MEDIA KIT 2020 · and wedding professionals find one another. Effective Suite of Services Just like...
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SHOWS PRINT DIGITAL [email protected] 330-670-9545 www.TodaysBride.com MEDIA KIT 2020 NORTHEAST OHIO
Transcript of MEDIA KIT 2020 · and wedding professionals find one another. Effective Suite of Services Just like...
Front & back cover: too much awesomeness
This page: Genevieve Nisly Photography,
you + us Today’s Bride is a local business –
just like those we support – and our mission for over 30 years has been simple: To help engaged couplesand wedding professionals find
one another.
Effective Suite of ServicesJust like consumers today shop at stores, online, and in apps, brides use
multiple sources to find the perfect vendor! With our consistent and collaborative
marketing programs, we continuously keep you in front of an ever-revolving audience.
Our services gently yet persuasively influence Northeast Ohio couples to trust our
recommendations and the businesses we partner with.
“ The impact that Today's Bride has had over our
growing (thankfully!) business this past year is just
immeasurable. We absolutely love working with all
of you and appreciate your professionalism, support
and kindness. ” – LMAC PhotographyPRINT
WEB
SOCIALMEDIA
BLOG
DIRECTMARKETING SHOWS
Defining our Relationship Here’s what you can expect to accomplish when you partner with Today’s Bride and our multi-platform brand:
3 Connection with quality couples
3 Increase in traffic + sales
3 Brand recognition + awareness
3 Network of experienced industry
professionals
3 Personal account manager dedicated to supporting your success
what you are made of!
Only 2% of attendees
go to a second show -
providing you with a
completely new
group of prospects
with each
experience.
ShowIt’s impossible to replicate the
trust, distinction, and visibility a face-to-face connection can bring.
We put you in front of 6,000 couples + 12,000 friends + family a year.
of competition with
engaging conversations,
showcasing your work live,
and booking consultations
and sales all in
one day.
Cut through the clutter
RenewableResource
Network with other wedding
professionals to foster
industry relationships
that lead to referrals.
3 Furnished space with everything you need to be
successful Table, chairs, name tags, company sign, exhibitor listing, and comprehensive database of registered brides
3 Massive marketing efforts Billboards, social media, direct mail, TV, radio, online etc. – we do the heavy work so you don’t have to
3 Pre-show planning tools Ideas on booth design, do’s and don’ts, checklists, and conversation tips
3 Digital and print exposure A complimentary profile; a listing on our Partner Page in the Today’s Bride magazine; promoting your show special on TodaysBride.com, which will be shared in e-mails and on social media.
3 Complimentary tickets to hand out to prospects and invite them to see you at the show
3 Post-show support Provided with a list of leads and email tips and a local dedicated account rep to help aid your follow-up efforts
Invest in your success
John S. Knight Center77 E Mill St. Akron, OH 44308
August 23, 2020 January 10, 2021
akronJanuary 23 & 24, 2021
June 2021
I-X Center1 I-X Center Dr. Cleveland, OH 44135
cleveland“Seeing all those vendors in
one place, getting pricing,
asking questions, and seeing
samples at the show was so
helpful. My favorite part was
watching the fashion show. ” — Ernestine B. Twinsburg, Ohio
With over 16,000 total social media followers, our posts and business endorsements lend to
your credibility as a local expert in your fields.
presenceincrease
your onlineTodaysBride.com is an on-trend, hyper-local, trusted resource for NEO couples
looking for wedding advice, inspiration, and information in this particular wedding market. We drive over 18,700 visitors each month to our site and the businesses listed there. The site works in unison with our social media, email, and magazine services,
ensuring that wherever a couple is looking, they’ll find you.
Couples can access your business information from
our site, driving them to your own pages or to reach
out directly to you.
