media kit 2O17 - DanceMedia - DanceMedia – All dance ... int’l ballet & choreography...
Transcript of media kit 2O17 - DanceMedia - DanceMedia – All dance ... int’l ballet & choreography...
333 Seventh Ave, 11th Fl, New York, NY 10001 • tel: 212-979-4862 • dancemedia.commedia kit 2 O17
“Without promotion something terrible happens...nothing!”
—P.T. BARNUM
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“That was one of my summer intensive choices, so I enjoyed reading more about it to help me decide.’’
—STUDENT REGARDING KAATSBAAN INTERNATIONAL DANCE CENTER AD
(February/March 2016 Pointe magazine)
Why advertise? It works!
Source: Harvey Research Advertising Effectiveness Studies 2016
“I have heard of this company before, have a good impression of them, and was surprised to see their ad. I will look them up on the internet for more info.’’
—TEACHER REGARDING CUSTOMINK AD (March 2016 Dance Spirit magazine)
“Compelling picture, makes me want to dig deeper to find out what the program is about.’’
—STUDENT REGARDING RPM AD (April 2016 Dance Magazine)
“The dance outfits caught my eye and I am now considering ordering from Just For Kix.’’
—TEACHER/STUDIO OWNER REGARDING MOVE U/JUST FOR KIX
(May 2016 Dance Teacher magazine)
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SCHOOLANAHEIM BALLETANN HENRY LLCANTIOCH NEW ENGLAND GRADUATE
SCHOOLARB PRINCETON BALLET SCHOOLARCH GENIEART STONE/THE COMPETITORARTS UMBRELLAASH PRODUCTIONSATLANTA BALLETATLANTIC DANCE RETAIL SHOWBACKDROPS BEAUTIFULBACKSTAGE PERFORMING ARTS
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COMPETITIONBELLAMOXIBEYOND THE STARS COMPETITIONBLOCH INTERNATIONALBOCA BALLET THEATREBODIOGRAPHY CONTEMPORARY BALLETBODY WRAPPERSBOLSHOI BALLET ACADEMYBOSSOV BALLETBOSTON BALLET COMPANYBOSTON CONSERVATORYBOULDER JAZZ DANCE WORKSHOPBRAVO COMPETITIONBREAK THE FLOOR PRODUCTIONSBRIDGEWATER STATE UNIVERSITYBROADWAY DANCE CENTERBROADWAY THEATRE PROJECTBURKLYN BALLET THEATREBUTLER UNIVERSITYCALIFORNIA INSTITUTE OF THE ARTSCANADA’S ROYAL WINNIPEG BALLETCAPEZIOCAREER TRANSITION FOR DANCERS
CAROLINA BALLET, INC.CARY BALLET CONSERVATORYCATHY ROE PRODUCTIONSCECCHETTI COUNCIL OF AMERICACECCHETTI SOCIETY OF CANADACECCHETTI USACELEBRATION TALENT COMPETITIONCELERANT TECHNOLOGYCENTER FOR CONTEMPORARY ARTSCENTRAL CONNECTICUT STATE UNIVERSITYCENTRAL PENNSYLVANIA YOUTH BALLETCHARLOTTE BALLET ACADEMYCHAUTAUQUA INSTITUTIONCICCI DANCE SUPPLIESCINCINNATI BALLETCIRQUE DU SOLEIL CANADA INC.CITY BALLET OF SAN DIEGOCITY BALLET SCHOOLCITY DANCE ENSEMBLECLEVELAND BALLETTHE COLBURN SCHOOLCOLORADO BALLETCOMPANY C CONTEMPORARY BALLETCONTOURSCORNISH COLLEGE OF THE ARTS BFACOSTUME GALLERYCOVET DANCE CLOTHINGCURTAIN CALL PERFORM GROUP LLCCUSTOMINK, LLCDALLAS BLACK DANCE THEATRETHE DALLAS CONSERVATORYDANCE ABROADTHE DANCE AWARDSDANCE EDUCATORS OF AMERICADANCE EQUIPMENT INTERNATIONALDANCE MAKERS, INC.DANCE MASTER CLASSDANCE PAWSDANCE SALAD FESTIVALDANCE THE MAGICDANCE UNIVERSE FOUNDATIONDANCERPALOOZADANCERS RESPONDING TO AIDSDANCEWAVEDANISH BALLET MASTERSDANSCODANSHUZDANSKINDANZEOFFDASHA DESIGNSDEAN COLLEGEDEBBIE ALLEN DANCE ACADEMYDESALES UNIVERSITYDESTINATION DANCE—NEW YORK CITYDISCOUNT DANCE SUPPLYDISNEY PERFORMING ARTSDISNEY THEATRICAL GROUPDREAM DUFFELDREAMSTAR DANCEDREXEL UNIVERSITYDUPREE DANCEEDGE PERFORMING ARTS CENTER/LAEGLEVSKY BALLETELLISON BALLETEN POINTEENCORE DANCE COMPETITION FOR THE
