Media Kit 2016...Whitewallmag.com Social Media The Whitewall brand is composed of Whitewall...
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Media Kit 2016 10 th ANNIVERSARY
Transcript of Media Kit 2016...Whitewallmag.com Social Media The Whitewall brand is composed of Whitewall...
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Media Kit
2016
10 th ANNIVERSARY
Mission
Whitewall is a premium contemporary art and luxury lifestyle media platform dedicated to revealing the world of art, fashion, and design through exclusive interviews and editorials focusing on leading artists, designers, and visionary minds of today’s world.
For the past 10 years Whitewall aimed to go beyond the stark white walls of the art gallery to deliver an unprecedented intimate experience and unique educational platform for aspiring collectors and most discerning art aficionados and luxury savants alike. Whitewall reaches out to its cultured target audience through smart tailored content, luxe aesthetic, and full-service print and digital marketing partner opportunities.
MISSION
Industry Praise
Aby J. Rosen, Co-founder of RFR Holding & Art Collector
“I am a fan of Whitewall. In my humble opinion, the magazine has brought back Andy Warhol’s Interview from the 60’s... but even better, on a higher level because it has depth, it’s informative and quite frankly, it’s extremely good looking”
Corice Arman, Art Collector & Philanthropist
“To me, Whitewall is the magazine of the moment: beautiful and relevant”
Aby Rosen, Art Collector
“I am so impressed! I could not put down the magazine!”
Alexandra Castro, Bell & Ross
“Inside, every single person that there’s a story on, is somebody I want to read something about. And they are people that other magazines are not writing about but should be”
Peter Marino, Architect
“Hugely inspiring & influential”
Kelly Wearstler, Designer
INDUSTRY PRAISE
Assets
Whitewall Magazine Whitewaller Print Whitewaller App
Social MediaWhitewallmag.com
The Whitewall brand is composed of Whitewall Magazine, Whitewaller, Whitewallmag.com and Whitewall Factory: Whitewall’s full-service content agency.
Whitewall Magazine
Whitewall is the only independent art and luxury lifestyle magazine. Published quarterly, Whitewall began to set new standards for high-end, luxury publications with its launch in March 2006. Every summer, a special Hamptons issue is released.
Whitewallmag.com
Whitewallmag.com is Whitewall Magazine’s website. Updated daily by various contributors from all around the world, it is the online destination for contemporary art, design, fashion and luxury lifestyle latest news.
Whitewaller
Whitewaller is Whitewall’s Insider Resource to fairs and exhibitions around the world. Since its launch in 2014, Whitewaller has been the definitive guide to international art fairs. The mobile app and accompanying print publications will take you inside the shows, fairs, openings, parties, and private dinners of the world’s most celebrated art events.
Whitewall Factory
Whitewall Factory offers customized VIP experiential marketing opportunities and tailored events.
ASSETS
WHITEWALL 2016 EDITORIAL CALENDAR
Distribution
Fall 2016The Special
Fashion issue
Distribution Dates: Sept 1st – Dec 1st
Closing Date: Sept 5th
Winter 2016Art Basel Miami The Luxury Issue
Distribution Dates: Dec 1st – Mar 1st
Closing Date: Nov 3rd
Summer 2016Special Hamptons The Design issue
Distribution Dates: June 1st – Sept 1st
Closing Date: June 6th
Spring 2016Special L.A.
The Art issue
Distribution Dates: Mar 20th – June 1st
Closing Date: Feb 20th
Print Editorial Content
PRINT EDITORIAL CONTENT
NEWS REVIEWS
Image-driven front-of-the-book section that highlights the exhibition openings, product launches, special events,
and news for the season.
An essay on a recent exhibition or international art or cultural event.
Print Editorial Content
PRINT EDITORIAL CONTENT
PROFILES TO WATCH
Interviews with leaders in the art, fashion, lifestyle, luxury, and culture worlds.
An essay or interview with an emerging artist, focusing on their practice and a new series of work.
Print Editorial Content
PRINT EDITORIAL CONTENT
Interviews with major influencers, artists, and designers in art and lifestyle industries that fit within each issue’s theme
of fashion, lifestyle, art, or design.
In-depth interviews that can be an artist studio visit, tour of a collector’s home, discussion of an architect or
designer’s recent projects, etc.
