MEDIA KIT 2015/16 - Universal Media Co I Umco Sydney Australia€¦ · Euro-style — Design trends...
Transcript of MEDIA KIT 2015/16 - Universal Media Co I Umco Sydney Australia€¦ · Euro-style — Design trends...
WE USE PRINT AND DIGITAL MEDIA TO TARGET...• Consumers who have impending home projects• Consumers who have the money and aspiration — socio-economic
AB and upper C• Consumers who are seeking lifestyle benefits from a home project• Consumers who are in ACTIVE project research
MEDIA KIT 2015/16
WHY KITCHENS AND BATHROOMS QUARTERLY?Kitchens and Bathrooms Quarterly is not a lifestyle magazine. Kitchens and Bathrooms Quarterly is a research tool for readers who are currently carrying out a renovation project or planning to do so within the next three months. Readers have purchasing intent and spending power that is greater than the population average. Kitchens and Bathrooms Quarterly offers advertisers an audience who is actively looking to purchase, meaning there is no wastage of marketing dollars on irrelevant readership.
OUR READERThe Kitchens and Bathrooms Quarterly reader is aged 25+ and is currently carrying out renovations to an existing home.* They are motivated by quality products and the prospect of creating a functional kitchen or bathroom in their home. They are willing to spend more to ensure the most important rooms in their home are both aesthetically pleasing and highly functional.*
AN ACTIVE AUDIENCE OF “DOERS” 75% of readers are carrying out kitchen and bathroom projects.* 25% of readers plan to begin a renovation in the next three months.* Readers are actively making purchasing decisions now.
THE COMPLETE RESEARCH TOOL 67% of readers consider Kitchens and Bathrooms Quarterly the number-one information source for project research, which is more than any other magazine.
27% of readers use the internet for project research.* Together with our leading home website, completehome.com.au, we offer advertisers more opportunities to reach active, engaged consumers who are ready to spend.
MAGAZINE FACTSReadership: 260,000 (Enhanced Media Metrics Australia, June 2015)Target demographic: homeowners, men and women aged 25+ Frequency: quarterlyCover price: $9.95Primary distribution: 3,300 newsagents and retail outlets (such as Bunnings, Big W, Coles and Target) nationallySecondary distribution: online (iSubscribe and UM Shop), trade shows and expos
76% of readers intend to purchase tapware
67% intend to purchase a sink
63% intend to purchase a rangehood
64% intend to purchase a bath
66% intend to purchase a vanity
ON TREND On Trend is a new segment dedicated to bringing the latest product and designer news to the attention of our readers. This section offers informative editorial features and quick reference fact/product pages, together with striking imagery and specific product information. Whether it’s the latest trends from Europe, innovative splashback and benchtop ideas, the latest in appliances and smart kitchens, or the very best in internal hardware, On Trend is an important research tool for kitchen and bathroom renovators.
CAPTURE THE “BIG SPENDERS”
COMPLETEHOME.COM.AU DELIVERS MORE REACHCompletehome.com.au is the leading DIFM (Do-It-for-Me) Home Portal in Australia. The site is designed to offer a pre-purchase research tool for people with projects. The site offers a large selection of quality kitchen and bathroom designs and products.Over 65,000 high-quality unique visitors every month.
ENEWSLLETTERS –CONSUMER Completehome.com.au eNews – Delivered weekly, to over 43,000 subscribers Kitchen & Bathroom Design Ideas eNews– Delivered fortnightly to 8,000+ subscribers Sydney Living – Delivered monthly to 20,000+ subscribers
Numerous other state-based eNews products are also available, please enquire
ENEWSLETTER – TRADE Kitchen & Bathrooms Designer eNewsletter – Delievered fortnightly to 10,000+ Designers/Specifiers & Architects
DIGITAL
Issue On Trend Feature Topics Deadline ON SALE
KITCHENS & BATHROOMS QUARTERLY 22.4
BATHROOM SPECIAL EDITION
The Great Laundry Makeover — We’re bringing style and practicality back to the laundry room. Facelift Your Floor — We provide the low-down on the right type of flooring for your home. The Easy Life — Create ultimate ease and continued functionality as you age.
