Media Kit 2017 - 2018 - Constant...
16
1 Media Kit 2017 - 2018 CPHR Alberta is a professional association with strong channels to our 6000 members. Our partners provide valuable products and services to our community of HR professionals, and we’re happy to extend our channels to you. Your assistance through advertising helps us deliver more research, professional development, and tools to our members. Thank you for your support. cphrab.ca
Transcript of Media Kit 2017 - 2018 - Constant...
1
Media Kit2017 - 2018
CPHR Alberta is a professional association with strong channels to our 6000 members. Our partners provide valuable products and services to our community of HR professionals, and we’re happy to extend our channels to you. Your assistance through advertising helps us deliver more research, professional development, and tools to our members. Thank you for your support.
cphrab.ca
Audience Highlights 1
Website Advertising 2
E-Blasts 3
Email Advertising 4
HR Essentials 4
Learn & Connect 5
Chapter Connect 6
Job Source 7
Price Guide 8
Specifications 9
General Guidelines 10
2017 Email Schedule 11
Contents
Contact:Sarah ClowaterManager, Business Developmentp: 403.768.8700e: [email protected]
A note on Professional Development and CPD hours...
CPHR Alberta Chartered members are required to maintain a log of their professional development detailing the accumulated hours and topics covered. CPHR Alberta works with partners and advertisers to pre-certify their training to ensure it aligns with the core competencies of the CPHR Alberta framework. These pre-certified hours are a significant promotional feature that alerts our members to the value of a workshop or seminar.
If you are interested in pre-certification of your learning event we require a one-page abstract providing the agenda and learning outcomes. Review will take place within three business days.
Chartered Professionals in Human Resources of Alberta (CPHRAB)
Suite 990, 105 - 12 Ave SE / Calgary, Alberta Canada T2G 1A1
toll free. 800-668-6125/ phone. 403-209-2420/ fax. 403-209-2401
email. [email protected]
1
COMPANY SIZE
CPHR Alberta members are influencers in Alberta's economy. We'reover 5000 strong from all of our province’s regions andmajor industries
WHERE OUR MEMBERS ARE
Edmonton35%
56%Calgary
21%56%
11%21%
CPH
R A
lber
ta
Click-through Rate
IND
UST
RY A
VERA
GE
EMAIL OPEN RATEConference attendees are prepared to build their networks. They want new business connections and want to make contact with you.
84%of delegates said they would spend at least one hour in the tradeshow
of delegates said they were likely to do business with one or more exhibitors in the next 12 months.
53%
Our seven-webinar series attracted over 2,000 registrants to hear from subject matter experts provided by HRIA 2016 Conference sponsors. These partners had a one-hour opportunity to reinforce their expertise, provide branded downloads and build valuable relationships with HRIA members.
OUR SPONSORED WEBINARS ARE A HIT WITH HRIA MEMBERS
INDUSTRY
7%
9%
CPHRAB.CA TRAFFIC YEAR-OVER-YEAR
19%
Session
s
11%Pag
e views
9.5%
Time o
n p
age
5-100
101-500
<1000
500-1000
CPHR Alberta’s communications are constantly improving. The result? A happy, engaged, andreceptive audience
-
AU
DIE
NC
E O
F IN
FLU
ENC
ERS
GEN
ERA
TE L
EAD
S
PO
PU
LAR
WIT
H H
RIA
MEM
BER
S
290The average number of registrants
of registrants had a job title of manager or higher
7/10
Of registrants attend the webinar
2/3Each webinar generated at least 60 leads
60
Of registrants provided contact consent for follow-ups
34%
VALUABLE PD FOR MEMBERS AND HAPPY SPONSORS
+ + =
6%
YOU
R AU
DIEN
CE
HRIA | 1
Oil/Gas/MiningPublic Admin.Profes. And Tech ServicesEducation ServicesHealthcareConstructionNot-for-profitManufacturingFinance and InsuranceTransportation, WarehousingUtilitiesRetail and Wholesale TradeOther Services
15%
12%
9%
8%
7%6%6%
5%
5%
3%
3%
3%
18%
An Audience You Want to Invest in
Our Members Want to Hear Your Message
COMPANY SIZE
CPHR Alberta members are influencers in Alberta's economy. We'reover 5000 strong from all of our province’s regions andmajor industries
WHERE OUR MEMBERS ARE
Edmonton35%
56%Calgary
21%56%
11%21%
CPH
R A
lber
ta
Click-through Rate
IND
UST
RY A
VERA
GE
EMAIL OPEN RATEConference attendees are prepared to build their networks. They want new business connections and want to make contact with you.
