Media Kit 2018 - Medium Rare Content · qantas media kit 2018. 3 qant 2018 ... jewellery bags and...

Media Kit 2018

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Qantas Media Kit 2018

Qantas magazine | Travel insider

Reach 2.3 million* Qantas passengers

each month

*On average per month for Qantas Domestic , QantasLink and Qantas International passengers combined. Source: Qantas Traffic & Capacity Statistics , January 2017

...with content that keeps connecting.


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A multimedia solution that reaches 2.3 million

passengers and puts your brand in direct contact with a hard-to-reach

audience who are highly desirable and captive.

INSPIRE SEARCH SHARE

MAGAZINE

BOOK

RED EMAIL + TRAVEL INSIDER E-NEWSLETTER

TRAVEL INSIDER WEBSITE

SOCIAL MEDIA

Winner, Ad Sales Team of the Year 2017 + 2016

Qantas magazine National Ad Sales Team

Winner, Custom Brand of the Year 2016

Qantas magazine

Winner, Best Travel 2017 Qantas magazine + Travel Insider

Bronze, Best use of monetised content 2017

Qantas magazine + Travel Insider

Winner, Publishing Company of the Year (large or small), 2017

Medium Rare

Winner, Editor of the Year – Consumer Custom, 2016 + 2017

Kirsten Galliott, Qantas magazine

Winner, Salesperson/Team of the Year 2016 + 2017

Qantas magazine

Gold Winner, Best Travel and Leisure 2016

Qantas magazine

Gold Winner, Best Mobile/Tablet 2016

Qantas Travel Insider

Winner, Publication of the Year 2016

Qantas magazine

Winner, Best Website 2016 Qantas magazine

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OUR AUDIENCE

QANTAS MAGAZINE

399,000*Readers

48 years*

Readers Average age

58%* Male

42%* Female

54%* AB readers

$134,370* Average

personal income

TRAVEL INSIDER

219,000^

Users per month

3,106,256^^

Page views per month

17,400+ Twitter

followers

34,100+ Instagram followers

3 million+ Subscribers to

Travel Insider EDM

3.7 million+ Subscribers to

Qantas Red Email

M AGA Z I N E W E B S I T E

*Source: Roy Morgan December 2017; Roy Morgan, prel iminar y database, March 2018 ; ^Nielsen DRM, March 2018; ^^Google Analy tics , March 2018; Twitter and Instagram Figures accurate as at Februar y 2018

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Qantas magazine | Travel insiderSource: Qantas Customer Ser vice Sur vey, December 2015

Qantas magazineDespite the increased entertainment available, 9 out of 10 passengers spend more than 10 minutes reading Qantas magazine*

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As the nation’s No. 1 magazine in the Business and Airline categories, Qantas magazine reaches 387,000 readers each month. It’s the most-read title in Australia by AB readers and business executives within these categories.*

The magazine offers a unique combination of travel news and in-depth features on local and international destinations, as well as business, sport, food, wine, style, arts, technology and luxury content — all written by highly respected contributors.

QANTAS MAGAZINE

C O N T E N T

399,000 readers*

QANTAS DISTRIBUTION

All Qantas Domestic, International and Regional flights.

All Qantas International First and Business

Club Lounges.

All Qantas Domestic Chairman’s, Platinum

and Club Lounges.

5-STAR & BOUTIQUE HOTEL DISTRIBUTION

Melbourne: Park Hyatt,

The LanghamNorthern Territory:

Longitude 131Queensland: Sofitel Brisbane Club Sofitel

Lounge, Pullman Cairns International, The New

Inchcolm Hotel & Suites, Sheraton Grand Mirage

Resort Gold CoastSouth Australia: Southern

Ocean Lodge, Hilton Adelaide

Sydney: Sheraton on the Park, The Darling,

Astral, Park Hyatt

M O N T H LY

SECTIONS

QNewsTravel Insider

QBusinessQStyleQuisine

iQonQ entertainment

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QNEWS & QSPIRIT QNews highlights the newest hotels and restaurants, unusual destinations and the latest happenings around Australia, including a wrap-up of Qantas’s own messages. Travel moments stay with us and sustain us, which is why QSpirit features prominent Australians talking about their most memorable travel experiences, the secret histories behind some of the world’s best hotels and extraordinary views from way up high.

