Media Kit - 2017
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Transcript of Media Kit - 2017
VETERAN RECRUITING STRATEGIESVETERAN CAREER FAIRS
SPONSORSHIP OPPORTUNITIESVETERAN OUTREACH
ONLINE AND PRINT ADVERTISING
PRODUCTS AND SERVICES
ABOUT RECRUITMILITARYRecruitMilitary is a wholly-owned subsidiary of Bradley-Morris, Inc. (BMI), the largest military-focused recruiting company in the U.S. Together, BMI and RecruitMilitary offer employers access to more than 1,000,000 military job seekers via services that include contingency recruiting, military job fairs, a job board, employer branding, a military base publication, and more.
RecruitMilitary offers a diverse array of employer branding and targeted hiring solutions to help employers connect with America’s best talent – its veterans:
► Hosts the nation’s largest single-source military veteran and spouse database
► Publishes one of the nation’s largest veteran hiring magazines
► Hosts hundreds of regional job fairs to connect private and public sector employers with veterans
► Works with 72% of Fortune 200 companies
► Provides services free of charge to veterans and military spouses
Our products provide both on-line and off-line opportunities for employers and veterans to develop mutual understanding, awareness, and connections so that employers can acquire talent and veterans can attain their career goals and potential.
About Us
For more information, contact RecruitMilitary: 1.800.226.0841 ► http://recruitmilitary.com/employers
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JOB FAIRSWe produce over 100 well-attended career fairs in over 50+ cities annually in cities across the country.
DIGITAL SOLUTIONSWe host the largest single-source veteran employee database with over 1,000,000 job seeking veterans. Use our database
for job postings, subscriptions, targeted emails, and digital employment branding.
PRINT AND ONLINE MEDIA45,000 print copies of our Search & Employ® magazine distributed bi-monthly, with a digital version linked to our website.
In addition, we send the VetTen digital newsletter to over 301,000 opted-in veteran job seekers monthly.
PROFESSIONAL SERVICESProfessional sourcing and screening services are available to find veteran talent to fill specific positions.
For more information, contact RecruitMilitary: 1.800.226.0841 ► http://recruitmilitary.com/employers
11/16
STRATEGIC OUTREACHBRANDING & TARGETED HIRING
Why Include Veterans in Your Recruitment Strategy?
Every organization has a desire to hire skilled, dependable and motivated talent, and many have found that military veterans bring these and many other great attributes to the table.
Cross-Media Suite of Recruitment Services Rangingfrom career fairs to database access and print/online advertising, we help you establish an integrated veteran recruiting program through our services:
DIVERSECANDIDATEPOPULATION
DIVERSITY 83.4% Male16.6% Female 52.9% White23.8% African-American 9.8% Hispanic2.2% Asian1.1% Native American 4.1% Other
EDUCATION 21.6% Bachelor's degree 9.1% Graduate degree
RANK 7.1% Military officers 92.0% Enlisted service members 26% Disability rating
SERVICE BRANCH 47.0% Army 21.2% Navy 16.3% Air Force 14.3% Marines 1.2% Coast Guard
Veteran Recruiting Strategy
■ High character and dependable■ Skilled and trained■ Diverse population■ Quick learners
■ Educated and tech savvy■ Team players■ Security clearances■ Compliance
CAREER FAIRS► 125+ Career Fairs
– 60+ Markets annually► 95% Favorable recruitment ROI► 91% Plan to attend again► 125+ Job offers per event
SEARCH CANDIDATES/POST JOBS► 900,000+ Veteran career seekers► 58,000+ active security clearance► Hundreds of new candidates daily
► 30,000+ job views per day
TARGETED EMAIL► Outreach to ONLY
relevant candidates► Geo-targeting
ONLINE ADVERTISING► 116,000+ unique monthly visitors► 604,000+ monthly page views
PRINT ADVERTISING► 45,000+ copies distributed
bi-monthly
► 185 active duty installations
SOCIAL MEDIA► 91,500+ f Likes - 40,000+ engage weekly► 10,600+ t Followers► 15,500+ l Follow our company page
- 3,300+ Group members
PROFESSIONAL SERVICES► Sourcing and screening► Contingency hiring
VETERAN RECRUITMENT TRAINING► Train hiring managers how to interact
with veterans► Develop effective on-boarding► Aid in retention
For more information, contact RecruitMilitary: 1.800.226.0841 ► http://recruitmilitary.com/employers
11/16
PHASED APPROACHNavigating the veteran space can be challenging. Through our many years of delivering results for employers, RecruitMilitary has found that a phased approach is optimal when developing a veteran recruiting program.
