MEDIA KIT 21 - grupoexpansion.com · 2021. 2. 4. · geek hunters mujedurÍa instagram magazine...
Transcript of MEDIA KIT 21 - grupoexpansion.com · 2021. 2. 4. · geek hunters mujedurÍa instagram magazine...
MEDIAKIT 2021
A U D I E N C E S P R O D U C T S F R A N C H I S E S C A L E N D A R E V E N T S C O N T A C T
WITH MORE THAN50 YEARS
OF HISTORY, WE ARE THE MEXICAN MEDIA
MULTIPLATFORM THATANTICIPATES AND INFLUENCES
THE ECONOMIC,BUSINESS AND PUBLIC
POLICIES AGENDA, WITH STRATEGIC INFORMATION THAT HELPS TO TAKE THE
BEST BUSINESS DECISIONS.
A U D I E N C E S P R O D U C T S F R A N C H I S E S C A L E N D A R E V E N T S C O N T A C T
45%ADVERTISING SHARE
IN BUSINESS MEDIA
NATIONAL DISTRIBUTION
1ºPLACE IN MULTI PLATFORM RANKING OF COMSCORE
PLACE IN GOOGLEAS MEXICAN PUBLISHER IN NATIVE CONTENTCREATION
OFICIAL PARTNEROFFICIAL PARTNER OFGOOGLE MEXICO INTHE NEWSSTAND TOOLAND AMP STORIES
AND EXCLUSIVELY IN
1º
PROPIETARY
100% DISTRIBUTION
MARKET LEADER
*Source: Monitoring, tally of advertising pages in business segment magazines: Expansión,Forbes and Mundo Ejecutivo.Note: There is no updated data on the following items, so information was reprised from the 2020 version.
→ STARBUCKS
→ SANBORNS
→ WALMART
→ SUPERAMA
→ LA COMER
→ AIRPORTS
→ CITY MARKET
→ FRESKO
→ HEB
→ VIPS
→ NEWSSTANDS
A U D I E N C E S P R O D U C T S F R A N C H I S E S C A L E N D A R E V E N T S C O N T A C T
+196K
+10M +4M +2M +146K
232K 227K 27K11K
4KGoogle Analytics, 2019
Businessmen, entrepreneurs,decision-makers and directors in constant evolution.
MO
NT
HLY
14,OO
O,OOO
WEBSITE TWITTER
YOUTUBE
TV PODCAST LISTENERS (AGGREGATE)
CUÉNTAME DE ECONOMÍA
GEEK HUNTERS
MUJEDURÍA
MAGAZINE
AUDIENCE GOOGLE ASSISTANT
→ Top Expansión
70K→ Top Expansión tecnología
642KDAVID GEISEN30 PROMISES
A U D I E N C E S P R O D U C T S F R A N C H I S E S C A L E N D A R E V E N T S C O N T A C T
AGE
INVOLVEMENTSUBSCRIBER
38%
36%
2%
8%9%
36%
12%
24%
35%
MALCOLM PRUYS,
CEO de IKEA México.
25-34
MEXICO CITY
35-44
REST OF THE COUNTRY
45-54
ESTADO DE MÉXICO
+ 65
NUEVO LEÓN
JALISCO
GENDERMAN WOMAN
17%
83%
A/B C
SOCIOECONOMICLEVEL
54,000
4.3PASS ALONG
MensualFREQUENCY
DISTRIBUTIONNATIONAL
32,000SUBSCRIBERS
Fuente: EGM Ipsos, Ejecutivos 2019 y 4to acumulado 2019.