84%of delegates said they would spend at least one hour in the tradeshow
of delegates said they were likely to do business with one or more exhibitors in the next 12 months.
53%
Our seven-webinar series attracted over 2,000 registrants to hear from subject matter experts provided by HRIA 2016 Conference sponsors. These partners had a one-hour opportunity to reinforce their expertise, provide branded downloads and build valuable relationships with HRIA members.
OUR SPONSORED WEBINARS ARE A HIT WITH HRIA MEMBERS
INDUSTRY
7%
9%
CPHRAB.CA TRAFFIC YEAR-OVER-YEAR
19%
Session
s
11%Pag
e views
9.5%
Time o
n p
age
5-100
101-500
<1000
500-1000
CPHR Alberta’s communications are constantly improving. The result? A happy, engaged, andreceptive audience
-
AU
DIE
NC
E O
F IN
FLU
ENC
ERS
GEN
ERA
TE L
EAD
S
PO
PU
LAR
WIT
H H
RIA
MEM
BER
S
290The average number of registrants
of registrants had a job title of manager or higher
7/10
Of registrants attend the webinar
2/3Each webinar generated at least 60 leads
60
Of registrants provided contact consent for follow-ups
34%
VALUABLE PD FOR MEMBERS AND HAPPY SPONSORS
+ + =
6%
YOU
R AU
DIEN
CE
HRIA | 1
Oil/Gas/MiningPublic Admin.Profes. And Tech ServicesEducation ServicesHealthcareConstructionNot-for-profitManufacturingFinance and InsuranceTransportation, WarehousingUtilitiesRetail and Wholesale TradeOther Services
15%
12%
9%
8%
7%6%6%
5%
5%
3%
3%
3%
18%
COMPANY SIZE
CPHR Alberta members are influencers in Alberta's economy. We'reover 5000 strong from all of our province’s regions andmajor industries
WHERE OUR MEMBERS ARE
Edmonton35%
56%Calgary
21%56%
11%21%
CPH
R A
lber
ta
Click-through RateIN
DU
STRY
AVE
RAG
E
EMAIL OPEN RATEConference attendees are prepared to build their networks. They want new business connections and want to make contact with you.
84%of delegates said they would spend at least one hour in the tradeshow
of delegates said they were likely to do business with one or more exhibitors in the next 12 months.
53%
Our seven-webinar series attracted over 2,000 registrants to hear from subject matter experts provided by HRIA 2016 Conference sponsors. These partners had a one-hour opportunity to reinforce their expertise, provide branded downloads and build valuable relationships with HRIA members.