STARSENTERTAINMENT FLOORINGEUROTARDEXCEL IN MOTIONFLORIDA DANCE EDUCATION ORGANIZATIONFLORIDA STATE UNIVERSITYFORT WAYNE BALLETFRED FRANKEL & SONSFRENCH ACADEMIE OF BALLET FRIENDS UNIVERSITYFURY DANCE COMPETITIONFUSION NATIONAL DANCE COMPETITIONGAYNOR MINDENGELSEY KIRKLAND ACADEMY OF CLASSICAL
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GERSTUNGGIORDANO CERTIFICATION PROGRAMGO GIRL USAGOTTA FLURTGOUCHER COLLEGEGRAND CANYON UNIVERSITYGRAND PRIX AMERICAGRAND RAPIDS BALLETGRIER SCHOOLGRISHKOGRIT GROOVE PRODUCTIONS LLCTHE HAMBURG BALLETHARID CONSERVATORYHARLEQUIN FLOORSTHE HARTT SCHOOL COMMUNITY DIVISIONHEADLINERSHOLLINS UNIVERSITYHOLLYWOOD CONNECTIONHOLLYWOOD VIBEHONG KONG BALLETHOUSTON BALLET ACADEMYHUBBARD STREET DANCE CHICAGOI. M. WILSONICONIX BRAND GROUPIDYLLWILD ARTS ACADEMYILO GEARIMPROVEDANCEIMPULSTANZINDIANA BALLET CONSERVATORYINDIANA UNIVERSITY CONTEMPORARY
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COMPETITIONJACKRABBIT CLASSJACKSONVILLE UNIVERSITYTHE JACOBS SCHOOL OF MUSIC OF INDIANA
UNIVERSITYJAY DISTRIBUTORSTHE JILLANA SCHOOLJO & JAX JOFFREY BALLET OF CHICAGOJOFFREY BALLET SCHOOLJOFFREY WORKSHOP TEXASJOSE LIMON DANCE FOUNDATIONJUILLIARD SCHOOLJULE DANCEWEARJUMP DANCE CONVENTION JUST FOR KIXK&K INSURANCEKAATSBAAN INT’L DANCE CENTERKANSAS CITY BALLETKELLE COMPANYKENT STATE UNIVERSITYKIROV UNIVERSAL BALLET ACADEMYKOLTUN BALLET ACADEMYLA DANCE MAGICTHE LAROCHE APPROACHLEANNE SCHANZER PROMOTIONSLEAP COMPETITIONL’ECOLE SUPERIEURE DE BALLET DU
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MONDOR DANCEMONTCLAIR STATE UNIVERSITYMOTION 41 DANCEMOTIONWEARMUHLENBERG COLLEGENANTUCKET ATHENEUMNASHVILLE BALLETNATIONAL BALLET OF CANADANATIONAL DANCE EDUCATION
ORGANIZATIONNATIONAL DANCE INSTITUTE OF NMNATIONAL DANCE SHOWCASENATIONAL DANCE WEEKNATIONAL YOUNG ARTS FOUNDATIONNEGLIA BALLET ARTISTSNEW BALLET SCHOOLNEW JERSEY SCHOOL OF BALLETNEW YORK CITY CHOREOGRAPHIC INSTITUTENEW YORK CITY DANCE ALLIANCENEW YORK UNIVERSITYNEXSTARNORTH CAROLINA STATE BALLETNORTHWEST DANCE INTENSIVENORTHWEST DANCE PROJECTNTGNUTMEG CONSERVATORYNUVO DANCE CONVENTION OCTAVIA DANCE FITNESS APPARELODC SAN FRANCISCOOKLAHOMA CITY BALLETOKLAHOMA CITY UNIVERSITYONSTAGE NEW YORKOPEN WORLD DANCE FOUNDATIONORLANDO BALLETOVATION DANCE CHALLENGEPACIFIC NORTHWEST BALLET SCHOOLPASTRY SHOESPATEL CONSERVATORYPEAK PERFORMANCE TOURSPENSACOLA STATE COLLEGEPERIDANCE CAPEZIO CENTERPILLOWS FOR POINTESPITTSBURGH BALLET THEATRE PITTSBURGH YOUTH BALLET CO.THE PLACEPLATINUM NATIONAL DANCE COMPETITIONPOINT PARK UNIVERSITYTHE PORTLAND BALLETPRIMADONNAPRINCETON DANCE AND THEATERPROFESSIONAL DANCE NETWORKPTC PRODUCTIONSPURCHASE COLLEGERACK N ROLLRADIO CITY ENTERTAINMENTRADIX DANCE CONVENTION RANDOM HOUSE CHILDREN’S BOOKSRED RISE MARKETINGRELATIVITY SCHOOLREVEL DANCE CONVENTIONREVERENCERHODE ISLAND COLLEGERICH CLARK PHOTOGRAPHYRICHMOND BALLETTHE ROCK SCHOOL OF DANCE EDUCATIONROYAL ACADEMY OF DANCERUSSIAN AMERICAN FOUNDATIONRUTH PAGE SCHOOL OF DANCESALZBURG EXPERIMENTAL ACADEMY OF
