media kit 2020 · DOUBLE PAGE SPREAD live area: 15” x 9 7/8” trim size: 16 1/4” x 10 3/4”...

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Ontario Beef Farmer has been providing up-to-date information to the province’s beef industry since 1993. Each issue provides detailed coverage of lo- cal beef industry happenings of interest. In 2020 Ontario Beef Farmer will be published in March and November. Ontario Beef Farmer is mailed to approximately 7,000 beef producers and industry representatives in Ontario. SPRING 2019 $4.00 PM40064683 ALSO INSIDE: Because barns burn The coming of blockchain Federal drone rules Colostrum management Old grass in the ration Members of the Seed family, from left: Greg’s nephew Kyle, Greg and his wife Sandra and their sons Nick and Chris. Absent from the photo is their daughter Cathy. (Photo courtesy of Beef Farmers of Ontario) Good business management helps northern family beef farm grow Today, the farm includes 92 purebred Angus and Hereford cows, over 300 commercial Angus cross cows, and about 3,600 acres of owned and rented land in pasture, hay, wheat and oats Effective January 1, 2020 to December 31, 2020 media kit ONTARIO FARMER PUBLICATIONS 2020

Transcript of media kit 2020 · DOUBLE PAGE SPREAD live area: 15” x 9 7/8” trim size: 16 1/4” x 10 3/4”...

Page 1: media kit 2020 · DOUBLE PAGE SPREAD live area: 15” x 9 7/8” trim size: 16 1/4” x 10 3/4” bleed: 16 3/4” x 11 1/8” gutter width: 1” column width: 2 1/4” (13 1/2 ems)

Ontario Beef Farmer has been providing

up-to-date information to the province’s

beef industry since 1993.

Each issue provides detailed coverage of lo-

cal beef industry happenings of interest.

In 2020 Ontario Beef Farmer will be

published in March and November.

Ontario Beef Farmer is mailed to

approximately 7,000 beef producers

and industry representatives in Ontario.

SPRING 2019

$4.00 PM40064683

ALSO INSIDE:

Because barns burn

The coming of blockchain

Federal drone rules

Colostrum management

Old grass in the ration

Members of the Seed family, from left: Greg’s nephew Kyle, Greg and his wife Sandra and their sons Nick and Chris.

Absent from the photo is their daughter Cathy. (Photo courtesy of

Beef Farmers of Ontario)

ALALALALSOSOSO

Because

The coming of

Federal

Colostrum m

Good business management helps northern family beef farm growToday, the farm includes 92 purebred Angus and Hereford cows, over 300 commercial Angus cross cows, and about 3,600 acres of owned and rented land in pasture, hay, wheat and oats

OBPR_0322.indd 1 2019-03-12 12:04 PM

Effective January 1, 2020 to December 31, 2020

media kitONTARIO FARMER PUBLICATIONS

2020

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EDITORIAL CALENDAR

issue 1 2

nutrition 4 4

animal health 4 4

machinery 4 4

genetics 4 4

cropping 4

finance 4

Effective January 1, 2020 to December 31, 2020

media kitONTARIO FARMER PUBLICATIONS

2020

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ISSUE DATES

edition material/space deadline distribution

Spring March 6 March 27

Fall November 6 November 27

Effective January 1, 2020 to December 31, 2020

media kitONTARIO FARMER PUBLICATIONS

2020

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9 13

12

81/2 Horiz.

Island

1/3Vert

11

10

1/3 Square

1/3Horizontal

1/6Vert

1/6 Horiz.

l

7

1/2VerticalIsland1 Full Page 5 6

2/3 Horizontal

3

2

4 1/2 Horizontal Island Spread

Double Page Spread

1/2 V Island Spread

Live area

Stitch

Trim

Bleed

2/3 Vertica l

PAGE DIMENSIONS

1] Full Page: 7” x 9 7/8” or 17.8 cm x 25.3 cm Full Page Bleed: 8 1/2” x 11 1/8”

2] Double Page Spread: 15” x 9 7/8” or 36.2 cm x 25.3 cm Double Page Bleed: 16 3/4” x 11 1/8”

3] 1/2 Vertical Island Spread: 10” x 7 1/4” or 25.4 cm x 18.4 cm

4] 1/2 Horizontal Island Spread: 15” x 4 7/8” or 36.2 cm x 12.4 cm

5] 2/3 Vertical: 4 5/8” x 9 7/8” or 11.8 cm x 25.3 cm 6] 2/3 Horizontal: 7” x 6 5/8” or 17.8 cm x 16.8 cm

