MEDIA KIT 2020€¦ · INNOVATION LEADERS, BIG NAMES AND PROMISING STARTUPS. Exhibitions,...
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MEDIA KIT 2020
Transcript of MEDIA KIT 2020€¦ · INNOVATION LEADERS, BIG NAMES AND PROMISING STARTUPS. Exhibitions,...
MEDIA KIT 2020
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POPULAR MECHANICS IS ABOUT THE WAY THE WORLD WORKS
Popular Mechanics (Russian Edition) has been published in Russia since 2002 by Sanoma Independent Media under the license of Hearst Communications, Inc.
We engage our readers by informing them on the latest breakthroughs in science and technology in Russia and all over the world, cutting edge innovations in the fields of space, aviation, weapons, computers and cars – in short, with all the attainments of the human mind, which change our daily life.
130 000 copies.Circulation:
Media kit 2020
Media kit 2020
CONTENT
ScienceThis column gives an overview of the latest breakthroughs in modern science. Our content is engaging, clear and easy to understand, so that even the most sophisticated information is intelligible to all readers.
Cars and driveThe editors of Popular Mechanics are interested rather in the concept of the car than in the number of glove compartments and glassholders or in the size of the trunk and materials used to cover the seats. They try to understand why it is made exactly this way and how different it is from the others.
TechnologiesOur daily life doesn’t change on its own; it is driven forward by new technologies that are everywhere around us – at home, at work, in car, at cafes and cinemas. However, we do not always notice them. This magazine’s mission is to highlight them.
To the last screwThe best way to understand how some device works is to take it apart to the last screw. This section is a review of top disassemblies.
WeaponsAlmost every man is in love with weapons. This magazine offers all sorts of information ranging from guidelines on making a powerful medieval arch to the circuit of electromagnetic bomb.
LifestyleIn this section leading scientists and sportsmen, inventors and astronauts, designers and the best engineers tell us the stories of their success that changes our everyday life for the better.
AdrenalineThe readers of this column stay up-to-date both with the latest models of the motor boats, bicycles, motorcycles, paraplanes, mountain and water skies and with the way they are made. They know what modern materials and technologies are used to create them in order to make sport experience more exciting.
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BRAND REACH
CRM
Social networks
Website audience
Print audience
Media kit 2020
100 000
2 175 000
6 000 000
858 000
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READERSHIP (RUSSIA)
Mediascope. Survey: NRS – Russia (16+). December 2019 –April 2020
Media kit 2020
Maxim
Popular mechanics
GQ
Esquire
1 265 000
858 000
442 000
305 000
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READERSHIP (MOSCOW)
Mediascope. Survey: NRS – Moscow (16+). December 2019 –April 2020
Media kit 2020
Maxim
Popular mechanics
GQ
Esquire
299 000
266 000
182 000
132 000
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MEN’S AUDIENCE(RUSSIA)
Mediascope. Survey: NRS – Russia (16+). December 2019 –April 2020
Media kit 2020
Maxim
Popular mechanics
GQ
Esquire
908 800
694 300
263 100
169 500
Media kit 2020
AUDIENCE STRUCTURE
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Women Men (16–19) Men (20–24) Men (25–34) Men (35–44) Men (45+)
GQ
Maxim
Esquire
Popular mechanics
Mediascope. Survey: NRS – Russia (16+). December 2019 –April 2020
47 4 12 19 10 8
39 12 12 21 9 7
31 5 6 23 19 16
18 7 7 18 20 30
INCOME
AUDIENCE STRUCTUREPopular mechanics print version
SOCIAL STATUS
GENDER
Media kit 2020
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29% Managers and top-managers
28% Specialists 6% Employees 18% Blue-collar
workers 19% Others
82% Men18% Women
7% Men 16–197% Men 20–24 18% Men 25–34 20% Men 35–44 30% Men 45+ 18% Women
58% C, C+ 35% В 5% Others
GENDER/AGE
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EXCLUSIVE AUDIENCE
Media kit 2020
GQ
Popular mechanics
Maxim