OUR SPONSORED WEBINARS ARE A HIT WITH HRIA MEMBERS
INDUSTRY
7%
9%
CPHRAB.CA TRAFFIC YEAR-OVER-YEAR
19%
Session
s
11%Pag
e views
9.5%
Time o
n p
age
5-100
101-500
<1000
500-1000
CPHR Alberta’s communications are constantly improving. The result? A happy, engaged, andreceptive audience
-
AU
DIE
NC
E O
F IN
FLU
ENC
ERS
GEN
ERA
TE L
EAD
S
PO
PU
LAR
WIT
H H
RIA
MEM
BER
S
290The average number of registrants
of registrants had a job title of manager or higher
7/10
Of registrants attend the webinar
2/3Each webinar generated at least 60 leads
60
Of registrants provided contact consent for follow-ups
34%
VALUABLE PD FOR MEMBERS AND HAPPY SPONSORS
+ + =
6%
YOU
R AU
DIEN
CE
HRIA | 1
Oil/Gas/MiningPublic Admin.Profes. And Tech ServicesEducation ServicesHealthcareConstructionNot-for-profitManufacturingFinance and InsuranceTransportation, WarehousingUtilitiesRetail and Wholesale TradeOther Services
15%
12%
9%
8%
7%6%6%
5%
5%
3%
3%
3%
18%
CPHR Alberta Members are influencers in Alberta’s economy. We’re 6000 strong from all of our province’s regions and major industries. COMPANY SIZE
CPHR Alberta members are influencers in Alberta's economy. We'reover 5000 strong from all of our province’s regions andmajor industries
WHERE OUR MEMBERS ARE
Edmonton35%
56%Calgary
21%56%
11%21%
CPH
R A
lber
ta
Click-through Rate
IND
UST
RY A
VERA
GE
EMAIL OPEN RATEConference attendees are prepared to build their networks. They want new business connections and want to make contact with you.
84%of delegates said they would spend at least one hour in the tradeshow
of delegates said they were likely to do business with one or more exhibitors in the next 12 months.
53%
Our seven-webinar series attracted over 2,000 registrants to hear from subject matter experts provided by HRIA 2016 Conference sponsors. These partners had a one-hour opportunity to reinforce their expertise, provide branded downloads and build valuable relationships with HRIA members.
OUR SPONSORED WEBINARS ARE A HIT WITH HRIA MEMBERS
INDUSTRY
7%
9%
CPHRAB.CA TRAFFIC YEAR-OVER-YEAR
19%
Session
s11%P
age view
s
9.5%
Time o
n p
age
5-100
101-500
<1000
500-1000
CPHR Alberta’s communications are constantly improving. The result? A happy, engaged, andreceptive audience
-
AU
DIE
NC
E O
F IN
FLU
ENC
ERS
GEN
ERA
TE L
EAD
S
PO
PU
LAR
WIT
H H
RIA
MEM
BER
S
290The average number of registrants
of registrants had a job title of manager or higher
7/10
Of registrants attend the webinar
2/3Each webinar generated at least 60 leads
60
Of registrants provided contact consent for follow-ups
34%
VALUABLE PD FOR MEMBERS AND HAPPY SPONSORS
+ + =
6%
YOU
R AU
DIEN
CE
HRIA | 1
Oil/Gas/MiningPublic Admin.Profes. And Tech ServicesEducation ServicesHealthcareConstructionNot-for-profitManufacturingFinance and InsuranceTransportation, WarehousingUtilitiesRetail and Wholesale TradeOther Services
15%
12%
9%
8%
7%6%6%
5%
5%
3%
3%
3%
18%
1/5 members of CPHR Alberta holds a Director-level position or higher.
CompanySize
Where Our Members Are
Industry
CPHRAB.ca Traffic Year-Over-Year Email Open Rate
CPHR Alberta’s communications are constantly improving. The result? A happy, engaged and receptive audience
COMPANY SIZE
CPHR Alberta members are influencers in Alberta's economy. We'reover 5000 strong from all of our province’s regions andmajor industries
WHERE OUR MEMBERS ARE
Edmonton35%
56%Calgary
21%56%
11%21%
CPH
R A
lber
ta
Click-through Rate
IND
UST
RY A
VERA
GE
EMAIL OPEN RATEConference attendees are prepared to build their networks. They want new business connections and want to make contact with you.
84%of delegates said they would spend at least one hour in the tradeshow
of delegates said they were likely to do business with one or more exhibitors in the next 12 months.
53%
Our seven-webinar series attracted over 2,000 registrants to hear from subject matter experts provided by HRIA 2016 Conference sponsors. These partners had a one-hour opportunity to reinforce their expertise, provide branded downloads and build valuable relationships with HRIA members.