DARAKHOSROWSHAHIUBER
PRINT RUN
PRINT PROFILEA U D I E N C E S P R O D U C T S F R A N C H I S E S C A L E N D A R E V E N T S C O N T A C T
52%
48%
%HOLDS A POSTGRADUATE
DEGREE (MASTER OR PHD)
2194%HOLDS AN EXECUTIVE POSITION
OCCUPATION
BUYS THELATEST IN
GADGETS
60%CONSUMER
EDUCATION
43%HAVE AL LEASTONE LUXURY CAR
IS WITHIN THE GENERAL MANAGEMENT
BUYS LUXURYWATCHES / JEWERLY
GOES TO THE THEATHERAS A MAIN FORM OF ENTERTAINMENT
43 80
19%
% %
39%HAS AN INVESTMENT IN A BROKERAGE FIRM
70%VISITS MUSEUMS
INVESTMENT
Fuente: EGM Ipsos, Ejecutivos 2019 y 4to acumulado 2019.PHOTOGRAPHY: Gunther Sahagún De Silva.
PRINT PROFILE
76%CONSIDERS THAT HAVING THE LATEST IN TECHNOLOGY IS VITAL TO THEIRBUSINESS
MELANIEDEVLYNMG
A U D I E N C E S P R O D U C T S F R A N C H I S E S C A L E N D A R E V E N T S C O N T A C T
GENDERWOMAN MAN
+16MPAGE VIEWS
+10MUNIQUE USERS VISITS
+19M
26%
9%
20%18%
12%
15%
AGE18-24
45-54
25-34
55-64
35-44
65+
DIGITAL PROFILEA U D I E N C E S P R O D U C T S F R A N C H I S E S C A L E N D A R E V E N T S C O N T A C T
34%
66%
Google Analytics, 2019
P U RC H A S E I N T E N T
DIGITAL PROFILE
8%TRAVELS AND HOTELS
13%FINANCIAL SERVICES
15%CONSUMER ELECTRONICS
(MOBILE PHONES)
15%EDUCATION
14%CARS
10%TELECOMMUNICATION
A U D I E N C E S P R O D U C T S F R A N C H I S E S C A L E N D A R E V E N T S C O N T A C T
41%LIFESTYLE
Google Analytics, 2019
M A I N I N T E R E S T S
DIGITAL PROFILE
42%SPORTS
41%LIFESTYLE
36%TRAVEL
43%BUSINESS
44%ENTERTAINMENT
65%NEWS AND POLITICS
A U D I E N C E S P R O D U C T S F R A N C H I S E S C A L E N D A R E V E N T S C O N T A C T
CREATION OF TAILOR-MADE PROPOSALS BASED ON THE NEEDS CLIENT’S NEEDS.
→ Standard display, richmedia y richmedia premium
→ Video
→ Original Video: Sponsorships and content integration in Expansión Live, GeekHunters, Así Lo Vemos
→ Social Media
→ Branded content
→ Newsletter
→ Podcast: Sponsorships and content integration in Cuéntame de Economía, Mujeduría, GeekHunters
→ Audio: Mentions Top Expansión y Top Expansión Tecnología
DIGITAL
→ Comprehensive packages
EVENTS
→ Section sponsorship
→ Supers
→ Product placement
→ Content integration
TV
C U S T O M - M A D E P R O J E C T S
ACCORDING TO THE NEEDS OF YOUR BRAND
PRODUCTS→ Traditional pages
→ Inserts
→ Creative arts
→ Branded Content
MAGAZINE
We adapt ourselves to your goals and create a comprehensive strategy in order to meet them, from the creation of print and digital content to positioning strategies, events or experiences
with Key Players of the industry, among others.
A U D I E N C E S P R O D U C T S F R A N C H I S E S C A L E N D A R E V E N T S C O N T A C T
ORIGINALSVIDEO
GEEK HUNTERSWe love technology, to the extent of dedicating ita private space with Gabriela Chávez, Eréndira Reyes, Isabel Ferguson and Montserrat Vargas, tech-savvy editors, in which they talk about industry trends, events and reviews.
ASÍ LO VEMOSDocuseries with economic interest and business topics, with contextual importance, explained in-depth with an elaborate script, interviews and animations. Some of the topics are the future of the COVID-19 vaccine, the Latino vote in the US election and how to get Mexico out of theeconomic crisis.
