Automated Early Leaderboard Generation From Comparative Tables
MEDIA KIT 2017 - Mountain Xpress• IAB Leaderboard (728 by 90 pixels) • 0.10% CTR ... Ads are all...
Transcript of MEDIA KIT 2017 - Mountain Xpress• IAB Leaderboard (728 by 90 pixels) • 0.10% CTR ... Ads are all...
MEDIA KIT2017
Western North Carolina’s source for community news, arts & culture coverage since 1994.
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IT ’S ALL ABOUT COMMUNITY.Since our launch in 1994, Mountain Xpress has been an active
partner in growing Asheville from a sleepy, boarded-up mountain town to the booming mecca for small business, tourism, arts,
culture, and innovative thought that it has become. Throughout that evolution, Xpress has been committed to covering what matters most locally and serving as a vibrant platform for the
dialogue and idea exchange that keeps this community thriving.
To build community and strengthen democracy by serving an active, thoughtful
readership at the local level — where the impact of citizen action is greatest.
Our Mission:
03* Info from 2016 Circulation Verifi cation Council Survery
PRINTREADERS
75,000Weekly Readers
800+ locations across wnc
HOUSEHOLD INCOME
EDUCATION
18-24: 12%25-34: 24%35-44: 28%45-54: 22%55-64: 12%65-74: 2%
Male: 48%Female: 52%
63%:$50K/YEAR +
79%:college
educated
GENDERAGE
X P R E S S R E A D E R S D E M O G R A P H I C P R O F I L E * :
79% of readers frequently purchase products or services from ads seen in Mountain Xpress!*
PRINT DISTRIBUTION
04 * Info from 2016 Circulation Verification Council
800 Locations • 92% Pick-UP Rate
We proudly display the Circulation Verification Council Logo to signify that the circulation that we present to advertisers is accurate and verifiable by a reliable third-party source.
To build community and strengthen democracy by serving an active, thoughtful readership at the local level — where the impact of citizen action is greatest.
Asheville Arden Black Mountain Hendersonville Weaverville Brevard Waynesville Fletcher Swannanoa Fairview Burnsville Marshall Sylvia Mars Hill Candler Flat Rock Cullowhee Leicester Saluda Horse Shoe Maggie Valley ClydeChimney RockLake Lure Etowah Canton Pisgah Forest Balsam Naples
GROSS AUDITED DISTRIBUTION: 28,394AVERAGE AUDITED CIRCULATION: 25,709
Mountain Xpress has reach!
Our mission
Buy with confidence. We’re verified!
Jeff Fobes : Publisher [email protected] 828-251-1333 x109
Susan Hutchinson : Sales Manager
[email protected] 828-251-1333 x143
association of alternative newsmedia
Asheville
Arden
Saluda
Marshall
Waynesville
Cullowhee
Brevard
Hendersonville
Chimney Rock/Lake Lure
Burnsville
Black Mountain
PRINT RATES
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• Minimum 10,000 inserts required
• 10% surcharge applied if less than full run, approximately 30,000 issues.
• 4 or more pages, please call for quote
20% premium for guaranteed ad positioning. Subject to space/layout availability.
Advertisers able to document their nonprofit tax status qualify for special rates. Ask your Marketing Associate for details.
$40/1000 w/ 26+ week contract
$50/1000 open rate
*Must be run consecutively
(COST PER AD)
Placement
Deadlines
Nonprofits Inserts
• Space Reservation and Art Submission – Thursday, 3 p.m. • Cancellations and Art Approval – Friday, 3 p.m.
After cancellation deadline, advertiser is liable for cost of contracted space. BILLING TERMS: All invoices are due and payable 20 days from the date of the invoice. Accounts not paid within 20 days are subject to a 1.5 percent-per-month service charge (18 percent annual rate). AGENCY COMMISSIONS: Rates are noncommissionable (net).