Our emails and social media posts influence our readers to check out 900+ pages of blogs and 600+ local
business profiles. In turn, the site then encourages them to enter our contests, read our digital magazine, gain advice from local bride bloggers, and reach
out to your business.
put it inprint 20,000 copies reach:3 4,000 engaged couples directly receive
a copy of the magazine through the mail3 300+ wedding retail locations across
Northeast Ohio3 6,000 show attendees 3 your prospects. We’ll keep you stocked
with complimentary copies to give as a free gift.
The magazine is an immersive, interactive planning tool so a bride always has a
reason to read it – whether she just got engaged or is saying “I do” this weekend.
72% of brides utilize bridal magazines for planning*. Our Northeast Ohio, annual publication increases credibility, brand awareness, and maximizes your ad impact
by reaching a full year's worth of engaged couples.
Rather than perusing and discarding the way readers do with monthly subscriptions, brides keep our magazine on their coffee table or in their wedding binders to refer back to over the course of a year. They dog-ear pages, add sticky notes, take notes, and share
with their friends. This makes your print ad more effective and time-resistant.
*Source: TheWeddingReport.com & WeddingInsights
Pulsart Media
putting it togetherComing together is a beginning; keeping together is progress; working together is success. – Henry Ford
In an age where the world is at your fingertips, we love connecting our couples to you digitally!
Even so, bridal magazines continue to be picked up, read, and utilized by thousands of local brides-to-be! We have embraced that our couples use both year-round services to shop for their dream team.
coupleperfectdigital + print:
the
All magazine advertisers receive a complimentary
profile on TodaysBride.com and the opportunity for
Today’s Bride to promote you on our social media.
Your ad in our digital magazine links directly to
your business's profile.
Special features are shared in blogs + eblasts to reach
our brides instantly.
Our magazine and website aren’t just cohesive – they
are complementary! They work best when they work together.
Digital planning tools are handy to reference
during client meetings.
localgrowing the
love
Help your team
proactively reach out
to couples instead of
waiting for them
to find you first.
Our Local Love ads and
mini-booths offer new +
smaller businesses
cost-effective ways to
enter the wedding
market.
By providing bridal leads’
addresses, we empower
you to wow prospects
with personalized mail.
you’ll have the opportunity
to promote your specials +
discounts to the members
of our Today’s Bride Club
to help you get noticed
quickly!
Proudly display your
Today's Bride Partner status
to affiliate yourself with
Today’s Bride, providing a
sense of credibility and
adding a competitive
edge.
Do you have a trunk show?
Renovations completed?
A new menu item?
Let us share your news
with 1000s of our
followers.
We may reach out to
reference your knowledge
for a blog or article
+ will credit and link to
your business.
committed to the
success of your business,
who helps provide local
insight, advice, and
opportunities for
your business.
Bridal Leads
Introductory Offers
DirectMarketing
Sharing Your Discounts,
PartnershipSocial Media Priority
Blogs
A Relationship Manager
Because we’re a small, local business, we can offer a human touch that other
wedding brands can’t. We get to know you so that we know how to
best market your business to engaged couples, and we do it through a variety
of complementary services, like:
For 30 years Today’s Bride has valued creating local, lasting, quality relationships to help foster growth,
connections, and a sense of commu-nity with other businesses – all while connecting you to quality couples so
your livelihood will flourish.
We would love to welcome you to join us!
At our roots, we are a mom-and-pop shop. Family owned, family run, and home-grown right here in Akron, we are dedicated to serving our local community. Meet our staff – born and raised in Northeast Ohio – and consider joining our family.
Abby Longshore [email protected]
Content & Marketing Stylistfrom Cuyahoga Falls
Lisa Bischoff [email protected]
Marketing Account Managerfrom Akron
Co-Founder, Chief Marketing Officer
from Akron
Denise Frericks [email protected]
Co-Founder, Chief Operating Officer
from Akron
Jennifer [email protected]
Vice President from Akron
Kate [email protected]
Creative Directorfrom Cuyahoga Falls
Whitney Miller [email protected] Marketing Account Manager
from Hudson
Abby Frericks [email protected] Client Services Manager
from Cleveland
