication. a striking image has the power to attract viewers and draw them in to find out more.
CoMpliMenTary arTWorKWork with our award-winning design team to develop an effective ad campaign catered to your business, at no additional cost to you.
POLICIEs
17
general poliCiesThe Mustang Daily reserves the right to refuse or revise any advertising deemed to adversely affect the integrity and credibility of the news-paper as a source of truthful and accurate in-formation, or be in conflict with the educational mission of the university community served. The Mustang Daily reserves the right to institute such other general policies as may be deemed appropriate at any time. sole responsibility for the content of an ad lies with the advertiser who unconditionally agree to hold the Mustang Daily faultless should claim arise, and to pay for any and all expenses incurred as a result of the publication of such ad. should an ad not be pub-lished as ordered, the Mustang Daily’s liability is limited to the amount paid for the portion of the ad containing the error.
agenCy CoMMissionall rates listed are non-commissionable (net) rates.
CreDiTall advertising is payable in advance, unless the advertiser has completed a credit application and credit has been approved. The Mustang Daily has the right to withdraw or restrict credit.
Billingafter credit has been approved, the monthly billing cycle will close on the last working day of the month. accounts not paid within 30 days of the invoice date are subject to a finance charge of 1.5% per month (18% annually). if payment is not received within 60 days, credit is withdrawn.
payMenTpayment in full must be received by the last business day of the month following the receipt of your statement. Mustang Daily accepts cash or check, and please make checks payable to Mustang Daily. We offer a 5% discount for prepaid display advertising.
political ads must be prepaid without any discount option.
ClassiFieD poliCiesin addition to the general advertising policies, classified advertising is also subject to the following: no refunds on classified ads. The advertiser allows the Mustang Daily to make his/her name available upon request. The Mustang Daily is not responsible for more than one incorrect insertion of any ad. if the mistake is the fault of the Mustang Daily, the Mustang Daily must be notified before the second appearance of ad. ads must be pre-paid by check or credit card on www.mustangdaily.net/classifieds
Cal poly students spend more than 13 minutes with each issue of the Mustang Daily
![Page 10: Media Kit](https://reader031.fdocuments.in/reader031/viewer/2022020321/568bdd971a28ab2034b6634b/html5/thumbnails/10.jpg)
18
PUBLICATIOn DATEs
sepTeMBer oCToBer noveMBer DeCeMBer
January
20102011
speCial eDiTionsWeeK oF WelCoMe sept 13, 2010
BaCK To sChool [Fall] sept 18, 2010
JoB Fair [Fall] oct 12, 2010
hoMeCoMing oct 28, 2010
BuCKeT lisT oF slo nov 5, 2010
graDuaTion & holiDay Dec 6, 2010
BaCK To sChool [WinTer] Jan 3, 2011
JoB Fair [WinTer] Jan 18, 2011
BesT For Cal poly Feb 18, 2011
housing Fair March 11, 2011
BaCK To sChool [spring] March 28, 2011
open house april 15, 2011
JoB Fair [spring] april 20, 2011
earTh Day april 21, 2011
alCohol aWareness May 12, 2011
graDuaTion June 6, 2011
Cal poly students spend more than $172 million dollars annually throughout the san luis obispo community
19
FeBruary MarCh april May June
puBliCaTion Key
regular eDiTion
speCial eDiTion