MEDIA KIT 2016 - Inside TowersFull Page Ad Price per ad: $4,010 Classifieds/Job Postings Includes...

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REACH YOUR TARGET AUDIENCE WITH THE TOWER INDUSTRY’S ONLY DAILY NEWSLETTER MEDIA KIT | 2016 ADVERTISING OPPORTUNITIES CLASSIFIEDS PRODUCT SHOWCASES TOWER-PRO.COM

Transcript of MEDIA KIT 2016 - Inside TowersFull Page Ad Price per ad: $4,010 Classifieds/Job Postings Includes...

Page 1: MEDIA KIT 2016 - Inside TowersFull Page Ad Price per ad: $4,010 Classifieds/Job Postings Includes headline and one line description in daily newsletter with link to webpage with full

REACH YOUR TARGET AUDIENCE WITH THE TOWER INDUSTRY’S ONLY DAILY NEWSLETTER

MEDIA KIT | 2016

ADVERTISING OPPORTUNITIES

CLASSIFIEDS

PRODUCT SHOWCASES

TOWER-PRO.COM

Page 2: MEDIA KIT 2016 - Inside TowersFull Page Ad Price per ad: $4,010 Classifieds/Job Postings Includes headline and one line description in daily newsletter with link to webpage with full

Today’s wireless tower industry is fast-paced and dynamic. Tower owners, managers, and supporting businesses need to know what’s happening — now. Other wireless industry publications’ coverage tends to be inconsistent and published periodically. Inside Towers is a daily, digital publication that consistently delivers breaking, relevant and actionable news to wireless infrastructure professionals.

Tower-Pro.com is Inside Towers’ companion Buyer’s Guide, and includes thousands of company listings. It is the ultimate reference when searching for available wireless infrastructure suppliers. It is the best online, searchable database of product and service vendors in the industry. Our information is never outdated. Tower-Pro.com links to Inside Towers to ensure that a continuous stream of decision makers sees your listings and advertisements.

Inside Towers and Tower-Pro.com highlight more product information than any other industry publication. There is a diverse list of product features: tools and safety equipment, shelters and enclosures, DAS and small cells, brackets, mounts, hardware, power, electrical, tower lighting, construction, towers, antennas and RF, engineering and software and cabling and connectors.

See what people have to say about Inside Towers: “Inside Towers is like my USA Today for the tower industry because it’s easy to read,” Danny Agresta, President & CEO of APC Towers “I read it every morning even before I talk to my wife,” Garret Ullom, Account Executive at Siterra “I truly do enjoy reading Inside Towers. Generally it is in my inbox by the time my alarm goes off in the morning so it is often the first thing I read before I start my day,” Nicole Paulette, Vice President at Elevated Services, LLC “I have Siri read me my daily Inside Towers email on my way to work. Gets me ready for my day. I work to keep people safe, so it helps keep me up on what’s happening out there,” Sasha McMillin, Regional Sales Manager at GME Supply

Sales | [email protected] | 951.301.5769

Info | [email protected] | 904.285.3239

Sales | [email protected] | 904.576.6060

Page 3: MEDIA KIT 2016 - Inside TowersFull Page Ad Price per ad: $4,010 Classifieds/Job Postings Includes headline and one line description in daily newsletter with link to webpage with full

3M Accruent

Aero Solutions Alcatel-Lucent

American Tower Anritsu AT&T

Bird Technologies Black & Veatch

Bechtel B+T Group

Capital Safety Capital Telecom

CBS Crown Castle

CITCA Clear Channel Commscope

ComTrain

CTI Towers Cumulus Dialight

Diamond Communications Ericsson

fieldSENSE RF Safety Flash Technology

Generac General Dynamics

GME Supply Goodman Networks

Gravitec Honeywell

H&H Industries Huber + Suhner

Hughley & Philliips Hutton Communications

InSite Towers Keegan Wireless

LBA Group Legacy Towers

Martin Environmental MasTec

Media Venture Partners Midwest Unlimited

Miller Fall Protection Mosiak Solutions

NATE NB+C Engineering Services

Nsight Tower PCIA

PCTEL Pegasus Tower

Peppertree Capital Petzl America

Phoenix Tower International ROHN Products Sabre Industry

SBA Site Master

Sprint STEALTH Site

SOLiD Skyway Towers Tarpon Towers

Tessco T-Mobile

TowerCom TWR Lighting U.S. Cellular

UBS Unimar Unison

Valmont Industries Verizon Wireless Vertical Bridge

WesTower

1,700+ likes

2,000+ followers

29,600+ views

1,000+ group members 400+ followers

7,800+ subscribers

2,900+ monthly clicks*

~26% average open rate (not including pass along rate)