PHASE I: EMPLOYER BRANDINGIf employer branding is your goal, RecruitMilitary offers a variety of methods to help get your brand in front of a veteran audience on a large scale. We can assist your organization with the following:
þ Advertisements in Search & Employ® magazine (print and online)Over 45,000 print copies are distributed bi-monthly to active duty military bases worldwide, National Guard and reserve units, job seekers who attend veterancareer fairs and military to civilian recruiters nationwide. A variety of ad space is available, including full page, half page, and quarter page.
þ Micro-Site Banner AdsBrand your company in the veteran community with a micro-site and banner on our most trafficked web pages.
þ Job Fair AttendanceSponsor or attend one of over 100 veteran hiring events each year in cities across the United States.
þ Advertisements in RecruitMilitary’s VetTen Monthly Jobs NewsletterYour ad placed in our VetTen newsletter, delivered to over 301,000 opted in veteran job seekers.
þ Social Media OutreachWe help you reach veterans via Facebook, LinkedIn, and Twitter.
þ Military Base OutreachLeverage RecruitMilitary’s vast network of contacts and connect job seeking veterans with your company based on the MOS/skillset you are seeking.
þ Research, Consulting, and TrainingLeveraging our knowledge of the military veteran hiring market, RecruitMilitary will work with your organization to help you achieve your veteran hiringobjectives.
þ Program AccountabilityRecruitMilitary can provide data analysis and feedback about how each mechanism is performing.
PHASE II: TARGETED HIRINGUse a targeted hiring approach to find veterans to fill specific jobs. RecruitMilitary can assist with the following:
þ Database AccessPost jobs and search our veteran candidate database, using filters to target specific skills.
þ Job Fair AttendanceSponsor or attend one of over 100 veteran job fairs each year in cities across the United States, using targeted messaging prior to each eventto drive veteran candidates to your booth.
þ Targeted Email MessagingWe send targeted email messages on your behalf to veteran candidates with the skillsets you need.
þ Professional ServicesProfessional sourcing and screening services are available to find veteran talent to fill a position.
þ Military Base OutreachWe target the right military bases for the MOS/skillsets you are seeking.
þ Welcome LettersWe send an email on your behalf to matching candidates to alert them of your targeted career options.
þ Research, Consulting, and TrainingBy leveraging our military knowledge, RecruitMilitary will connect your organization to the precise MOS/military skillsets for your open positions.
þ Program AccountabilityRecruitMilitary provides data analysis and feedback about how each mechanism is performing.
Veteran Hiring Strategy
Veteran Career Fairs
For more information, contact RecruitMilitary: 1.800.226.0841 ► http://recruitmilitary.com/employers
11/16
RECRUIT VETERANS TODAY THROUGH RECRUITMILITARY’S
VETERAN CAREER FAIRSCombine RecruitMilitary’s well-attended and highly regarded job fairs with the nation’s largest database of veteran job seekers – with over 900,000 highly qualified candidates – and you have the ingredients for a great return on investment.
We host our all-veteran job fairs in unique, attractive venues, and provide comprehensive marketing to drive attendance.
Choose from three packages:
EXHIBITOR PACKAGE► Exhibition booth with skirted table► Attendance for 2 representatives with catered lunch► Listing in Exhibitors list► Listing on Event page on website
TARGETED PACKAGE
► Exhibition booth with skirted table► Attendance for 2 representatives with catered lunch► Pre-event targeted emails directed at relevant job-seeking veterans► Listing in Exhibitors list► Listing on Event page on website
BRANDING PACKAGE
► Premium exhibition booth location and skirted table► Attendance for 4 representatives with catered lunch► ½-page ad in bi-monthly Search & Employ® print and digital magazine► Text ad in The VetTen jobs newsletter► Featured as a veteran-friendly organization► Listing in Exhibitors list
JOB FAIRS WORK,AND NOBODYDOES IT BETTER
800+ job fairsin 57 cities acrossthe United States since 2006
540,000 Veteran job seekers connecting to over
32,000 exhibitorssince 2006
95% favorableROI reported by exhibitors
91% of exhibitors plan to attend again
For more information, contact RecruitMilitary: 1.800.226.0841 ► http://recruitmilitary.com/employers
Military Base Veteran Career Fairs
RECRUIT VETERANS TODAY THROUGH RECRUITMILITARY’S
MILITARY BASE VETERAN CAREER FAIRSCombine RecruitMilitary’s well-attended and highly regarded job fairs with the nation’s largest database of veteran job seekers – with over 900,000 highly qualified candidates – and you have the ingredients for a great return on investment.
Connect with active duty military job seekers at our 25+ On Base Events in over a dozen markets. Military Base events gives your organization the opportunity to meet transitioning service members with unique skill sets matching your needs.
EXHIBITOR PACKAGE
► Exhibition booth with skirted table► Attendance for 2 representatives with catered lunch► Listing in Exhibitors list► Listing on Event page on website
Contact your RecruitMilitary representative to learn more about how a Military Exhibitor Package will benefit your organization.