OUR SPONSORED WEBINARS ARE A HIT WITH HRIA MEMBERS
INDUSTRY
7%
9%
CPHRAB.CA TRAFFIC YEAR-OVER-YEAR
19%
Session
s
11%Pag
e views
9.5%
Time o
n p
age
5-100
101-500
<1000
500-1000
CPHR Alberta’s communications are constantly improving. The result? A happy, engaged, andreceptive audience
-
AU
DIE
NC
E O
F IN
FLU
ENC
ERS
GEN
ERA
TE L
EAD
S
PO
PU
LAR
WIT
H H
RIA
MEM
BER
S
290The average number of registrants
of registrants had a job title of manager or higher
7/10
Of registrants attend the webinar
2/3Each webinar generated at least 60 leads
60
Of registrants provided contact consent for follow-ups
34%
VALUABLE PD FOR MEMBERS AND HAPPY SPONSORS
+ + =
6%
YOU
R AU
DIEN
CE
HRIA | 1
Oil/Gas/MiningPublic Admin.Profes. And Tech ServicesEducation ServicesHealthcareConstructionNot-for-profitManufacturingFinance and InsuranceTransportation, WarehousingUtilitiesRetail and Wholesale TradeOther Services
15%
12%
9%
8%
7%6%6%
5%
5%
3%
3%
3%
18%
2
Contact:Sarah ClowaterManager, Business Developmentp: 403.768.8700e: [email protected]
Pageviews 30,000
Website Advertising
Page
Index Page
Event Landing Page
CPHR AB News Blog
CPHR AB News Blog
Article
CPHR ABJob Source
Specs.
1920px x 250px
horizonal + link
302px x 251px horizontal +
link
1920px x 250px horizontal + link
302px x 251px horizontal +
link
942px x 122px horizontal +
link
3 Months
$500
$250
$250
$100
$100
6 Months
$900
$450
$450
$190
$190
12 Months
$1750
$875
$875
$350
$350
Avg. Page Views/Month
Avg. Click-Through
RateAvg. Time on Page
7800 0.98% 2:15
75/Event 1.72% 2:02
230 5.47% 1:06
100/Article 2.09% 2:15
320 2.82% 2:10
Monthly Traffic
Duration of Visit
12,500 - 15,000 unique visits
3 minutes
Metrics are provided quarterly: impressions/unique impressions and unique clicks.
Ads can be switched out for a fresh banner once every 60 days. Switch outs take place on the 4th Wednesday of each month; materials are due five days in advance.
3
Contact:Sarah ClowaterManager, Business Developmentp: 403.768.8700e: [email protected]
E-Blasts
Click here for a higher resolution demo
Take advantage of dedicated e-blasts to CPHR Alberta Members.
Enjoy incredible open rates - up to 3x higher than industry norms.
Link directly to your event page.
E-blasts can include up to 300 words, along with banners/logos and links to your sites. If there is a promotional discount offered to CPHR Alberta members, it must be included. Additionally, a point of contact is required.
Subscriptions
Open Rate
5400+
50-55%
4
Contact:Sarah ClowaterManager, Business Developmentp: 403.768.8700e: [email protected]
Email Advertising - HR Essentials
HR Essentials is our most content-rich email. Readers engage with various articles, updates and event listings.
HR Essentials welcomes over 1,000 public subscriptions, allowing non-members in the HR industry to keep up with CPHR Alberta news.
HR Essentials is popular among readers. Members regularly re-open the email to catch up on content they may have missed.
Subscriptions
Open Rate
4000+
50-55%
Click here for a higher resolution demo
5
Contact:Sarah ClowaterManager, Business Developmentp: 403.768.8700e: [email protected]
Email Advertising - Learn & Connect
Click here for a higher resolution demo
We encourage advertisers to list early and often. You’ll see the best results with at least eight weeks of notice for most events.
