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media kit September 2016
02
G’day!Nicetomeetyou.
We’retheBenderfamily(Josh,Erin,Mia&Caius)andwe’vebeentravellingcontinuouslyaroundtheworldsinceMay2012.Welovediscoveringexcitingplaces,forbothyoungchildrenandparentsalike.Thoseinspiring
experiencesaresharedonouraward-winningtravelblog,travelwithbender.com.
Inthelast4yearswe’veexplored67+countries(including40+USstatesand7Canadianprovinces).Butourjourneyisfarfromover.
Wheretonext?Everywhere!
World’s #1 Family Travel Blog
Isla Mujeres, Mexico
Josh
Mia 7
Caius 6
Erin
04
Inadditiontobeingoneoftheworld’sforemostexpertsonfamilytravel,ourtechnicalexpertisesetsusapartfromothertravelbloggers.
Erin'smasterfulwritingskillsandextensiveexperienceinstrategicsocialmediaalongwithherDegreeinMarketingmakeheranextremelyeffectivecommunicator.Joshhasover18yearsexperienceinwebdesignand14yearsexperienceinonlinemarketing,searchengineoptimisationandcopywriting.
What We Offer YouGreatcareistakentoshowcaseyourbrandwithexcellence.
ExposureTapintoabaseofover
120,000readerspermonth
InfluenceReaderstrustusandtakeour
advice.
QualityMessageEngaging,authenticarticles&highqualityphotography.
ExpertiseOver14yearsexperiencein
onlinemarketing.
FeedbackOptionalpost-campaignreportingfocusedonKPIs.
The vacation destination for 1 in 4 American families in
2015 was decided after reading a travel blog
Source: Statista
Dubrovnik, Croatia
06
"Millennialfamilytravellersarewillingtopayasmuchas$70pernightmoreonaccomodationthannon-familytravellers." -JeremyCrider,Trivago,2016
Why Millennial Family Travellers?Millennialsarebornbetween1977-2000.
Accordingtoindustrythinktank,TMSFamilyTravelSummit:
"Millennial families represent the largest growth segment and opportunity in the travel market." USpopulation
25%areparentstoday1 in 4
Usesocialmedia97%
"MillennialfamiliesintendtotakemorevacationsoverthenextyearthanMillennialcouples (43%vs27%).” -MMGYPortraitofAmericanTravelers®(POAT)
"Millennialfamiliesintendtospendanaverageofmorethan$6,000onvacationsduringthenext12months,19%higherthanthepreviousyear." -MMGYPortraitofAmericanTravelers®(POAT)
Millennials:
Rovaniemi, Finland
“the world’s most well travelled kids”
- Forbes Magazine
08
How To PartnerWeofferavarietyofsolutionstofityourgoalsandbudget.Leverageourprovenmediums:website,socialmedia,emailnewsletter,photographyandvideo.
Pleaseenquireforpre-setpackagepricesorwecancreateapersonalisedquote.
DestinationMarketing Highlightyourdestination(country,state,region,city),orbrand(hotel,tour,attraction,restaurant,travelservices)tohundredsofthousandsoffamilytravellers.
Competitions Harnessthepowerofagiveaway,andreceiveaboostinsocialmediafollowing,socialengagement,andmostimportantly,buildanopt-inemaillistforvaluablelonger-termpromotion.
ProductReviews Showcaseyourtravelorfamilyrelatedproductwithexcellence.Anin-depthreviewhighlightsthefeaturesandbenefitsandgetsreadersexcitedtobuy.Tip:combinethiscampaignwithaCompetitiontomaximiseyourresults.
SocialPromotionTapintoourtensofthousandsofhighlyrelevant,highlyengagedsocialmediafollowersonFacebook,Twitter,Instagram,Pinterest,Snapchat,andYouTube.Wealsocantakeoveryoursocialchannels,supplyingimagesandtext.
Copywriting Needtravel-relatedcontentforyourwebsiteorblog?Wecanhelp!Whetheritberoadtrips,suggesteditineraries,attractionsoranythinginbetween,wecancraftaunique,engagingpiece.
Photography BenefitfromJosh’saward-winningtravelphotography.Ourphotoscanbelicensedforuseonyourwebsite,magazine,onlineads,printadsandmore.
Ottawa, Canada
10
Website Stats: OverviewGettoknowouraudience.
