Media Kit

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media kit September 2016

description

Travel With Bender Media Kit

Transcript of Media Kit

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media kit September 2016

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G’day!Nicetomeetyou.

We’retheBenderfamily(Josh,Erin,Mia&Caius)andwe’vebeentravellingcontinuouslyaroundtheworldsinceMay2012.Welovediscoveringexcitingplaces,forbothyoungchildrenandparentsalike.Thoseinspiring

experiencesaresharedonouraward-winningtravelblog,travelwithbender.com.

Inthelast4yearswe’veexplored67+countries(including40+USstatesand7Canadianprovinces).Butourjourneyisfarfromover.

Wheretonext?Everywhere!

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World’s #1 Family Travel Blog

Isla Mujeres, Mexico

Josh

Mia 7

Caius 6

Erin

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Inadditiontobeingoneoftheworld’sforemostexpertsonfamilytravel,ourtechnicalexpertisesetsusapartfromothertravelbloggers.

Erin'smasterfulwritingskillsandextensiveexperienceinstrategicsocialmediaalongwithherDegreeinMarketingmakeheranextremelyeffectivecommunicator.Joshhasover18yearsexperienceinwebdesignand14yearsexperienceinonlinemarketing,searchengineoptimisationandcopywriting.

What We Offer YouGreatcareistakentoshowcaseyourbrandwithexcellence.

ExposureTapintoabaseofover

120,000readerspermonth

InfluenceReaderstrustusandtakeour

advice.

QualityMessageEngaging,authenticarticles&highqualityphotography.

ExpertiseOver14yearsexperiencein

onlinemarketing.

FeedbackOptionalpost-campaignreportingfocusedonKPIs.

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The vacation destination for 1 in 4 American families in

2015 was decided after reading a travel blog

Source: Statista

Dubrovnik, Croatia

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"Millennialfamilytravellersarewillingtopayasmuchas$70pernightmoreonaccomodationthannon-familytravellers." -JeremyCrider,Trivago,2016

Why Millennial Family Travellers?Millennialsarebornbetween1977-2000.

Accordingtoindustrythinktank,TMSFamilyTravelSummit:

"Millennial families represent the largest growth segment and opportunity in the travel market." USpopulation

25%areparentstoday1 in 4

Usesocialmedia97%

"MillennialfamiliesintendtotakemorevacationsoverthenextyearthanMillennialcouples (43%vs27%).” -MMGYPortraitofAmericanTravelers®(POAT)

"Millennialfamiliesintendtospendanaverageofmorethan$6,000onvacationsduringthenext12months,19%higherthanthepreviousyear." -MMGYPortraitofAmericanTravelers®(POAT)

Millennials:

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Rovaniemi, Finland

“the world’s most well travelled kids”

- Forbes Magazine

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How To PartnerWeofferavarietyofsolutionstofityourgoalsandbudget.Leverageourprovenmediums:website,socialmedia,emailnewsletter,photographyandvideo.

Pleaseenquireforpre-setpackagepricesorwecancreateapersonalisedquote.

DestinationMarketing Highlightyourdestination(country,state,region,city),orbrand(hotel,tour,attraction,restaurant,travelservices)tohundredsofthousandsoffamilytravellers.

Competitions Harnessthepowerofagiveaway,andreceiveaboostinsocialmediafollowing,socialengagement,andmostimportantly,buildanopt-inemaillistforvaluablelonger-termpromotion.

ProductReviews Showcaseyourtravelorfamilyrelatedproductwithexcellence.Anin-depthreviewhighlightsthefeaturesandbenefitsandgetsreadersexcitedtobuy.Tip:combinethiscampaignwithaCompetitiontomaximiseyourresults.

SocialPromotionTapintoourtensofthousandsofhighlyrelevant,highlyengagedsocialmediafollowersonFacebook,Twitter,Instagram,Pinterest,Snapchat,andYouTube.Wealsocantakeoveryoursocialchannels,supplyingimagesandtext.

Copywriting Needtravel-relatedcontentforyourwebsiteorblog?Wecanhelp!Whetheritberoadtrips,suggesteditineraries,attractionsoranythinginbetween,wecancraftaunique,engagingpiece.

Photography BenefitfromJosh’saward-winningtravelphotography.Ourphotoscanbelicensedforuseonyourwebsite,magazine,onlineads,printadsandmore.

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Ottawa, Canada

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Website Stats: OverviewGettoknowouraudience.