FOCUS FEATURES
Print Target Audience
Absolut Artist Dinner Art Basel Miami Beach
MEDIAN AGE
42
MEDIAN HHI
$500K+F
46%
M54%
GENDER
READERS PER COPY
~9
TOTAL AUDIENCE
350K
Whitewall readers are passionate about craftsmanship, luxury lifestyle, art, design, and architecture. Their high buying power allows them to be active art, jewelry, and watches collectors.
Whitewall’s readership is made up of an elite group of discerning VIPs who are art, design, and fashion leaders and trendsetters, with a lifestyle that blends luxury and art as seamlessly as our pages and features.
PRINT TARGET AUDIENCE
Circulation
Subscriptions
Whitewall subscribers
$80 Net USD – US and Canada $110 Net USD – International
Retail
Specialty bookstores, magazine retailers, gallery, and museum bookstores, etc.
Controlled Distribution
Luxury hotel suites, private members clubs, art fairs, VIP events, Luxury Design residential buildings, etc.
VIP Mailing
WealthEngine list of $10+ million net-worth individuals and the Whitewall propriety list
Controlled Distribution
28%
VIP Mailing24%
Subscriptions34%
Retail14%
CIRCULATION
40,000 COPIESTOP MARKETS: NYC TRI-STATE AREA/HAMPTONS, LA, MIAMI, CHICAGO, DALLAS
Whitewall VIP list
• Top art collectors
• Top interior designers
• Top CEOs, Socialites, finance leaders in hedge funds/private equity, top lawyers & private jet owners
• Art world VIPs (art dealers, art advisors, top artists)
• Influencers: media leaders, advertising leaders
WHITEWALL VIP LIST: DIRECT MAILING
Image Courtesy of Mandarin Oriental NY Online
Distribution
We have carefully tailored our distribution to ensure Whitewall is being read by the elite & the trend setters, since 2006 we have developed a proprietary list with the help of partners (museums, galleries) and of the Wealth Engine database.
VIP Mailing & Subscribers
Number of copies to be distributed in 2015: 9,600
Whitewall is directly mailed to our exclusive VIP List comprised of:
• Top art collectors, art world VIPs, major artists, designers, architects, etc.
• Affluent people: socialites, top CEOs, finance leaders, major lawyers, private jet owners, etc.
• Influencers: media leaders, celebrities, advertising leaders, etc.
WealthEngine Database
Access to WealthEngine’s new data engine:
Minimum net worth $ 5 M+ Geography: NY, CT, LA, Dallas, Houston, Miami Age Group: 36-60 Type: Art Collector/Board Member or major donor of an Art Museum/Institution with assets of $1M+
DISTRIBUTION: DIRECT MAILING
Christie’s First Open Private Viewing
Distribution
Number of copies per issue to be distributed in 2016: 10,000
NEW YORK LOCATIONS
• SoHo House • The Pierre
• St. Regis • The Carlyle
• Baccarat Hotel • The Surrey
• The New York Edition • 1 Hotel Central Park
• Gramercy Park Hotel • Park Hyatt New York
• Wythe Hotel
MIAMI LOCATIONS
• The W South Beach • The Raleigh
• Thompson Miami Beach • The Miami Beach Edition
• SoHo Beach House • Delano
• The Standard Spa • Faena Hotel
LOS ANGELES LOCATIONS
• Petit hermitage • Chateau Marmont
• Viceroy Santa Monica • SLS
CHICAGO LOCATIONS
• Public Chicago Hotel • Thompson Chicago
DALLAS LOCATIONS
• Hotel Zaza Dallas • W Dallas
DISTRIBUTION: HOTEL SUITES (EXAMPLES)
SoHo House New York Gramercy Park NY
Thompson Miami BeachPetit Hermitage LA
Zaza Dallas Thompson Chicago
Distribution
Rizzoli Bookstore Art Institute of Chicago
LACMABASS Museum of Art
MCA Chicago Dallas Museum of Art
Number of copies per issue to be distributed in 2016: 6,000
NEW YORK LOCATIONS
• Rizzoli Bookstore • Albertine
• PK Shop • Gagosian Gallery
• MoMA • Whitney Museum
• New Museum • McNally Jackson Books
MIAMI LOCATIONS
• BASS Museum of Art • Pérez Art Museum
LOS ANGELES LOCATIONS
• LACMA • MOCA
CHICAGO LOCATIONS
• MCA Chicago • The Art Institute of Chicago Museum
DALLAS LOCATIONS
• Dallas Contemporary • Dallas Museum of Art
DISTRIBUTION: BOOKSTORES/MUSEUMS
Distribution
BladeVistajet
Number of copies per issue to be distributed in 2016: 7,000
• NetJets • Blade
• Vistajet • Private Jet Airports
DISTRIBUTION: LUXURY TRANSPORTATION
Blade Private Lounge NetJets
Distribution
Frieze Art Fair NADA Art Fair
ADAA Art ShowThe Armory Show
EXPO CHICAGO amfAR TWOxTWO gala
Number of copies per issue to be distributed in 2016: 7,000
NEW YORK LOCATIONS
• Frieze New York • The Armory Show
• Wanted Design • Art Miami New York
• NADA Art Fair • VOLTA
• Scope • ADAA Art Show
• PULSE
MIAMI LOCATIONS
• Art Basel Miami Beach • Design Miami
• Art Miami • PULSE
• NADA Art Fair • Untitled
• Scope • Aqua
• Context
LOS ANGELES LOCATIONS
• Paris Photo L.A.