EXPANSIÓN LIVEIn a relaxed conversation with leaders of each sector, Eladio González, general editor of Expansión, analyzes key issues for the country and its business sector.
eekhunters
A U D I E N C E S P R O D U C T S F R A N C H I S E S C A L E N D A R E V E N T S C O N T A C T
AUDIOA U D I E N C E S P R O D U C T S F R A N C H I S E S C A L E N D A R E V E N T S C O N T A C T
CUÉNTAME DE ECONOMÍAThe experts in our newsroom address one daily relevant economics topic for the everyday people’s life, explaining the motives and their implications in people’s daily lives or to their pockets. 10th position on top of the Spotify Business Podcasts’ category.
ECONOMIACUENTAME DE
MUJEDURÍABlanca Juana Gómez, the first CEO of Expansión in its 50 years of existence, interviews women who have broken the glass ceiling.
eekhunters
GEEKHUNTERSThe most relevant technology female editors of the country talk about the issues that transform the industry and interview key figures of the sector. 7th position on top of the Spotify Tech Podcasts’ category.
TOP EXPANSIÓNMorning overview in less than 5 minutes with news highlights of Expansión. .
TOP EXPANSIÓN TECNOLOGÍAMorning overview in which we share with you the top tech news from Expansión.
JUNE
L A S 1 0 0 M U J E R E S M Á S P O D E R O S A S IT ANUALLY RECOGNIZES THE WOMEN who hold the top responsibility positions in companies located in the country: businesswomen, CEOs, and sales, marketing, finance, communication and operations directors.
S Ú P E R E M P R E S A S FRANCHISE DEDICATED TO HUMAN RESOURCES, it offers the ranking of the best places to work in Mexico, divided into three categories and carried out in collaboration with Top Companies.More than 180 companies take part each year.
L A S 5 0 0 E M P R E S A SM Á S I M P O R T A N T E S OUR MOST RECOGNIZED RANKING, which offers the list of the Most Important Companies in the country. The qualification is determined by the sales obtained by the companies the previous year.
RANKING
JULY AUGUST
FRANCHISESA U D I E N C E S P R O D U C T S F R A N C H I S E S C A L E N D A R E V E N T S C O N T A C T
L O S 1 0 0 E M P R E S A R I O S M Á S I M P O R T A N T E S D E M É X I C ORANKING that lists the most important businessmen in the country. Those who have stood out for the creation and consolidation of companies that have been on the road to success.
M O N S T R U O S D E L A M E R C A D O T E C N I APLATFORM DEDICATED TO MARKETING.It recognizes the best campaigns of the year, and thepeople in charge of them, chosen by a jury of experts in the field.
OCTOBER NOVEMBER
A U D I E N C E S P R O D U C T S F R A N C H I S E S C A L E N D A R E V E N T S C O N T A C T
F R A N C H I S E S D I G I T A L S P E C I A L S LIFE AND STYLEM A G A Z I N E N A T I V E E D I T I O N S
HOSPITALS RANKING
100 MOST POWERFUL WOMENIN BUSINESS
100 BUSINESSMEN
SUPER COMPANIES
MARKETING MONSTERS
500
HIGH GROWTH COMPANIES (DISRUPTORS)
100 GLOBAL MEXICANS
THE BEST MASTERS
ENERGY 360
TRENDS 2021: DESTINATIONS, OPENINGS, FASHION, EVENTS, ETC.