Learn & Connect reaches Members who are interested in attending events and working on their professional development.
Subscriptions
Open Rate
4575+
45-50%
PD is important to CPHR Alberta. No email has more HR event listings in the province than Learn & Connect.
6 Email Advertising - Chapter Connect
Contact:Sarah ClowaterManager, Business Developmentp: 403.768.8700e: [email protected]
Click here for a higher resolution demo
Subscriptions
Open Rate
4500+
45-50%
Chapter emails provide local exposure for events and surveys.
These emails are shorter than Learn & Connect, and give you more screen time for your event.
• Calgary - 2,729
• Edmonton - 1,750
• Central Alberta - 159
• Medicine Hat - 19
Subscriptions by region:
• Lethbridge - 127
• Wood Buffalo - 83
• Grande Prairie - 52
7 Email Advertising - Job Source
Contact:Sarah ClowaterManager, Business Developmentp: 403.768.8700e: [email protected]
Subscriptions
Open Rate
4650+
65-70%
Click here for a higher resolution demo
Our most popular email, with only two visual ad spots. These are booked early - usually at least two months in advance.
Spots are filled on a first-come basis. Top spot goes first.
With an average open rate of 65-70%, the Job Source email is highly valued among our members
8 Email Advertising 2017 Price Guide
Visual
Learn & Connect +
HR Essentials
Chapter Connect
Job Source
E-Blast
Text listing
Ad
Premium Text Listing
Visual Ad
Text Listing
Visual
Full Email $1800
$500
$500
1x
$600
YYC: $375YEG: $250All: $500
YYC: $375YEG: $250All: $500
$500
$400
$400
4x
$520
YYC: $300YEG: $200All: $400
YYC: $300YEG: $200All: $400
$400
$350
$350
7x
$455
YYC: $260YEG: $175All: $350
YYC: $225YEG: $150All: $300
YYC: $260YEG: $175All: $350
$350
$300
$300
10x
$390
YYC: $225YEG: $150All: $300
$300
Contact:Sarah ClowaterManager, Business Developmentp: 403.768.8700e: [email protected]
Save up to 40%
CPHR Alberta can build a campaign for any budget. Prices reflect individual spots, with frequency discounts for multiple ads.
CPHR Alberta offers a guaranteed position for visual ads at a cost of $25.00 per spot, on a first-come basis. All Text and Premium Text listings are placed chronologically starting with the earliest event date.
Buying more advertising saves money and gains visibility with the members.
9 Email Specifications
Subscriptions
Frequency
Visual Ad Spots
Text Ad Spots
Ad Dimensions
Text Listings
Premium Text Listings
Visual
Chapter Connect
4500+
Monthly -1st Tuesday
3
4
60 character title, 50 word description +
link
N/A
600px x 175px horizontal + link
(jpeg/png)
HR Essentials
4000+
Monthly -2nd Tuesday
3
3
60 character title, 50 word description +
link
60 character title, 75 word description, we-blink + logo (100x100 px .jpeg or .png only)
600px x 175px horizontal + link
(jpeg/png)
Learn & Connect
4575+
Monthly -3rd Tuesday
4
12
60 character title, 50 word description +
link
60 character title, 75 word description, we-blink + logo (100x100 px .jpeg or .png only)
600px x 175px horizontal + link
(jpeg/png)
Job Source E-Blast
4650+ 5400+
Weekly - Thursday
Weekly - Wednesday
2 N/A
N/A N/A
N/A
N/A
600px x 175px horizontal + link
(jpeg/png)
*Premium text listings offer a higher word count as well as the option to add a logo
E-blasts are for your content. You are permitted up to 300 words, 3 banners, a link to your event, etc.
Contact Sarah for more information.