CHICAGO LOCATIONS
• EXPO CHICAGO
DALLAS LOCATIONS
• amfAR TWOxTWO gala
DISTRIBUTION: FAIRS & EVENTS (EXAMPLES)
Whitewallmag.com
NEWSLETTER SUBSCRIBERS
110K
PAGE VIEWS
520K
MEDIAN AGE
34
MEDIAN HHI
$250K+
GENDER
F54%
M46%
MONTHLY UNIQUE VISITORS
190K
For more information please contact:
Whitewallmag.com is Whitewall Magazine’s website. Updated daily and constantly evolving, it is designed as a filter for today’s news, market and luxury trends and top exhibitions through coverage of openings, international fairs, product launches, artist interviews, auctions and more.
• Native ads
• Branded content tools
• Display ads
WHITEWALLMAG.COM
Digital Extensions
About Whitewaller
Whitewaller is Whitewall’s Insider Resource to fairs and exhibitions around the world. Since its launch in 2014, Whitewaller has been the definitive guide to Art Basel Miami Beach, The Armory Show, Frieze New York, the Venice Biennale, Art Basel, and Art Southampton.
Whitewaller Mobile App
Keeping users on the pulse, the Whitewaller mobile app offers daily event updates and reviews so nothing notable is missed, with personal insider tips from curators, collectors, and artists working with major projects in the city. A curated selection of the city’s best restaurants, cocktail bars, shopping and hotels is provided as well: this combination of practical and curated content makes Whitewaller the perfect art fair companion.
For more information please contact:
WHITEWALLER PRINT & APP
Social Media
Whitewall offers opportunities across every social media channel.
FACEBOOK Whitewall Magazine 10,000+ Likes facebook.com/whitewallmag
TWITTER @whitewallmag 6,000+ Followers twitter.com/whitewallmag
INSTAGRAM @whitewallmag_ 3000+ Followers instagram.com/whitewallmag_
Aggressive social media strategy to be put in place in the Spring and Summer of 2016 to dramatically increase our subscribers’ numbers.
For more information please contact:
SOCIAL MEDIA
Whitewall Factory
Celebrating Mandarin Oriental’s Suite 5000 with Art Curated by Whitewall
Acting as Whitewall’s consultancy agency, Whitewall Factory offers experiential marketing event planning, custom video production, as well as brand strategy and activations consulting service.
Whitewall Factory allows brands to entertain in a unique and innovation fashion, develop a more contemporary brand image, strengthen brand awareness and broaden their target market through the new introductions and experiences.
Whitewall Factory event planning provides every service from location, liquor and food sponsors, invitation and decor to concept creation and access to Whitewall VIP personalities and artsy crowd such as high net-worth individuals, artists, collectors, gallery owners, designers, luxury brand executives, media leaders, influencers and more.