40,800+ impressions*

43,132 users*

126,781 pageviews *

*1/1/15-11/30/15

22.4% female | 77.6% male*

35-44 | majority age group*

*Nov 2015

1,000+ followers

Page 4: MEDIA KIT 2016 - Inside TowersFull Page Ad Price per ad: $4,010 Classifieds/Job Postings Includes headline and one line description in daily newsletter with link to webpage with full

Sales | [email protected] | 951.301.5769

Info | [email protected] | 904.285.3239

Sales | [email protected] | 904.576.6060

ZONING & MOANING

TOWER TICKER

TOWER SHOTS

TOWER CALENDAR

TOP 10

TOWER TRENDS

TOP STORY

The Top Story is prime real estate. It’s the first thing subscribers read. It’s the subject line of the email. Even if subscribers choose not to read the entire newsletter, chances are they’re at least reading the Top Story, as its placement deems it the most important. Sponsoring the Top Story guarantees a prominent presence.

Zoning & Moaning is our most popular sections, as proven by subscriber survey research. With all of the towers being built today, there is always some controversy. Whether it’s infuriated residents, frustrated carriers or supportive locals, when it comes to zoning, there’s always a story to tell. These notorious tales are what make this section such a hot topic. Increase your company’s impressions by sponsoring this section.

Our Tower Shots section has grown exponentially since the launch of the Inside Towers Instagram account, which has nearly 800 followers, and counting. These photos stem from a variety of sources. One day we’ll feature a view from the top, submitted by a tower climber working 250’ up. The next day we’ll share an artsy sunset shot of a radio broadcast tower sitting atop a mountain, taken by a high-end photographer. This range of content makes Tower Shots one of our most captivating sections and a prime sponsorship opportunity.

The Tower Ticker is a chart of the top tower industry stocks, summarizing the closing results from the previous day. It also includes a link to real-time trackers for those same stocks, showing current, hourly performance. This is the ideal section for any company with a focus on finance.

The Top 10 is the Saturday edition of Inside Towers. It is a compilation of the week’s top ten news stories. We boast strong open rates on Saturdays, as people typically have more time to catch up on what they may have missed during their busy week. This is the perfect opportunity to get your company noticed.

It’s hard to keep up with all of the events in such a booming and rapidly growing industry. We try to help our subscribers out with that via the Tower Calendar section. Here you’ll find details about upcoming events: the who, where, why, and what. Are you hosting a webinar? Are you part of a trade show committee? This is the sponsorship for you.

The tower industry is constantly transforming. New technology is always being introduced, rules and regulations are changing and with unlimited growth, comes imminent change. It’s difficult to stay on top of it all. Our Tower Trends section alleviates that pressure. Our readers rely on this section to learn about the latest and greatest in all things tower. Sponsoring this section makes your company the go-to experts.

NEWS FLASH The News Flash is a high priority news bulletin highlighting an urgent story or update that must be delivered to subscribers in a timely manner. These are sent on special occasions only (minimum of 6x/year) and as a result boasts a high open rate.

INTERNATIONAL The tower industry is a global force and stretches far past the United States border. International transactions affect the domestic market. It’s crucial to ensure our readers know what’s going on worldwide, thus making our International section an informative must-read.

DAS/SMALL CELLS

DAS and Small Cells are widely regarded as a trending topic in the industry. As a solution to coverage and capacity challenges, they have received a great deal of attention and our readers want to know more about this popular category.

Page 5: MEDIA KIT 2016 - Inside TowersFull Page Ad Price per ad: $4,010 Classifieds/Job Postings Includes headline and one line description in daily newsletter with link to webpage with full

ONE YEAR | NO CHARGE Listing in one category (each additional category is $50/year) Company contact info (address, email, phone, website) Links to Facebook and Twitter

We have thousands of Basic Listings so customers all over the country can find your company, only if they know what they’re looking for. An enhanced listing puts you at the top of the nation’s largest telecom directory. Potential customers are more likely to contact a company with a logo and description.

21,326 users*

63,298 pageviews*

24.1% female | 75.9% male*

35-44 | majority age group*

*1/1/15-11/30/15

34.6%

65.4%

ONE YEAR | $250 Featured listing on Tower-Pro.com homepage Premier listing placement in up to three categories (each additional category is

$50/year) Company contact info (up to 3 location addresses, email, phone, website) Up to 5 product images or logos Full company description including HTML (upload flyers or newsletters) Links to social media sites Additional media uploads FREE 250 word company profile on Inside Towers

Page 6: MEDIA KIT 2016 - Inside TowersFull Page Ad Price per ad: $4,010 Classifieds/Job Postings Includes headline and one line description in daily newsletter with link to webpage with full

Inside Towers Newsletter

13x 26x 39x 52x 104x

Top Banner

Price per ad: $580 $545 $515 $480 $450

Total Investment $7,540 $14,170 $20,085 $24,960 $46,800

Middle Banner

Price per ad: $435 $410 $385 $365 $340

Total Investment $5,655 $10,660 $15,015 $18,980 $35,360

Bottom Banner

Price per ad: $340 $310 $300 $280 $260

Total Investment $4,420 $8,060 $11,700 $14,560 $27,040

Best Available Banner

Price per ad: $385 $365 $340 $320 $300

Total Investment $5,000 $9,490 $13,260 $16,640 $31,200

Full Page Ad

Price per ad: $4,010

Classifieds/Job Postings Includes headline and one line description in daily newsletter with link to webpage with full description.