10 General Guidelines
Advertising
• Advertising space is subject to availability
• Subject matter and wording of all advertising is subject to approval
CPHR Alberta reserves the right to decline any content deemed inappropriate
• Text listings are included chronologically
• Text listings may only include events or surveys
Products offered should be booked into visual ad spots
• Quotes for ad campaigns are valid for fifteen days
• In case of technical malfunction for misplaced ads, clients have the option of a
complete refund or a similar ad run at a future date
• All materials are due Wednesday of the preceding week to ad deployment
Late materials are accepted on a case-by-case basis
Payment
• Full payment is required in advance for all advertisement
• CPHR Alberta accepts Visa, MasterCard, American Express or cheques payable to CPHR Alberta
• NSF cheques will result in a $50.00 service charge
• Prices quoted are subject to GST. Please calculate GST at the rate in effect in your location
Reg #134830389
Cancellation Policy
Cancellations must be submitted in writing to CPHR Alberta 14 days prior to the scheduled date. A full
refund, less a $25.00 processing fee, will then be processed. Cancellations made within 14 days of the
scheduled date will not be refunded.
Contact:Sarah ClowaterManager, Business Developmentp: 403.768.8700e: [email protected]
11 2017 Schedule
Sunday
Sunday
4
2
11
9
18
16
25
23
30
Monday
Monday
5
3
12
10
19
17
26
24
31
Tuesday
Tuesday
6 Chapter Connect
4Chapter Connect
13 HR Essentials
11HR Essentials
20Learn & Connect
18Learn & Connect
27
25
Wednesday
Wednesday
7E-Blast
5E-Blast
14E-Blast
12E-Blast
21E-Blast
19E-Blast
28E-Blast
26E-Blast
Thursday
Thursday
1Job Source
8Job Source
6Job Source
15Job Source
13Job Source
22Job Source
20Job Source
29Job Source
27Job Source
Friday
Friday
2
9
7
16
14
23
21
30
28
Saturday
Saturday
3
1
10
8
17
15
24
22
29
June 2017
July 2017
*All materials are due Wednesday of the preceding week of the ad being released.
12
Sunday
3
10
17
24
Monday
4
11
18
25
Tuesday
5Chapter Connect
12HR Essentials
19Learn & Connect
26
Wednesday
6E-Blast
13E-Blast
20E-Blast
27E-Blast
Thursday
7Job Source
14Job Source
21Job Source
28Job Source
Friday
1
8
15
22
29
Saturday
2
9
16
23
30
September 2017
Sunday
6
13
20
27
Monday
7
14
21
28
Tuesday
1Chapter Connect
8HR Essentials
15Learn & Connect
22
29
Wednesday
2E-Blast
9E-Blast
16E-Blast
23E-Blast
30E-Blast
Thursday
3Job Source
10Job Source
17Job Source
24Job Source
31Job Source
Friday
4
11
18
25
Saturday
5
12
19
26
August 2017
2017 Schedule
13
Sunday
Sunday
1
8
5
15
12
22
19
29
26
Monday
Monday
2
9
6
16
13
23
20
30
27
Tuesday
Tuesday
3Chapter Connect
10HR Essentials
7Chapter Connect
17Learn & Connect
14HR Essentials
24
21Learn & Connect
31
28
Wednesday
Wednesday
4E-Blast
1E-Blast
11E-Blast
8E-Blast
18E-Blast
15E-Blast
25E-Blast
22E-Blast
29E-Blast
Thursday
Thursday
5Job Source
12Job Source
9Job Source
2Job Source
19Job Source
16Job Source
26Job Source
23Job Source
30Job Source
Friday
Friday
6
3
13
10
20
17
27
24
Saturday
Saturday
7
4
14
11
21
18
28
25
October 2017
November 2017
2017 Schedule
14
Sunday
3
10
17
24
31
Monday
4
11
18
25
Tuesday
5Chapter Connect
12HR Essentials
19Learn & Connect
26
Wednesday
6E-Blast
13E-Blast
20E-Blast
27
Thursday
7Job Source
14Job Source
21Job Source
28
Friday
1
8
15
22
29
Saturday
2
9
16
23
30
December 2017
2017 Schedule