25 September, 2015
10 December,2015
KITCHENS & BATHROOMS QUARTERLY 23.1
AWARD WINNING DESIGNS ANNUAL
Tapping into Style — Kitchen and bathroom taps.Beautiful Benchtops — We explore style, colour, materials and texture to help you find the best benchtops.Innovation Sensation — Cutting-edge technology and design innovations.
27 November,2015
18 February, 2016
KITCHENS & BATHROOMS QUARTERLY 23.2
WINTER EDITION
Euro-style — Design trends and latest products from famous European trade fairs and design exhibitions.Cool Appliances — Top brands, styles and innovations in refrigerator and freezer design. The Perfect Solution — Ample smart storage is the key to a stylish and modern kitchen or bathroom.
24 March, 2016 16 June, 2016
KITCHENS & BATHROOMS QUARTERLY 23.3
SPRING EDITION
Hot Stuff — Best of the best in ovens and freestanding cookers.
Making a Splash — Create a beautiful splashback in your kitchen.
Get Smart — We investigate the new technologies becoming a hit in the kitchen.
1 July, 201615 September,
2016
KITCHENS & BATHROOMS QUARTERLY 23.4
BATHROOM SPECIAL EDITION
Light It Up — Different lighting styles and designs to help illuminate your life. The Great Laundry Makeover — We’re bringing style and practicality back to the laundry room. Rethrone Your Home — We look at everything bathroom related: baths, showers, taps, toilets, tiles, and everything in between!
30 September, 2016
15 December, 2016
FEATURES LIST
KITCHEN YEARBOOKYear-round Readership 88,000+
BATHROOM YEARBOOKYear-round Readership 83,000+
Issue Features Deadline ON SALE
KITCHEN YEARBOOK 20
Kitchen Yearbook showcases the best range of products from leading manufacturers Australia-wide. Kitchen Yearbook is the yearly authority on innovation, cutting-edge design and technology. Given the specialised editorial content, advertisers are assured of a strong return on investment as we market to consumers at the most crucial point in the purchasing cycle.
11 September,
2015
17 December,
2015
Issue Features DeadlineON
SALE
BATHROOM YEARBOOK 20
A highly targeted publication, Bathroom Yearbook provides expert information and advice relating to the latest trends in bathroom design from Australia and abroad, as well as product reviews and showroom locations. Bathroom Yearbook captures consumers who are planning or renovating. Readers are actively looking to purchase products, services and materials to create their dream bathroom.
29 January, 2016
14 April, 2016
LUXURY KITCHENS AND BATHROOMSYear-round Readership 49,000+
REGULAR FEATURES: What we love | In the Kitchen With… / At Home With... | Tried & Tested | KBDi feature | Sorted! | Six of the best...
Issue Features DeadlineON
SALE
LUXURY KITCHENS & BATHROOMS 15
Compiled by the Kitchens and Bathrooms Quarterly team, Luxury Kitchens and Bathrooms is an annual publication showcasing only Australia’s most prestigious kitchens, bathrooms, products and appliances.
29 April, 2016
21 July, 2016
SYDNEY OFFICEP: (02) 9805 0399 | F: (02) 9805 0714
Unit 5, 6-8 Byfield Street | North Ryde NSW 2113
MELBOURNE OFFICEP: (03) 9694 6444 | F: (03) 9699 7890
Suite 4 level 1 150 Albert Rd | South Melbourne VIC 3205
Casual 2 issues 4 issues 6 issues 8 issuesDouble-page spread $5335 $5060 $4785 $4345 $4235
Full page $3575 $3338 $3245 $3025 $2805
DPS of advertising space + Two FPs of editorial $6160 $5852 $5544 $4928 $4620
A FP of advertising space + Two FPs of editorial $4785 $4546 $4306 $3828 $3650
Two FPs of editorial $3190 $3030 $2870 $2552 $2392
RATES
Premium Position CasualRepeat of editorial on completehome.com.au $250
Outside back cover $4950
Inside back cover $4000
Inside front cover DPS $6500
DPS before contents $5800
Full page in first third $4000
Full page opp chapter opener $3800
*All rates do not include GST. Premium positions are based on a schedule of four. Non-cancellable.
