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MEDIA KIT 2018
950 W. BA SIN RD.NE W CA S TLE, DE 19720TNJMG.COM
Updated: 11/03/17
CONTENTS1 From Coast to Coast
2 National and Local
3 Our Integrated Audience
4 Research Resources
5 Our Promise
6 Unleash Our Creatives
7 The Premium Lineup
8 High Impact Digital
9 Standard Digital Ad Specs
10 Mobile Ad Specs
11 Sponsorship Opportunities
12 Standard Print Ad Specs
13 Connect With Us
1
FROM COAST TO COASTAL Montgomery
AR Mountain Home
AZ Phoenix
CA Palm Springs
Redding
Salinas
Ventura
Visalia
CO Ft. Collins
DE Wilmington
FL Brevard
Fort Myers
Naples
Pensacola
Stuart
Tallahassee
GU Hagåtña
IA Des Moines
Iowa City
IN Evansville
Indianapolis
Lafayette
Muncie
Richmond
KY Henderson
Louisville
LA Alexandria
Lafayette
Monroe
Opelousas
Shreveport
MD Salisbury
MI Battle Creek
Berkley
Detroit
Lansing
Livingston
Port Huron
MN St. Cloud
MO Springfield
MS Hattiesburg
Jackson
MT Great Falls
NC Asheville
NJ Asbury Park
Bridgewater
Cherry Hill
Morristown
Vineland
Bergen
Passaic
Morris
Hudson
Sussex
NY Binghamton
Elmira
Ithaca
Poughkeepsie
Rochester
Westchester
NM Alamogordo
Carlsbad
Deming
Farmington
Las Cruces
Silver City
NV Reno
OH Bucyrus
Chillicothe
Cincinnati
Coshocton
Fremont
Lancaster
Mansfield
Marion
Newark
Port Clinton
Zanesville
OR Salem
PA Chambersburg
Flipside
Hanover
Lebanon
York
SC Anderson
Greenville
SD Sioux Falls
TN Clarksville
Jackson
Knoxville
Memphis
Murfreesboro
Nashville
TX Abilene
Corpus Christi
El Paso
Reach Local HQ
San Angelo
Wichita Falls
UT St. George
VA Staunton
VT Burlington
WA Bremerton
WI Appleton
Fond Du Lac
Green Bay
Manitowoc
Marshfield
Metro Parent
Milwaukee
Oshkosh
Sheboygan
State Farmer
Stevens Point
Wausau
Wisconsin Rapids
CA
NV
UTCO
AZNM
TX
OKAR
MSAL GA
SC
NC
VA
KY
TN
WV
WA
OR
ID
MT ND
KS
NE
SD
WY
MN
IA
MO
IL
WI
MI
IN
OH
PA
MDDE
NJ
NY MA
CTRI
ME
NH
VT
FL
LA
GUAM
109 STRONG MEDIA ORGANIZATIONSincluding the iconic USA TODAY
34 STATES & GUAMAs well as 160 news brands online in the U.K., provide rich con-tent through our digital, mobile and print products.
100THE USA TODAY NET WORK CONNECTS WITH
AND THEY HAVE REAL BUYING POWER:
TRILLIONANNUALLY2$
CONNECTS CONSUMERS, COMMUNITIES AND BUSINESSES AT A LOCAL AND NATIONAL LEVEL.
MILLION CONSUMERS MONTHLY
THE STRENGTH OF ANATIONAL NETWORK
WITH THE OF A LOCAL SOURCE
2
THE NEWS JOURNAL REACHES 74% OF NEW CASTLE COUNTY RESIDENCES MONTHLY!
Younger demographics may not traditionally reach for the paper, but our digital headlines are grabbing their attention and driving traffic to our outlets and your brand.
282,703INTEGRATED 7-DAY PRINT & 7-DAY DELAWAREONLINE.COM
94,073THE NEWS JOURNAL
DAILY READERS
146,144THE NEWS JOURNAL
SUNDAY READERS
AVERAGE MONTHLY PAGE VIEWS:
12 MILLION (47% ON MOBILE)
AVERAGE MONTHLY UNIQUE VISITORS:
1.2 MILLION(41% ON MOBILE)
Sources: 2017 Scarborough Release 2 New Castle County Adults, 18+ 2016 Nielsen Pop Facts Demographics New Castle County Adults, 18+
TOTAL MARKET EFFECTIVE BUYING INCOME
$23.6 BILLION
EFFECTIVE BUYING INCOME PROJECTED TO INCREASE
7.3% BY 2021
READERSHIP 282,703
AVERAGE AGE 48
MEDIAN HH INCOME $64K+
OWN A HOME
69%
ATTENDED COLLEGE
30%
MARRIED
52%
MALE
46%
FEMALE
54%
3
WHO ARE THE NEWS JOURNAL AND
DELAWAREONLINE.COM READERS?