S=standard • V=vertical • H=horizontalAd Sizes
Full Page
9.9375” x 10.425”
1/2 V
4.9063” x 10.425”
1/4 V
2.3906” x 10.425”
V 1/8 H
V: 2.3906” x 5.15” H: 4.9063” x 2.5125”
1/16 H
V
V: 2.3906” x 2.5125” H: 4.9063” x 1.1937”
3/4 V
7.4219” x 10.425”
1/2 H
9.9375” x 5.15”
1/4 S
4.9063” x 5.15”
3/4 H
9.9375” x 7.7875”
3/8 V
4.9063” x 7.7875”
1/4 H
9.9375” x 2.5125”
Jr. Page
7.4219” x 7.7875”
3/8 H
7.4219” x 5.15
V
H
3/16 S
S: 4.9063” x 3.8313” V: 2.3906” x 7.7875” H: 7.4219” x 2.5125”
Color RatesCampaign FrequenCy
One Time 4-Pack 6
Weeks* 12-PackMonthly
13-Pack Bi-Weekly
13 Week*
26 PackBi-Weekly
26 Weeks* 39-Pack 52
Weeks*
DiscoUnt 7% 12% 12% 16% 20% 25% 30% 35% 40%
size
Back Cover $2,250 $2,093 $1,980 $1,980 $1,890 $1,800 $1,688 $1,575 $1,463 $1,350Full Page $1,365 $1,269 $1,201 $1,201 $1,147 $1,092 $1,024 $956 $887 $8193/4 Page $1,062 $987 $934 $934 $892 $849 $796 $743 $690 $637Junior Page $834 $776 $734 $734 $701 $667 $626 $584 $542 $5011/2 Page $752 $700 $662 $662 $632 $602 $564 $527 $489 $4513/8 Page $593 $551 $522 $522 $498 $474 $445 $415 $385 $3561/4 Page $421 $392 $371 $371 $354 $337 $316 $295 $274 $2533/16 Page $333 $309 $293 $293 $280 $266 $250 $233 $216 $2001/8 Page $241 $225 $212 $212 $203 $193 $181 $169 $157 $1451/16 Page $139 $129 $122 $122 $117 $111 $104 $97 $90 $83
06Issue dates subject to change
JULY 2017
SPECIAL ISSUES
AUGUST 2017
SEPTEMBER 2017
OCTOBER 2017
NOVEMBER 2017
DECEMBER 2017
05 Mountain Xpress
12 Mountain Xpress
19 Mountain Xpress
26 Mountain Xpress
02 Mountain Xpress
09 BEST OF ISSUE PT. 116 BEST OF ISSUE PT. 223 Mountain Xpress
30 Mountain Xpress
06 MUSIC INDUSTRY ISSUE13 Mountain Xpress
20 Mountain Xpress
27 CRAFT WEEK PULLOUT
04 Mountain Xpress
11 WOMEN IN BUSINESS ISSUE18 Mountain Xpress
25 ANIMALS ISSUE
01 Mountain Xpress
08 Mountain Xpress
15 NONPROFIT ISSUE22 Mountain Xpress
29 Mountain Xpress
06 GO LOCAL ISSUE13 Mountain Xpress
20 SPIRITUALITY ISSUE27 Mountain Xpress
2017 Calendar
04 Mountain Xpress
11 Mountain Xpress
18 Mountain Xpress
25 WELLNESS ISSUE PT. 1
01 Mountain Xpress
08 Mountain Xpress
15 KIDS ISSUE pt. 122 KIDS ISSUE pt. 229 Mountain Xpress
05 SUSTAINABILITY SERIES12 SUSTAINABILITY SERIES19 SUSTAINABILITY SERIES26 SUSTAINABILITY SERIES
03 NONPROFIT ISSUE10 Mountain Xpress
17 Mountain Xpress
24 BEER WEEK ISSUE31 Mountain Xpress
07 Mountain Xpress
14 Mountain Xpress
21 Mountain Xpress
29 OPEN FOR BUSINESS ISSUE
JANUARY 2017
FEBRUARY 2017
MARCH 2017
APRIL 2017
MAY 2017
JUNE 2017
01 WELLNESS ISSUE PT. 208 SPECIALTY SHOPS ISSUE15 Mountain Xpress
22 Mountain Xpress
We celebrate American Craft Week with this special guide, highlighting
the week’s events and WNC’s legendary craft scene.
EATS & DRINKS GUIDE
PRINTSUPPLEMENTS
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Annual STANDALONE PUBLICATIONS
CRAFT WEEK PULLOUT
Now in its 20th year, this is the go- to dining guide for those who seek the many treasures of the WNC dining scene.
This is the handy, dandy pocket version of our annual Best of WNC Reader’s poll. In this guide you’ll fi nd the best WNC has to offer in everything from
yoga instructors and bakeries to dentists and craft breweries.
BEST OF WNC: POCKET GUIDE
This joint venture with Asheville Grown highlights the businesses who participate in the Go Local card program,
offering discounts to card holders who want to support local businesses and investing in their communities.
THE GO LOCAL GUIDE45,000 COPIES • December
2016
THE GIVE!LOCAL GUIDE
This guide is part of a project to help fund and promote local nonprofi ts by encouraging Asheville residents to participate in year-end
giving. With a variety of opportunities and ways to contribute, we aim to make giving fun!
29,000 COPIES • October
85,000 COPIES • May
55,000 COPIES • September
42,000 COPIES • November
AVAILABLE AT 300+ LOCATIONS
VISIT MOUNTAINX.COM/GUIDES FOR DIGITAL GUIDES!
Established in 1926 Fine Jewelry Designers & Manufacturers
www.wickandgreene.com
Wick & Greene Plaza 121 Patton AvenueAsheville, NC 28801(828) 253-1805
xtraordinaryFor
LOVE.