DANCE (SEAD)SAM HOUSTON STATE UNIVERSITYSAN FRANCISCO BALLETSAN FRANCISCO CONSERVATORY OF DANCESANSHA USA SARAH LAWRENCE COLLEGESARASOTA BALLET OF FLORIDASARATOGA SUMMER DANCE INTENSIVESATIN STITCHESSCARSDALE BALLET STUDIOTHE SCHOOL AT STEPSSCHOOL OF ALBERTA BALLETSCHOOL OF AMERICAN BALLETSCHOOL OF OREGON BALLET
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PERFORMING ARTSSOUTH CAROLINA SUMMER DANCE
CONSERVATORYSOUTHERN METHODIST UNIVERSITYSOUTHERN N.H. DANCE THEATERSOUTHLAND BALLET ACADEMYSPIRIT OF DANCE AWARDSSPORTS AND FITNESS INSURANCE CORPSTAGE ONE PRODUCTIONSSTAGESTEP FLOORINGSTARBOUNDSTARPOWERSTATE STREET BALLETSTEP IN TIMESTEPS ON BROADWAYTHE STUDIO DIRECTORSUCCESSFUL STUDIO STRATEGIESSUGAR AND BRUNO DANCEWEARSUN KING DANCESWAROVSKITEMPLE UNIVERSITYTEXAS BALLET THEATERTEXAS CHRISTIAN UNIVERSITYTHUNDERSTRUCK DANCE PRODUCTIONSTICKET TO BROADWAYTREMAINE DANCE CONVENTIONSTULSA BALLETTURN IT UP DANCE CHALLENGETUTU TIXUDMAUNC SCHOOL OF THE ARTS COMMERCIAL
DANCE INTENSIVEUNIVERSITY OF ARIZONAUNIVERSITY OF CINCINNATIUNIVERSITY OF IOWA, DIVISION OF
PERFORMING ARTSUNIVERSITY OF MARYLAND, DEPT. OF
THEATER & DANCEUNIVERSITY OF MISSOURI—KANSAS CITYUNIVERSITY OF NORTH CAROLINA SCHOOL
OF THE ARTSUNIVERSITY OF OKLAHOMAUNIVERSITY OF SOUTHERN CALIFORNIAUNIVERSITY OF THE ARTSUNIVERSITY OF UTAH SCHOOL OF DANCEUNIVERSITY PRESS OF FLORIDAUS PERFORMING ARTSVALENTINA KOZLOVA’S DANCEVIKTOR YELIOHIN INTERNATIONAL BALLET
ACADEMYVIP DANCEVIRGINIA ARTS FESTIVALVIRGINIA COMMONWEALTH UNIVERSITYWALNUT HILL SCHOOL FOR THE ARTSWASHINGTON SCHOOL OF BALLETWAYNE STATE UNIVERSITY/COMPLEXIONSWEAR MOIWEST COAST DANCE EXPLOSIONWEST VIRGINIA UNIVERSITYWHITMAN COLLEGEWILSON COLLEGEA WISH COME TRUEWORLD BALLET COMPETITIONWORLD CLASS VACATIONSWORLDWIDE TICKETCRAFTYAGP (YOUTH AMERICA GRAND PRIX)THE YARDZURCHER BALLETT/ ZURICH BALLET
Be judged by the company you keep*
*2016 display advertisers
sample packages$100,000Annual Investment (sample)• 52 one-half pages
• 12 ads in Dance Magazine• 12 ads in Dance Teacher • 12 ads in Dance Retailer News • 10 ads in Dance Spirit • 6 ads in Pointe
• Rotating 300 x 250 banner ad (3 months) on: dancemedia.com dancemagazine.com dancespirit.com dance-teacher.com pointemagazine.com • 3 newsletter button ads (any publication)
-OR-
$100,000• 26 full pages
• 6 ads in Dance Magazine• 6 ads in Dance Teacher • 6 ads in Dance Retailer News • 5 ads in Dance Spirit • 3 ads in Pointe
• Rotating 300 x 250 banner ad (3 months) on: dancemedia.com dancemagazine.com dancespirit.com dance-teacher.com pointemagazine.com • 3 newsletter button ads (any publication)
$15,000Frequency Package (sample)• 4 one-half pages
• 1 ad in Dance Magazine• 1 ad in Dance Teacher • 1 ad in Dance Spirit • 1 ad in Pointe
• 4 newsletter button ads • 1 in Dance Magazine• 1 in Dance Teacher • 1 in Dance Spirit • 1 in Pointe
$50,000Frequency Package (sample)• 20 one-third pages
• 6 ads in Dance Magazine• 6 ads in Dance Teacher • 5 ads in Dance Spirit • 3 ads in Pointe
• 4 newsletter button ads • 1 in Dance Magazine• 1 in Dance Teacher • 1 in Dance Spirit • 1 in Pointe
DanceMedia offers integrated-marketing packages at several spending levels. Each frequency package can be tailored to your needs. These are effective and proven examples that provide exposure through both print and online.