7] 1/2 Vertical Island: 4 5/8” x 7 1/4” or 11.8 cm x 18.4 cm

8] 1/2 Horizontal Island: 7” x 4 7/8” or 17.8 cm x 12.4 cm

9] 1/3 Vertical: 2 1/4” x 9 7/8” or 5.8 cm x 25.3 cm

10] 1/3 Square: 4 5/8” x 4 7/8” or 11.8 cm x 12.4 cm

11] 1/3 Horizontal: 7” x 3 3/8” or 17.8 cm x 8.6 cm

12] 1/6 Vertical: 2 1/4” x 4 7/8” or 5.8 cm x 12.4 cm

13] 1/6 Horizontal: 4 5/8” x 2 3/8” or 11.8 cm x 6.1 cm

FULL PAGElive area: 7” x 9 7/8”trim size: 8 1/8” x 10 3/4”bleed: 8 1/2” x 11 1/8”

DOUBLE PAGE SPREADlive area: 15” x 9 7/8”trim size: 16 1/4” x 10 3/4” bleed: 16 3/4” x 11 1/8”

gutter width: 1”

column width: 2 1/4” (13 1/2 ems)column depth: 9 7/8”no of columns: 3

binding: saddle stitched

Island position means guaranteed-only advertiser on page.

Off-size advertisement queries should be directed to sales director.

Effective January 1, 2020 to December 31, 2020

media kitONTARIO FARMER PUBLICATIONS

2020

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ADVERTISING RATESfrequency

1x 2x - 4x 5x-7x 8x-9x 10x+

Double Page Centre Spread $4,607 $4,295 $3,982 $3,827 $3,671

Double Page Facing Spread $4,294 $3,980 $3,669 $3,513 $3,295

Cover Position or Preferred Page $2,355 $2,147 $1,990 $1,914 $1,805

Full Page $2,146 $1,992 $1,835 $1,756 $1,647

Two Thirds Page $1,669 $1,560 $1,452 $1,398 $1,323

Half Double Page Centre Spread $3,069 $2,900 $2,732 $2,647 $2,529

Half Double Page Facing Spread $2,860 $2,691 $2,523 $2,438 $2,320

Half Page Island Horizontal or Vertical $1,534 $1,502 $1,366 $1,323 $1,264

One Third Page Horizontal, Vertical or Square $1,190 $1,130 $1,070 $1,039 $988

One Sixth Page Horizontal or Vertical $951 $915 $879 $861 $834

Service Directory $90 $90 $90 $90 $90

ALL PRICES IN CANADIAN DOLLARS.

Rates Include 4 colourConsecutive Page Positioning - Additional $150.00

Pre-printed inserts. Insert rates available upon request. Address inquiries to Kevin Lord. 519-656-9521 or email [email protected]

Effective January 1, 2020 to December 31, 2020

media kitONTARIO FARMER PUBLICATIONS

2020

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Agency Commission/Discounts:15% to recognized agencies.

Pre-Printed Inserts:Available on request. Freight, duty, taxes and brokerage fees are the responsibility of the client. Sample required.

Cancellation: Same as material deadline.

Customs:Please allow forty-eight hours when material must be cleared through customs. Freight, duty, taxes and brokerage fees are the responsibility of the client. Firm orders for all space are non-cancellable after closing dates.

Insertion orders are required for all bookings and should be sent to our London Office.

Email: [email protected]

INSERTION ORDERSPlease include the following information and send to the London office.• order number• agency name, phone number and full billing address• agency contact person, phone number and email address for media placement and material inquiries • publication name and issue date• ad heading and ad number

KEVIN LORD Media Sales Director, National Advertising Phone: 519-656-9521 Fax: 519-656-9522 London: 1-877-358-7773 Fax: 519-473-2256 email: [email protected]

KAREN WHITE Media Sales Consultant, National Advertising Phone: 1-877-358-7773 ext. 540217 email: [email protected]

CONTACTAsk questions about any of our publications

Phone: 1-877-358-7773Fax: 519-473-2256

Mail: PO Box 7400 London ON N5Y 4X3

Courier: 210 Dundas Street, Suite 201 London, ON N6A 5J3

email: [email protected]: www.ontariofarmer.com FTP site: Contact Kevin Lord or Karen White for our FTP specifications.

DIGITAL SUBMISSIONSWhen uploading ad material to our FTP site, please send an e-mail to:[email protected]:• name of advertiser• name of file and ad heading• publication name and issue date for the ad

FILE FORMAT:PDFx or PDFAll PDFs must be hi-resolution, 300dpi, with all fonts and graphics embedded.

We cannot alter PDF files. If changes are required a new file will need to be submitted. The publisher is not responsible for reproduction quality of improperly submitted files.

Effective January 1, 2020 to December 31, 2020

media kitONTARIO FARMER PUBLICATIONS

2020