QSTYLE Your dose of fashion, beauty and wellness, wrapped up in one very stylish package. QStyle is a sophisticated fashion primer in seasonal trends.

Hit List details where to shop in a “hot” city; Style Insider delivers a designer’s destination secrets; our Beauty column provides practical advice; Wellness inspires healthy holidays; and Luxe List highlights desirable products.

QUISINE Food is intrinsically linked to travel. And Quisine is all about the ultimate food and wine experiences.

In the monthly Reviews section, our panel of food critics highlights Australia’s hottest restaurants. A regular regional food and wine feature introduces readers to the country’s best producers. Qantas consulting chef Neil Perry — one of Australia’s foremost culinary experts — shares gourmet insights in his column. And Peter Bourne rounds up the very best local and international wines to enjoy.

iQ Our readers like to keep up to date with technology in order to influence their family and friends. iQ helps readers stay ahead of the trends, from the latest gadgets and must-read books to in-the-know car reviews — all written by the leading experts in their fields.

TRAVEL INSIDER With beautifully written and stunningly photographed features on the world’s most exciting destinations, the magazine’s Travel Insider section curates the very best of local and international luxury, adventure, food and wine, wellbeing, and family and business travel. Driven by inspirational design and written by world-class journalists, Travel Insider delivers something for every reader. Each feature includes relevant pointers to get the most out of each trip as well as easy-to-follow directions for exploring and booking the ultimate holiday.

QBUSINESS QBusiness inspires success, examining international business trends and sharing learnings from the country’s most exceptional leaders.

Each month, the Business Travellers’ Guide authoritatively advises readers on how to find the best in each city, from where to book a lunch meeting to identifying the ideal hotel for a business traveller.

In View from the Top, editor-in-chief Kirsten Galliott interviews CEOs and other gifted leaders to glean their lessons on leadership and success.

Andy Serkis, who played Gollum in The Lord of the Rings trilogy, becomes Caesar in War for the Planet of the Apes

©2017 Twentieth Century Fox Film Corporation and TSG Entertainment Finance LLC

ONQ.200

QA N TA S E N T E R TA I N M E N T

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SUPPLEMENTS

S P E C I A L E X E C U T I O N S

RIVER CRUISING


JANUARY 2018

FEBRUARY

MARCH

APRIL

MAY

JUNE

JULY

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

2018 FEATURES

Please note: features are subject to change

FUTURE OF BUSINESS

BUSINESS OF SPORT

BUSINESS TRAVEL AWARDS

PROPERTY

LEADERSHIP

EXECUTIVE EDUCATION

LIFE AFTER POLITICS

LEADERSHIP COURSES

TECHNOLOGY

LEADERS OF THE YEAR

QBUSINESS

Q B U S I N E S S

SMALL BUSINESS

QSTYLE

Q S T Y L E

THE ESSENTIALS

NEW-SEASON FASHION

JEWELLERY

BAGS AND BRIEFCASES

WATCH SPECIAL

CHRISTMAS GIFT GUIDE

MEN’S SUITINGBUSINESS TRAVEL AWARDS WINNERS

LUGGAGE TOURING

NEW SEASON FASHION PROPERTY

GOLF

WATCHES/SPRING RACING

JEWELLERY SPECIAL

CRUSING

WORKWEAR

ARTS & CULTURE

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Australia’s No. 1 airline and business magazine read by

business executives

Australia’s most-read AB magazine in the Business

and Airline categories

High-income earners that earn on average

$134,370 p.a

Average value of savings and investments is $491,980 –

over double the national average

MORE C-suites than any other business magazine

in Australia

84% believe quality is more important

than price

Home owners or mortgagees: 79%

MORE45% of readers travel within Australia four or more times per year, while 27% travel overseas more than twice a year

Australia’s most-read AB magazine in the Business and Airline categories

Source: Roy Morgan, December 2017 **Roy Morgan, prel iminar y database, March 2018

QANTAS MAGAZINE

190,000

Professionals and managers (49%), making them 3 times more likely to be professionals than the

general population

54%

54% ABs – reaching 7,000 more than the closest competitor, AFR Magazine

129% MORE LIKELY

...to be business decision-makers. Delivering more decision-makers

(24,000) than any other airline or business title

109,000

Qantas readers have over $500,000 in savings and investments,

which is 28% more than its closest competitor – AFR Magazine

399,000

Qantas readers, which is 80% more than Virgin Australia’s Voyeur and 89% more

than Jetstar Magazine**

MORE

...readers who earn $120,000+ – higher than AFR Magazine and

Wish combined

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Asia is a strategic priority for Qantas with increased fleet frequency and the best premium service in the market for the Asian business and leisure traveller.