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JOB FAIRS WORK,AND NOBODYDOES IT BETTER
800+ job fairsin 57 cities acrossthe United States since 2006
540,000 Veteran job seekers connecting to over
32,000 exhibitorssince 2006
95% favorableROI reported by exhibitors
91% of exhibitors plan to attend again
Complete Branding Opportunities at Our Career FairsIndividual packages include Event, Veteran, Seminar, Beverage and Tote sponsorships
SEMINAR SPONSOR► Premium booth placement► A designated space to hold a seminar
for up to 50 veterans – before or duringthe event
► Opportunity to exclusively engagewith veteran attendees
► Veteran outreach - RecruitMilitary DatabaseCandidates, Military Installations, NationalGuard & Reserves, Veteran Service Orgs, State & Local Vet Reps
BEVERAGE SPONSOR► Two water stations placed strategically
at the event► Beverage sponsor signage at each station► Brand exposure to all veteran job seekers
TOTE SPONSORDesignated display station near registration table► Sponsor signage at display station► Client’s branded totes distributed
to all veteran job seekers(totes must be provided by the sponsor)
► Up to two greeters at display station► Brand exposure to all veteran job seekers
EVENT SPONSOR► 2 Tables with Premium booth placement
► 4 representatives► Event sponsor signage► Company greeter at check-in desk► Full-color event exhibitor list► Flyers distributed to all veteran job seekers
(flyers must be provided by the sponsor)
► Other promotional handouts designatedand provided by sponsor
► Client logo appears on eventregistration page
► Press outreach - Local news outlets► Veteran outreach - RecruitMilitary Database
Candidates, Military Installations, NationalGuard & Reserves, Veteran Service Orgs,State & Local Vet Reps
VETERAN SPONSORSHIP PACKAGEMembers receive one each from three optionsand can pick which events they wish to apply them:► Kickoff - speaking opportunity► Beverage station for job seekers► Tote bag distribution
DON’T JUST SHOW UP OWN THE HIRING EVENT!As a RecruitMilitary Sponsor your company’s name and brand will be made the main attraction and synonymous with veteran hiring in the local community.
Sponsorship Opportunities
For more information, contact RecruitMilitary: 1.800.226.0841 ► http://recruitmilitary.com/employers
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OUR VETERANJOB FAIRS DELIVER
Average
330veterans and military spouses attend per event
Over 100 job fairsin 50+ cities
145+ sponsorshipsin 2015
800+ job fairsin 57 cities acrossthe United States since 2006
For more information, contact RecruitMilitary: 1.800.226.0841 ► http://recruitmilitary.com/employers
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CANDIDATE SEARCH & JOB POSTINGSADVANCED SEARCH PARAMETERS► Security Clearance► Military Occupational Speciality (MOS)► Willingness to relocate► Education Level► Work Interest Categories► Previous Work Experience
The RecruitMilitary database provides an outreach and direct recruitment tool that connects you with job-seeking military veterans and military spouses.► Candidates with security clearance► OFCCP data and reports available► Options to integrate social media on job postings► Opportunity to build a profile for candidates to read about your organization► National and Local search options available
POWERFUL FEATURES► Automated search agents
■ This feature includes saveable search queries that alert you when someone matches your search criteria
► Share job feature► Job postings
■ Post jobs to our database of veteran job seekers
► Applicant Tracking Systems■ Integrate with a variety of ATS partners for automated job feeds to our job board
Veteran Outreach
900,000+ veteran job seekers
RANK
91.9% enlisted personnel
7.1%military officers
58,000+ candidates with active security clearance
450+ veteranjob seekers register daily
For more information, contact RecruitMilitary: 1.800.226.0841 ► http://recruitmilitary.com/employers
11/16
HOW RECRUITMILITARY CAN ASSIST:
OFCCP COMPLIANCERecruitMilitary provides an optional feature with its Candidate Database product to collect and report OFCCP data. Your account can be enabled with OFCCP data collection, and an OFCCP Applicants report can be generated by RecruitMilitary upon request.
DATA CAPTURED AND STORED► Military Applicant
■ Full profile/resume
■ Contact information
■ Branch of service
■ Disability Status
■ Ethnicity
■ Gender
■ Geographic Location
► Employer Job Postings■ Link to vacancy announcement/posting
■ Date posted
■ Date expired
■ Log of all user actions, views/opened/applied/clicks
■ Integrate with a variety of ATS partners for automated job feeds to our job board
REPORT GENERATIONIf you are audited by the OFCCP, you can request an OFCCP Applicants report from RecruitMilitary. The report contains all of the data that is relevant to OFCCP compliance and job postings.