OUR INTEGRATED AUDIENCE IS AFFLUENT AND WELL-EDUCATED
Sources: 2017 Scarborough Release 2 Base: New Castle County 2016 Nielsen Pop Facts Demographics State of Delaware
4
NATIONALUSA TODAY USATODAY.com USA TODAY App Cars.com
TheJobNetwork.com FindNSave.com Yahoo!
RESEARCH & ANALY TICS
WHAT'S OURS IS
YOURS
MEDIA OUTLETS
PRO
BORRELLTomorrow's Media Understood Today
REGIONALThe News Journal Delawareonline.com
TNJMG offers unparalleled research re-sources — both local and national — to help find, understand and motivate your customers. We can tailor your message to your audience with a wide range of marketing solutions that suit your business best, from best-in-class media properties to digital and creative services.
As Delaware's largest media and marketing company, we have a passion for growing local business. We take the time to understand your unique business objectives so that we can develop custom marketing strategies tailored to your customers.
There are no cookie-cutter solutions here, and our account planning process creates integrated marketing communication
programs that are rooted in research and launched by noise-making creative that motivate your consumers to act.
Once a program is launched we stick with it, constantly monitoring your campaigns to optimize their performance and provide frequent and transparent reporting.
We don't succeed unless you do.
UNLEASH OUR CREATIVESOur creative team thrives on generating hardworking brand campaigns that hit the mark every time. Smart, strategic creative is just one of the ways we motivate consumers to take action for your business.
Source: Google, 2013 14147
EXPANDING OUR EXPERTISE
We’ve teamed up with a recognized global leader in digital marketing, ReachLocal, to make local digital even more powerful and impactful for you.
ReachLocal adds award-winning, unparalled resources including: ReachSearch™ PPC, Reach-SEO™, ReachSite™ Website, ReachSocailAds™, ReachLisitngs™, ReachEdge™ optimization technology, ReachCast™ digital presence, TotalChatLive™ website chat functionality and TotalTrack™ ad tracking.
RICH MEDIA CAPABILITIES
Designed to engaged users more frequently, rich media ads provide interactive assets and deliver robust reporting.
DIGITAL VIDEO SERVICES
We can provide your business with a professional, high quality video that can be shared across digital media and beyond.
BRANDED CONTENT
Get your branded content in front of a highly engaged local audience. Branded content is not brand-biased and focuses on informing, rather than convincing, the audience. Build unparalleled brand loyalty and authority.
EMAIL MARKETING
Email marketing yields some of the highest ROI in digital marketing, providing targeted and custom crafted messages to reach new or repeat consumers.
MOBILE GEOFENCING
Mobile geofencing allows you to reach consumers with fully customizable targeting shapes and pinpoint accuracy to 100 meters. Geofencing can be combined with behavioral and audience targeting in a way that allows you to influence your best potential customers.
TARGETING & RETARGETING
Feature ads on thousands of destination sites across our targeted ad network. Increase conversions and recapture lost leads with site retargeting bringing customers back to you while they're searching for the competition.
THE PREMIUM
LINEUPWe have the tools and the skills to put your brand in the forefront in a dazzling way for your most eligible consumers. More importantly, we have the means to track the progress of your investment and continually adjust to improve it's performance. Our team is here to promote and protect your brand. That's one hard hitting lineup.
8
MAKE AN IMPACT
Drop Down Ad UnitPUSHDOWN
Full Screen Cinematic Ad UnitGRAVITY
Pop Out Interactive Ad UnitTAKEOVER
HIGH IMPACT DIGITAL AD SPECS
GRAVITY Video + Overlay + Frame Leave-Behind: 800x40 Safe Zone and 2560x1000 Background
HERO FLIP Ad Creative: 1380x1380 Bleed Area and 768x768 Safe Area Frame Leave-Behind: 800x40 Safe Zone and 2560x1000 Background
IAB BILLBOARD Ad Creative: 970x250 Leave-Behind: 88x31
PUSHDOWN Ad Creative: 1320x743 Frame Leave-Behind: 800x40 Safe Zone and 2560x1000 Background
INTERACTIVETAKEOVER
Frame Leave-Behind: 800x40
Safe Zone and 2560x1000 Background
DIGITAL AD SPECS
All digital specs are based on pixels. Should be built at 72 DPI in RGB format. Additional digital sizes available.