3*as of 11/1/164 5
3+ MILLION* and growing!
provides the greatest reach
Print Circulation 40,000 Dance Magazine75,000 Dance Spirit20,000 Dance Teacher28,000 Pointe5,500 Dance Retailer NewsNewsletter Subscribers23,115 Dance Magazine21,610 Dance Spirit9,905 Dance Teacher36,905 PointeOnline AudienceAn average of more than 500,000 users per monthSocial Media A total social media following of 2,719,738
Published Since: 1927
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2O17 EDITORIAL CALENDAR (subject to change)
* Harvey Research Ad Effectiveness Study—FREE to 2-page-spread, full-page, 2/3-page & 1/2-page advertisers
Quick stats:89% Female/11% Male49% Dance students38% Dance teachers22% Professional dancers62% Save back issues67% Visited an advertiser's website
as a result of reading an ad in Dance Magazine
48% Bought/ordered a product or service as a result of reading an ad in Dance Magazine
300,000 Total readership
Dance Magazine subscribers73% buy leotards and spend an
average of $198 annually74% buy tights and spend an
average of $138 annually 48% buy pointe shoes and spend
an average of $399 annually83% purchase dance-related
merchandise online and 77% purchase dance-related merchandise in dance retail stores
The subscribers that attend compe-titions/conventions attend an average of 3 each year.
Dance Magazine subscribers study:90% Ballet52% Contemporary/lyrical26% Hip-hop53% Jazz57% Modern 32% Tap
Dance Magazine subscribers teach:73% Ballet32% Contemporary/lyrical17% Hip-hop40% Jazz35% Modern 25% Tap
Third-Party Subscriber Survey
MONTH FOCUS SPACE MATERIALS
JAN Summer Study Guide 11/1/16 11/7/16
FEB Audition Guide 11/29/16 12/5/16
MAR Jobs Guide 12/27/16 1/9/17
APR* Choreography (+Pointe Shoe Guide) 1/31/17 2/6/17
MAY Celebrity Guest Editor (+Injury Prevention Tools) 2/28/17 3/6/17
JUNE Dance Annual Directory 3/28/17 4/3/17
JULY 90th Anniversary—Special Collector’s Edition 5/2/17 5/8/17
Dance Magazine Annual Col lege Guide 5/30/17 6/12/17
AUG Training & Scholarship Guide (+Ballet Slippers) 5/30/17 6/5/17
SEP Fall Preview 7/5/17 7/10/17
OCT Competitions & Conventions 8/1/17 8/7/17
NOV Costume Preview 9/5/17 9/11/17
DEC Best of 2017: Readers’ Choice 10/3/17 10/10/17
• We offer ad sizes to fit all budgets. • Rates are based on size, frequency & color. • When you advertise in multiple issues and/or titles, you’ll maximize your message and earn a frequency discount.• Please refer to page 21 for ad dimensions and material requirements.
“I’m looking at colleges, so I went online to check out
their program.”