WNCOF
X Awards 2015 - 2016
X Awards
2014 - 2015
WNCOFBest
WNCOF
X Awards 2015 - 2016
OFBest
X Awards 2015 - 2016
WNCOF
CRAFT WEEK PULLOUT
THE GO LOCAL GUIDE
INSIDE:
AMAZING DEALS
BUSINESS ALL IANCE
D I R E C T O R Y
S U P P O R T O U R P U B L I C S C H O O L S
YOUR GUIDE TO INDEPENDENT BUSINESSES WHO HONOR THE 2017 Go LoCAL CARD
THE GO LOCAL GUIDETHE GO LOCAL GUIDEBUSINESS ALL IANCE
S U P P O R T O U R P U B L I C S C H O O L S
2017 Go LoCAL CARD
INSIDE:
AMAZING
DEALS
BUSINESS ALL IANCE
D I R E C T O R Y
S U P P O R T O U R P U B L I C S C H O O L S
YOUR GUIDE TO INDEPENDENT BUSINESSES WHO HONOR THE 2017 Go LoCAL CARD
DESKTOP&TABLET
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IMPRESSION BASEDWeb Advertising
PENCIL DROP-DOWN
LEADERBOARD
PREMIUMBOX
STANDARDBOX
SKY-SCRAPER
PREMIUMBOX
• Displays in header of every page• IAB Leaderboard (728 by 90 pixels)• 0.10% CTR• $12 CPM (minimum 10,000 impressions)
• Highest placement in sidebar• IAB Medium Rectangle (300 by 250 pixels)• 0.15% CTR• $12 CPM (minimum 10,000 impressions)
*** This visual representation of side bar ad placements is solely for informational purposes. Placements are subject to appear futher
down the page (may require scrolling to view).
• IAB Medium Rectangle (300 by 250 pixels)• 0.09% CTR• $8 CPM (minimum 10,000 impressions)
PREMIUM BANNER540 X 120
TARGETING• a specifi c geographical area• at certain times of day only• a limited number of impressions per viewer• to specifi c parts of mountainx.com
One of the many advantages of advertising on Mountainx.com is your ability to focus the delivery of your ad to your desired demographics. Our targeting allows your ad’s impressions to serve:
Abbreviated Terms: • IAB - Internet advertising board • CTR - Click through rate • CPM - Cost per thousand impressions
LEADERBOARD
• Highest placement in sidebar• IAB Medium Rectangle (300 by 250 pixels)
PREMIUM BOX
• IAB Medium Rectangle (300 by 250 pixels)• 0.09% CTR
STANDARD BOX
DESKTOP& TABLET
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SPONSORSHIP OPPORTUNITIESWeb Advertising
PENCIL DROPDOWN• displays under navigation bar•1140 x 300 pixels• .25% average CTR• $150/day
Sponsorship Rates:
Acceptable formats are GIF (static or animated, no larger than 75k), JPEG and PNG. Video-enabled and third-party ads acceptable, but subject to approval. For more information contact your Marketing Associate or call 251-1333 ext. 320.
*** This visual representation of side bar ad placements is solely for informational purposes. Placements are subject to appear futher
down the page (may require scrolling to view)
• Displays between posted articles and
within article text
• 540x120 pixels
• $25/day or $125/week
FULL PAGE TAKEOVER• 1140 x 300 pencil and 400 x 900 takeover skins• .81% average CTR• $700/day• Runs site wide (excluding Clubland/Calendar)
Sponsorships are purchased on a daily (24 hour) or weekly basis.
*** This visual representation of side bar ad placements is solely for informational purposes. Placements are subject to appear futher
down the page (may require scrolling to view)
PREMIUMBANNER
Abbreviated Terms: • IAB - Internet advertising board • CTR - Click through rate • CPM - Cost per thousand impressions
39% OF SITE TRAFFIC IS FROM MOBILE DEVICES. MOBILE
AVERAGE CLICK-THRU RATE
.27% 112K+UNIQUE USERS
AVERAGE MONTHlY
MOBILE BIG BOX
MOBILE LEADERBOARD
MOBILE FULL SCREEN SLIDER
365KPAGE VIEWS PER MONTH
• Displays in the news feed of the mobile website• 300 x 250 pixels• .17% average CTR• $15 CPM (minimum 10,000 impressions)
• Displays on the header of the mobile website• 320 x 100 pixels• .29% average CTR• $15 CPM (minimum 10,000 impressions)
• Interactive footer ad displays at bottom of screen and user swipes to pull in full screen ad• Smartphone static wide banner (320 x 60 pixels) and full screen (360 x 640 pixels)• .35% average CTR• Four 25% shares available, $125/week
OF SITE TRAFFIC IS FROM MOBILE DEVICES
SOCIAL MEDIA STATS
24K+FACEBOOK FOLLOWERS
20K+TWITTER FOLLOWERS
3K+MONTHLY NEWSLETTER
SUBSCRIBERS10
The power of web!
Clubland & CalendarEVENTS
desktop view
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MAIN AD
FEATURED EVENT
Mobile ViewDesktop View
• Clubland: 25% shares available, $200/week per share• Calendar: 25% shares available, $100/week per share
• Featured Event Clubland: $400/week• Featured Event Calendar: $100/week For qualifying events only.
Ads are all responsive to desktop, tablet, & mobile.
Mobile View
Asheville’s go-to source for live music and community events!
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