Written in simplified Chinese, stories within the 100-page Chinese edition of Qantas Magazine will focus on topics that resonate with Chinese travellers, including beauty and nature; food, wine, local cuisine and produce; retail, shopping and luxury and beaches and adventure.

Content will also be available online at Qantas Travel Insider and seeded through Weibo, WeChat and YouKu - part of Qantas’ use of digital and social media channels for tourism marketing.

QANTAS MAGAZINE CHINESE EDITION

O N B OA R D

50,000 copies distributed3-month distribution

QANTAS DISTRIBUTION

All Qantas domestic and international flights.

All Qantas Domestic Chairman’s, Platinum

and Club Lounges.

International First Class Lounge: Hong Kong

Available at Sydney, Melbourne, Melbourne

metro, Brisbane, Perth and Christchurch Duty Free

New Zealand Airport display stands: Auckland

Airport International and Domestic, Wellington

Airport, Christchurch Airport and

Queenstown Airport.

5-star hotels Australia wide

Sales agents and tour operators in Shanghai

and Beijing

S E A S O N A L

*Tourism Austral ia, 2016

NATIONAL DAY GOLDEN WEEK

On board:1st October

Booking Deadline: 6th August

Material to be translated: 15th August

Material Deadline: 17th August

“There were 1.1 million Chinese visitors to Australia in 2015/16, up 23%, while spending by Chinese visitors increased by 27% to hit $8.9 billion.” *

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Travel Insider Online

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Qantas Travel Insider is where holiday dreams start...

Travel Insider is one of the most visited premium lifestyle media sites in Australia (Nielsen). It offers thousands of expert insider’s guides and features to help visitors plan their trips to more than 40 destinations worldwide, with a focus on the best of Australia – users can explore detailed guides to all major cities and popular regional destinations through the eyes of prominent locals, award-winning writers and celebrated tastemakers whose experiences are exclusive and authentic.

The site helps everyone find the best experience for them: with sections for family travel, business travel, cruising, adventure, romance, food, accommodation and more.

The site also has a detailed Travel Tips section, and regularly features expert tips from high-profile travellers and celebrities.

Our travel inspiration and news from the site is shared via frequent daily updates to thousands of travellers across our Twitter, Instagram and Pinterest accounts.

TRAVEL INSIDER

PLANNING TOOL

The ultimate inspiration and planning tool for:

Destinations

Experiences

Lifestyle

Trending

219,000 UAs*

3,106,256** Page views per month 3:10 average session length*51,500+ social followers***

Website + Social Media

ONLINE PLATFORMS

Connect with us online at:

travelinsider.qantas.com.au

@qftravelinsider

@qftravelinsider

@qftravelinsider

13Qantas magazine | Travel Insider


BUYOUTS & DISPL AY

OPPORTUNIT Y CONCEPT INCLUSIONS

HOME PAGE SPONSORSHIP

• Monthly buyout of Travel Insider home page

• 100% SOV offering maximum impact within a premium environment

Desktop:• Double Roadblock (POS 1 & 2)• Super side skins

Mobile:• Double Roadblock (POS 1 & 2)

CURATED CONTENT HUB

• Become part of a curated editorial environment relevant/tailored to a specific campaign theme.

• Existing editorial is supported by commissioned articles written by Travel Insider to support the client’s topic or theme.

• Advertorial option to communicate a product- focused message.

