Media Kit 2017

The OPC Register is the official publication of the Ontario Principals’

Council (OPC). Published three times a year, the magazine provides current and professional coverage on various

topics and issues faced by educational leaders. The OPC Register is delivered to

principals, vice-principals and top-tier education leaders from almost every

public school in Ontario.

CIRCULATION 6,333*READERS PER COPY 2.97**

About Us

Sources: *Publisher’s sworn statement June 2016, **OPC Register 2013 Reader Survey

Letter From The EditorWith over 2 million students in Ontario’s public schools, reaching the decision makers can be tough. The OPC Register provides you with the opportunity to do just that. Connect directly with the people who run schools, manage staff, organize professional learning, oversee fundraising and coordinate school trips. Our Members are always looking for new ideas and products. Be part of the only professional magazine that more than 5,000 principals and vice-principals receive three times a year. Help us make our schools better!

Peggy SweenyEditorThe OPC Register

The OPC Register is a trusted and reliable resource of the Ontario Principals’ Council, making it an influential and highly credible platform to target a market with substantial spending power in the education sector.

TOTAL AUDIENCE 18,809

The OPC Register Engages Readers With Its Combination Of

Award-Winning Content And Relevant Advertising. Partner With Us And Connect With Our Devoted Readership

Content Connected

Ad Aware

agree that The OPC Register keeps them well informed about education issues

96%

Our Readers

Source: OPC Register 2013 Reader Survey

kept the magazine for more than 6 months

spend at least one hour reading each issue

73% 67%

of readers agree that the advertising in The OPC Register provides useful information

81%visited a website after seeing an advertisement in The OPC Register

kept the magazine for future reference after seeing an advertisement

82% 63%

Quick Facts!

• Preparing and administering institution or program budgets*

Principals are CEOs of their school and are responsible for:

Source: *Statistics Canada, National Occupational Classification (NOC) 2011

• Planning, organizing, directing, controlling and evaluating, through department heads or supervisors, the activities of teachers and support staff* (This includes classroom purchases and fieldtrips!)

Purchasing Profile

Our readers are decision-makers for their schools:

Our readers invest in themselves:

89% books

84% office supplies/furniture

84% professional development

79% computer hardware/software/supplies

70% transportation for field trips

80% are involved in the recommendation and/or final approval process for purchases

82% are responsible for a budget

70% of readers take education/professional development courses

85% attend events and conferences

Source: OPC Register 2013 Reader Survey

When it comes to their educational interests, they include:

Leadership skills

Administrative procedures

Education law

Relationship management

Curriculum

Safety

Teacher performance

Technology

More About the Magazine

Partner with The OPC Register and reach principals, vice-principals and education leaders in Ontario.

The OPC Register is a reliable resource and a multi-award winning publication.

Canadian Business Media Awards (Formerly KRW Awards)Gold – Best Illustration - 2016

Tabbie Awards (TABPI)Gold – Focus/Profile Article – 2016Silver – Opening Page or Spread - 2016Gold – Focus/Profile Article – 2013Top 25 – Opening Page or Spread – 2013Honorable Mention – Front Cover, Digital Imagery - 2013

The Big 95 - Recognized by the Trade, Association and Business Publications International (TABPI) as an acclaimed B2B/trade publication in 2016

Quick Facts!

115,154 teachers

2,003,237 students

Source: www.edu.gov.on.ca/eng/educationfacts.html

Ontario Principals and Vice-Principals are responsible for

2017 Editorial

Issue Space Closing Material Closing Mail Date

SUMMER 2017JUNE April 17, 2017 April 24, 2017 June 2, 2017

FALL 2017OCTOBER August 14, 2017 August 21, 2017 September 29, 2017

WINTER 2018FEBRUARY December 6, 2017 December 13, 2017 February 2018

Regular ColumnspresidentA provincial perspective

legal featureLegal hot topics in education

education leadership canadaProfessional development news

one last thoughtReflections from around the province

FeaturesArticles of interest, innovation and timely advice for school administrators

register reportReports on research initiatives pertaining to areas that may impact student success and education practices

opc communicatorTip sheet to assist school leaders with their communication needs

reviewsCritiques of books, CDs, workshops, videos, etc. relevant to education

conference line-upUpcoming professional development opportunities for education professionals

