A U S T R A L I A’ S C L A S S I C A L M U S I C & A R T S M A G A Z I N E

MEDIA KIT 2020

LIMELIGHT IS A UNIQUE PLATFORM DEDICATED TO AUSTRALIAN ARTS, FEATURING THE BEST NEWS, FEATURES AND REVIEWS OF CLASSICAL MUSIC, OPERA, THEATRE, DANCE AND

VISUAL ART FROM AT HOME AND ABROAD

For many years, Limelight has been the publication that Australian readers reach for when they want to know what’s happening in classical music and the arts. In an environment where arts media has been shrinking, Limelight has increased its coverage of classical music, opera, theatre and dance through its platforms.

With substantial features by knowledgeable arts writers, entertaining interviews with leading Australian and international artists, comprehensive reviews, and coverage of current affairs, Limelight continues to engage and consolidate Australia’s arts audience.

Join us as the arts re-emerge from the coronavirus pandemic, ready to reassess and reshape their cultural role as they embrace a bright future.

– Jo Litson, Editor

7,300+ TWITTER

FOLLOWERS

13,700+ ENEWSLETTER

DATABASE

112,000+UNIQUE BROWSERS

PER MONTH

7,500+MAGAZINE

DISTRIBUTION

161,000MONTHLY

PAGEVIEWS

17,400+FACEBOOK

FOLLOWERS

11,400+ EDM

DATABASE

3,000+ INSTAGRAM FOLLOWERS

Print Website Email Social

45,000+AUSTRALIAN

MONTHLY USERS

24,000+READERSHIP

ROY MORGAN AS OF MAR 2020

BRAND REACH

LIMELIGHT SCHEDULE 2020

Issue Bookings close Material due Inserts due Out for delivery Available online Available in stores

Oct 2020 28 Aug 2 Sep 9 Sep 17 Sep 21 Sep 28 Sep

Nov 2020 25 Sep 30 Sep 7 Oct 15 Oct 19 Oct 29 Oct

Dec 2020 30 Oct 4 Nov 11 Nov 19 Nov 23 Nov 30 Nov

Jan/Feb 2021 27 Nov 2 Dec 9 Dec 17 Dec 21 Dec 31 Dec

Mar 2021 tbc - - - - -

Apr 2021 tbc - - - - -

May 2021 tbc - - - - -

Jun 2021 tbc - - - - -

Jul 2021 tbc - - - - -

Aug 2021 tbc - - - - -

Sep 2021 tbc - - - - -

LIMELIGHT RATE CARD

PrintDPS Package (Double Page Spread + MREC*) ..................................................... $5,500FP Package (Full Page + MREC*) ............................................................................$3,500Half Page (Half Page Vertical or Horizontal) .............................................$2,200Third Page (Third Page Vertical or Horizontal) ........................................ $1,450Insert (Booking Fee + CPM) ..............................$100 + $500/THOUSAND *MREC runs for 1 week, Monday through Sunday, at 25% SOV.20% loading applies to IFC, IBC and OBC positions.

DigitalNative Content (includes Boosted Facebook Post) .................................................$2,500Syndicated Content (includes Boosted Facebook Post) ........................................$1,250Boosted Facebook Post ...............................................................................................$300Website Banner (1 week, Mon-Sun, 25% SOV) ............................................................ $500Website MREC (1 week, Mon-Sun, 25% SOV) ............................................................... $500Enews Header Combo (Banner and MREC) ........................................................... $1,200EDM ..................................................................................................................................... $1,650

Native Content Commission one of our experienced editorial staff to create a feature article for your business. We’ll share this article on our social media channels with (including a Boosted Facebook Post) and we’ll also include the article in our Weekly Newsletter.

Syndicated Content Do you already have great content but need more people reading it? Reach the Limelight audience through syndication – we’ll host your pre-written content on our website and share it on our social media channels.

Microsite Contact us for more information.

EDM (Solus) Our most popular digital inventory, an Electronically Distributed Message delivers your content direct to our database.

Boosted Facebook Post A Facebook Post (linking to an external site or an article hosted on our site), approved by Limelight’s editorial staff. Boosted to a targetted audience.

SOV (Share of Voice) The Limelight website’s digital display adverts use a Share of Voice model. Bookings run Monday through Sunday.

CPMCost per Thousand

LIMELIGHT PRINT SPECS

Deliver advertising materials to william@limelightmagazine.com.au by the booking deadline on your contract. Ad has been exported as a high-resolution PDF Ad has been created to the relevant size outlined above Ad does not exceed and ink weight of 280% Colours within the ad only use CMYK (do not use RGB or extra colours) A minimum type size of 8pt (10pt for reversed type) has been used If body copy is black, 100% black has been used Rich Black has been used for type larger than 40mm

Our printer recommends Rich Black 30/20/20/100 CMYK Areas of black should be in Rich Black Areas of black are not be set to overprint All images used are high resolution, 300 DPI and in CMYK All image links are up to date All fonts have been embedded Ad does not include Printer Marks If a DPS, ad has been supplied as two single pages. To ensure no information is lost, please observe Type AreaAD CHECKLIST

Page Trim Size (w x h, mm) Type Area (mm)

Full page 197.5 x 263 n/a

Double-page spread 407.5 x 263 24

Half page (horizontal) 184.5 x 123 n/a

Half page (vertical) 89 x 248 n/a

Third page (horizontal) 184.5 x 80.5 n/a

Third page (vertical) 57.5 x 248 n/a

LIMELIGHT DIGITAL SPECS

• Display ads that exceed our file size limits will be resized without notice

• Please provide a URL with your Display Ad. URLs supplied should use https

• HTML5 ads need to meet the HTML5 requirements for Ad Manager https://support.google.com/admanager/answer/7046799?hl=en

• It is in the advertiser’s interest that their ads contain a clear call to action

• Digital specs are subject to change

BANNER

1,200 x 148 px

600 x 74 px

150 kb

JPG, PNG or GIF

NEWSLETTER

Artwork Size

Displays At

File Size

Format

MREC

600 x 500 px

300 x 250 px

150 kb

JPG, PNG or GIF

BANNER Desktop and Mobile

1,456 x 180 px and 640 x 100 px

728 x 90 px and 320 x 50px

150 kb

JPG, PNG, GIF or HTML5*

WEBSITE

Artwork Size

Displays At

File Size

Format

MREC

600 x 500 px

300 x 250 px

150 kb

JPG, PNG, GIF or HTML5*

EDMS & BOOSTED FACEBOOK POSTSSubmission forms will be provided for these items on booking.

Website Banner and MREC

Newsletter Banner and MREC

Please send all advertising materials to admin@limelightmagazine.com.au by the booking deadline on your contract.

Sales and Marketing ManagerCarla Bird advertising@limelightmagazine.com.au(02) 8599 4205

General ManagerCara Andersoncara@limelightmagazine.com.au0405 771 008

Subscriptions and OperationsWilliam Jefferywilliam@limelightmagazine.com.au(02) 8599 4202

CONTACTS