• BTYB logo on index

• 100% SOV media on page

• Minimum four commissioned articles

• Editorial support on travelinsider.qantas.com.au, driving tothe integration

INDEX SPONSORSHIP • Advertising exclusivity

• Align with specific content environments on Travel Insider, such as Technology, Food and Wine and Style

INDEX PAGEDesktop:• Double Roadblock (POS 1 & 2)• Super side skins


ARTICLE PAGESDesktop:• Double Roadblock (POS 1 & 2)• Super side skins


HOME PAGE SPONSORSHIP CURATED CONTENT HUB INDEX SPONSORSHIP

TRAVEL INSIDER DIGITAL OPPORTUNITIES

14Qantas magazine | Travel Insider


TRAVEL INSIDER DIGITAL OPPORTUNITIES

CIT Y GUIDE SPONSORSHIP ENHANCED ADVERTORIALCOMMISSIONED ARTICLE

BRANDED CONTENT

OPPORTUNIT Y CONCEPT INCLUSIONS

CIT Y GUIDE SPONSORSHIP

• Travel Insider’s city guides provide a genuine insider’s guide to destinations the world over. We explore the world through the eyes of prominent locals, award-winning writers and celebrated tastemakers whose experiences are exclusive and authentic.

• From where to stay, where to eat and drink and where to explore, each city guide’s unique, authentic content enhances the travel experience for both the business and leisure traveller, offering both inspiration and utility.

• Existing editorial content can be supported by native content, which will be seeded within the guide, to support your campaign objectives.

• Integrated header featuring intro and BTYB logo on city guide index page

• 100% SOV media of index page and content (skins on index only)

• Editorial support on travelinsider.qantas.com.au, driving to the integration

• Support across relevant social networks

• Optional inclusion: commissioned articles

SECTION COMMISSIONED ARTICLE

• Editorial articles written by Travel Insider in line with the client’s topic objectives.

• Content seeded throughout content hubs.

• 100% SOV media on page only when included in a content hub or native content series

• Copywriting by Travel Insider editorial

• Presented to client as an FYI only

NATIVE CONTENT • A series of four editorially commissioned articles that sit within a relevant editorial environment, as agreed with editorial.

• Concept, creation and development by the Travel Insider team along a client’s topic or campaign theme.

• Content is labelled ‘Promotion’.

• BTYB logo


• Minimum two commissioned articles


• Social amplification across relevant social media channels

ADVERTORIAL • Create a bespoke advertising solution to cater to specific client objectives.

• Advertisers integrate their own content and leverage the existing audience on Qantas Travel Insider.

• Determined based on requirements. Can include: one hero image or video or one gallery of up to 10 images (based on all images supplied)

• Labelled promotion

• Copywriting by Travel Insider



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EDM

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Qantas Travel Insider email is a curated edit of the most compelling stories, articles and galleries from the Travel Insider website. Distributed to Qantas Frequent Flyers, the newsletter offers reach and environment to an audience with an appetite for travel.

Distributed to more than 3 million subscribers, it delivers the latest flight offers, hotel specials, cruise deals and travel reviews. The newsletter is ideal for promoting tactical offers and driving users to action.

QANTAS TRAVEL INSIDER EMAIL

QANTAS RED EMAIL

TRAFFIC SUMMARY

Distribution: 3 million subscribers

Casting: 2 x sends per month

Open rates: Average 18.4%

Inclusions: Solus MREC

TRAFFIC SUMMARY

Distribution: 3.7 million subscribers

Casting: 2-3 x sends per month

Open rates: Average 20%

Inclusions: Solus MREC

2.2 million subscribers*

3.7 million subscribers*

Source: *Qantas, 2017

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Rates + Deadlines

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EDITION ON BOARD BOOKING DEADLINE MATERIAL DEADLINE

JANUARY 2018 1 JANUARY 13 NOVEMBER 27 NOVEMBER

FEBRUARY 1 FEBRUARY 20 NOVEMBER 4 DECEMBER

MARCH 1 MARCH 11 JANUARY 25 JANUARY

APRIL 1 APRIL 8 FEBRUARY 22 FEBRUARY

MAY 1 MAY 1 MARCH 22 MARCH

JUNE 1 JUNE 12 APRIL 26 APRIL

JULY 1 JULY 14 MAY 28 MAY

AUGUST 1 AUGUST 11 JUNE 25 JUNE

SEPTEMBER 1 SEPTEMBER 11 JULY 25 JULY

OCTOBER 1 OCTOBER 13 AUGUST 27 AUGUST

NOVEMBER 1 NOVEMBER 10 SEPTEMBER 24 SEPTEMBER

DECEMBER 1 DECEMBER 11 OCTOBER 25 OCTOBER

RATES ($AUD)