Visitsbydevice:
52%
12%
35%
181kPageviewspermonth:
116kUniquevisitorspermonth:
1:39Averagevisitduration(minutes):
15.7%Returnratewithinonemonth:
Female66%
Male34%
Mobile
Tablet
Desktop/Laptop
Visitsbygender:
18-24 25-34 35-44 45-54 55-64 65+
1.75millionPageviewsperyear:
Source:GoogleAnalytics,Facebook
Visitsbyage:
8% 21% 14% 6% 2% 1%
Ios, Greece
12
Website Stats: GeoWebsiteaudiencebylocation
9%UnitedKingdomTopcities:London,Birmingham,Manchester,Edinburgh,Leeds,Bristol
37%UnitedStatesTopstates:California,NewYork,Texas,Florida
7%CanadaTopprovinces:Ontario,BritishColumbia,NovaScotia,Quebec,Alberta
6%AustraliaTopstates:Victoria,NewSouthWales,WesternAustralia,Queensland.
WereachthemostpopulousEnglish-speakingcountries,withafocusontertiaryeducatedadultswhohaveahigherdisposableincome.
Monument Valley, USA
14
Social Media StatsGettoknowourfollowers
Inadditiontotheseprimarychannels,wealsohavearegularpresenceon:Snapchat,Google+,StumbleUpon,LinkedIn,Tumblr,Flickr&VK
21.6k 28.7k 39.1k 17.3k 1.1k
!
4.1k
"
2.3 millionMonthlyviews:
48.6kWeeklyimp:
48.7kWeeklyreach:
266kMonthlyimp:
8.3kMonthlyviews:
15
You’re In Good CompanyAsmallsampleofthemanywell-knownbrandswe’vepartneredwith:
16
As Seen On…TravelWithBenderisregularlyfeaturedonleadingnewsandtraveloutlets.
Top25FamilyBlogsCircleofMoms
MediaSocietyofAmericanTravelWriters(SATW)member
IndustryBestBlogPostMarch2015NationalGeographic
Media
BestBlogPostFebruary2015LonelyPlanet
MediaCurrentProfessionalTravelBloggersAssociation(PTBA)BoardMember
Industry
TravelWithBenderisregularlyrecognisedbykeymembersoftheindustryandmediaasnotonlyinspiringprofessionaltravelinfluencers,butalsoexperiencedthought
leadersinthetravelindustry.
ExpertsAmongUsVoicesoftheYear2015&2016honoree(BlogHer)
IndustryTop20FamilyTravelBlogsHolidaylettings.co.uk
MediaTop50TravelBlogsTheExpeditioner
Industry
Recent Accolades
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BRICVacationRentals,PlayaDelCarmen,Mexico
”WearethankfulErinatTravelWithBender
wasrecommendedtoustohelppromoteour
vacationrentals.Theywentaboveand
beyondourexpectationstoassurethe
successofthepromotion.Wehaveworked
withmanycompaniesandrarelydowesee
thislevelofprofessionalism.Weseethe
long-termvalueonmanylevelsofbusiness!"-RandyPublicRelations
CarRentals.co.uk"Thankyousomuchforallyourworkwith
mentioningus.Ihavebeenfollowingyouon
FacebookandTwitterandyou'vedoneafab
jobonyourreviewofus,wereallydo
appreciateit!:)We'dbemorethanhappyto
offeryoucarhireagaininthefuture,so
pleasegetintouchandlet’sseewhatwecan
do...”-BrionyMarketing&BlogEditor
NewYorkMarriottDowntown
“ErinandthewholeBenderfamilywent
aboveandbeyondtomakesuretheir
contentforourcampaignwasabsolutely
stellar.TheBendersarequicktorespond,
eagertohelp,andmadeourclientoverthe
moon!Ifyou'relookingforcontentfroma
familytravelperspective,ithastobe‘Travel
withBender.’”
-TraceyCOO,MtoMConsulting
SheratonBaliResort”IamveryhappyIhadtheopportunityto
workwithyouandtomeetinperson.I
recommendallfamilytravellerstofollow
yourblogandsocialmediaaccountsandall
businessestoworkwithyou.We’vecertainly
seenpeaksinengagementwhileyouwere
postingaboutourproperties!Thanksagain
andkeepupthegoodwork.”
-MarliekeMarketingManager
What Our Partners Have To SayWedeliverrealresults.Butdon’ttakeourwordforit.