Dates are subject to change

2017 Rates & Data

Second Colour: $565Position Charges: Preferred positions 20% extraBleed: No extra chargeInserts, Gatefolds, Special Units: Rates on request

Mail or fax contracts/insertion orders and material to:Dovetail Communications Inc.30 East Beaver Creek Road, Suite 202Richmond Hill, ON L4B 1J2Tel: 905.886.6640 Fax: 905.886.6615Email: opc@dvtail.com Website: www.dvtail.com

MEChANICAL REqUIREMENTSElectronic Material: Digital files only. PDF/X-1a files are preferred. Alternate acceptable formats include: Macintosh format, QuarkXPress 9, InDesign CS6, Illustrator CS6, Photoshop CS6 (or earlier). Include all fonts and high-resolution images (300 dpi files for best resolution) in TIFF or EPS format (CMYK only). To ensure the accuracy of all advertisements, a full-size colour proof must be provided. The publisher shall not be liable for any advertisements received without a colour proof.

File transfer media: DVD, CD, FTP or e-mail. Smaller files can be e-mailed up to a maximum file size of 10MB. Send to chimes@dvtail.com.

FTP site: ftp.dvtail.com. Please send an email to ftp@dvtail.com for password information for the OPC Register FTP site.

Design Services: Complete design services are available at an additional charge. For details, please contact: Roberta Dick, robertad@dvtail.com or Crystal Himes, chimes@dvtail.com. Ph: 905.886.6640

TERMS & CONDITIONSAgency Commission: Fifteen per cent (15%) of gross to recognized agencies.

Terms: Net 30 days. Two per cent (2%) per month interest on overdue accounts.

Taxes: Our published rates do not include applicable taxes which will be added to invoices and clearly identified.

Publisher Conditions: Advertising material is subject to approval by the publisher. If an advertiser’s contract is not fulfilled as specified, the advertiser agrees to pay the resulting short rates back to the best earned space rate applicable.

Cancellations and space changes are not accepted after closing date.

2017 Advertising Rates (Gross Rates) Black and White 1x 2x 3xFull Page $2,235 $2,120 $2,0152/3 Page Vertical 2,010 1,910 1,8151/2 Page Vertical Island 1,675 1,590 1,5101/2 Page Horizontal 1,450 1,380 1,3101/3 Page Square/Vertical 1,120 1,065 1,0101/4 Page 895 850 8101/6 Page Horizontal/Vertical 670 640 610DPS 4,025 3,825 3,6351/2 DPS 2,615 2,485 2,360

4-Colour 1x 2x 3xFull Page $3,210 $3,050 $2,9002/3 Page Vertical 2,890 2,750 2,6151/2 Page Vertical Island 2,730 2,595 2,4651/2 Page Horizontal 2,405 2,285 2,1701/3 Page Square/Vertical 2,085 1,980 1,8801/4 Page 1,765 1,680 1,5951/6 Page Horizontal/Vertical 960 910 865DPS 5,455 5,180 4,9201/2 DPS 4,090 3,885 3,690

Covers 1x 2x 3xOBC $4,010 $3,810 $3,620IFC/IBC 3,850 3,660 3,475

Dimensions (inches)Ad Size Width DepthTrim Page 8.5 11Bleed Page 8.75 11.25Live Area 7.5 102/3 Vertical 4.9375 101/2 Page Vertical Island 4.8125 7.43751/2 Page Horizontal 7.5 4.81251/3 Vertical 2.375 101/3 Square 4.9375 4.93751/4 Page 4.8125 3.68751/6 Horizontal 4.875 2.3751/6 Vertical 2.375 4.875DPS 17 111/2 DPS 17 4.8125

Ontario Principals’ Council180 Dundas St. West25th FloorToronto, ON M5G 1Z8

Tel: 416.322.6600Fax: 416.322.6618www.principals.ca

202-30 East Beaver Creek RoadRichmond Hill

ON L4B 1J2

Tel: 905.886.6640Fax: 905.886.6615

opc@dvtail.comwww.dvtail.com

publisher advertising sales

@OPCouncil @DvtailMags