—Student (April 2016 Dance Magazine)
Source: Harvey Research Advertising Effectiveness Studies 2016
Quick stats:95% Female/5% Male61% Dance students26% Dance teachers 9% Professional dancers69% Save back issues71% Visited an advertiser’s website
as a result of reading an ad in Dance Spirit
47% Bought/ordered a product or service as a result of reading an ad in Dance Spirit
700,000 Total readership
Dance Spirit subscribersTake an average of 7 classes per week93% study ballet73% plan to enter a higher education/
college/university dance program in the future
51% are involved in dance team70% of the teachers order costumes
and in total spend an average of $48,447 per year
Dance Spirit subscribers study:93% Ballet79% Contemporary/lyrical59% Hip-hop86% Jazz55% Modern 67% Tap
Dance Spirit subscribers teach:71% Ballet46% Contemporary/lyrical33% Hip-hop65% Jazz29% Modern 50% Tap
8 9
2O17 EDITORIAL CALENDAR (subject to change)
* Harvey Research Ad Effectiveness Study—FREE to 2-page-spread, full-page, 2/3-page & 1/2-page advertisers
MONTH FOCUS FASHION SPACE MATERIALS
JAN Summer Study Guide Ballroom Costumes 10/25/16 10/31/16
FEB Careers (with Audition Guide) Audition Looks 11/29/16 12/5/16
MAR* Ballet Ballet Costumes 12/27/16 1/3/17
APR Dance Team Survival Guide Dance Team Costumes 1/24/17 1/30/17
MAY/JUNE L.A. & Hollywood Commercial Looks 2/21/17 2/27/17
JULY/AUG Broadway & NYC Jazz Dancewear 4/25/17 5/1/17
SEP College Guide Back-to-School Looks 6/20/17 6/26/17
OCT Competitions & Conventions Winter Warm-Ups 7/25/17 7/31/17
NOV Performance (with Costume Guide) 2018 Costume Preview 8/29/17 9/5/17
Annual Competit ion/Convention YEARBOOK 8/30/17 9/13/17
DEC Tap Holiday Gift Guide 9/26/17 10/2/17
Published Since: 1997
Back-to-School Staples: New Twists on Classic Studio Styles
dancespirit.com | September 2016
#SoreNoMore
vol. 20 no. 7
• September 2016 • dancespirit.com
• the College Issue • New York City ballet’s m
iriam m
iller • back-to-School Dancewear
All-StarChoreographers
Starting
StudentDance Group
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COLLEGE
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Can YouMajor inBallet...(Hint: YES!)
College
How to Keep YourMuscles Happy
Is Your Perfectionism Sabotaging Your Dancing?
Starin the
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CorpsThe Effortless Elegance
of New York City Ballet’sMiriam Miller
Dancers of new York: Steal Their Chic, Big-City Style
vol. 20 no. 1
#NoFilter
Lucy Vallely's
Insta Life
dancespirit.com • January 2016
• JANUARY 2016 • dancespirit.com • The Sum
mer Study Issue • Gabe De Guzm
an and Kaycee Rice • Trendy Dancewear for Class
Gabe De Guzman
anD Kaycee RIce
aRe HeIRs to tHe
HIp-Hop tHRone
Get
for summerPsyched
How to Choose
the Right Intensive
“Summer Study
Changed My Life”
284 of the
World’s
top Programs
• We offer ad sizes to fit all budgets. • Rates are based on size, frequency & color. • When you advertise in multiple issues and/or titles, you’ll maximize your message and earn a frequency discount.• Please refer to page 21 for ad dimensions and material requirements.
“I have previously taken class at Broadway Dance
Center and the ads for it make me want to return and
take additional classes.”
—Student (March 2016 Dance Spirit)
Source: Harvey Research Advertising Effectiveness Studies 2016Third-Party Subscriber Survey
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Dance Teacher Summit is Dance Teacher magazine’s annual event. It brings the magazine to life through a mix of movement sessions, seminars and workshops led by top master teachers.
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Quick stats:95% Female/5% Male84% Dance teachers39% Studio owners53% Save back issues74% Visited an advertiser’s website
as a result of reading an ad in Dance Teacher
42% Bought/ordered a product or service as a result of reading an ad in Dance Teacher
80,000 Total readership
Dance TeachersubscribersHave been teaching dance for an
average of 16 yearsTeach an average of 250 students
annually 27% plan to buy studio insurance and
spend an average of $89259% plan to invest in teacher training
and spend an average of $65878% say that they influence their
students’ ballet slipper purchases
Dance Teachersubscribers teach:84% Ballet55% Contemporary/lyrical34% Hip-hop65% Jazz41% Modern 52% Tap
Dance Teachersubscribers teach in the following sectors:12% College/university17% Community recreational/
after-school12% Dance-company affiliated
school 19% K–12 setting77% Studio 20% Summer intensive
2O17 EDITORIAL CALENDAR (subject to change)
* Harvey Research Ad Effectiveness Study—FREE to 2-page-spread, full-page, 2/3-page & 1/2-page advertisers
MONTH FOCUS FASHION SPACE MATERIALS
JAN Summer Study Guide Ballet Slippers & Pointe Shoes 11/1/16 11/7/16
FEB Careers (Teacher Training Guide) Shoes for many styles 11/29/16 12/5/16
MAR Special Section: The Healthful Dancer
Warm-upsPlus Wellness Product Marketplace
12/27/16 1/3/17
APR Special Section: Best Recital Practices
TutusPlus Recital Product Marketplace
1/31/17 2/6/17
MAY* Special Section: Best Studio Management Practices Legwear 2/28/17 3/6/17
JUNE Special Section: Studio Equipment Seasonal shorts and skirts 3/28/17 4/3/17
JULY Dance Annual Directory Looks That Go from Studio to Street 5/2/17 5/8/17
AUG Back to School Fashion: Dress-code basics, including tights 5/30/17 6/5/17
SEPT Higher Ed Guide Holiday Costumes 6/27/17 7/5/17
OCT Competitions and Conventions Costume Preview 8/1/17 8/7/17
NOV Costume Guide 2017 Costume Preview 8/29/17 9/5/17
Annual Competit ion/Convention YEARBOOK 8/30/17 9/18/17
DEC Community Gift Guide (gifts for all ages) 9/26/17 10/2/17
Published Since: 1980
MAY 2016WWW.DANCE-TEACHER.COM
Best Practices for Studio ManagementHOW DO YOU STACK UP? • Staffing • Cash Flow • Tuition and more
PHYSICS AND PHILOSOPHYLEAH COX, DEANAMERICAN DANCE FESTIVAL
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“This made me talk to my director to see if we could
include another Showstopper comp this season with
the updated schedule.”
