media kit 2019€¦ · AUGUST PREPARE 4 THE FUTURE/ BACK TO SCHOOL 9.SEPTEMBER TRENDS 10. OCTOBER...
Transcript of media kit 2019€¦ · AUGUST PREPARE 4 THE FUTURE/ BACK TO SCHOOL 9.SEPTEMBER TRENDS 10. OCTOBER...
2019media kit
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Condé Nast is the most important publishing group in the world. In Mexico and Latin America it counts with a portfolio of brands including: Architectural Digest, Glamour, GQ, Vogue and Vanity Fair in Mexico and Latin America.
With high standard of quality, Condé Nast has become an opinion leader before its audience, reaching more than 270 million consumers, having 26% more influential power than Google and Facebook in the purchase intention.
Our goal is to connect readers with products and brand experiences through high, authentic and influential content for those who look for inspiration. Excellence, innovation, exclusivity and passion mark our values.
Source: Media Post, 2018. Think with Google, 2018. Condé Nast, 2018.
More than 100 years of history and presence in 28 markets
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Magazines are an important force of reference for audiences, especially for their ability to intervene in the consumers purchasing decisions. Studies indicate that the consideration phase is the stage of the purchase cycle in which people invest the most time.
According to surveys conducted in Mexico, 84% of people read magazines on a regular basis, of which 47% do so to get information and 23% to entertain themselves.
Source: Q Factor, 2015. Condé Nast, 2018. Merca 2.0, 2017.
PRINT DIGITAL
69% of readers pay more attention to advertisements when they come from sources they know and trust. After advertising exposure, 34% search for the advertiser’s website and 33% look for more information about the products.
40% of readers spend an average of $2.68 USD and $5.26 USD per month in magazines, while 42% spend between $5.31 USD and $10.52 USD in the same period.
The power of purchase is+Ph
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Digital• Social Media• Video• Websites• DataCommunication
• Magazines• Supplements• Fotography• Communities
PORTFOLIO MULTIPLATFORM
of possibilitiesA world
Experiences• Events• White label• Branded content• Customer experiences
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GLAMOUR STYLE
GLAMOUR is the title that empowers a generation of confident and independent women, whom promote change in their environment and society. Our content is focused on positivity and improvement.
Glamour is that friendly voice that always accompanies and guides you in all the
facets of your life.
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Graduated from the University of Tepeyac with a degree in Sciences of Communication, she also has a degree in Marketing from the University of Claustro de Sor Juana, in adition to a Digital Marketing degree from the Digital Business Academy.
After 10 years in the radio industry, she ventured into the world of magazines, where she has been Executive Editor of various women’s and lifestyle publications. After two years as Managing Editor of Glamour Mexico and Latin America, she was apointed as Editor- in-Chief of the publication.
For Valeria, the close communication she has with her audience in all the Glamour platforms is something crucial that she enjoys and fully exploits.
EDITORIAL DIRECTION
V A L E R I AP É R E Z - F R A G A
@valeriapfragaFollow her:
THE VOICE of a generation
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LEADERSHIP 43%*
ADVERTISING SHARE IN MAGAZINES OF
ITS CATEGORY
TOTAL
UNIQUEUSERS
2,723,625
FOLLOWERS
4,001,156
READERS
412,948
7,137,729
2019Audience
Source: Google Analytics Premium, Tailtarget, 2018 + social network monitoring during June 2018.Readership determined based on circulation audit by IVM + IPSOS study.*Advertising pages on interior design magazines, from January to December 2016. Competitive set: InStyle y Marie Claire.
GLAMOUR MULTIPLATFORM
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59%25-34 years
31%35-44 years
10% 45 + years
51% of Glamour readers belong to an A/B socioeconomic level.
73% of Glamour women have a higher academic level of education.
80% of our readers consider that they have their own style, and 65% are loyal to brands.
77% of our readers consider financial planning as vital.
A G E
Source: General Media Survey Executives 2016, Ipsos Mexico. People and women that have read the magazine during the past 6 months.
ProfileGLAMOUR MULTIPLATFORM
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GLAMOUR MULTIPLATFORM
49% accessories 76% perfumes 81% shoes
40% of our readers consider that luxury products are symbols of status, and 71% consult before buying them.
68% prefer experience to material value.
9 out of 10 Glamour women have purchased luxury items, divided into:
70% of readers consume alcoholic beverages.
91% of women who read us use financial services and have a bank card.