19
IbisHotels"Thankyousomuchforsharingit!Ithinkitis
incredible,reallywellwrittenandgreat
pictures...I'mveryimpressed.Thankyouso
muchandlookingforwardtoworkwithyou
inthefuture.Ithinkyouguysaredefinitely
myfavouriteoption!"-JuanDigitalAccountExecutive
Eurostar"Thankyouforafantasticpost!Iamthrilled
toseesuchgreatcoverageofourserviceson
suchanamazingblog.Thepicturesyoutook
arebeautiful,andmightImentionhowmuch
ofamarvellousstorytelleryouare!Iam
reallypleasedthatyourexperiencewithus
wassopleasant.Iwishyouallthebeston
yourfuturetravels.LonglivetheBenders!"-MadelineCommunications
ZeeAlexisShoes“WorkingwithErinandTravelwithBender
wasaseamlessexperience.Shewasvery
accommodatingandtheblogpostwas
honestandfeltveryorganic,notatalllikea
gimmickysalespitch.Iknowwearegoingto
getagreatresponsefromthiscollaboration
andIhopetoworkwithErinagaininthe
future!”
-SarahCreativeDirector
SykesCottages”Thepostlooksgreatandthestaffhere
reallyenjoyedreadingitsothankyouso
muchforallthehardworkthatmusthave
goneintowritingit!Ifthereisanythingwe
candoforyouinthefuture,pleasedonot
hesitatetoask,asmentionedbeforewe
wouldlovetoworkwithyouagain.Hopeyou
andthefamilyaredoingwellandenjoying
yourtravels.”
-NicoleMarketing
What Our Partners Have To SayWedeliverrealresults.Butdon’ttakeourwordforit.
20
SharonG.“Juststumbledonyourblogandwantedto
thankyoufortheinfoitcontains!Weare
planningaholidaytoMalaysiaandThailand
nextyearwithan11montholdand2year
oldandyourbloghasbeenveryhelpful!!
Nowtokeepworkingonconvincingmy
husbandthatwegoforlonger,likeyouguys!
Thanks!"
Maree“ThanksTWBforthisgreatpost.Yourblog
inspiredustocheckoutFantasiaLagoonlast
weekendandweweren'tdisappointed.We
havethreekidsunder8andthecombination
oftheindooramusementcentreand
outdoorwaterparkwereperfectforour
family.Incomparisontosimilarplacesin
Bangkok,wefoundFantasiaLagooncleaner,
saferandbetterstaffed."
JenniferM."Amfollowingyouandyourblog(asmuchas
Ican)everythingsoundsgreatandyouare
definitelyprovidingsomefantasticadvicefor
peoplewithsmallkids!Certainlymakesmy
jobalittleeasier!"
Rose"Ilovethatyoutravelingfamilieswriteabout
experienceslikethese...Idreamoftraveling
more,butwonderwhenwearehavingmelt
downsathomeoronshortertrips,howwe
wouldmanageontheroad.Itisencouraging
toknowthatyouguysaredoingthesebig
thingsdespitedealingwithchallengesthat
beingaparentbrings...Thankssomuchfor
givingusaglimpseintothenotsoglamorous
momentsoftravel!"
What Our Readers Have To SayHere’sansampleofthefeedbackwereceivefromreaderseachweek
Las Vegas, USA
22
Want More?Josh&Erinaremorethanyouraveragetravelbloggers.Takeyourorganisationtothenextlevelwithadditionalservicesavailablethroughourindustry-facingbusiness
TravelBloggers.org.
ContentMarketingReachawideraudienceanddriveresultsthroughthepoweroforganiccontent.
SearchEngineOptimisationJoshhasover14yearsexperienceinSEOandhundredsofhigh-valuepage#1rankings.
ConsultingGaininsightandstrategicadviceonawiderangeoftopicsfrombusinessdevelopmenttosocialmediatoinfluencermarketing.
KeynoteSpeakingFromsmallgroupstolargeindustryevents.Erin’sdynamiccommunicationstylewillgetthepointhome.
Training&MentoringEquipyourselforyourteamandfindouthowtounleashthepotentialofonlinemedia.
InfluencerMarketingOutsourceyouroutreachandprojectmanagementtofolkswhohavebeendoingthisforyears.
Istanbul, Turkey
Take the next step. Contact us. We’re friendly.
erinbender / joshbender
@travelwitbender
Travel With Bender
#$ US: +1 516 734 6476
Australia: +61 8 9467 7494