$250/week

Sponsorships Sponsor one of our daily news tabs: Tower Ticker, Zoning and Moaning, Tower Shot, Tower Talk

$24,000/year

Advertorial Up to 1,500 word advertorial written and edited by Inside Towers, subject to client review and approval. This includes distribution on InsideTowers.com, the Inside Towers daily newsletter, and social media.

$1,250/each

Product Showcase Send us your product announcements to be featured in our “New Products” section.

$50/day

728 x 120

Sales | [email protected] | 951.301.5769

Info | [email protected] | 904.285.3239

Sales | [email protected] | 904.576.6060

Page 7: MEDIA KIT 2016 - Inside TowersFull Page Ad Price per ad: $4,010 Classifieds/Job Postings Includes headline and one line description in daily newsletter with link to webpage with full

Tower-Pro.com

3 Months 6 Months 9 Months 12 months

Bottom Banner

Price per day: $160 $130 $120 $110

Total Investment $14,400 $23,400 $32,400 $39,600

Top Small Rectangle

Price per day: $135 $115 $110 $100

Total Investment $12,150 $20,700 $29,700 $36,000

Middle Small Rectangle

Price per day: $110 $95 $90 $85

Total Investment $9,900 $17,100 $24,300 $30,600

Bottom Small Rectangle

Price per day: $90 $75 $70 $65

Total Investment $8,100 $13,500 $18,900 $23,400

InsideTowers.com

3 Months 6 Months 9 Months 12 months

Top Banner

Price per day: $160 $130 $120 $110

Total Investment $14,400 $23,400 $32,400 $39,600

Rectangle

Price per day: $135 $115 $110 $100

Total Investment $12,150 $20,700 $29,700 $36,000

Bottom Banner

Price per day: $110 $95 $90 $85

Total Investment $9,900 $17,100 $24,300 $30,600

Small Vertical Banner

Price per day: $90 $75 $70 $65

Total Investment $8,100 $13,500 $18,900 $23,400

Sales | [email protected] | 951.301.5769

Info | [email protected] | 904.285.3239

Sales | [email protected] | 904.576.6060

Page 8: MEDIA KIT 2016 - Inside TowersFull Page Ad Price per ad: $4,010 Classifieds/Job Postings Includes headline and one line description in daily newsletter with link to webpage with full

Inside Towers is a wireless tower e-mail newsletter published Monday through

Saturday. It is uploaded to the Inside Towers’ website archive as a PDF, for

subscribers only.

InsideTowers.com features a top, bottom, or medium rectangle placed on the right-

hand side on all pages of the website. There is also a vertical banner placed on the

left hand side of our website.

JPGs are preferred, but PNGs are acceptable. PDFs cannot be published. Please include a URL where you wish your advertisement to link. Ads should be delivered by Thursday, Noon/ET, prior to the week that your

ad is scheduled to run. Updated artwork and associated URLs are always accepted, as long as they’re received prior to deadline.

Submission of your ad signifies your approval for use in Inside Towers. Send artwork to: [email protected]. Email delivery should not exceed 5MB.

Inside Towers Newsletter

InsideTowers.com

Tower-Pro.com

Description Dimensions-Pixels Dimensions-Inches

Top Banner 728 x 120 pixels 9.71 x 2.4 inches

Middle Banner 728 x 120 pixels 9.71 x 2.4 inches

Bottom Banner 728 x 120 pixels 9.71 x 2.4 inches

Full Page 637 x 825 pixels 8.5 x 11 inches

Description Dimensions-Pixels Dimensions-Inches

Banner 728 x 120 pixels 9.71 x 2.4 inches

Medium Rectangle 200 x 250 pixels 2.67 x 3.33 inches

Bottom Banner 718 x 120 pixels 9.71 x 2.4 inches

Small Vertical Banner 122 x 415 pixels 1.63 x 5.53 inches

Description Dimensions-Pixels Dimensions-Inches

Bottom Banner 728 x 120 pixels 9.71 x 2.4 inches

All Rectangles 260 x 125 pixels 3.47 x 1.67 inches

Editorial Requests & Story Ideas | [email protected] Tower Shot Submissions | [email protected]