Visitsbydevice:

52%

12%

35%

181kPageviewspermonth:

116kUniquevisitorspermonth:

1:39Averagevisitduration(minutes):

15.7%Returnratewithinonemonth:

Female66%

Male34%

Mobile

Tablet

Desktop/Laptop

Visitsbygender:

18-24 25-34 35-44 45-54 55-64 65+

1.75millionPageviewsperyear:

Source:GoogleAnalytics,Facebook

Visitsbyage:

8% 21% 14% 6% 2% 1%

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Ios, Greece

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Website Stats: GeoWebsiteaudiencebylocation

9%UnitedKingdomTopcities:London,Birmingham,Manchester,Edinburgh,Leeds,Bristol

37%UnitedStatesTopstates:California,NewYork,Texas,Florida

7%CanadaTopprovinces:Ontario,BritishColumbia,NovaScotia,Quebec,Alberta

6%AustraliaTopstates:Victoria,NewSouthWales,WesternAustralia,Queensland.

WereachthemostpopulousEnglish-speakingcountries,withafocusontertiaryeducatedadultswhohaveahigherdisposableincome.

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Monument Valley, USA

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Social Media StatsGettoknowourfollowers

Inadditiontotheseprimarychannels,wealsohavearegularpresenceon:Snapchat,Google+,StumbleUpon,LinkedIn,Tumblr,Flickr&VK

21.6k 28.7k 39.1k 17.3k 1.1k

!

4.1k

"

2.3 millionMonthlyviews:

48.6kWeeklyimp:

48.7kWeeklyreach:

266kMonthlyimp:

8.3kMonthlyviews:

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You’re In Good CompanyAsmallsampleofthemanywell-knownbrandswe’vepartneredwith:

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As Seen On…TravelWithBenderisregularlyfeaturedonleadingnewsandtraveloutlets.

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Top25FamilyBlogsCircleofMoms

MediaSocietyofAmericanTravelWriters(SATW)member

IndustryBestBlogPostMarch2015NationalGeographic

Media

BestBlogPostFebruary2015LonelyPlanet

MediaCurrentProfessionalTravelBloggersAssociation(PTBA)BoardMember

Industry

TravelWithBenderisregularlyrecognisedbykeymembersoftheindustryandmediaasnotonlyinspiringprofessionaltravelinfluencers,butalsoexperiencedthought

leadersinthetravelindustry.

ExpertsAmongUsVoicesoftheYear2015&2016honoree(BlogHer)

IndustryTop20FamilyTravelBlogsHolidaylettings.co.uk

MediaTop50TravelBlogsTheExpeditioner

Industry

Recent Accolades

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BRICVacationRentals,PlayaDelCarmen,Mexico

”WearethankfulErinatTravelWithBender

wasrecommendedtoustohelppromoteour

vacationrentals.Theywentaboveand

beyondourexpectationstoassurethe

successofthepromotion.Wehaveworked

withmanycompaniesandrarelydowesee

thislevelofprofessionalism.Weseethe

long-termvalueonmanylevelsofbusiness!"-RandyPublicRelations

CarRentals.co.uk"Thankyousomuchforallyourworkwith

mentioningus.Ihavebeenfollowingyouon

FacebookandTwitterandyou'vedoneafab

jobonyourreviewofus,wereallydo

appreciateit!:)We'dbemorethanhappyto

offeryoucarhireagaininthefuture,so

pleasegetintouchandlet’sseewhatwecan

do...”-BrionyMarketing&BlogEditor

NewYorkMarriottDowntown

“ErinandthewholeBenderfamilywent

aboveandbeyondtomakesuretheir

contentforourcampaignwasabsolutely

stellar.TheBendersarequicktorespond,

eagertohelp,andmadeourclientoverthe

moon!Ifyou'relookingforcontentfroma

familytravelperspective,ithastobe‘Travel

withBender.’”

-TraceyCOO,MtoMConsulting

SheratonBaliResort”IamveryhappyIhadtheopportunityto

workwithyouandtomeetinperson.I

recommendallfamilytravellerstofollow

yourblogandsocialmediaaccountsandall

businessestoworkwithyou.We’vecertainly

seenpeaksinengagementwhileyouwere

postingaboutourproperties!Thanksagain

andkeepupthegoodwork.”

-MarliekeMarketingManager

What Our Partners Have To SayWedeliverrealresults.Butdon’ttakeourwordforit.