Happy hour! are inThe finances
Profile
Source: General Media Survey Executives 2016, Ipsos Mexico. People and women that have read the magazine during the past 6 months.Phot
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74% do it in boutiques, and 50%through the internet.
Going to bars or clubs: 75%Eating in restaurants: 93%Going to the beauty salon: 90%Reading books: 83%Exercise: 95%
Glamour women like shopping.
The lifestyle of the Glamour woman includes:
91% of our readers have their own car.
88% of our audience travel for pleasure or business, and while doing it, 95%visit restaurants.
the world! Let’s travel
GLAMOUR MULTIPLATFORM
Profile
Source: General Media Survey Executives 2016, Ipsos Mexico. People and women that have read the magazine during the past 6 months.
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18-2425-3435-4445-54
14%42%22%11%
Age: Sessions:
UNIQUE USERS
2,723,625
SESSIONS
3,576,535
PAGES VIEWS
20,732,890
The hottest: Art, 61% are movie fans and 34% are music lovers. Geek Time: 41% like technology.Food lovers: 50% are cooking enthusiasts.Adventurers: 32% enjoy traveling and 22% spend in trips.Beauty junkies: 21% are interested in beauty and wellness topics and 9% are interested in beauty products and services.Expenses: 21% spend in cars and 19% in home and garden.Fashion lovers: 15% are interested in acquiring clothes and accessories, 14% consider themselves a fashionistas. 13% are interested in the purchase of real state, 12% in financial services and 14% in education.
profile
GLAMOUR MULTIPLATFORM
Audience
Source: Google Analytics. Premium 2018, TAILTARGET 2018.
glamour.mx
Interests:
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Corporate: 57% Clinics: 20% Beauty salons: 18% Spas: 2% Media agencies: 1% Others: 2%
Medical offices: 30.82% VIP airport lounges: 24.82% Hotels: 12.81% Beauty salons: 7.49% Airlines (flights on board): 5.98% Restaurants: 4.49% Sports clubs 3.72% Barbershops 2.19% Executive clubs: 2.09% Boutiques: 1.73% Hospitals: 1.52% Banking reception areas: 1.57% Universities: 0.40% Corporate: 0.21% Furniture stores: 0.17%
83% of the Glamour audience are women
SELECT SUBSCRIBER
copies sold:Composition of bulk
circulationControlled
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7. JULYTRIPS
8.AUGUSTPREPARE 4 THE FUTURE/ BACK TO SCHOOL
9.SEPTEMBERTRENDS
10. OCTOBERADULTING
11. NOVEMBERBRIDES
12. DECEMBER ‘19 - JAN ‘20CYCLES+RENOVATION
2. FEBRUARYLOVE
3. MARCHPOWER
4. APRILUPGRADE!
5. MAYSEX
6. JUNEDIVERSITY
editorialcalendar
Vive con Glamour Supplement
Content subjet to changes.
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FEBRUARY Jan 07 Jan 14 Dec 27MARCH Feb 08 Feb 13 Jan 31APRIL Mar 06 Mar 13 Feb 28MAY Apr 08 Apr 12 Mar 28 JUNE May 06 May 13 May 02JULY Jun 07 Jun 13 Jun 27AUGUST Jul 08 Jul 12 Aug 01SEPTEMBER Aug 09 Aug 13 Aug 29OCTOBER Sep 09 Sep 13 Oct 03NOVEMBER Oct 07 Oct 14 Oct 31DEC‘19 - JAN‘20 Nov 07 Nov 13 Nov 28
Materialsprint
due dateGLAMOUR MULTIPLATFORM
Edition On saleMaterials due dateSpace
reservation
+ Vive con Glamour
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Events
The most important awards in the beauty industry. Like every year, Glamour invites its readers to choose their favorite beauty products through its website:glamour.mx
PREMIOS de belleza
PREPARE 4the future
The great event that seeks sharing with students the skills that will help them fulfill their dreams and achieve profesional success.
Photos: Vicky Reyes.