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HOLIDAY ENTERTAINER“The owners wanted a beautiful, light kitchen where they could
cook meals for family and friends while entertaining them with
views of the water and family boat. The space uses a white colour
scheme with black and dark brown accents that are stylish and
contemporary. Integrated appliances create clean, seamless lines
and dramatic pendant lights bring a unique and eye-catching
design element to the minimalist space. The island unit is
designed to view the water, and the amount of natural light that
comes in from the windows reflects the water in the stunning
stone splashback. Materials are used in their rawest form to
utilise the natural environment effectively and highlight the
serene, relaxing scenery.”
Design by: VS DesignsBuilt by: Gallery Co
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We love the gorgeous hanging
pendant lights.
SHOP THE LOOK®® Cabinetry, panels & kickboards Two-pack
polyurethane and
engineered Eveneer veneer®® Internal hardware Blum
hinges, Grass Novo Pro
soft-close drawers®® Handles Kethy Stainless
Designer handles ®® Benchtop 80mm
Emperadoro by
Caesarstone®® Splashback Emperadoro
by Caesarstone®® Oven Smeg 900 wall ®® Cooktop 1200 Abey Barazza
®® Rangehood Qasair®® Microwave Smeg ®® Refrigerator Liebherr®® Dishwasher Miele®® Sink Franke®® Lighting Recessed LED,
drop pendants®® Flooring Italian glazed
porcelain
want more?SHOP THEIR SHOWROOM
galleryco.com.au
Unit 2, 30 Groves Avenue,
Mulgrave NSW
(02) 4577 3190
EXPERT TIPHarmoniously
integrate your space with the surrounding
environment by incorporating natural
light and scenery.
Kitchen & Bathroom Project
completehome.com.au luxury kitchens & bathrooms 131
completehome.com.au luxury kitchens & bathrooms 130 completehome.com.au luxury kitchens & bathrooms 130
Blanco understands that there is a demand for products that delight with their design and character, but also offer functionality and comfort. The naYa sink family fits that brief perfectly and provides a beautiful talking point in every kitchen. Featuring models in Blanco’s patented SIlGRanIT PuraDur and stainless steel, the modern and generously proportioned naYa sinks are versatile and offer maximum comfort in your kitchen.
Made of Blanco SIlGRanIT PuraDur, naYa sinks are not only extremely durable, they are also exceptionally beautiful. The clear design, characterised by a stony silky surface, is an eye-catching architectural statement. available in anthracite and white finishes, the colours match any kitchen ambience.
SIlGRanIT PuraDur sinks are 80 per cent granite so they’re as tough as diamonds, and with outstanding European design, they are also super stylish. This unique, easy-care material is stain resistant, scratch resistant, impact resistant, heat resistant and won’t fade, so your new naYa sink is sure to last.
complete with a 30-year warranty, the new Blanco naYa sink family meets all aesthetic expectations of architecture and design, and offers comfort and style in every kitchen.
THE NEW FAMILY
FOR MORE INFORMATIONBlancoWebsite blanco-australia.com
address 104 Vanessa Street, Kingsgrove NSW
Phone (02) 9415 5565
Model: naYa9S
Model: naYa8SW Model: naYa8S
Model: naYa9S
Product Profile
ADVERTISING STRATEGIESKitchen & Bathroom ProjectsDemonstrate what you can do by showcasing an example of your work (photography included). This will highlight what you are capable of, contributes to credibility, and enhances your reputation in an editorial style.
Product ProfilesThis method of advertising showcases your products and highlights the benefits in an editorial style – known as advertorial.