—Teacher/Choreographer (May 2016 Dance Teacher)
Source: Harvey Research Advertising Effectiveness Studies 2016
• We offer ad sizes to fit all budgets. • Rates are based on size, frequency & color. • When you advertise in multiple issues and/or titles, you’ll maximize your message and earn a frequency discount.• Please refer to page 21 for ad dimensions and material requirements.
Third-Party Subscriber Survey
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Quick stats:93% Female/7% Male64% Dance students21% Dance teachers13% Professional dancers76% Save back issues72% Visited an advertiser’s website as
a result of reading an ad in Pointe48% Bought/ordered a product or service
as a result of reading an ad in Pointe120,000 Total readership
PointesubscribersTake an average of 6 classes per week55% are planning to enter a higher
education/college/university dance program in the future
76% purchase pointe shoes and spend an average of $666 annually
64% also take Pilates/yoga/ other somatic practices
60% attend or plan to attend summer intensives and spend $1,475 annually
Pointe subscribers study:98% Ballet41% Contemporary/lyrical12% Hip-hop42% Jazz48% Modern 19% Tap
Pointe subscribers teach:95% Ballet17% Contemporary/lyrical 5% Hip-hop23% Jazz20% Modern 18% Tap
2O17 EDITORIAL CALENDAR (subject to change)
* Harvey Research Ad Effectiveness Study—FREE to 2-page-spread, full-page, 2/3-page & 1/2-page advertisers
MONTH FOCUS FASHION SPACE MATERIALS
FEB/MAR* Audition Guide Audition Wear 11/22/16 11/28/16
APR/MAY The Pre-Professional Guide Slipper Guide & Fresh Spring Looks 1/24/17 1/30/17
JUN/JULYThe Career Issue—Pointe Professional Resource Guide
Pointe Shoe Guide and Rehearsal Trends 3/21/17 3/27/17
AUG/SEP The Training Issue—Back-to-School Fall Basics 5/23/17 5/30/17
OCT/NOV The Higher Ed Guide Tutus 7/18/17 7/24/17
DEC/ JAN 2018 Summer Study Guide Holiday Gift Guide and
Winter Warm-Ups 9/19/17 9/25/17
Published Since: 1999
b a l l e t a t i t s b e s t
pointemagazine.com
February/March 2016
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TIPS FROM THE PROS Audition With Confi denceRESUMÉ PHOTOSCapture The Perfect Shot
BOLSHOI EXCLUSIVEInside Olga Smirnova’s Rehearsal DayCHANGING COMPANIESHow To Know When To Go
TRUE LOVEDance Couples, Onstage And Off
b a l l e t a t i t s b e s t
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STARS OF
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10 Dancers Who
Stole The Stage
In 2016
THE CONFIDENCE
QUESTION
Why Don’t Dancers
Have Enough?
MEGAN FAIRCHILD
On Letting Go
Of Perfection
THE
PRE-PROISSUEOur In-Depth
Guide To 80+
Training Programs
NOELANI
PANTASTICO
Peek Inside
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EXTREME
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TURNOUT
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3 Ways To
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“Influenced me to apply to the university and take a
look at their website for further research.”
—Student (February/March 2016 Pointe)
Source: Harvey Research Advertising Effectiveness Studies 2016
• We offer ad sizes to fit all budgets. • Rates are based on size, frequency & color. • When you advertise in multiple issues and/or titles, you’ll maximize your message and earn a frequency discount.• Please refer to page 21 for ad dimensions and material requirements.