MEXICAN INTERNATIONAL RATES * (USD)Sizes
FULL PAGE $ 155,910 $ 8,095
HALF PAGE $ 102,796 $ 5,337
2/3 PAGE $ 137,104 $ 7,119
1/3 PAGE $ 68,476 $ 3,555
Premium positionsCOVER TO PAGE 1 $ 441,237 $ 22,9091ST SPREAD OF BOOK PREMIUM POSITION $ 420,226 $ 21,819
2ND SPREAD $ 416,344 $ 21,617
3TH SPREAD $ 408,556 $ 21,213
3TH COVER $ 201,836 $ 10,480
4TH COVER (BACK COVER) $ 306,792 $ 15,929
COST PER UNIT (MXP)
Printrates
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DigitalratesGLAMOUR MULTIPLATFORM
*Custom Solutions: Landing Page, Shooting, Editorial Note + Video, White Label, Mini websites, Editorial Content, etc.** Video: Mini clips, Teaser, Videos (20’’, 30’’, 1’, 3’, etc.), Cinemagraphs, GIF’s, White Label, Brand partnership, Editorial Sponsorship, Short Films, Animation, etc.
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Formats SIZES RATES MXN RATES USD
SUPER BANNER 960 X 60 $ 287 $ 19BOX BANNER (DESKTOP AND MOBILE) 300 X 250 $ 260 $ 17SKYSCRAPER BANNER (DESKTOP AND MOBILE) 300 X 600 $ 355 $ 24SUPER BANNER PUSHDOWN 960 X 90 - 960 X 300 $ 355 $ 24VIDEO BOX BANNER 300 X 250 $ 325 $ 22VIDEO SKYSCRAPER 300 X 600 $ 415 $ 28TRIPLE FORMAT 960 X 90 + 300 X 250 + 300 X 600 $ 980 $ 65MINI BANNER MOBILE 320 X 50 $ 355 $ 24DOUBLE MOBILE FORMAT 320 X 50 + 300 X 600 $ 980 $ 65INTERSCROLLER (MOBILE) IMAGE + URL OR TRACKINGS $ 415 $ 28INTERSTITIAL (MOBILE) VIDEO (.MPG O .MOV) + URL OR TRACKINGS / NO VAST $ 640 $ 43VIDEO INTERSCROLLER (MOBILE) VIDEO (.MPG O .MOV) + URL OR TRACKINGS / NO VAST $ 640 $ 43UNIVERSAL EXPANDABLE (MOBILE) VIDEO (.MPG O .MOV) + URL OR TRACKINGS / NO VAST $ 640 $ 43
Sponsorship TIME RATES MXN RATES USD
HOME TAKE OVER 1 DAY $ 42,435 $ 2,829PREMIUM SECTIONS: SECTION SPONSORSHIP 2 WEEKS $ 124,259 $ 8,284REGULAR SECTIONS: SECTION SPONSORSHIP 2 WEEKS $ 62,130 $ 4,142
Promos TIME RATES MXN RATES USD
ADVERTORIAL MONTHLY $ 47,532 $ 3,169PROMO GLAMOUR MONTHLY $ 108,682 $ 7,245PROMO GLAMOUR + PRODUCT SHOT MONTHLY $ 346,840 $ 23,123CUSTOM SOLUTION* UPON REQUEST VIDEO** UPON REQUEST
Email solutions TIME RATES MXN RATES USD
NEWSLETTER SPONSORSHIP 1 DAY $ 21,323 $ 1,422EMAILING 1 DAY $ 21,323 $ 1,422
For more information on rates, sizes and media specifications visit: https://www.glamour.mx/micros/playbook-cn/
GLAMOUR MULTIPLATFORM
Social mediaDigitalrates
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(Prices based on organic reach) QUANTITY RATES MXN RATES USD
OPTION 1 2 Facebook Posts 2 Twitter Posts $ 52,395 $ 3,493OPTION 2 2 Facebook Posts 1 Instagram Stories Posts $ 58,589 $ 9,906OPTION 3 1 Facebook Post with 1 picture 2 Twitter Posts with 1 picture $ 36,287 $ 2,419OPTION 4 2 Facebook Carousel Posts during 1 month (1 every 15 days) $ 93,232 $ 6,215OPTION 5 (Doesn’t include production) 2 Faceboook Video Posts (KPI 50,000 Video Views) 2 Twitter Video Posts $ 116,279 $ 7,752OPTION 6 (Doesn’t include production) Coverage: 4 Twitter Posts 1 Facebook Gallery 3 Instagram Stories $ 84,273.01 $ 5,618OPTION 7 (Doesn’t include production) Facebook Live Coverage: 1 Facebook Live Transmition 1 Facebook Gallery 4 Twitter Posts 3 Instagram Stories $ 150,061 $ 10,004OPTION 8 (Doesn’t include production) Instagram Live Coverage: 1 Instagram live Transmition 1 Facebook Gallery 4 Posts en Twitter 3 Instagram Stories $ 146,535 $ 9,769OPTION 9 1 Instagram Feed Gallery (3 pictures) - For a 3 month period $ 510,000 $ 34,000OPTION 10 1 Instagram Feed Mosaic (9 pictures) - For a 3 month period $1,530,000 $ 102,000OPTION 11 2 Twitter Moments (1 every 15 days) 2 commercial mentions in the Twitter Moment every 4 editorial pictures $ 22,105 $ 1,474OPTION 12 4 Pictures on Instagram Stories in 1 month (1 per week) each picture stays visible for 3 days each week 1 Animated GIF Faceboook Post 2 Animated GIFs Twitter Posts $ 84,578 $ 5,639OPTION 13 4 Animated GIF Instagram Stories GIF during 1 month (1 per week) each picture stays visible for 3 days each week 1 Animated GIF Faceboook Post 2 Animated GIFs Twitter Posts $ 93,036 $ 6,202OPTION 14 (Doesn’t include production) 4 Cinemagraph Instagram Stories during 1 month (1 per week) each picture stays visible for 3 days each week 1 Cinemagraph Faceboook Post 2 CinemagraphTwitter Posts $ 126,868 $ 8,458OPTION 15 4 Dark Post Vertical Videos on Instagram Stories during 1 month (1 per week), each picture stays $ 152,241 $ 10,149OPTION 16 Facebook Infographic Sponsorship $ 77,693 $ 5,180OPTION 17 (Doesn’t include production) 1 Facebook Illustration Post 2 Twitter Illustration Posts $ 73,854 $ 4,924OPTION 18 (Doesn’t include production) 1 Facebook Illustration Post 2 Twitter Illustration Posts 1 Instagram Stories Post $ 85,858 $ 5,724