Casual Level 1 Level 2 Level 3 Level 4

CURRENT RATES 3x 6x 12x 18x

DPSC 35,676 34,143 32,817 31,489 30,163

Full ,978 18,174 17,478 16,781 16,086

Half Page (Vertical or Horizontal) 12,913 12,374 11 ,907 11 ,440 10,973

Third Page 10,622 10,183 9,802 9,422 9,041

COVERS

Inside Front Cover DPS 49,946

Inside and Outside Back Cover

Gatefold*49,946

LOADINGS

Opposite Contents 30%

Opposite Masthead 30%

Guaranteed Broken Space 5%

First Half RHP 20%

First Half LHP 10%

RHP Run of Book 10%

INSERTS 2PP 4PP 8PP 12PP 16PP 32PP

COST PER $‘000

Minimum Print Run 240 360 500 650 780 1048

Qantas approval required on all inserts subject to 100% confirmation. Qantas requests all inserts to be bound. All inserts must include an advertising backing page. All inserts exclude production cost.

Print material to be supplied via Quickcut (Adstream), Adsend or SENDlite.

Specifications available at mediumrarecontent.com

* The inside and outside back cover gatefold cannot be purchased separately. Production included.

Note: The above rates are in Austral ian dol lars (AUD) and do not include goods and

ser vices tax (GST ). GST of 10% wil l be added to above rates when invoicing.

QANTAS MAGAZINE

Print magazine

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EDITION ON BOARD BOOKING DEADLINE

TRANSL ATION DEADLINE

MATERIAL DEADLINE

GOLDEN WEEK 1 OCTOBER 6 AUGUST 15 AUGUST 17 AUGUST

CHINESE NEW YEAR 31 JANUARY 27 NOVEMBER 30 NOVEMBER 14 DECEMBER

Qantas Chinese Edition is a perfect bound publication.Print material to be supplied via Quickcut (Adstream), Adsend or SEND-

lite.The full right-hand page of an OFC gatefold (first page of text) must be

supplied with a 3mm white or black strip on the fore edge.Please contact Production prior to sending material to confirm which

colour strip to supply.

* The inside and outside back cover gatefold cannot be purchased separately. Production included.



Run of Publication - Premiums apply for early posit ioning.

It is the advertiser ’s responsibi l ity to supply their ads in s implif ied Chinese.

QANTAS CHINESE MAGAZINE

Deadlines

Book into the October and January issues of Qantas magazine and receive a further 10% discount on the above rates when booking into our Chinese editions.

1 issue Full page: $13,810

Double-page spread: $25,464

2 issuesFull page: $11,970

Double-page spread: $21,950

SIZE TRIM SIZE T YPE/DESIGN AREA BLEED

Double Page Spread

To be supplied as two single full pages

Full Page 275mm x 210mm wide 255mm x 190mm wide 285mm x 220mm wide

OFC or OBC gatefold flap

275mm x 197mm wide 255mm x 177mm wide 285mm x 207mm wide

OBC 275mm x 404 mm wide 255mm x 384mm wide 285mm x 414mm wide

Rates

Print Specifications

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CHANNELS BOOKING DATE MATERIAL DATE

Qantas Travel Insider website Minimum 1 week

prior to start date1 week prior

to start date

Travel Insider EDM (2 sends per month)

Minimum 3 weeks prior to start date

2 weeks prior to start date

Qantas Red Email MREC (up to 4 sends per month)

Minimum 2 weeks prior to start date

2 weeks prior to start date

OPTIONS EXECUTION RATE ($AUD)

Display Advertising Run-of-site

Double Roadblock (Desktop and Mobile) $60 per ‘000

Homepage, index or destination sponsorship

Double Roadblock (Desktop and Mobile)

and Super Skins (Index Desktop)

POA

Travel Insider EDM Display Advertising MREC $9,500 per send

Qantas Red Email Display Advertising MREC $14,000 per send

TRAVELINSIDER

TRAVELINSIDER

Website/EDM Deadlines Website/EDM Rates


For advertising enquiries please contact Laura Pil l ing: T +61 2 8114 8969 | E [email protected]

For editorial enquiries please contact Samantha O’Brien: T +61 2 8114 8957 | E [email protected]

Media Kit 2018 - Medium Rare Content · qantas media kit 2018. 3 qant 2018 ... jewellery bags and...

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Transcript of Media Kit 2018 - Medium Rare Content · qantas media kit 2018. 3 qant 2018 ... jewellery bags and...