For more information please contact:
WHITEWALL FACTORY
Open Rates
OPEN RATES
1x Net: 1x Gross:
$20,000 $23,530
$30,000 $35,295
$35,000 $41,178
$40,000 $47,060
4x Net: 4x Gross:
$15,000 $17,648
$25,000 $29,413
$30,000 $35,295
$35,000 $41,178
Full Page
Spread Page
Opening Spread
Back Cover
Full Page
Spread Page
Opening Spread
Back Cover
1x Net: 1x Gross:
$12,000 $14,118
$18,000 $21,177
$20,000 $23,530
$24,000 $28,236
4x Net: 4x Gross:
$10,000 $11,765
$16,000 $18,824
$18,000 $21,177
$22,000 $25,883
Full Page
Spread Page
Opening Spread
Back Cover
1x Net: 1x Gross:
$12,000 $14,118
$18,000 $21,177
$20,000 $23,530
$24,000 $28,236
4x Net: 4x Gross:
$10,000 $11,765
$16,000 $18,824
$18,000 $21,177
$22,000 $25,883
Whitewall Publishing Timeline
MAR APR JUN JULY AUGUSTMAY SEPTEMBER OCTOBER NOVEMBER DECEMBER
Publishing Timeline
SPECIAL L.A.THE ART ISSUE
MAR 20TH – JUNE 1ST
FEB 20TH
SPECIAL HAMPTONSTHE DESIGN ISSUE
JUNE 1ST – SEPT 1ST
MAY 6TH
THE SPECIALFASHION ISSUE
SEPT 1ST – DEC 1ST
AUG 5TH
ART BASEL MIAMITHE LUXURY ISSUE
DEC 1ST – MAR 1ST
NOV 3RD
DISTRIBUTION DATES
AD CLOSING DATE
THE HAUTE COUTURE ISSUEHAUTE JOAILLERIE ISSUE
JULY 3RD – OCT 5TH
JUNE 1ST
europeTHE LUXURY ISSUE
OCT 5TH – DEC 1ST
SEPT 3RD
europe
Whitewaller Publishing Timeline
40,000 COPIES
MAY 1ST – 8TH
APR 3RD
CIRCULATION
DISTRIBUTION DATES
AD CLOSING DATE
Publishing Timeline
MAR APR JUN JULY AUGUSTMAY SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY
NEW YORK DALL AS NEW YORK CHICAGO LONDON
30,000 COPIES
FEB 28TH – MAR 6TH
FEB 3RD
20,000 COPIES
APR 5TH – 12TH
MAR 8TH
20,000 COPIES
SEPT 19TH – 25TH
AUG 25TH
40,000 COPIES
OCT 2ND – 8TH
SEPT 4TH
HONG KONG
30,000 COPIES
MAR 20TH – 26TH
MAR 1ST
BASEL
40,000 COPIES
JUNE 13TH – 19TH
MAY 15TH
PARIS
40,000 COPIES
OCT 16TH – 23RD
SEPT 15TH
LOS ANGELES
30,000 COPIES
APR 25TH – MAY 1ST
APR 3RD
MIAMI
60,000 COPIES
NOV 26TH – DEC 4TH
NOV 2ND
Michael Klug Founder
Katy Donoghue Editor in Chief
Laurent Moïsi Chief Operating Officer
Margaux Cerruti Marketing Manager
Guillaume Wolf Creative Director
Kelly Frydman Sales & Business Development
CONTACT
Contact
Print Creative Specs
Hi-res PDF files (made using Acrobat Distiller® 5 or later or InDesign). Must have all fonts embedded. All spot colors must be converted to CMYK. No file with PMS colors will be accepted unless pre-ordered.
Resolution
300 DPI for all submitted images and files.
All PDFs must have bleed marks and registration marks.
Page 4/CB: 10.5” x 14” | Trim 10.25” x 13.75” (26 cm x 35cm)
Spread 4/CB: 21” x 14” | Trim 20.5” x 13.75”
Send creative via email or wetransfer.com to [email protected]
Color proofs should be sent to
Whitewall Magazine
c/o Margaux Cerruti
175 Varick Street, 8th Floor
New York, NY 10014
APPENDIX:PRINT CREATIVE SPECS
Digital Creative Specs
HALF PAGE
300x600
LEADERBOARD
728x90 or 1140x200
MEDIUM RECTANGLE
300x250
Whitewallmag.com supports static image and rich media ad units. Please provide any tracking inormation along with desired link URLs.
The following file types are supported
.GIF, .JPG, .PNG
The following standard IAB sizes are available
Leaderboard: 1140x200 or 728x90
Medium Rectangle: 300x250
Half Page: 300x600
Newsletter Banner
720x300
Additional Notes
The Medium Rectangle and Half Page ads appear twice on each page.