Third-Party Subscriber Survey
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Gathered by Editor in Chief Colleen Bohen in September 2014
2O17 EDITORIAL CALENDAR (subject to change)
MONTH FOCUS PRODUCTS FASHION FOOTWEAR or ACCESSORIES SPACE MATERIALS
JAN Ordering Bra Tops Spring Dancewear Makeup for Dancers 11/9/16 11/15/16
FEB Recital Recital Gifts Performance-Ready Apparel Ballroom Shoes 12/7/16 12/13/16
MAR Tiny Dancers Bags for Tots Baby Ballerina Looks Hair Accessories 1/11/17 1/17/17
APR Summer Sales Shorts Summer Intensive Looks
Jazz Shoes & Sneakers 2/8/17 2/14/17
MAY Back-to-School Preview & Ordering Tights Gymnastic Apparel Wellness Products 3/8/17 3/14/17
2017/ 2018 DRN Directory 3/1/17 3/14/17
JUNE Back-to-School 1: Sell ing Basics Leggings Basic Leotards Tap Shoes 4/12/17 4/18/17
JULY Back-to-School 2 : Beyond Basics Skir ts Fashion Leotards Bags for Dancers 5/10/17 5/16/17
AUG Dance Teachers Dance Pants Apparel for Teachers
Contemporary Footwear 6/14/17 6/20/17
SEPT Holiday Holiday Gifts Dance Dresses Legwarmers 7/12/17 7/18/17
OCT ShoesShoe Care Products & Accessories
Activewear Pointe Shoes 8/9/17 8/15/17
NOV Competitions Statement Tops Comp-Kid Rehearsal Wear
Performance-Worthy Accessories 9/13/17 9/19/17
DEC Ballet Tutus Warm-Ups & Knitwear Ballet Slippers 10/11/17 10/17/17
Published Since: 2002
• We offer ad sizes to fit all budgets. • Rates are based on size, frequency & color. • When you advertise in multiple issues and/or titles, you’ll maximize
your message and earn a frequency discount.• Please refer to page 21 for ad dimensions and material requirements.DIRECTOR
Y2016/2017
THE ULTIMATE VENDOR GUIDE FOR DANCE RETAILERS
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9/19/16 5:08 PMCompany Profiles
Available!
DRN Directory is the ultimate vendor guide for retail store owners looking to make informed buying decisions while expanding the offerings in their stores. Because it’s an easy-to-use index, retailers refer back to the DRN Directory all year long!
Dance Retailer News helps dance wholesalers:
• Boost Sales
• Find NEW Customers
• Build Brand Awareness
• Launch New Products
Dance Retailer News is a monthly connection between local dance retail shop owners and con-sumers. No other trade magazine caters EXCLUSIVELY to the world of dance retail. In such a niche market,
DRN has done the hard work for you…we have found your customers.
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online advertising
ROTATING BANNER300 x 250 pixels
accepted files: jpeg, gif, png, swf
ROTATING LEADERBOARD728 x 90 pixels
accepted files: jpeg, gif, png, swf
Advertising units available:
20-second video pre-rolloriginal format preferred. quicktime, mov,
mpeg, flv accepted (any file size)
Rich-media options include:•wallpaper •takeover units• sponsored video channels and web pages
Plus, make your message expand, float and peel down.
Change your creative monthly at no additional charge.
Advertiser reporting includes: impressions, clicks & CTR.
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Our Run-of-Network provides access to an average of more than 500,000* users per month.
*as of 11/1/16
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newsletter advertisingComplement your print campaign with a direct-response message. Boost traffic to your website and increase visibility with each captive audience.Each newsletter is published 2x per month.
Newsletter Content Includes:• Q&A with dancers,
teachers and choreographers in the news
• Giveaways and contests
• Style blurb with a fashion piece
• Audition, job and performance notices
• Health, fitness and beauty tips
• Behind-the-scenes videos from cover shoots
BEST-VALUE PACKAGE: only $3,500(one ad in each of the four publications)
91,535 total subscribers and growing!*
Button ads & advertorials
available
*as of 11/1/16
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advertising specs
material requirements
• Makesurealladsarebuiltcorrectlytospecandscaledat100%.• Allsupportfiles—fontsandimages—mustbelinked.• AllimagesmustbeCMYK.NoRGBimagesaccepted.(Convertall
imagestoCMYKinPhotoshopbeforeplacingtheminyourlayoutprogram.)
• Allimagesmustbehigh-res.Imagesat150dpiorlesswillnotbeaccepted.
• Maximuminkdensityshouldbesettostandard300%orlessonallimages.
• NoPantonecolors(converttoprocess).• Nospotcolors(converttoprocess).