THE NEW MEXICAN DISTILLATES
YUCATÁN: NEW PARADISE OF ART AND CULTURE
CARS SPECIAL: BEST RELEASES OF 2020
THE BUSINESS TRAVELER’S GUIDE
MEXICAN LUXURY: NATIONAL BRANDS PROFILES
WATCHMAKING SPECIAL
SINALOA: WE EXPLORE THIS GASTRONOMIC GEM
NEW TRENDS IN DESIGN OF FURNITURE AND INTERIORS
THE KEYS TO ART COLLECTING IN MEXICO
TOURISM: COOL DESTINATIONS IN THE US
WATCHMAKING SPECIAL
JANUARY
JULY
APRIL
OCTOBER
FEBRUARY
AUGUST
MAY
NOVEMBER
MARCH
SEPTEMBER
JUNE
DECEMBER
CES
CORONAVIRUS VACCINE
MARKET INVESTMENT
EMPLOYMENT AND CAREER
REACTIVATION 2021
THE 500
VIDEO SPECIALS:
ASÍ LO VEMOS
SUPER COMPANIESFOR WOMEN
ENERGY 360
THE MOST INNOVATIVE COMPANIES
100 MOST POWERFUL WOMENIN BUSINESS
TOURISM
CIRCULAR ECONOMY
SUPER WORKSPACES
EXPANSIÓN SUMMIT
CENTRAL AMERICA REPORT
GUIDE TO PAY TAXES
30 PROMISES
100 BUSINESSMEN
LIFESTYLE TRENDS (LUXURY)
SUPER COMPANIES
LIFE AND STYLE SPECIALS: LIFESTYLE TRENDS, ENTERTAINMENT AGENDA, SPORTS
MARKETING MONSTERS
RESPONSIBLE COMPANIES
CONSUMER GUIDE: ‘BUEN FIN’ AND CHRISTMAS
REPORT: BEST PROVIDERS (OBRAS)
41+1
CANNES LIONS
EDUCACIÓN SPECIAL: MBA, UNIVERSITIES WITH BEST RELATIONSHIPS ABROAD, TOP GRADUATE POISITIONS IN 5 OR 10 YEARS, ETC.
FIGHT AGAINST CORRUPTION
BUILDING SITE OF THE YEAR
ENERGY 360
CONSUMER GUIDE: TECHNOLOGY
HIGH GROWTH COMPANIES
30 PROMISES
10.10
RESPONSIBLE COMPANIES
INDUSTRY 4.0BUILDING SITE OF THE YEAR
500 AGAINST CORRUPTION
ENERGY 360
10.10
SUPER SPACES
10.10
41+1
10.10
BEST PROVIDERS
LUXURY REPORT
E-COMMERCE
BUSINESS FROM HOME
E-LEARNING
PERSONAL FINANCE
HUMAN DEVELOPMENT
PRODUCTIVITY
ENTREPRENEURS
SOCIAL RESPONSABILITY
MANAGEMENT
E-MARKETING
INVESTMENT / MARKETS
COMPLIANCE
ENERGY 360
EDITO
RIAL C
ALEND
ARA U D I E N C E S P R O D U C T S F R A N C H I S E S C A L E N D A R E V E N T S C O N T A C T
SUPER COMPANIESFOR WOMEN
THE MOST INNOVATIVE COMPANIES
I S T H E M O S T I M P O R T A N T B U S I N E S S
F O R U M O F T H E C O U N T R Y .
S E P T E M B E R 2 0 2 1
Expansión Summit is the digital and in-person platform where a laboratory of ideas, dialogues and activities developed between expert entrepreneurs and the most important public actors is generated to build solutions for growth and well-being for Mexico, and its positioning as a relevant player on a global scale.
It has been done for 6 years in a row and, in its first digital edition, it achieved:
R E A C T I V A T E M É X I C O
EVENTS
PANELISTS, FINANCIAL,
BUSINESS AND PUBLIC SECTOR
LEADERS
86 +450 200T H O U S A N D
22 HOURS OF TOTALLY LIVE CONTENT
MINUTES OF HIGH VALUE CONTENT
PLAY
C O N G R E G A R A
AN IMPACT OF MORE THAN
V I E W E R S
A U D I E N C E S P R O D U C T S F R A N C H I S E S C A L E N D A R E V E N T S C O N T A C T
COMMERCIAL DIRECTORDiego [email protected]
To discover all the mediakits of Grupo Expansión visit: https://grupoexpansion.com/media-kits/
SALES [email protected]
PHONE: 55 91774100 / 4300
CONTACTA U D I E N C E S P R O D U C T S F R A N C H I S E S C A L E N D A R E V E N T S C O N T A C T