The 1140x200 and 728x90 ads are served to the same ad space so they share impressions (It is recommended to use only one of the two sizes otherwise each creative will serve 50% of the impressions for that ad space).
Send creative via email or wetransfer.com to [email protected]
APPENDIX:DIGITAL CREATIVE SPECS
Advertisers list
Fashion / Luxury / Fragrance / Accessories
Anne Fontaine
Berluti
Bottega Veneta
Celine
Chanel
Coach
Cynthia Rowley
Diane Von Furstenberg
Dior
Elie Tahari
Ermenegildo Zegna
Escada
Fendi
Gucci
Hermes
Isaia
Jil Sander
Kenzo
Kiton
Loro Piana
Louis Vuitton
Lucien Pellat Finet
Marciano
Missoni
Marc Jacobs
Mykita
Oscar de la Renta
Porsche Design
Ralph Lauren
Reed Krakoff
Saint Laurent
Stella McCartney
Swarovski Crystal Palace
Tom Ford
Viktor & Rolf
Zadig & Voltaire
Zilli
Watches / Jewelry
A. Lange & Sohne
A. Link
Aaron Basha Cartier
Audemars Piguet
Bell & Ross
Cartier
Chanel
Chopard
Circa
Corum
David Webb
David Yurman
Dior Watches
De Bethune
DeWitt
Eadness
Faberge
FP Journe
Georland
Graff Diamonds
Harry Winston
Hublot
Jaquet Droz
Milus
Montblanc
Panerai
Piaget
Richard Mille
Rolex
Romain Jerome
Rudis Sylva
Vacheron Constantin
Van Cleef & Arpels
Champagne / Liquor
Absolut
Billecart - Salmon
Christiania Vodka
Dom Perignon
Krug Champgane
Laurent Perrier
Louis Roederer
Perrier Jouet
Pommery
Ruinart
Veuve Clicquot
Motoring / Jets / Yachts
Edminston
Halcyon Jets
Jaguar
Lexus
Maserati
Netjets
Spyker
Real Estate
151 Mercer St
20 Pine St
40 Bond St
485 Fifth Residences
511 West 25th St
650 Sixth Ave
980 Madison NYC
Antares Real Estate
Bethel Farms
EPIC
Grove at Grand Bay
Jade
Marquis Residences
One Madison Park
One Jackson Square
Park Avenue Palace
Punta Nizuc
Sotheby’s Realty
The Century
William Beaver House
Art Galleries / Art Services / Auctions Houses
Almine Rech Gallery
ARIS
Armory Show
Art Basel
Art Basel HK
Art Basel Miami
Art Miami
Art Silicon Valley
Artprice
ArtViatic
Art Wynwood
Auctionata
Cheim and Read
Christie’s
Christie’s Fine Art Storage
Dallas Auction Gallery
Design Miami
Downtown Art Fair
Espace Zafra
EXPO CHICAGO
FIAC
Fisher Landau for Art
Friedman Benda
Frieze Art Fair
Galerie Agnes Monplaisir
Galerie Thaddaeus Ropac
Hexton Gallery
Jan Krugier
Jerome de Noirmont
KM Fine Arts
L&M
Lehmann Maupin
Lumas
Marc Jacou
Nyehaus
Paris Photo
Paul Kasmin
Pierre Berge Auction
Pulse
Rackova
Rampart Group
Singapore Freeport
Sotheby’s
Sperone Westwater
Tony Shafrazi
Van De Weghe
Volta
Xavier Hufkens
Yossi Milo
Zona Maco
Hotels
60 Thompson
Delano South Beach
Gansevoort Miami
Hotel Americano
Jumeirah Essex House
La Banane
Mandarin Oriental
Marea
Nomad Hotel
Paramount Hotel
Raleigh
Roosevelt
Sagamore Hotel Group
Soho Grand
St. Regis Bal Harbour
Thompson Hotel
W Hotel
Lifestyle / Design
ABC Carpet & Home
Anne Fontaine Foundation
B&B Italia
Boffi
DDC
Dedon
Ligne Roset
Minotti
Missoni Home
One Drop Foundation
Poliform
Richard Mishaan Design
Roche Bobois
Swarovski Crystal Palace
Tsar Carpets
USM Modular Furniture
Vertu
APPENDIX: ADVERTISERS LIST
Case Studies
Context
Whitewall recently worked with Van Cleef & Arpels who brought their Paris-based school, L’ÉCOLE, to New York City for two weeks allowing students to learn from Parisian in-house jewelry crafters.