Booking requirementsAny client that requires advertising services should contact the sales executive and sign the contract and/or corresponding insertion order in which the contract terms and conditions are specified.
The prices and rates indicated in this document, as well as the exchange rate, are reference prices and may be subject to change without prior notice. The total amount indicated in the contract and/or insertion order will reflect the rate at the time of purchase. If you need further information contact your sales executive.
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Terms and conditionsAnyone who may require the publication of advertising spaces, must contact the sales executive and sign the corresponding Contract and/or Insertion Order where the contractual terms and conditions are specified. Published rates may be modified without prior notice, reason for which the price indicated in the Contract and/or each of the Insertion Orders must be paid in full.
Condé Nast de México, S.A. de C.V., will not be held responsible for the content of advertisements nor for inquiring if advertising materials abide by any applicable laws and regulations at the moment of its publication or not. The agency and/or advertiser and/or any third party, that contract the publication of advertising spaces, are obligated to comply with applicable legislation, and in any case of complaints or accusations regarding it, must agree to defend and hold harmless Condé Nast de México, S.A. de C.V. and to cover any expenses or fines that may come from it.
Condé Nast de México, S.A. de C.V., reserves the right to its absolute discretion of suspending or not publishing any publication if the advertising material doesn’t comply with applicable legal orders, and/or if its content is offensive to its readers, contrary to morality and/or good customs, and/or its own interests, and will not be held responsible.
If you have any questions or concerns, please contact us at the following address: [email protected]
Condé Nast de México, S.A. de C.V., editor of the magazines “Vogue”, “Glamor”, “GQ”, “Vanity Fair”, “Architectural Digest”, informs its customers, suppliers and the general public, that:
Any type of promotion, invitation to events, invitation to be part of an article, or any type of communication in relation to our media, is always carried out by Condé Nast de México, S.A. of C.V. directly through its official channels, and never through third parties.
Likewise, they are informed that the official channels are solely and exclusively those corresponding to the domains, admexico.mx, vogue.mx, gq.com.mx, glamour.mx, vanityfair.mx, condenast.com.mx, condenastamericas.com or letters sent by correspondence, only to our subscribers, as well as those releases published on our official websites.
Condé Nast de México, S.A. of C.V., responsible for the personal data of its clients, users and subscribers, never shares such data with third parties; the personal data are treated according to our privacy notice, which can be consulted at: http://www.condenastmexico-latam.com/aviso-de-privacidad/, in strict compliance with the respective laws.
For the foregoing, Condé Nast de México, S.A. of C.V. disclaims any type of communication that is sent by third parties outside our editorial group through unofficial channels.
LET US TELL YOUR STORY!You want to know more?
Coffee is on us
www.condenastmexico-latam.com | [email protected]