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IbisHotels"Thankyousomuchforsharingit!Ithinkitis

incredible,reallywellwrittenandgreat

pictures...I'mveryimpressed.Thankyouso

muchandlookingforwardtoworkwithyou

inthefuture.Ithinkyouguysaredefinitely

myfavouriteoption!"-JuanDigitalAccountExecutive

Eurostar"Thankyouforafantasticpost!Iamthrilled

toseesuchgreatcoverageofourserviceson

suchanamazingblog.Thepicturesyoutook

arebeautiful,andmightImentionhowmuch

ofamarvellousstorytelleryouare!Iam

reallypleasedthatyourexperiencewithus

wassopleasant.Iwishyouallthebeston

yourfuturetravels.LonglivetheBenders!"-MadelineCommunications

ZeeAlexisShoes“WorkingwithErinandTravelwithBender

wasaseamlessexperience.Shewasvery

accommodatingandtheblogpostwas

honestandfeltveryorganic,notatalllikea

gimmickysalespitch.Iknowwearegoingto

getagreatresponsefromthiscollaboration

andIhopetoworkwithErinagaininthe

future!”

-SarahCreativeDirector

SykesCottages”Thepostlooksgreatandthestaffhere

reallyenjoyedreadingitsothankyouso

muchforallthehardworkthatmusthave

goneintowritingit!Ifthereisanythingwe

candoforyouinthefuture,pleasedonot

hesitatetoask,asmentionedbeforewe

wouldlovetoworkwithyouagain.Hopeyou

andthefamilyaredoingwellandenjoying

yourtravels.”

-NicoleMarketing

What Our Partners Have To SayWedeliverrealresults.Butdon’ttakeourwordforit.

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SharonG.“Juststumbledonyourblogandwantedto

thankyoufortheinfoitcontains!Weare

planningaholidaytoMalaysiaandThailand

nextyearwithan11montholdand2year

oldandyourbloghasbeenveryhelpful!!

Nowtokeepworkingonconvincingmy

husbandthatwegoforlonger,likeyouguys!

Thanks!"

Maree“ThanksTWBforthisgreatpost.Yourblog

inspiredustocheckoutFantasiaLagoonlast

weekendandweweren'tdisappointed.We

havethreekidsunder8andthecombination

oftheindooramusementcentreand

outdoorwaterparkwereperfectforour

family.Incomparisontosimilarplacesin

Bangkok,wefoundFantasiaLagooncleaner,

saferandbetterstaffed."

JenniferM."Amfollowingyouandyourblog(asmuchas

Ican)everythingsoundsgreatandyouare

definitelyprovidingsomefantasticadvicefor

peoplewithsmallkids!Certainlymakesmy

jobalittleeasier!"

Rose"Ilovethatyoutravelingfamilieswriteabout

experienceslikethese...Idreamoftraveling

more,butwonderwhenwearehavingmelt

downsathomeoronshortertrips,howwe

wouldmanageontheroad.Itisencouraging

toknowthatyouguysaredoingthesebig

thingsdespitedealingwithchallengesthat

beingaparentbrings...Thankssomuchfor

givingusaglimpseintothenotsoglamorous

momentsoftravel!"

What Our Readers Have To SayHere’sansampleofthefeedbackwereceivefromreaderseachweek

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Las Vegas, USA

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Want More?Josh&Erinaremorethanyouraveragetravelbloggers.Takeyourorganisationtothenextlevelwithadditionalservicesavailablethroughourindustry-facingbusiness

TravelBloggers.org.

ContentMarketingReachawideraudienceanddriveresultsthroughthepoweroforganiccontent.

SearchEngineOptimisationJoshhasover14yearsexperienceinSEOandhundredsofhigh-valuepage#1rankings.

ConsultingGaininsightandstrategicadviceonawiderangeoftopicsfrombusinessdevelopmenttosocialmediatoinfluencermarketing.

KeynoteSpeakingFromsmallgroupstolargeindustryevents.Erin’sdynamiccommunicationstylewillgetthepointhome.

Training&MentoringEquipyourselforyourteamandfindouthowtounleashthepotentialofonlinemedia.

InfluencerMarketingOutsourceyouroutreachandprojectmanagementtofolkswhohavebeendoingthisforyears.

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Istanbul, Turkey

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Take the next step. Contact us. We’re friendly.

erinbender / joshbender

@travelwitbender

Travel With Bender

[email protected]

#$ US: +1 516 734 6476

Australia: +61 8 9467 7494