9
LEADERBOARD 728x90
MEDIUM RECTANGLE 300x250
HALF PAGE 300x600
TRANSITIONAL 1380x1380
SPONSORSHIP 100x50
STANDARD DISPLAY ADS
More time is spent with content-rich sites, and our site goes above and beyond. Start here – our standard digital ads are just the beginning.
TRANSITIONAL1380x1380
HALF PAGE300x600
MEDIUM RECTANGLE300x250
320x50
FULL SCREEN320x480
300x250
VIDEO
10
GOMOBILEOur mobile ads are everywhere you need to be. With four unit sizes that each fit into a variety of placements, the opportunity to make an impression is nearly unlimited.
With a base size of 320 x 50 or 300 x 250, our ads have the option of expanding into an engrossing full screen unit or an enticing video takeover that works in both landscape and portrait mode. What better way to make an impact on one of the most frequently-used devices in the world?
2221
CROWDPLEASERS
With a number of annual events drawing in the masses, sponsorship opportunities are a unique and exciting way to reach the crowds. Whether you're a presenting sponsor or a program advertiser, our events will bring you exposure quite unlike any other advertisement.
11
Imagine Delaware
O P E N F O R U M
DELAWARE AUTO SHOWOCTOBER, ANNUALLY
The three-day event in early October is held at the Chase Center on the Riverfront in Wilmington, Del. Boasting over 87,000 square feet of floor space, it is filled with the latest new automobile models from 70 auto manufactures/dealers. The family-fun event is rated "good to better" by 84% of attendees.
IMAGINE DELAWARE2-3 COMMUNITY EVENTS, ANNUALLY
Our Imagine Delaware Open Forum Series explores subjects critical to the state moving forward in key areas. Past events had over 1,000 attendees.
TOP WORKPLACESAUGUST, ANNUALLY
The News Journal has recognized 60+ companies and organizations in Delaware as Top Workplaces each year. These companies are recognized as Top Workplaces based solely on surveys about the workplace completed by their employees. The honorees are not only better places to work, but are more likely to be successful than peer organizations.
PUT IT IN PRINT
12
TABLOID ADS FULL 1/2 VERTICAL
1/2 HORIZONTAL 1/4 HORIZONTAL
STANDARD ADS
1/8 HORIZONTAL
1/4 VERTICAL
FULL
1/12
1/4 HORIZONTAL 3/16
1/2 VERTICAL
1/8
1/2 HORIZONTAL
1/6
DOUBLE TRUCK
1/24 1/24
1/12
DOUBLE TRUCK
1/4 VERTICAL
RETAIL COLUMN WIDTHS
1 Column 1.52" 2 Column 3.25" 3 Column 4.92" 4 Column 6.62" 5 Column 8.31" 6 Column 10"
SIZE COL x IN
Double Truck 20.75" x 10" Full 10" x 10" 1 / 2 Vertical 4.92" x 10" 1 / 2 Horizontal 10" x 4.95" 1 / 4 Vertical 4.92" x 4.95" 1 / 4 Horizontal 10" x 2.42" 1 /6 Double Biz Card 3.25" x 4.95" 1/12 Biz Card 3.25" x 2.42"
SIZE COL x IN
Double Truck 20.75" x 20.5" Full 10" x 20.5" 1 / 2 Vertical 4.92" x 20.5" 1 / 2 Horizontal 10" x 10.2" 1 / 4 Vertical 4.92" x 10.2" 1 / 4 Horizontal 10" x 5.05" 3 / 16 4.93" x 7.61" 1 / 8 4.92" x 5.05" 1 / 8 Horizontal 10" x 2.47" 1 / 12 3.25" x 5.05" 1 / 24 3.25" x 2.47"
CONNECT WITH US
13
There's a team of experts across
The News Journal Media Group and
the USA TODAY Network who work
together to implement and manage
your program. We can't wait to hear
from you.
CALL US TODAY. (302) 324-2650