Esquire
Exclusive audience is the number of target audience that is reached only by a nominated media vehicle
56
70
65
59
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LOYAL READERS
Media kit 2020
Popular mechanics
Maxim
GQ
Esquire
Loyal readers are those who read every or almost every issue of the nominated media
14
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12
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Media kit 2020
DISTRIBUTION
Moscow 35,6%Saint Petersburg 16,4%Novosibirsk 8,8%Ekaterinburg 3,2%Chelyabinsk 2,7%Voronezh 2,4%Vladivostok 1,7%Kazan 1,7%Khabarovsk 1,4%Volgograd 1,4%Samara 1,3%Perm 1,3%Чебоксары 1,1%Kaliningrad 1,0%Tumen 0,9%
Nizhny Novgorod 0,9%Saratov 0,9%Rostov-na-Dony 0,9%Ufa 0,7%Krasnodar 0,7%Penza 0,7%Irkutsk 0,8%Barnaul 0,7%Pyatigorsk 0,2%Sochi 0,2%Belarus 2,7% Baltic region 1,8%Kazakhstan 1,1%
Subscription 6,1%
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130 000 copiesСirculation
35,6% Moscow16,4% Saint Petersburg48,0% Regions
Media kit 2020
ADVERTISING RATES 2020*
TYPE RATE, EURPages:1/1 page 9 000 1/1 page 1/3 of the book 9 150 1/2 page 5 3001/3 page 4 4501/4 page 3 7501/64 (header/logo) 2 250Special position 1/1 near heading** 9 4502nd cover 11 4503d cover 9 3004th cover 12 150
Spreads:Spread 16 9001st spread 20 0002nd, 3d, 4th spread 18 300Spread after heading** 18 000Spread 1/3 of the book 17 750Gatefolder*** 21 150Inserts production cost upon request
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* All prices exclusive of VAT ** Editor’s letter, Reader’s letters, Q&A, Object, Events *** Gatefolder production cost is avaliable upon request
Invoice for every advertising placement must be paid before publication within the terms and conditions specified in the contract
DISCOUNT FOR ADVERTISING AGENCIES: 10%.
EXTRA CHARGE FOR SPECIAL POSITION: 15%.
Media kit 2020
EDITORIAL SCHEDULE 2020
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BOOKING DEADLINE
SAMPLES FOR TEST
MATERILAS DEADLINE
ON SALE
09.12.2019
13.01.2020
10.02.2020
16.03.2020
10.04.2020
08.05.2020
13.07.2020
17.08.2020
21.09.2020
12.10.2020
14.12.2020
16.12.2019
20.01.2020
17.02.2020
23.03.2020
20.04.2020
18.05.2020
20.07.2020
24.08.2020
28.09.2020
19.10.2020
21.12.2020
20.12.2019
21.01.2020
18.02.2020
24.03.2020
20.04.2020
19.05.2020
21.07.2020
25.08.2020
22.09.2020
20.10.2020
18.12.2020
21.01.2020
18.02.2020
17.03.2020
21.04.2020
19.05.2020
16.06.2020
18.08.2020
22.09.2020
20.10.2020
17.11.2020
19.01.2021
January-February
March
April
May
June
July-August
September
October
November
December-January
February 2021
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POPMECH.RU
Media kit 2020
C
Men
Unique visitors
C+
55%
40%
70%
6 000 000
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POPMECH.RUAge structure
Source: Google Analytics
Media kit 2020
35–44 23%
45–54 18%
25–34 24%
18–24 9%
55–64 15%
65+ 11%
Media kit 2020
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SOCIAL NETWORKS
1 000 000
482 000
318 000
290 000
85 000
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MARKETING
Advertising campaigns in top media.
Priority laying out and pos in Moscow and other big cities of Russia.
Promo events with experts and partners. ANNUAL AWARD - TECHNOLOGIES OF THE FUTURE FIRST EXPERT’S CHOICE AWARDS IN THE FIELD OF SCIENCE AND INNOVATIONS. IDEAS, PROJECTS, PEOPLE WHO WILL CHANGE OUR FUTURE. THE BEST RUSSIAN TECHNOLOGIES AND COMPANIES. INNOVATION LEADERS, BIG NAMES AND PROMISING STARTUPS.
Exhibitions, festivals, conferences сompetitions for readers in the magazine and on the website.
Media kit 2020
Media kit 2020
CONTACTS
WWW.POPMECH.RUMOSCOW, RUSSIA, BOLSHOY SAVVINSKY LANE, 12, BLD. 6;
+7 (495) 252 09 99
ADVERTISING DEPARTMENT PRINTAdvertising directorSvetlana Kadykova [email protected]
Key clients advertising directorEugeniya Zyubina [email protected]
Advertising managerElena Tomilina [email protected]
ADVERTISING DEPARTMENT DIGITAL Director of Sales Internet projects Konstantin Kuznetsov [email protected]
MARKETING DEPARTMENT Marketing and PR directorMaria Belmesova [email protected]
PUBLISHER Margaryta Tyrina [email protected]
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