• Makesure“White”typeisNOTsettooverprint.• IfusingInDesign,setyour“Appearanceofblack”preferenceto
bothdisplayandoutputblacks“Accurately.”• CropmarksshouldbeONforpartialads.• PleaselabelyourPDFaccordingly:title/year/month/adsize/client.
Example: dancemagazine1601_13V_ballet.pdf
Need help? Please email [email protected]
or call 212-979-4872
GENERAL GUIDELINES FOR ADS
All ads must be submitted online. To create your account, please visit dancemedia.sendmyad.com.
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2O17 listings opportunitiesListings opportunities are FREE and ENHANCED when you place a display ad in that issue.
MONTH PUBLICATION LISTING RATELISTING FEATURE
Feb ’17 Auditions Guide Dance Magazine FREE Dance Spirit Pointe (Feb/March)
Mar ’17 Jobs Guide Dance Magazine FREE
June ’17 DRN Directory Dance Retailer News FREE
June ’17 Annual Directories Dance Magazine (June) $185 per categoryJuly ’17 Dance Teacher (July), plus listings appear online at dancemedia.com/resourcesAug ’17 Scholarship Guide Dance Magazine FREE
Sept ’17 Higher Ed Guide Dance Spirit FREE (when you Dance Teacher place a College Guide spotlight)
Oct ’17 Higher Ed Guide Pointe (Oct/Nov) FREE (when you place a College Guidespotlight)
Oct ’17 Competition/ Dance Spirit $150 per listing Convention Guide Dance Teacher
Nov ’17 Costume Guide Dance Spirit FREE Dance Teacher
Dec ’17 Annual Summer Pointe (Dec/Jan) $495 for all 4Jan ’18 Study Guide Dance Magazine (Jan) publications Dance Spirit (Jan) Dance Teacher (Jan), plus listings appear online at dancemedia.com/resources
2-Page Spread—Bleed 16" x 10.875" 0.125"
for Dance Magazine2-Page Spread—Bleed
18" x 10.875" 0.125"
2-Page Spread—Nonbleed 15.5" x 10.375" 0"
for Dance Magazine2-Page Spread—Nonbleed
17" x 10.375" 0"
Full Page—Bleed 8" x 10.875" 0.125"
for Dance MagazineFull Page—Bleed
9" x 10.875" 0.125"
Full Page—Nonbleed 7.5" x 10.375" 0"
for Dance MagazineFull Page—Nonbleed
8.5" x 10.375" 0"
2/3 Vertical 4.625" x 10.1875" 0"
1/2 Horizontal 7" x 5.0625" 0"
1/2 Vertical 3.5" x 10.1875" 0"
1/3 Horizontal 4.625" x 5.0625" 0"
1/3 Vertical 2.25" x 10.1875" 0"
1/6 Horizontal 4.625" x 2.25" 0"
1/6 Vertical 2.25" x 5.0625" 0"
Ad Size Trim Bleed
2-Page Spread—Bleed 21.5" x 14.5" 0.125"
2-Page Spread—Nonbleed 20.5" x 13.75" 0"
Full Page Tab—Bleed 10.75" x 14.5" 0.125"
Full Page Tab—Nonbleed 10.25" x 13.75" 0"
Full Page Jr. 7.5" x 10" 0"
1/2 Vertical 4.875" x 13.75" 0”
1/2 Horizontal 10.25" x 6.625" 0"
1/3 Vertical 3.5" x 13.75" 0"
1/3 Horizontal 6.5" x 6.625" 0"
1/6 Vertical 3.25" x 6.667" 0"
Ad Size Trim Bleed
contactSENIOR VICE PRESIDENT & GROUP PUBLISHER
Amy CoganP: 212.979.4862F: [email protected]
ADVERTISING DIRECTOR
Jessica SarloP: 212.979.4853F: [email protected]
TERMS & CONDITIONS
Listings Please note that the editors of DanceMedia reserve the right to edit listings according to style, grammar, placement, space and content requirements. DanceMedia is not responsible for inaccurate submissions placed online and is unable to run corrections in any magazines.
Positioning Ads are placed according to size, color and frequency. Guaranteed positioning is only available with a 12x (Dance Magazine, Dance Teacher, Dance Retailer News), 10x (Dance Spirit ) and 6x (Pointe) schedule. Please note that there is a 15% premium-positioning fee.
ArtworkIf new ad material has not been received by the published material deadline, artwork on file will be picked up.
Cancellations & Billing All cancellations must be received in writing by published ad space deadline. Cancellations may result in short-rate to the applicable frequency. Invoices are rendered on publication mailing date. Net due in 30 days.
Cover Photo: Misa Kuranaga, photographed by Nathan Sayers.
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Go to: dancemedia.com/advertisefor a digital, downloadable version with up-to-the-minute information and offerings.