Need
• Increase interest about Van Cleef’s philosophy and savoir-faire as well as highlight the brand’s educational initiative on the US market.
• Promote L’École de Van Cleef & Arpels among a high-consuming, jewelry aficionados, educated and therefore receptive audience.
CASE STUDY #1: L’ECOLE DE VAN CLEEF 1/2
App SponsorshipCase Studies
Facebook Post
Dedicated Email
Online Post
Solution
A custom digital campaign dedicated to the discerning Whitewall audience.
Whitewall had an exclusive look inside L’ECOLE and offered Van Cleef a carefully-scheduled 360 degree digital marketing campaign combining editorial and digital features.
• Prior to the two-week run of courses, Whitewall Magazine sent an email blast for Van Cleef & Arpels, allowing for interest to build in anticipation of the event to come. This brand specific editorial email reached 105,663 people, with a 15% interaction rate (views/opens/clicks).
• A sponsored E-Newsletter was sent as an event reminder, which reached an additional 110,000 people.
• A Facebook post was published to spread the word on this wonderful once in a lifetime opportunity, which received 14,000 impressions and generated an added 1,100 likes.
• The same week, L’ECOLE was offered to sponsor the Whitewaller mobile app Frieze NY edition which allowed the brand to reach out to more than 2000 active users.
• To wrap up the experience, Whitewall published an online editorial post giving a first hand in-depth review.
In short, this 360 degree marketing push allowed Van Cleef and Arpels to reach out to Whitewall’s database of educated potential customers, as well as increasing their reach towards our fashion-aware artsy community.
CASE STUDY #1: L’ECOLE DE VAN CLEEF 2/2
Case Studies
Context
Whitewall has previously worked with Ermenegildo Zegna in 2012. We helped the brand transcend into the market of artesian perfumes, and launch Essenze.
Need
• Showcase the core principles of Ermenegildo Zegna, and its long-standing history.
• Increase cognizance of Zegna through the demonstration of its pristine craftsmanship, exquisite designs, and iconic appeal.
• Spearheading the launch of Essenze, their new artesian perfume.
CASE STUDY #2: ERMENEGILDO ZEGNA ESSENZE 1/2
Case Studies
Solution
A custom video ad campaign.
• Illustrate the cultural history of the brand with over 100 years of craftsmanship in made to measure suiting.
• Highlighted the qualities of this already prestigious company to allure viewers.
• The emphasis on the melding of Zegna’s century old values and modernity.
In the end, this campaign provided Ermenegildo Zegna with a suitable platform from which they could announce the launch the fragrance Essenze.
CASE STUDY #2: ERMENEGILDO ZEGNA ESSENZE 2/2
Case Studies
Context
Jeffrey Gibson showcased an exclusive exhibition of original artworks coordinated by Whitewall to be placed on display in the A. Lange and Söhne boutique at 785 Madison Ave. The exhibition was curated by MARC STRAUS Gallery.
Need
• A. Lange and Söhne seeks to reestablish itself through connecting with educated consumers and potential clients.
• A strong wish to become more involved in the artwork and be introduced to a suitable high-end art network.
CASE STUDY #3: A. LANGE AND SÖHNE VIP DINNER 1/2
Case Studies
Solution
Whitewall acted as a liaison between the boutique, MARC STRAUS Gallery, and the artist; Jeffrey Gibson in order to help establish an in-store exhibition and exclusive dining experience.
• Designed the dinner party invitation.
• Provided a champagne sponsor for the dinner.
• Allowed A. Lange & Söhne to throw a one of a kind dinner party for their high-profile customers.
CASE STUDY #3: A. LANGE AND SÖHNE VIP DINNER 2/2
Case Studies
Need
Launch a large-scale installation in collaboration with Creative Director Carlo Giordanetti coinciding with the launch of a new watch in order to generate buzz around the brand.
Solution
• Invite 10 artists to transform 100 water towers throughout the 5 boroughs.
• Immortalize the large-scale project into custom made videos following the 10 artists at work through the elements of the city: from fire to earth to air to water.
• Invite New Yorkers to become socially aware and become involved through watching the video segments.
CASE STUDY #4: SWATCH’S WATER TANK PROJECT