For more information about OFCCP reporting, please contact the RecruitMilitary Support team at (800) 226-0841 or email [email protected].
OFCCP Compliance
Database captures and stores search data, as required, for a period of 3 years.
Data stored: ► Gender► Ethnicity► Veteran/Civiliandifferentiation
► Disability status
450+ veteranjob seekers register daily
For more information, contact RecruitMilitary: 1.800.226.0841 ► http://recruitmilitary.com/employers
11/16
Digital Media
RECRUITMILITARY OFFERS VARIOUS OPTIONS TO DIGITALLY CONNECT WITH THE VETERAN COMMUNITY. Try one or bundle all the services into one complete media package.
TARGETED EMAILSIncrease exposure of your organization's opportunity among qualified veteran job seekers. This personalized email message is delivered directly to veterans who possess your required skills and experience.
“The Targeted Email worked just like you said it would and produced a strong group of candidates. Other than making a choice from such a talented group, things couldn’t have been easier. We’re very pleased with how well this service worked to deliver our next sales representative. Thanks for all your help!” – W. NelsonPressure Spray, Inc.
WELCOME LETTERSConnect with TODAY's job seeker. Let our most recent job board registrants who possess your required skills and experience know about your opportunities with a personalized email message.
VETTEN NEWSLETTERExpose your organization and available opportunities to all monthly veteran newsletter subscribers. Sponsorship, display and text ads are available to market your organization.
SEARCH & EMPLOY® MAGAZINEBi-monthly magazine distributed in two monthly newsletters, and posted on recruitmilitary.com. This is the premiere branding option to reach transitioning troops, job-seeking reservists, National Guardsmen, and RecruitMilitary Veteran Job Fair attendees. Ask for more details.
BIG AUDIENCES - SMALL NICHE -QUALITY TALENT
450+ veteranjob seekers register daily
VetTen circulation
of 301,000 opted in veterans
45,000 Search & Employ® print copies distributed bi-monthly
45,000 copies printed bi-monthly Print distribution – 2 themes each issue► military bases worldwide► National Guard and reserve units► job seekers who attend
our veteran career fairs► military-to-civilian recruiters
Digital distribution ► two monthly newsletters► website
Editorial Themes ► January / February
Defense & Aerospace ■ Financial Services
► March / AprilEducation ■ Government
► May / JuneEnergy & Utilities ■ Franchising
► July / AugustTransportation & Logistics ■ Manufacturing
► September / OctoberHealthcare ■ Retail
► November / DecemberLaw Enforcement ■ IT & Telecommunications
Search & Employ®
For more information, contact RecruitMilitary: 1.800.226.0841 ► http://recruitmilitary.com/employers
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SEARCH & EMPLOY® PRINT AND DIGITALSearch & Employ® magazine is the premiere branding option to reach transitioning troops, job-seeking reservists, National Guardsmen,and RecruitMilitary Veteran Career Fair attendees.
4-IN-1 COVER PACKAGE1 ► Advertiser logo and article title on the magazine cover2 ► Captioned cover photo of an executive or veteran employee3 ► Full page article on the executive4 ► Full page article on the veteran associate
ADVERTORIAL PACKAGEWe will write and lay out a full-page article, highlighting a veteran on your team or your organization’s appreciation of its veteran employees, based on a draft supplied by you. Unlike our regular articles, the advertorial includes your logo and can also include your contact information. You pay only the space cost.
For advertising and rate information, contact us at [email protected].
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For more information, contact RecruitMilitary: 1.800.226.0841 ► http://recruitmilitary.com/employers
11/16
Online Outreach
WEBSITE ADVERTISINGPowerfully promote your brand to veterans and increase veteran traffic to your company’s career pages. You can create ads that link directly to your career page, or we can build micro-sites on the RecruitMilitary platform.
MICRO-SITE ► Micro-site hosted on RecruitMilitary website highlights your organization.
► Your logo receives VIP status and rotates on RecruitMilitary’s home page and job seekers page.
► Unlimited manual job postings
► OFCCP reports available upon request
OTHER OPTIONS INCLUDE
► Unlimited job postings via XML or scraping
► Develop up to four pages of content
► Unlimited resume search of RecruitMilitary’s database
BANNER ADSAvailable “real estate” includes rotation on pages most frequently visited by veteran job seekers.
► Job search results page
► Candidate dashboard
► Profile page■ FULL BANNER / 468 x 60 pixels ■ SQUARE / 250 x 250 pixels
For more information, contact us at [email protected]
604,000monthlypage views
116,000 uniquemonthly page views
450+ veteran
job seekers register daily
For more information, contact RecruitMilitary: 1.800.226.0841 ► http://recruitmilitary.com/employers
Joe Langella National Account Executive
www.recruitmilitary.com